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@WMconferences #WMMulticultural www.workingmother.com
Become More Sponsorable by
the Way You Tell Your Story
@WMconferences #WMMulticultural www.workingmother.com
@WMconferences #WMMulticultural www.workingmother.com
Presenter: Mary-Frances Winters
President & CEO, The Winters Group, Inc.
2013 Multicultural Women’s National Conference
July 23, 2013
© The Winters Group, Inc.
www.wintersgroup.com @maryfwinters
The Story of the Sponsorable Me
2013 Multicultural Women's National Conference
The Story of
The Sponsorable Me
Table of Contents
Chapter 1: What is a Sponsor?
Chapter 2: How is Sponsorship
Different from Mentorship?
Chapter 3: The Complexities of
Sponsorship for Multicultural
Women
Chapter 4: Crafting and Living
Your Best Story
Epilogue: Words of
Encouragement
6
© The Winters Group, Inc.
www.wintersgroup.com @maryfwinters
The Story of the Sponsorable Me
2013 Multicultural Women's National Conference
Chapter 1
What is a Sponsor?
Advocate
“Powerfully positioned”
champion
“Leans in” with and for
you
Connector
Trusts and believes in
you
“Got your back”
Goes to bat for you 7
© The Winters Group, Inc.
www.wintersgroup.com @maryfwinters
The Story of the Sponsorable Me
2013 Multicultural Women's National Conference
Chapter 2
Sponsorship vs.
Mentorship
• Sponsor’s “weaker cousin”
• Advisor
• Sounding board
• Provides guidance
• Mentorship more often one
way relationship;
sponsorship is reciprocal
It is good to have a mentor…better to have a
sponsor
8
© The Winters Group, Inc.
www.wintersgroup.com @maryfwinters
The Story of the Sponsorable Me
2013 Multicultural Women's National Conference
1.How many of you are in a formal
mentoring relationship?
2.How many of you know that you have a sponsor?
3.How many of you think you have
a sponsor?
4.How many of you do not know if
you have a sponsor?
5.How many of you know you do not have a sponsor?
9
Do I have a sponsor?
Chapter 2
Sponsorship vs.
Mentorship
© The Winters Group, Inc.
www.wintersgroup.com @maryfwinters
The Story of the Sponsorable Me
2013 Multicultural Women's National Conference
“It doesn’t quite take a village, but breaking into the white-boys’ club takes more than individual effort. No matter how fiercely you lean in, you still need someone with power to lean in with you”.
10
Sylvia Ann Hewlett, president and
C.E.O. of the Center for Talent
Innovation in Manhattan and the
author of “Forget a Mentor, Find a Sponsor,” forthcoming
Chapter 2
Sponsorship vs.
Mentorship Summary
© The Winters Group, Inc.
www.wintersgroup.com @maryfwinters
The Story of the Sponsorable Me
2013 Multicultural Women's National Conference
Chapter 3
The Complexities It is hard for all women to secure a sponsor It is even harder for multicultural women
11
© The Winters Group, Inc.
www.wintersgroup.com @maryfwinters
The Story of the Sponsorable Me
2013 Multicultural Women's National Conference
Less access to powerful
networks
Stereotype threats
Unconscious bias
Lack of organizational
savviness
Lack of social capital
Internalized oppression
Woman to woman
Generational differences
12
Chapter 3
The Complexities
© The Winters Group, Inc.
www.wintersgroup.com @maryfwinters
The Story of the Sponsorable Me
2013 Multicultural Women's National Conference
Stereotypes include:
• Aggressive
• Angry
• Defensive
• Conniving
Most Common Barriers for
African- American Women (Great
Extent/Very Great Extent)
Not having influential sponsor/mentor
43%
Lack of informal networks
36%
Lack of company role models of the
same racial/ethnic group
31%
Lack of high-visibility projects
29%
13
Stereotypes: African American
Women
Chapter 3
The Complexities
© The Winters Group, Inc.
www.wintersgroup.com @maryfwinters
The Story of the Sponsorable Me
2013 Multicultural Women's National Conference
• “Excessively” competent
• Passive
• Deferential
• “Cold”
• Selfish
• Lacking leadership skills
14
Stereotypes: Asian American
Women
Chapter 3
The Complexities
© The Winters Group, Inc.
www.wintersgroup.com @maryfwinters
The Story of the Sponsorable Me
2013 Multicultural Women's National Conference
• Lack drive/content
• “Communication”
Skills…accents
• Too family oriented
• Too expressive/loud
• Not punctual
15
Chapter 3
The Complexities Stereotypes: Latina Women
© The Winters Group, Inc.
www.wintersgroup.com @maryfwinters
The Story of the Sponsorable Me
2013 Multicultural Women's National Conference
• “What are you, really?”
• “Where are you from?”...
“No I mean really?”
• Even more uncomfortable
managing because I don’t
know what you are?
• Unpredictable
16
Chapter 3
The Complexities Stereotypes: Mixed Race
Women
© The Winters Group, Inc.
www.wintersgroup.com @maryfwinters
The Story of the Sponsorable Me
2013 Multicultural Women's National Conference
Chapter 4
Crafting and Living
My Own Story The good news is
that YOU are not
a stereotype
You can write
your own story!
17
© The Winters Group, Inc.
www.wintersgroup.com @maryfwinters
The Story of the Sponsorable Me
2013 Multicultural Women's National Conference
Who am I? Who do others say I
am?
What is unique about me?
