the way ahead - icma.org

THE WAYAHEAD

city of edmonton strategic plan 2009-2018

city of edmonton strategic plan

02. Message from the Mayor

03. Message from the City Manager

04. Introduction

05. Overview

05.Process

06.TermandScope

06.Use

06.ConditionsofSuccess

07. Vision

08. Principles

10. Goals and Performance Measures

11.PreserveandSustainEdmonton’sEnvironment

12.ImproveEdmonton’sLivability

13.TransformEdmonton’sUrbanForm

14.ShiftEdmonton’sTransportationModes

15.EnsureEdmonton’sFinancialSustainability

16.DiversifyEdmonton’sEconomy

Mayor Stephen Mandel City of Edmonton

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OnbehalfofmycolleaguesonCouncil,IampleasedtoshareTheCityofEdmontonStrategicPlan(2009-2018).Weundertookthisplanningexerciseatatimeofacceleratedgrowththathasgivenrisetoabundantopportunityandsignificantchallenges.Giventhisenvironment,itisessentialthatourPlanguideourdecisionsandsetEdmontononacourseforavibrant,sustainablefuture.ThePlanpointsthewayahead–anditwillhelpus,andfutureCouncils,maketherightdecisionstogetthere.

Createdwithinputfromthousandsofresidents,ourPlancapturesadiversityofideas,aspirationsanddreamsforthefutureofourcity,culminatingintheCity’sVisionofEdmontonin2040.

ThisStrategicPlanturnsthevisionintoreality.Itsetsoutourgoalstostrengthenenvironmentalpreservationandsustainability;totransformthecity’surbanform,makingitmorecompactwhilemaintainingandrevitalizingneighbourhoods.Itprojectsthechangesweneedtomaketopromoteamoreintegratedtransportationsystem.Anditforecastshowweneedtobuildourfinancialcapacityanddiversifyoureconomy.

Achievingthesegoalsmeanswehavetobalancecompetingpriorities–betweentheneedsofourcitizensandthelimitsofourresources,betweenincredibleopportunitiesandpracticalrealities.

Inallourefforts,wewillcheck-inwiththisPtlan,reviewourprogressandmakeadjustmentsalongtheway.Inallourefforts,wewillbesuretostayoncourseforaneverbetterEdmonton.

MESSAGE FROMTHE MAYOR

Al Maurer City Manager

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Withinputfromthousandsofcitizens,CityCouncilhascreatedanewStrategicPlanthatwillmoveourcitytowardsabold30-yearvisionbypursuing10-yeargoalsandthree-yearpriorities.

TheplanwillformthefoundationfortheworkoftheCityandwillguideusinourcontinuedcommitmenttoenhancethequalityoflifeforresidents.DepartmentswillbuildtheirnewbusinessplansandbudgetsbasedonthisStrategicPlan.Theywillsetouttheactionswewillundertaketoachieveourgoalsandhelpusestablishprioritiesforthedeliveryandimprovementofservices,programsandinfrastructure.

TheStrategicPlanwillalignoureffortsthroughouttheorganizationduringatimeofabundantopportunity,butalsocorporatefiscalchallenges.IamconfidentthisplanwillhelpusmovethiscitytowardstheEdmontonenvisionedbythecitizensweserve.

MESSAGE FROMTHE CITY MANAGER

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INTRODUCTION

Edmontonisbooming.Arecord-settingeconomy,lowunemployment,highpersonalincomeandqualityoflifehavemadeEdmontonaveryattractiveplacetolive.Populationhasgrown10%infiveyearsand,atitspeak,thecitywelcomed1,600newcomersamonth.

Thereisnosignofaslowdown.Fueledbyoilsandsdevelopment,thecityisanticipatingincreasedeconomicgrowth.By2040,anestimated51%morepeoplewillbeinneedofmunicipalprograms,servicesandinfrastructure.

