thinxtra anz generic
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MAKING'BUSINESSES'SMARTER'AND'SIMPLER'MONITORING'MORE'EFFECTIVELY'
REAPING'THE'BENEFITS'OF'IOT'CONNECTIVITY'
Bringing billions of things to life. The internet of things (IoT) will add $3 trillion to the global economy by 2020*. Thinxtra is the first mover in the ANZ market.'
* Accenture report - The growth game-changer - 2015'
3'WAVES'
1995' 2005' 2020'1 BILLION INTERNET USERS 2 BILLION SMARTPHONES USERS 20 BILLION THINGS TO BE
CONNECTED*
*ERICSSON'
''
INTERNET OF THINGS (IOT): THE NEXT MAJOR TECH DISRUPTOR
Bigger than Smartphones
Connecting
everything
''
WHY NOW?
Costs have declined over the past 10 years. New networks dedicated to the Internet of Things provide low cost and low power connectivity.
Cost'of'sensors'past'10'years'''
2x'
Cost'of'bandwidth'past'10'years''
40x''
Cost'of'processing'past'10'years''
60x''
Cost'of'cloud'storage'past'10'years''
17x''
99%'of'things'in'the'world'are'sWll'not'connected'
3'trillion'connected'things'by''2020'
''
SMALL'MESSAGES:'
Meter'Index'Y'2'Bytes'
GPS'Coordinate'Y'6'Bytes'
Temperature'Y'2'Bytes'
Door'Opening'Y'1'Byte'
Ba[ery'Level'Y'2'Bytes'
Movement'/'Gyro'Y'2'Bytes'
Part'Status'Y'1'Byte''
ON/OFF'Y'1'Byte'
SMALL MESSAGES ARE SUFFICIENT TO CONNECT MOST THINGS
''
IOT CONNECTIVITY TODAY IN INDUSTRIAL SPACE
3G/4G' WiFi'Bluetooth/Zigbee/'Private'networks'
ConnecWvity'
Data'transfer''
Power'consumpWon'
Cost'
Complexity'
Ubiquitous' Gateway'
Large' Small'
High' Low'
High' Medium'
Sim'required' Infrastructure'setup'required.'Complex.'Ongoing'maintenance'required.'Pairing.'
A'GLOBAL'CELLULAR'NETWORK'JUST'FOR'
LOW'POWER'DEVICES,'AT'VERY'LOW'COSTS'
PROBLEM'
HIGH'ENERGY'CONSUMPTION' COMPLEXITY' HIGH'COST'SHORT'RANGE'
$
''
'
A'GLOBAL'CELLULAR'NETWORK'JUST'FOR'
LOW'POWER'DEVICES,'AT'VERY'LOW'COSTS'
LONG'RANGE' LOW'COST' LOW'POWER' SECURE'
50km' $2/year' 5μA' Encrypted'
SOLUTION'
''
'
A'GLOBAL'CELLULAR'NETWORK'JUST'FOR'
LOW'POWER'DEVICES,'AT'VERY'LOW'COSTS'
NATIONAL'COVERAGE'
NOC'&''SLA'
STRONG'ECOSYSTEM'
OPEN'STANDARD'
95%' 98.5%' 300+' Free'stack'
''
A SIMPLE NETWORK TO CONNECT TO
DEVICE CAPABILITES 12 bytes message uplink 8 bytes message downlink (exc. Time stamp & device ID) Max 140 messages/day/device
NETWORK'CAPABILITIES'Max'1.5M'messages/day/BS'Free'license'frequency'(920Mhz)'
Customer'Plamorm Sensing'Devices
Provides''EndYtoYEnd'SoluWons'
§ CREATED'IN'2010'§ 20+'PATENTS'§ US$292M'FUNDING'&'STRONG'INVESTORS'
§ OPEN'&'LARGE'WORLDWIDE'ECOSYSTEM'OF'SOLUTIONS'
''
GLOBAL NETWORK
1.5 million Square kilometres covered
30 countries Covered or in the process of being
covered
Top 60 countries Covered by end of 2018 Launched'country' OnYgoing'deployment' Coming'2017' Target'2018'
''
COVERAGE IN ANZ
End'of''2016:''
69%'of'AUS'populaWon,''
83%'of'NZ'populaWon'
'
End'of'2017:'
95%'of'ANZ'populaWon'
''
WHAT IS A THING?
