the white revolution

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THE WHITE REVOLUTION

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INTRODUCTION.....

Also known as “operation flood”.Project of national dairy development board (NDDB).World’s biggest dairy development programme .Made India the largest milk producer in the world surpassing the USA in 1998 .17% of global milk output in 2010 – 11Made dairy farming India’s largest self sustainable rural employment generator.

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HISTORICAL ASPECTSBased on the Anand pattern experiment at

AMUL , a single cooperative dairy.Chairman of NDDB- Verghese Kurien

appointed by PM of India- Lal Bahadur Shastri.

He was the chairman and founder of AMUL as well.

Dr. Kurien is therefore recognized as the architect of this programme .

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WORK PATTERNCreation of a national milk grid linking milk

producers .Connecting 700 towns and cities .Village milk producers cooperatives procure milk

from villagers.The cooperatives provide services and make

modern technology and management available to members.

Thus, middle men are cut out.Seasonal and regional price variations reduced.Producer gets major share of profits.

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OBJECTIVESTo increase milk production.Augment rural incomes.Fair prices for consumers.

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PROGRAMME IMPLEMENTATIONOperation flood was implemented in three

phases:PHASE-1 (1970-80)Financed by the sale of skimmed milk powder

and butter oil donated by the European union through the world food programme.

Mother dairies were setup in Delhi , Mumbai, Kolkata and Chennai.

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PHASE-2 (1980-85) Increased milk sheds from 18-136.By the end of 1985 , 43000 village

cooperatives and 4,250,000 milk producers were covered.

Domestic milk powder production increased from 22000 tons -140000 tons by 1989.

Direct marketing of milk by cooperatives increased by several million litres per day.

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PHASE-3 (1985-96)Expansion and strengthening of

infrastructure.Veterinary first aid, health care services ,

feed for animals were improved .Emphasis on research and development in : A. Animal health-example: vaccine for

theilorosis.B. Animal nutrition-example : protein rich

feeds, etc.

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Estimate Of Milk Production In INDIA:

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DISTINCTIVE FEATURESAdopting new method in the breeding of

cattle.Fixing of different costs according to

standard of wealth.

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DRAWBACKS/CRITICISMSImported breeds of cattle have caused

decimation of Indian breeds .Foreign breeds give higher yields , but

require more feed and are not suited to Indian conditions .

Focus on dairy sector during this period was at the cost of development , research and extension work in other areas of Indian agriculture.

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GALLERY……

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THANKYOU ………..MADE BY- (9th M)

Aditi.C

Sahitya.SShubham.GVikrant.DPrajwal.M

Yogita