ThestrategicplanwasdevelopedtohelptheCityestablishprioritiesandmakeinformeddecisionsinthisclimateofgrowth.Bysettingadirectionanddefiningthepathtogetthere,thestrategywillfocuseffortsandpositiontheCitytoimprovethequalityoflifeforcitizensnowandinthefuture.

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OVERVIEW

PROCESS SetDirection(Vision):Councilinitiatedthestrategicplanningprocessinthefallof2007bycallingoncitizenstosharetheirvisionofEdmontonin2040.Theinputreceivedfromover2200EdmontonianswasusedtocreatetheCityVisionandhelpsettheoveralldirectionofthestrategy.

FocusEfforts(Goals):TofocustheCity’sactionstowardsachievingthevision,Councilidentifiedsix10-yearstrategicgoalsthatwilldirectlong-termplanningfortheCity.Three-yearprioritygoalsthatcontributetotheachievementofthestrategicgoalsprovidedirectionoverthecourseofCouncil’sterm.

Implement:Theinitiativesnecessarytoimplementthestrategicplanwillbesummarizedindepartmentbusinessplans.Departmentswilloutlinetheactionstheywillundertaketoachievethethree-yearprioritygoalsandspecifytheoperatingbudgetsnecessarytosupporttheseactivities.

Report:TheStrategicPlanincludesperformancemeasuresforthe10-yearstrategicgoals.Thesemeasureswillformthebasisforanannualreportingoftheprogresstoward(oraway)fromthe10-yeargoalsandinrealizingthevision.MeasurementsofsuccessofthestrategywillundergoaregularreviewbyCouncil.

Asthethree-yeargoalswillguidedecision-makingatthedepartmentlevel,theprogressoftheCityinsupportoftheseprioritygoalswillbereflectedindepartmentbusinessplans.

Thestrategicplanwascreatedusingafour-stepprocess.

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TERM AND SCOPE OF STRATEGIC PLAN ThisStrategicPlanisintendedtoguideandinformplanningdonebytheCityfora10-yearplanninghorizon.Three-yeargoalsspecifytheprioritiestofocusonwithinthattimeframeandreflectthedepartmentplanningcyclesandCouncil’sterm.

However,thisisadynamicandevolvingplan–createdusinganassessmentoftheoperatingenvironmentandcommunityinputataspecificpointintime.Newissues,challenges,trendsandopportunitieswillemergethroughoutthe10-yearlifeofthestrategy.InadditiontoCouncil’sannualreviewoftheprogressofimplementation,everythreeyearsanextensivereviewandupdateoftheplanwilloccurtoreflectchangesintheoperatingenvironmentandtoensureCouncilprioritiesareaddressed.

AlthoughtheCityVisioncouldguideagenciesandotherCitybuildingpartners,thisstrategyonlycoversthebusinessesofthemunicipalcorporationunderthepurviewoftheCityManager.

USETheStrategicPlanwillbeusedinthefollowingways:

· To align all planning decisions.

AllCityactionswillworktowardtheachievementofacommongoal.Tothisend,theframeworkTransformingEdmontonwascreatedtointegratethenewMunicipalDevelopmentPlan,FocusEdmonton,andallothermajor10-yearstrategicplanninginitiativeswiththeoverarchingvisionandgoalsoutlinedinthisdocument.

· As direction to the development of department business plans and budgets.

Thestrategyisthebasisforallcitydepartmentsinthedevelopmentoftheirbusinessplans.Theactivitiesandresourceallocationofthedepartmentswilldemonstratealignmentwith,andtheachievementof,thethree-yearprioritygoalsofthestrategy.

CONDITIONS OF SUCCESSBecausemuchofthesuccessofthisstrategydependsontheCity’soperationalenvironment,theCitywillworktoenhancethefollowingareas:

·organizationalcapacity(e.g.fiscalandhuman);

·soundmanagementpracticesandprocesses;

·enablinginfrastructure.(e.g.informationtechnology);and

·effectivecommunication.

