three social media f words and five companies that use them
Post on 17-Jun-2015
2.892 Views
Preview:
TRANSCRIPT
Three Social Media F-Words (& Five Companies That Use Them)
Ann HandleyChief Content OfficerMarketingProfs@marketingprofs on Twitter
Not the same old twitter stories
Friendly Focused Fertile
Who’s doing this well?
Friendly Focused FertileFriendly Focused Fertile
Blogs
Who’s doing this well?
Friendly Focused FertileFriendly Focused Fertile
Blogs
Who’s doing this well?
Walt Disney Co.
Walt Disney Co.
• Three weeks, 300+ tweets
• Hashtag #disneysa
• Short, trackable links
Walt Disney Co.
“Throughout the whole campaign, Disney trusted me and let me take the lead. They always appreciated the fact that I know how to talk to my audience and how to engage them.”- Melanie Notkin
Friendly Focused Fertile
The Coffee Groundz
The Coffee Groundz
• First to-go order on Twitter
• Lots of publicity
• Began hosting tweet-ups
The Coffee Groundz
“My advice to businesses (using Twitter) is to just be yourself. That will take you farther than you could ever imagine.”
—J.R. Cohen
Friendly Focused Fertile
General Mills
General Mills
• 25,000 Facebook fans
• Unexpected volume of interaction
• Let the customers take control
Friendly Focused Fertile
Intel
Intel
Intel
• Two ways to participate: submit animation or vote
• Short and long-term incentives for winners
• 56k Facebook fans, 17k downloads, 101 countries
• Final film shown worldwide
Friendly Focused Fertile
Forty
???
Forty
Forty
• 13,000 people in targeted audience• Staff photos better than logo ads• 1 million+ impressions (~80/person)• Forty’s team more recognizable• Less than $400
Friendly Focused Fertile
Got any ideas yet?
Friendly Focused FertileFriendly Focused Fertile
Blogs
43 case studies
About Us
• Founded in January 2000• 362,000 marketing professionals• Articles, case studies, research reports,
online seminars, and more• Basic (free) and Pro ($279/year)
membership options• www.marketingprofs.com/join
top related