think differently: creating sustainable business value

Think Differently

ADVANTAGE

c o n s o r t i um

Advantages Define the Ages

Bronze Age

Agriculture Age

Stone Age

Doctor at 3:00pmPick up MilkThink Differently

Competitive Advantages Become Commoditized

Information Age

Conceptual Age

Industrial Age

Doctor at 3:00pmPick up MilkThink Differently

How Will You Think About Your Business Differently?

Information Age

Conceptual Age

Industrial Age

Three You Know Who Have Thought Differently

Doctor at 3:00pmPick up MilkThink Differently

Conceptual Age

Three You Don’t Know Who Have Thought Differently

HipFlops“Leveraged Know-How”

American Pipe Insulation“Control not Own”

Screw Machine Products“Niche-centric business model”

Doctor at 3:00pmPick up MilkThink Differently

Conceptual Age

How You Can Start Thinking Differently

1 3 2INTELLECTUAL

CAPITALARBITRAGE STRATEGIES

TARGET MARKETS

Intangible Assets = Intellectual Capital

Tangible Intangible

1INTELLECTUAL

CAPITALARBITRAGESTRATEGIES

TARGETMARKETS

Intangible Assets = Intellectual Capital

20%IntangibleTangiblePhysicalFinancial

EquityLiabilities

Balance Sheet

1INTELLECTUAL

CAPITALARBITRAGESTRATEGIES

TARGETMARKETS

Intangible Assets = Intellectual Capital

IntellectualCapital

Investment

Equity80%

20%PhysicalFinancial

EquityLiabilities

Balance Sheet

Tangible Intangible

1INTELLECTUAL

CAPITALARBITRAGESTRATEGIES

TARGETMARKETS

Intangible Assets = Intellectual Capital

20%

Investment

Equity

PhysicalFinancial

EquityLiabilities

IntellectualCapital

1INTELLECTUAL

CAPITALARBITRAGESTRATEGIES

TARGETMARKETS

Serving Market Niches Eliminates Competition

1INTELLECTUAL

CAPITALARBITRAGESTRATEGIES

TARGETMARKETS

2

Innovative Ways of Connecting Know-how to the Market

1INTELLECTUAL

CAPITALARBITRAGESTRATEGIES

TARGETMARKETS

23

Thinking Differently Produces Unthinkable Results

1INTELLECTUAL

CAPITAL

Inventory and Assess

3ARBITRAGE STRATEGIES

Re-conceptualize

2TARGET

MARKETS

Niche and Segment

OWN CONTROL SERVE & DELIVER

Think Differently

ADVANTAGE

c o n s o r t i um