VISION

A creative description of Edmonton’s future, the vision guides our decisions, helps us set direction and encourages us to align our priorities as we work to make Edmonton the city we want it to become in 2040.Takeariverboatfromoneshoreoftheworld’slargesturbanparktotheother,fromtheuniversitytothelegislature.Fromthewater,lookupandconsidertheskyline,thebustlingcoreandthetowersandurbanvillagestotheeastandwest.

Thepeopleonthesidewalksandtrails,fromFirstNationstonewCanadians,linkedbyacommonpurpose—tolearn,toprosper,tocelebrate.TaketheLRTinanydirectionfromhereandyou’llbeintheheartofsomewherespecial.WelcometoEdmonton,thecapitalofAlberta,anortherncityofartandideas,researchandenergy.

·Edmontonisanenergycity.Energydrawnfromthegroundandfromabove;fromthesunandwind.ButthetruepowerofEdmontonisthedemocraticsparkinitspeople.

·Edmontonisacityofdesign—urbandesign,architecturaldesign,andenvironmentaldesign.Walkitssafe,leafyneighbourhoods,rideitsefficientandaccessibletransportationsystem.Thecityhasgrownup;nowwe’rebuildingsmarter.

·EdmontonlinksthecontinentwiththenorthandwithAsia.Thiscooperativeregionaleconomyispowerfulanddiverse,orientedtowardthefuture.Visittheuniversitiesandcolleges,thehummingresearchparks,thedowntownofficetowers:Edmontonisadestinationforadvancedtechnologies,healthcare,andgreenenergy.

·Edmontonisarecreationcity,anartscity.Itisacitythatembracesallseasons.Run,rideorskionitstrailsandfields,cheerinitsarenasandstadiums.Enjoythemuseums,galleries,clubs,andtheatres.Readitsnovels,watchitsfilms.SpendanhouroraweekinthegloriousNorthSaskatchewanRiverValley,theworld’slargestpreservedpark.

·Edmontonisacityofmanycultures,educationalopportunities,andallpoliticalandsocialorientations;yetitscitizensareinspiredbyasharedvisionandthecertaintythatthiscityonariverisoneofthemostspecialplacesonearth.

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Fourprinciplesunderpinthedevelopmentandimplementationofthisstrategicplan.

INTEGRATIONAholisticviewofstrategicplanningthatacknowledgestheinter-relatedandinter-dependentrealityofcomplexurbanenvironments.Goalsandprioritiessetfordifferentelementsinurbanplanningareasinterrelatedecosystemsandconsideredintermsofhowtheyimpact,supportanddriveeachother.

SUSTAINABILITYAwayoflivingwhichmeetstheneedsofthepresentanddoesnotcompromisetheabilityoffuturegenerationstomeettheirownneeds.Urbanplanningtakesanintegrated,holisticviewofurbanenvironmentsanddefinessustainabilityinthecontextofinterrelatedecosystemsencompassingeconomic,social,environmentalandculturalsustainability.

Theprincipleofsustainabilityalsoincludesfinancialsustainability,ensuringurbanplanningrecognizesandaddressesresourceconstraintsandcapacities.

LIVABILITYAninterrelatedsetoffactorsthatinfluencespeopletochooseaplacetoliveandreinforcestheirsenseofwell-beingthere.Theconceptoflivabilityisbasedontheknowledgethattheeconomicandsociallifeofthecommunityisintimatelylinkedtoitsnaturalandbuiltenvironment,andtogethertheseelementsimpactsocialandculturalgoals.Livabilityfactorsinclude:

PRINCIPLES

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·Socialcapital:Thehumancapitalofthepeoplewithinacityinalltheirdiversityandpotential,togetherwithanurbanculturethatreflectspeople’ssocialvaluesandmakesthemfeelincludedandrespected.

·Amenities:Acleanandwell-designedcommunitythatallowsmanychoicesoflifestyleandincludesopenandgreenspaces,respectforhistoricfeaturesandintangiblessuchasasenseofplaceandfosteringcommunitycharacter.

·Economicprosperity:Sustainableeconomicandemploymentopportunities.

