the “who”, “how” and “why now” of marketing automation
Post on 14-Apr-2017
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Marketo – Why do you need Engagement Marketing NOW!
Neelam Bhatia, Segment Marketing, Marketo
Page 2
The Quest of Every Revenue Team
YOURCUSTOMERS
Page 3
Its not an easy task
Page 4
The customer journey is distributed across so many touch points
To create winning customer experiences you need to have a 360 degree view of the customer across these touch points
MARKETING
SALES
CUSTOMERSERVICE
IT
Page 5
Customer Experience is critical to success
By 2016, 89% of companies expect to compete mostly on the basis of customer experience
Jake Sorrofman & Laura McLellan
Page 6
How does Marketing Automation Help?
Marketing Automation now offers you the technology to
Engage customers with personalized experiences at scale
Streamline, automate and measure your marketing
Improve sales productivity by offering win ready leads
Page 7
CMOs are spending on Marketing Automation
Report by IDC
Page 8
Why Marketers love Marketo ?
Scale Marketing
Capture and Nurture
more contacts
Measure and prove
ROI
Page 9
Why Sales loves Marketo?
Get the most win
ready leads
Know your leads before
you even call them
Prioritize and close
deals faster
Page 10
Why IT loves Marketo?
360 degree view of the customer
Easy to scale and
integrateEasy to use
Marketo’s Engagement Marketing Platform
Measure & maximize impact of investments across channels
CUSTOMERPlan marketing activities and coordinate your teams
• Planning & Coordination
Generate awareness and ensure potential customers can find you
• Web Personalization• Social • Digital Ads
• Revenue Cycle Analytics
Engage people in a meaningful & personalized way across channels
• Marketing Automation• Email• Mobile• Social• Web Personalization• Predictive• Events
Convert sales-ready leads and win deals
• Sales Intelligence
Thank You!
Please visit our booth for more information
Neelam Bhatia, Segment Marketing, Marketo
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