the wonderful world of twitter
Post on 27-Jun-2015
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THE WONDERFUL WORLD OF TWITTER
From SleepingLionWorkshops.com
TWITTER FACTS
Twitter was launched in 2008 Average age of Tweeters = 39 It is an OPEN network / micro-blogging site Micro-blog using updates of no more than 140
characters In theory, all updates are responses to the
question ‘What are you doing? / What’s happening?
WHAT IS TWITTER GOOD FOR?
Growing your network of influencers This is an ‘open’ network Expanded reach – anyone can follow anybody
Business conversations It’s a business channel allowing companies to engage with their
‘influencers’ (customers, stakeholders, ambassadors). It gives businesses the ability to monitor what people think about their
product, respond to customer requests, and make money from promotions! It’s a good tool for permission-based marketing
WHAT IS TWITTER GOOD FOR?
Breaking news and shared experiences It provides a real-time newspaper It has caused a shift towards content generated by the ‘public’ This includes emergencies, natural disasters, terrorist attacks, celebrity It’s a powerful tool when organising events, conferences, concerts
Sharing news and general commentary It allows people to easily share what they are reading, watching, listening to,
and thinking about – with links It facilitates the distribution of ideas, comments, expertise
BUSINESS TWEETING – CAUTION!
Companies tend to ‘push out information’
But Twitter should be more about conversations rather than making announcements
You should spend time understanding the way people are talking about you
Go in search of people tweeting about your products, brand, company and industry
BUSINESS PROFILES
Business Profiles often come across as faceless and overly corporate
Recommend you reveal the person behind the Twitter And the personality and humanness behind your organisation
#Tip – Setting up your Business Profile: Name field = company Bio field = person (or people) behind the account (max 160 characters) Example: ‘I’m Sarah Marketing Director at xxx. I love to chat about the who-what-
when-where of xxx’ Custom background for further info, photo, etc
WHAT TO TWEET?
Variety! Expertise / thought leadership Third party links Promotions Resources and tips Questions Personal updates (the human side of your organisation) Remember 75% on topic, maximum 10% promotional
STATUS UPDATES
140 characters Most importantly, can contain URL links
STATUS UPDATES - VARIETY
TRIMMING MESSAGES
Message too long?
#Tip: Use a plus sign (+) instead of ‘and’ or ‘&’ Leave out full stops/unnecessary punctuation Use common abbreviations #Tip: Shrink URL links (bit.ly, tinyurl) #Tip: Shrink prose – 140it.com
TRIMMING MESSAGES
Place long URL in here
FOLLOW OR BE FOLLOWED?
Following shows you are ‘listening’ Following opens up a world of shared knowledge to you Following gets PR outreach Following grows followers #Tip: Manage via www.friendorfollow.com
WHO TO FOLLOW?
Your existing database / customers Cool people in your industry (or related) Followers of ‘cool people’ Peers and thought leaders Your competitors Others that your target group/s may be influenced by Inspiring brands Interest groups Journalists/influential bloggers
BUILDING YOUR OWN FOLLOWING
Be interesting – everywhere (consistently) Link/promote Twitter account:
Website Blog Newsletter Business cards and other printed material
The more ‘influencers’ you get to follow you – the greater the number who have given you ‘permission’ to market to them
TWEETDECK
Tweetdeck is a Twitter ‘client’ Tweetdeck.com Others include Hootsuite
TWEETDECK
RETWEETS (RT)
Retweeting is the simple act of reposting someone else’s interesting, insightful or useful tweet and giving them credit
It creates the ‘linking’ element of the Twitter network system
Try to always personalise! Explain why you are spreading this tweet?
RETWEETS (RT)
#HASHTAGS
Hashtags were devised to ‘categorise’ messages Used for:
Events Hot topics Networking (#followfriday) Group chat Collecting ideas – asking questions Sharing an experience
#HASHTAGS
ASKING/ANSWERING QUESTIONS
Twitter is a giant Q&A machine “Who’s the best barber in New York?” “Where can I find.....?” “Is the film X any good?” Reply @questioner with answer
TWITTER AND PR
Twitter is home to thousands of journalists, media workers and PR people
Follow the media people who cover your sector
Respond to requests
SLEEPINGLIONWORKSHOPS.COM
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