·Safety:Asenseofpersonalandcommunitysafetyandoverallsocialorder.

·Accesstosocialservicesandinfrastructuresuchashealthcare,education,recreationandartsandculture.

·Environment:Anenvironmentsustainedforcurrentandfuturegenerationsthroughresponsiblepractices.Cleanairandwater,accesstolocalfoodsuppliesandthehealthyco-existenceofnaturalandurbanenvironments.

·Affordability:Theabilityofpeopleofallincomestohaveaccesstoaffordablecoreneedssuchashousing,food,transitandcoresocialservices.Therecognitionaswellthataffordabilityofotheramenitiesaffectstheoverallcompetitivenessofacityinattractingandretainingresidentsandimpactsthequalityoflifeofthosewholivethere.

·Easeofmobilityandmovement:Accessibleroadsandtransportationmodesthatmeettherequirementsandchoicesofsociety,communitiesandpeopleofallagesandneeds.

·Participation:Politicalanddemocraticprocessesthatallowpeopletoparticipateindecisionsthataffectthem.

INNOVATION Aplanningapproachandoperationalculturewithinamunicipalitywhichencouragesandenablescontinuousimprovementandtheexplorationandadoptionofnewtechniques,technologies,productsandwaysofoperatinginordertoimproveresultsandleadprogressivechange.

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GOALSSix ten-year strategic goals were established

to provide a clear focus for the future. Priority goals shape the City’s actions in the near

term and performance measures will assist in measuring progress towards the vision.

PRESERVE AND SUSTAIN EDMONTON’S ENVIRONMENT: Ten-year strategic goal: Inpartnershipwithitscitizens,businessesandinstitutions,Edmontonisthenation’sleaderinsettingandachievingthehigheststandardsofenvironmentalpreservationandsustainabilitybothinitsownpractices,andbyencouragingandenablingthepracticesofitspartners.

Elaboration:WiththegoaltopreserveandsustainEdmonton’senvironment,theCityintendstoleverageexistingstrengthsandnewinnovationstoimprovetheenvironmentinasustainablewayandminimizetheecologicalfootprintoftheCity.StrivingtopreservenaturalresourcesasCitybuildingpartnersandthemunicipalcorporationdeliverservicestocitizens,emphasiswillbeplacedonbothpreservationandsustainability.

ProgressMeasures:

·Consumptionofnon-renewableandnon-recyclableresourcesdecreases.Indicators:

1. City-widewaterused(total,percapita,sector)

2. City-widesolidwastegenerated(total,percapita,sector)

3. City-wideenergyused(total,percapita,sector)

4. Greenhousegas(GHG)emissions

5. Ecologicalfootprint

·Naturalenvironmentisprotected,enhancedandrestoredIndicator:

1. Acresofgreenspace(aspercentageoftotalspace)

·Environmentalhealthofthecityimproves(e.g.airandwaterquality,hazardouswaste)Indicators:

1. Airqualityindex

2. Waterqualityindex

3. City-widewastewatergeneration(total,per-capita,andsector)

4. Citypurchasesofhazardousmaterial

Three-yearprioritygoals:*

·Increaseandbroadenadvancementtowardszerowaste;

·Reducewaterconsumption(percapita);

·Increaseuseofrenewableenergy(incityoperations);

·Reducegreenhousegasemissions(incityoperations);

·Improveair,waterandsoilquality(incityoperations);and

·Increaseaccessandproximitytoecological(naturalandgroomed)systems.

* Progress measures for three-year priority goals will be included in department business plans.

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IMPROVE EDMONTON’S LIVABILITY: Ten-year strategic goal: EdmontonisoneofCanada’smostlivablecitiesbecauseitiswelcomingtoall;issafeandclean;fostersitsheritageandsupportsitsartsandmulticulturalcommunities;encouragesactivelifestylesthroughrecreationalopportunities;andengagesitscitizen’sinthecity’svisionanddirections.

