the w2 review musto, weaver, ahlmann, hock & grubbs
Post on 23-Feb-2016
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The W2 ReviewMusto, Weaver, Ahlmann,
Hock & Grubbs
DAVID CLINTON WINE CELLARS
“wines made by friends,
for friends, to share
with friends”
DAVID CLINTON W I N E C E L L A R S
Jakob Nielsen’s Usability
• Learnability
• Efficiency
• Memorability
• Errors
• Satisfaction
Learnability-Learnability is a measure of how
easy a website is to learn, or how
fast first time visitors can complete
tasks on a website.
-- Positives
-- Negatives
-- Suggestions
Learnability- Suggestions
Pros1) Easy to
Navigate
2) Direct and to
the Point
3) Simple Design
Efficiency
Cons1) No Wine
2) No Reason
to re-visit
3) Speed to
Content Ratio
Efficiency
www.bluebottle.com
www.schottny.com
www.cornerstonecellars.com
Memorability• Repeatability of
tasks, ease of
return
• First impression
• Draws users back
Memorability
Errors
Satisfaction
• How pleasant is it to use the design?• Easy & Pleasant= “8” out of “10”
Pros:-Clean, Crisp-Streamlined-Short & Sweet-Classic Frame-Easy navigation
• Cons:-No Cart!-No ‘join list’-Slow photos-Inconsistent, casual photos
Online Cart Example
•Secured•‘Guest’ Ok
•CC or Paypal•Phone#
•Quick & Easy•<4 Steps
Satisfaction
Opportunities
• Leverage the lure of “exclusivity”• Implement “Waiting List” for purchase of wines
• Create password protected “members only” area for “friends” of DCWC
•Videos of founders•Co-founders blog•Special member event information
• Option to purchase this vintage conditioned upon purchase of last vintage
Opportunities
• Drive “stickiness”• Implement initiative(s) that encourage followers return to the site regularly
•Waiting List made public with regular updates
Opportunities• Improve virality
• Encourage visitors/followers/members to recommend to friends
•Reward for driving friends to waiting list• Friends can “endorse” friends on the waiting list impacting their place in line
• Encourage Ambassadorship• Offer other branded items for sale between releases
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