thinking social strategically
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Thinking SocialStrategicallySOCIAL MEDIA ROCKSTAR EVENT | SEPTEMBER 19, 2013
Think Strategically
50,000-foot View
What Social Media Can Do
▪ Enhance Branding & Awareness
▪ Protect Your Reputation
▪ Build Community
▪ Enhance Customer Service
▪ Facilitate Research & Development
▪ Drive Sales or Leads
Branding & Awareness
Protect Your Reputation
Building Community
Enhance Customer Service
Facilitate Research & Development
Drive Sales or Leads
What do you WANT it to do for YOU?
▪ Enhance Branding & Awareness
▪ Protect Your Reputation
▪ Build Community
▪ Enhance Customer Service
▪ Facilitate Research & Development
▪ Drive Sales or Leads
What do you want Social Media to do?
What do they want it to do?
Sales Revenue Cost
Think about the audience ...
= Passive, Non-Committal
= IntentionalPre-Disposed to Buy
Think about their mindset ...
= People I Know
= People I Don’t Know
= People I Work With
= People Near Me
= Weird People
Why are they here?
= See grandkids
= Follow news/celebrity
= Secretly job search
= Who the hell knows?
= Watch Weird People
Content Service Consistency
What about ROI?
▪ Enhance Branding & Awareness
▪ Protect Your Reputation
▪ Build Community
▪ Enhance Customer Service
▪ Facilitate Research & Development
▪ Drive Sales or Leads
What do I get in return?
Customer Sa,sfac,on Scores
Higher Search Engine Results
New Product Ideas
Lower Cost-‐Per Lead
Lower Call Center Costs
More Online Media Coverage
More Subscribers
Faster Response Times
Faster Response TimesWebsite Traffic
Higher Reten,on Rate
Increased Posi,ve Men,ons
What can it do?
What do I want it to do?
How will we measure success?
What the purists say ...Social Media Explorer
socialmediaexplorer.com
@JasonFallsDamn Handsome
@Nichole_KellyCEO, Rocks the Awesome
Strategy & Execution
Agency & Firm Training
Social Domination Tour
Measurement & ROI Focus
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