Elaboration:ToimproveEdmonton’slivability,theCityintendstofocusonthepeopleconcernsassociatedwithimprovedlivabilitybyconcentratingeffortsonpreventionandgettingtotherootcausesorbarriersthatareinthewayofachievingamorelivablecity.Thisgoalisfocusedspecificallyonthestrategicareasofwelcoming,safetyperception,cleanlinessandaspectsimportanttothenotionofurbanvillagecreation.

ProgressMeasures:

·EdmontonisconsistentlyratedasoneofCanada’smostlivablecitiesintheseareas:

·Communityinvolvementandparticipation(e.g.participationinCapitalCityClean-up);

·Artsandculturalactivitiesreflecttheculturaldiversityofthepeople(e.g.numberofculturalfestivals);

·Lookandfeelofthecity(e.g.publicspacesareattractiveandwellmaintained);

·Satisfactionwithqualityofthebuiltenvironment(e.g.proximitytotransitandservices);

·Emotionalhealthandwell-being(e.g.personalsafety);

·Preservationofheritagebuildings,sitesandobjects. Indicators:

1. Selectsocialindicators(CityofEdmontonGenuineProgressIndicators)ascomparedtoAlbertaandCanadianaverage(e.g.crime,volunteerism,freetime,commuting)

2. SelectindicatorsfromtheFederationofCanadianMunicipalities’QualityofLifeReportingSystem(e.g.,personalsafety,civicengagement)

·CitizensperceivethatEdmontonisaverylivablecityIndicator:

1. Residents’perceptionsofsafetyintheirneighbourhoods,downtownandonpublictransit

2. Resident’sperceptionsoftheaccessibilityandaffordabilityofrecreational/leisureactivities

3. Residents’perceptionsthatthecityisattractiveandwell-maintained

4. Residents’perceptionsthatthecitysupportsartsandmulticulturalcommunities

5. Residents’perceptionsthatthecityprovidesopportunitiesforandvaluescitizeninput

Three-yearprioritygoals:

·Enhancesocialconnectednessforallcitizens;

·Reduceandpreventcrimeinour:transit,downtownandcommunities;

·Reducelitter,graffitiandvandalismintargetareas;

·Preserve,celebrateandsupportEdmonton’sheritage,artsandculture;

·Reducebarrierstoparticipationinrecreationactivitiesandlocalprograms;

·Improvecommunityengagementandparticipation;and

·Increasethesupplyandrangeofaffordablehousingtomeetcitizens’needs.

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TRANSFORM EDMONTON’S URBAN FORM: Ten-year strategic goal: Edmontonhasincreaseditsdensityandoptimizedexistinginfrastructurewhilemaintainingandrevitalizingstrong,vibrantneighborhoods;ensuringhighstandardsofurbandesign;adoptingbestlandusepractices;andpreservingnaturalareasandpublicspaces.

Elaboration:InsettingthegoaltotransformEdmonton’surbanform,theCityrecognizestherealitiesofthechangingeconomicsofurbanservicedelivery.Amorebalanceduseofdwellingdensities,mixed-use,andplacemakingwhichrecognizesthestrategicimportanceofbuildingneighborhoodsdifferentlyisenvisioned.ThisgoalimpliesEdmonton’sroleshouldbeshiftingtomoreofanurbancenterwithinathrivingregionandaprioritizationoftheplacementofnaturalandpublicspaces.

ProgressMeasures:

·AveragedensityofEdmonton’shousingstockincreasesIndicator: Numberofdwellingsperhectarefornewhousingprojectsonbuildableland

·Amountoftransit-orienteddevelopmentprojectsincreasesIndicators:

1. Percentofpopulationthatiswithin400/800metresofatransitnode/corridor

2. Percentofpopulationthatiswithin400/800metresofaparkoropenspace>10hectares

3. Percentofpopulationthatiswithin400/800metresofcommercialservices

·SpendingoninfrastructuremaintenanceoptimizedIndicator:Infrastructureconditionandlifeexpectancy(e.g.assetgradingconditionA-F)

·NumberofacresofpublicopenspaceincreasesIndicator:Numberofacresofpublicopenspaceasapercentageoftotal(bycommunityandtotal)

Three-yearprioritygoals:

·Increasedwellingdensity1withconditionssuchas:

·recognizinguniqueneighbourhood,commercial,industrialcharacteristicsandserviceneeds;

·transit-orienteddevelopment(TOD);

·adequateandaffordablehousingandlivingenvironments;

·amix-useofresidentialandcommercialdevelopment;

·eco-efficient;

·safe;and

·aestheticallypleasing.

