"the who? what? when? where? & why? of social media: a ceo's guide"

THE WHO? WHAT?

WHEN? WHERE?

& WHY? OF

SOCIAL MEDIA:

A CEO’S GUIDE

PRESENTED BY ANTHONY JULIANO

JULY 27, 2011

WHO?

WHAT?

WHEN?

WHERE?

WHY?

WHO?

CEO

INTERNAL

LEAD**USUALLY

MARKETING

HR/LEGAL

INTERNAL TEAM AND/OR EXTERNAL VENDOR

RELIABILITY/

GOOD JUDGMENT/

A GOOD

TRACK RECORD

COMMUNICATION

SKILL

WHAT?

WHEN?

NOW**AND EVERY DAY

WHERE?

THERE ARE

THOUSANDS OF OPTIONS

“JUST DO ONE THING. AND THEN DO

IT REALLY WELL. ONCE YOU HAVE

MASTERED THIS, THEN—AND ONLY

THEN—THINK ABOUT DOING A

SECOND SOCIAL-MARKETING

PROGRAM. ”

BRIAN SHEEHAN, “THE ONLY

'RULE' FOR SOCIAL MEDIA YOU

NEED TO KNOW: START SMALL”

WHY?

THE WHO? WHAT? WHEN? WHERE? & WHY?

OF SOCIAL MEDIA: A CEO’S GUIDE

YOU NEED TO LEAD, ASSEMBLE A GREAT TEAM,

THEN GET OUT OF THE WAY

UNDERSTANDING SOCIAL MEDIA ISN’T COMPLICATED,

BUT MAKING IT WORK ISN’T EASY

YOU CAN’T DO IT ALL, BUT YOU NEED TO DO SOMETHING

THANKS!AJJULIANO@GMAIL.COM

(260) 615.3426

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