Example of IoT device: GPS tracker Cost estimate: Device: as low as $20 Connectivity: ~$5/year Platform: ~$1/year
CONNECTIVITY'MODULE'&'ANTENNA'
▪ Up'to'50km'in'rural'areas''and'5km'in'the'city'
BATTERY''POWERED'▪ Up'to'10'years'ba[ery'life''
using'standard'ba[ery'
SENSORS'
▪ Movement,'...'▪ Temperature,'...'▪ GeolocaWon,'...'
SOFTWARE'▪ App'for'single'device'▪ IoT'plamorm'for'mulWple''
devices'
''
WHAT'IS'AN'IOT'PLATFORM?''
The'data'from'SIGFOX'backend'is'extracted'and'sent'to'the'customers’'plamorms.'These'plamorms'are'either'a'generic'plamorm'such'as'Microsop'Azure'or'IBM'Bluemix,'SAP'or'an'preYcustomised'plamorm'such'as'ThingWorx,'Cumulocity'or'Buddy.'''''''
Some'IoT'plamorms'are'customised'and'enWrely'dedicated'to'specific'verWcals.''§ Sensand'(smart'agriculture)'§ Acubis'(smart'mining)'§ GE'predix'(industrial'maintenance)'§ Urbanise'(smart'building)'
IoT platforms are the software which collects the incoming data from IoT devices and presents it, either via dashboards, rules or apps.
''
IoT'experts'who'share'the'same'passion:'
ConnecWng'things'to'improve'business'processes'&'people’s'lives'
'
Vision:'To'be'the'#1'ASIAPAC'wireless'IoT'network'
''
WE'EMPOWER'INTERNET'OF'THINGS'IN'ANZ'&'HK''
'
Firm'milestones'for'roll'out:'
end'of'2016:''''69%'of'AUS,''83%'of'NZ'populaWon''
end'of'2017:''''95%'of'ANZ'&'HK'populaWon''
'
EXCLUSIVE'SIGFOX'OPERATOR'FOR''AUSTRALIA,'NEW'ZEALAND'AND'HONG'KONG'
IoT'is'the'next'big'wave'LPWAN,'its'connecWvity'backbone'for'small'messages'monitoring''
SIGFOX'is'the'worldYleading'GLOBAL'LPWAN'operator'With'an'aggressive'and'strong'strategy'for'growth''
THINXTRA'is'Sigfox'Operator'for'ANZ'+'HK'With'a'strong'team'of'IoT'experts'to'build'the'ecoYsystem''&'fast'track'adopWon'in'all'industries'
www.thinxtra.com'
''
…in all places
STRONG SECURITY MECHANISMS
Data Radio Comm Device
4 pillars of security…
Cloud
Crypto'capabiliWes'embedded'through'AES'&'Secure'element''Provisioning'process'&'authenWcaWon'key'management'during'subscripWon''Management'through'OTA'resetng'
UNB'radio'robust'- Military'system'
inspiraWon'- AnWYreplay'/injecWon'- Interference'resilience'- AnWYjamming'funcWon''AuthenWcaWon'&'Integrity'ensured'through'- Unique'device'ID'- AES'- No'key'OTA'
transmission'
Data'Integrity'ensured'onYdevice'&'on'cloud''Data'EncrypWon'as'an'opWon''DeviceYgenerated'data'securely'stored'on'demand'
Secured'hosWng''Backhaul'security''Customer'calls''Corrupted'message'detecWon'&'devices'blacklist'
PRIVACY'
INTEGRITY'
AUTHENTICATION'
CONFIDENTIALITY'
''
SIMPLE'SITE'EQUIPMENT:''2'U'Rackmount'base'staWon''70'cm'antenna'installed'on'roofYtops;'water'towers'or'high'points'
SMALL'DISTURBANCE':''Very'low'emission'(10x'less'than'WiYFi)'No'noise'Small'visual'impact'Conform'with'FCC'rules'
NUMBER'of'base'staWons'required:'''1'antenna'covers'3km'radius'in'high'rise'city''1'antenna'covers'50km'radius'in'COUNTRYSIDE'
SIGFOX RF EQUIPMENT OVERVIEW A SIMPLE INSTALLATION & LOW IMPACT
''
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