Three Tricks to Overcoming the “Expert’s Paradox” as a Presenter
You’re asked to speak at a conference.
And you can’t wait to share your expertise.
But your audience knows less than you. Often much less.
The knowledge gap between an expert
speaker and her audience creates a
serious communication challenge.
This is the
Expert’s Paradox.
Three tips for sharing your expertise in a way that is relevant, accessible and interesting…
1. Put your audience’s needs first.
Research what’s keeping them up at night.
2. Use examples to make abstract concepts more concrete.
3. Drop the jargon, kill the acronyms and speak like a human being.
The very expertise that lands you a speaking gig can make it hard to connect with an audience.
Be sure to mind the gap.