·StrategicallyinvestinselectinfrastructureassetbytheLong-rangeFinancialPlanandtheStrategicInfrastructureFinancialStrategy;

·Refocusspendingonrenewingexistinginfrastructurerelativetoinvestmentinnewinfrastructure;and

·Improvecity’surbanarchitectureandurbanformtoensureitmeetsenvironmentalstandardsandexemplifiesexcellenceinurban,architecturalandlandscapedesign.

1 per capita excluding river valley in calculation.

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SHIFT EDMONTON’S TRANSPORTATION MODE: Ten-year strategic goal: Modesoftransportationshiftto“fit”Edmonton’surbanformandenhanceddensitywhilesupportingthecity’splanning,financialandenvironmentalsustainabilitygoals.

Elaboration:InshiftingEdmonton’stransportationmodestheCityrecognizestheimportanceofmobilityshiftstocontributetotheachievementofotherrelatedgoals.Todososuggeststheneedtotransformthemixoftransportmodes,withemphasisonroaduseforgoodsmovementandtransitingpeople,andtransituseformovingpeople.Thisgoalreflectstheneedforamoreintegratedtransportationnetworkcomprisingofheavyrail,lightrail,airandgroundtransport,andrecognizestheimportantcontributionthattransportationmakestoenvironmentalgoals.

ProgressMeasures:

·Residentsuseofsustainablemodesoftransportation(e.g.,bus,bike,pedestrian,LRT)increasesIndicators:

1. Transitridershippercapita

2. Vehicleownershippercapitaandbyhouseholdlocation

3. Lengthandqualityofcyclingnetwork

4. Modesplitintocentralareas(throughcordoncountsurveys)

5. Residentsperceptionsoftheaccessibilityandaffordabilityofsustainabletransportationoptions

·Theabilitytomovegoodsthroughandaroundthecityisoptimized.Indicators:

1. Traveltime/congestiononinner/outerringroadorhighwayconnector

2. Percentofintermodalandwarehousefacilitieswithin1,600metresofinner/outerringroadorhighwayconnector

Three-yearprioritygoals:

·Increasetransitridership;

·Ensuretransitsustainabilitythroughappropriatecostrecoveryratio;

·Reducebarrierstotheuseofdifferentmodesoftransportation;

·Increasetrafficsafety;

·Selectandremedyhighcongestionareastobetterfacilitatetravelthroughandaroundthecity.

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ENSURE EDMONTON’S FINANCIAL STABILITY: Ten-year strategic goal: Edmontonisfinanciallysustainable,withtherevenueresourcesrequiredtosupportitsplansandprovidetheinfrastructureperformanceandservicescitizensneed.

Elaboration:InensuringEdmonton’sfinancialsustainability,theCityrecognizesthetiebetweendemandsontheCityandthelimitedmeanstoaddressthesedemands.TheCitywillworktodiversifyrevenuesourceswhilemaintainingtheobligationstheCityhastoitscitizens.Thisgoalreliesontherevenuebenefitsthatcouldberealizedfromtheothergoals,suchasEconomicDiversityandUrbanFormtransformation

ProgressMeasures:

·RevenueresourcesincreaseanddiversifyIndicator: Totalandpercentofcityrevenuefromallsources

Three-yearprioritygoal:

·Increaserevenuesourcesandreducerelianceonresidentialpropertytaxtomeetstrategicinfrastructureandserviceneeds

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DIVERSIFY EDMONTON’S ECONOMY: Ten-year strategic goal: Edmontonisrecognizedasaneconomicpowerhouse,maximizingthediversityofitseconomicadvantages,includingitslocationasPortAlbertaandasaportaltothenorth;astheurbancentreofregionalindustrialdevelopment;asaknowledgeandinnovationcentreforvalue-addedandgreentechnologiesandproducts;andasaplacethatattractsandsupportsentrepreneurs.

