the whitespace of experience

Post on 24-May-2015

1.797 Views

Category:

Design

5 Downloads

Preview:

Click to see full reader

DESCRIPTION

As designers, we strive to provide the ideal experience for a product or brand. Often, this means identifying and affecting all the touch points of interaction. But, do we try too hard? Should we, like good graphic designers, be aware of the whitespace and design for intentional freedom in the experience? Andrew will discuss strategy and execution opportunities for whitespace in experiences.(This needs notes or further explanation. I'll write a post with the details. For now, enjoy the vague slides.)

TRANSCRIPT

THE WHITESPACE OF EXPERIENCEDESIGN IS KNOWING WHEN TO STOP. DESIGNING.

@ANDREWCROW

MY HAPPINESSIS COMPLETELY PLANNED TO THE UTMOST DETAIL

DESIGNSTRATEGY

BRAND

DESIGNERS. DESIGN LEADERS. DESIGN MANAGERS. BRAND MANAGERS. STRATEGISTS. PRODUCT DEVELOPERS.

TOUCHPOINTS

MY FOCUSIS COMPLETELY PLANNED TO THE UTMOST DETAIL

GOOD EXPERIENCES ARE DESIGNED FOR THE IDEAL.

GREAT EXPERIENCES ALLOW FOR THE UNEXPECTED.

WHITE PROVIDE OPPORTUNITY FOR PEOPLE TO MAKE YOUR EXPERIENCE THEIR OWN.SPACE

@ANDREWCROW

PHOTO CREDITS

Erika (iwinatcookie)http://www.flickr.com/photos/iwinatcookie/5455581222/

J-Nohttp://www.flickr.com/photos/j-no/1760601125/

sparkleicehttp://www.flickr.com/photos/sparkleice/2572625975/

Juan Pablo Varelahttp://www.flickr.com/photos/barvarela/360254451/

top related