What are my distinctive
competencies?
What is my brand?
How much social capital do I
have??
18
Chapter 4
Crafting and Living
My Own Story
© The Winters Group, Inc.
www.wintersgroup.com @maryfwinters
The Story of the Sponsorable Me
2013 Multicultural Women's National Conference
Write a marketing statement in
5 words or less that describes
who you are and why someone
would want to sponsor you?
Examples:
• Whiz of a Sales Executive
• Turnaround Ace
• Change Agent in Human
Affairs 19
Chapter 4
Crafting and Living
My Own Story My Tagline
© The Winters Group, Inc.
www.wintersgroup.com @maryfwinters
The Story of the Sponsorable Me
2013 Multicultural Women's National Conference
What is a stereotype
threat?
Turning stereotype
threats into assets
20
Stereotype Threats
Chapter 4
Crafting and Living
My Own Story
© The Winters Group, Inc.
www.wintersgroup.com @maryfwinters
The Story of the Sponsorable Me
2013 Multicultural Women's National Conference
Synonyms
Antonyms
• Difference
21
Stereotype Threats
Chapter 4
Crafting and Living
My Own Story
• Average
Boilerplate
• Pattern
• Mold
• Perceived idea
© The Winters Group, Inc.
www.wintersgroup.com @maryfwinters
The Story of the Sponsorable Me
2013 Multicultural Women's National Conference
Do I understand how I might
be sabotaging my own
career?
Am I aware of “internalized
oppression”?
22
Chapter 4
Crafting and Living
My Own Story
© The Winters Group, Inc.
www.wintersgroup.com @maryfwinters
The Story of the Sponsorable Me
2013 Multicultural Women's National Conference
Women do not always
support other women
Millennials have different
concepts of career
advancement than
boomers
23
Woman to Woman
Chapter 4
Crafting and Living
My Own Story
© The Winters Group, Inc.
www.wintersgroup.com @maryfwinters
The Story of the Sponsorable Me
2013 Multicultural Women's National Conference
24
Organizational Savviness
Chapter 4
Crafting and Living
My Own Story
© The Winters Group, Inc.
www.wintersgroup.com @maryfwinters
The Story of the Sponsorable Me
2013 Multicultural Women's National Conference
• Understand the
organizational culture
• Learn how to effectively
navigate the culture
• Become a cross-
organizational networker
25
Organizational Savviness
Chapter 4
Crafting and Living
My Own Story
© The Winters Group, Inc.
www.wintersgroup.com @maryfwinters
The Story of the Sponsorable Me
2013 Multicultural Women's National Conference
Social Capital Defined:
The building of networks, bonding similar people and bridging between diverse people with expectations of reciprocity
How high are
you on the
trust meter?
What kind of
reputation
are you
building?
How much
social capital
do you have?
26
Building Social Capital
Chapter 4
Crafting and Living
My Own Story
© The Winters Group, Inc.
www.wintersgroup.com @maryfwinters
The Story of the Sponsorable Me
2013 Multicultural Women's National Conference
Somebody has to know you and think highly of you You have to know somebody Somebody else has to know you and this just as highly of you You have to know somebody else and so on…
27
Building Social Capital
Chapter 4
Crafting and Living
My Own Story
Consistency of Your Brand!
© The Winters Group, Inc.
www.wintersgroup.com @maryfwinters
The Story of the Sponsorable Me
2013 Multicultural Women's National Conference
Reciprocity
• What have you done for
me?
• Did you make me look
good?
• Did you sacrifice?
• Did you do something
above and beyond?
• Who knows about what
you did?
28
Building Social Capital
Chapter 4
Crafting and Living
My Own Story
© The Winters Group, Inc.
www.wintersgroup.com @maryfwinters
The Story of the Sponsorable Me
2013 Multicultural Women's National Conference
• Identify potential sponsors
• Powerful and credible
• Good reputation
• Culturally competent
• Determine how you will
network
• Be patient; continue to be a
superstar
It’s tricky…strategic…subtle
29
Helping A Sponsor Find You
Chapter 4
Crafting and Living
My Own Story
© The Winters Group, Inc.
www.wintersgroup.com @maryfwinters
The Story of the Sponsorable Me
2013 Multicultural Women's National Conference
• After you think you have built
social capital
• Can you introduce me to…?
• I would like an exploratory meeting with…?
• Occasionally send links of relevant information… “thought you would be interested in this”
• Optimize social media
30
Helping A Sponsor Find You
Chapter 4
Crafting and Living
My Own Story
It’s tricky…strategic…subtle
© The Winters Group, Inc.
www.wintersgroup.com @maryfwinters
The Story of the Sponsorable Me
2013 Multicultural Women's National Conference
Epilogue
Parting Words of
Encouragement
• Sponsorship as a concept gaining in popularity
• Leaders being asked to be explicit about diversifying the pool
• Becoming sponsorable is first
about self-awareness
• Like anything that is worthwhile it is hard work
Are you sponsorable? Do
you now know what you
need to do to become
sponsorable?
31
© The Winters Group, Inc.
www.wintersgroup.com @maryfwinters
The Story of the Sponsorable Me
2013 Multicultural Women's National Conference
32
mfwinters@wintersgroup.com
@maryfwinters
/wintersgroup
www.wintersgroup.com
Thank you for
attending today’s session!
© The Winters Group, Inc.
www.wintersgroup.com @maryfwinters
The Story of the Sponsorable Me
2013 Multicultural Women's National Conference
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