think mobile april 2010_jeff hasen

Copyright © 2010 Hipcricket. All rights reserved.2

Hipcricket At A GlanceHipcricket At A Glance

• Mobile Marketing pioneer since 2004

• Developed over 50,000 successful mobile marketing campaigns

• Named the “early leader” in mobile marketing by a leading global analyst firm

• Winner Mobile Marketing Association’s Best Use of Cross-Media Integration Award

• Two-time winner of CTIA’s Pioneer Award

Copyright © 2010 Hipcricket. All rights reserved.3

Some Of Our ClientsSome Of Our Clients

Copyright © 2010 Hipcricket. All rights reserved.4

Why Is Mobile Marketing So Effective?Why Is Mobile Marketing So Effective?

Case Studies

Copyright © 2010 Hipcricket. All rights reserved.6

• Offer delivered via mobile produced redemption rate of nearly 50 percent new customers

Measuring RedemptionMeasuring Redemption

“We’re reaching a new market of consumers that our traditional advertising hasn’t been effective in targeting.”

Copyright © 2010 Hipcricket. All rights reserved.7

Offer for chance to win car for $98 “drove” hundreds to dealer

34 Cars Sold In 34 Cars Sold In One DayOne Day

Copyright © 2010 Hipcricket. All rights reserved.8

Adding Mobile As Integrated ElementAdding Mobile As Integrated Element

AlaskaAir: Reply DICE to enter to win a roundtrip Vegas vacation for 2, inc. airfare + hotel! Msg+data rates may apply.

Copyright © 2010 Hipcricket. All rights reserved.9

Combining Social and MobileCombining Social and Mobile• Nearly 50 percent of those who responded to call

to action came via Twitter and Facebook

Jeff HasenChief Marketing Officer

jhasen@hipcricket.com425 202-0835

Twitter @jeffhasen