Elaboration:TodiversifyEdmonton’seconomy,theCityrecognizestheeconomicadvantagesarethoseexistingstrengths.LeveragepointsincludeEdmonton’sphysicallocale,centresofexcellenceandindustrial/entrepreneurialcomparativeadvantagewithlocal,northernandAsianopportunities.Specifictargetareasarelogistics,eco-industrialandenvironmentaltechnologyknowledgetransfer.Inestablishingthisgoal,theCityrecognizestheseparaterolesofEdmontonEconomicDevelopmentCorporationandtheMunicipalCorporationandenvisionstheCity’sroletobethatofanenabler.

ProgressMeasures:

·Economicdiversityincreasesintargetedbusinessareas(clusters).Indicators:

1. Selecteconomicindicators(Edmonton’sGenuineProgressIndicators)ascomparedtoAlbertaandCanadianaverage

2. Percentageofjobsindefinedsectors(e.g.“green-collar”jobs)

Three-yearprioritygoals:

·Workwithbothpublicandprivatesectorpartners,toimprovethefavourablebusinessandinvestmentclimatefor:

·Eco-industrialbasedeconomy;

·LogisticsandservicingfortheneedsoftheNorthandAsia;

·Greentechnologydevelopmentandcommercialization;and

·Entrepreneurs.

·InvestintransportationnetworktosupportPortAlberta.

·Improve,continuously,thecapacityandcapabilityoftheorganizationinthedeliveryofservicestobusiness andcitizens.

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THE BRAND AND THE VISION

ThepyramidshapedlogomirrorsthepyramidlandmarkatCityHall.JustasthepyramidsitsatopCityHall,TransformingEdmontonsitsatoptheCityofEdmonton’sstrategicplanninginitiatives.Thepyramidrepresentstheapex,theculminationofalloftheotherplans;thepyramidstructurerepresentsstabilityandcohesiveness,withaclearupwardfocus.

ThespectrumofcolouredstreamsthatoriginateontherightsideofthepyramidrepresentthespectrumoftheCityofEdmonton’splanninginitiatives.ThebluestreamatthetoprepresentstheCityVision,whiletherestofthecolourspectrumrepresentsthefullcomplementoftheCity’splans.Theblendingofcoloursintherightcornerofthepyramidrepresentstheintegrationoftheplansintheirdevelopment.Asthecolourstreamsmoveoutwardtheytakeontheirownidentitieswithnoendpointinsight.

Thegreystreamsthatoriginateontheleftsideofthepyramidrepresentthepublic.Aseachgreystreamintersectswitheachcolouredstream,sodoeseachcitizenofEdmontoninteractwiththeCity’splanninginitiatives.

Boththegreystreamsandthecolouredstreamsextendpasttheirnaturalboundariestoshowprogressionbeyondthe10yearplanningcycleandtheongoingandinfiniteoutcomesthatthey’llproduce.Asstrategicplans,theireffectswillbefeltbeyondanyfixedperiodoftime.

Overall,thedesignismeanttoreflecttheintegrationoftheCityofEdmonton’splanninginitiative,andinvokefeelingsofpurposeandpossibility.

InformationontheCityofEdmontonisavailablethroughtheinternetwww.edmonton.ca

Inquiriesmayalsobedirectedto:

TheCityofEdmontonDeputyCityManagersOfficeBusinessStrategyandPerformanceReporting12thFloor,Tower1,ScotiaPlace10060JasperAvenueEdmonton,AlbertaT5J3R8780-442-4389