the women's game

About Us

• Australia's leading independent source of women's football news

• Digital content producer

• Focus on Matildas, the W-League and Australians playing abroad

• Not for profit incorporated association run by a dedicated team of volunteers

Our Mission

• Foster and support the promotion of women's football in Australia

• Foster a positive, inclusive and respectful women's football family

Our Values

• Passion

• Commitment

• Integrity

• Innovation

OUR AUDIENCE

Demographics

• Skews strongly female

• Facebook: 72% female

• Twitter: 61% female*

• Mailing list: 74% female*

• Global Reach

* of available data

Follower Numbers• Website: 70,000+ visits / month*

• Facebook: 2,051 Fans

• Twitter: 4,706 Followers

• YouTube: 406 Subscribers / 64, 813 total views

• Instagram: 888 Followers

• Mailing list: 330 subscribers

*during the 2012/12 W-League season

Highly Engaged Fans

CONTENT

Written

Video

Audio

Photos

2013/2014 Season• Unofficial Season Guide

• Pre-Game• Written: Match Previews

• Game Day• Written: Live Twitter updates• Video: Pre-game Interviews• Photo: Instagram - Fans and Players

• Post-Game• Written: Match Analysis• Video: Post Game Interviews• Photo: Match Photos

• Mid Week• Written: Club Story• Video: Player Profile• Audio: Podcast

Ann Odong Danielle Warbyann@thewomensgame.com danielle.warby@thewomensgame.com

thewomensgame.com

Founder and Editor Strategy and Planning