think mobile with google event - appsflyer presentation - english

Mobile Advertising Measurement Platform Mobile Campaign Analytics | Retargeting | Unbiased Attribution

Mobile App Discovery Fragmentation

Social Media Search Direct

Ad Networks & Agencies Cross Sale & Publishers Organic, Viral & Burst Effect

Advertisers

Before Attribution Authority Ad Networks

Users

             Ad  Network  

             Ad  Network  

             Ad  Network  

             Ad  Network  

             Ad  Network  

 Ad  Network  

 Ad  Network  

 Ad  Network  

 Ad  Network  

 Ad  Network  

 Ad  Network  

 Ad  Network  

 Ad  Network  

 Ad  Network

 Ad  Network

 广Ad  Network

 Ad  Network

 Ad  Network    Ad  Network  

 Ad  Network

                 Adver,ser  

                   Adver,ser  

                   Adver,ser  

Advertiser

                 Adver,ser  

                   Adver,ser  

                   Adver,ser  

Advertiser

Advertisers

Ad Networks Users Agencies

Campaign Analytics Attribution Authority

Ads Validation Optimization

CPA Enablement Agencies

Retargeting One Universal SDK

Advertisers

After Attribution Authority

YOUR DATA

                   Adver,ser  

Advertiser

                 Adver,ser  

                   Adver,ser  

                   Adver,ser  

Advertiser

             Ad  Network  

             Ad  Network  

             Ad  Network  

             Ad  Network  

             Ad  Network  

 Ad  Network  

 Ad  Network  

 Ad  Network  

 Ad  Network  

 Ad  Network  

 Ad  Network  

 Ad  Network  

 Ad  Network  

 Ad  Network

 Ad  Network

 广Ad  Network

 Ad  Network

 Ad  Network    Ad  Network  

 Ad  Network

                 Agencies  

                 Agencies  

                   Agencies  

Agencies

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Chinese  Based  Apps    Worldwide  Ø  Top 100 Apps

Global App Market Share 2012

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Chinese  Based  Apps    Worldwide  

Ø  Top 100 Apps

Global App Market Share 2014

NEW FEATURES

New integration with Google AdWords ü Install attribution for YouTube campaigns

ü Less Discrepancies

ü More Accuracy

Configuring Google AdWords Campaign

Extracting Postback for Google AdWords (iOS only)

Placing Postback in Google AdWords Account (iOS only)

New Retention Report

Global Launch AppsFlyer OneLink

http://youtu.be/D55tveogaqU

App Not Installed

App Already Installed Ad Click

San  Francisco    Hotels  

Get  $50  Off  

Book Now

You Have $50 Credit

Redirect To Appropriate Store

Only if app not installed One Smart Link URL

§ Any Platform: Web, iOS, Android etc. § Any App Store: Apple, Google etc. § Any Scenario: App already installed

or not § Same Experience

Specific Landing Page

§  Deeplinking (App Open) §  Deferred Deeplinking (Install) §  Same Experience

Deeplink

Deferred Deeplinking

One Smart Link to Rule Them ALL

AppsFlyer’s Servers

App Store/ Play

User Device

Ad click

Store Redirected

App Install

Events

API’s & Postbacks

App Install & First Open

Get Attribution Data

Advertiser is able to query attribution data in real time, and directly serve relevant content, upon the first app open.

Media Sources

Media Sources

Hotels New York

Get Attribution Data Flow: Providing the users you acquire with relevant content and maximizing your ROI

EXCLUSIVE TIPS

EXCLUSIVE TIP

Target New Devices

ü 50% Higher CR ü 100% Higher User Quality ü Install 400% More Apps

Use Rich Media

EXCLUSIVE TIP

ü 5-8x Higher CR

Set In-App Events

EXCLUSIVE TIP

Buy To Fly

0%  

5%  

10%  

15%  

20%  

25%  

30%  

Feb-­‐12   Aug-­‐12   Feb-­‐13   Aug-­‐13   Feb-­‐14   Aug-­‐14  

Paid/Organic Installs

EXCLUSIVE TIP

THANK YOU

谢谢