thinking like a 50s ad exec & executing like a geek

Thinking like a 50s Ad Exec and executing like a geek.

2012

Buying Links

Directories

Article Marketin

g

Creating Good Quality articles WORKED

FCUKSEO

by early 2014…

Most SEOs were knee deep trying to resolve

penalties

The blackhats were now charging for removing the links that they sold you the year before

By now everyone was desperately jumping on the content marketing

bandwagon…

…must write 1 article so I can maybe get 1 LINK

2011 2012 2013 2014 2015

X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X O X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X XX X X X X X X X X X X X X X X

source: the awesome @DaveTrott

Raise the bar on quality + create DIFFERENT type of content

MAKE GOOD SHIT

Create what is missing or needed.

2015….and beyond

Getting the BIG links

….and the rest will follow

RESULTS

Any BIG links?

373 Linking Root Domains

2.4 Million Views

623,691 Views

SocialTotal 182,733, of which:Facebook: 63,942Tweets: 6,851Google+: 2,191Stumbles: 104,080LinkedIn: 2,362Pinterest: 3,307

It’s not bragging if it’s true

Collaborative Campaigns

Results

42 linking root domains

Social shares:

22% increase in visibility in 9 months

Listen – then give them what they need

How?

Luke:

Luke: “I can’t believe it”Yoda: “That is why you fail”….you sissy Luke…

IQ?Upbringing

?

Education?

Luck?

What’s the biggest difference between Elon Musk and someone in a dead end job?

100 people theory

How you think

Put your index fingers together!

It’s not who you are that holds you back, it’s who you think you are. – David Brinkley

I’m outta here father mockers!!

Thank You!Lisa@vervesearch.

com

@LisaDMyers@VerveSearch