the visual elements - peter...
Post on 15-Apr-2018
218 Views
Preview:
TRANSCRIPT
2D Design – Elements
THE VISUAL ELEMENTS
There is the risk you cannot afford to take, & there is the risk you cannot afford not to take.
-Edward Hopper
2D Design – Elements
2D Design – Elements
Form What is it? The purely visual aspect. Shapes – Colors Content How is it put together? The subject matter. Lion – Roar Meaning How does it stimulate? Our interpretation of the content. Aggressive – Angry - Dangerous
2D Design – Elements
2D Design – Elements
2D Design – Elements
Form The purely visual aspect. Color Squares Light & Dark Circles
Content The subject matter. People Café Street Buildings
Meaning Our interpretation of the subject matter. Quiet Lonely Late Sad
2D Design – Elements
Content: What you are saying, Form: How you say it. Meaning: The interpretation of it.
2D Design – Elements
Visual art: the study and exploitation of how the mind processes imagery.
2D Design – Elements
0-Dimensional A point.
1-Dimensional Line. (A point in motion)
2D Design – Elements
1-Dimensional
2-Dimensional shape.
2D Design – Elements
2-Dimensional
3-Dimensional volume.
2D Design – Elements
In 2D: ALL depth is an illusion
2D Design – Elements
Design ORGANIZED placement of shapes in a format; to refine by PROCESS.
Composition The visual combination of different elements into a unified whole.
2D Design – Elements
Gestalt The psychological study of how the mind organizes what it sees.
2D Design – Elements
Gestalt The WHOLE is seen before the parts.
2D Design – Elements
Gestalt What belongs together and what belongs apart.
2D Design – Elements
A design requires four things to exist.
Format
Plan
Shapes
Contrast
2D Design – Elements
Format The area of organization. The design takes place within the format. NOTHING ever breaks the format.
2D Design – Elements
Format Guidelines Rectangular, edges parallel to the paper’s edges. Must have a margin.
2D Design – Elements
Format Guidelines Centered horizontally. Set off-center vertically, providing a bottom margin larger than the top.
2D Design – Elements
Format Guidelines Project title and name appear at the bottom of each project. Entered in pencil Legible Doesn’t draw attention away from the design.
2D Design – Elements
Plan The element of organization.
2D Design – Elements
Plan Image making is a PROCESS. Ideas must be developed: sketched, altered, discarded, etc.
2D Design – Elements
Plan There is NO DESIGN without a plan.
2D Design – Elements
Plan The plan is developed and shown in your sketches for a project.
2D Design – Elements
Shape A visually perceived area created by:
(contour) line contrast of color Contrast of texture.
Line: Most important role is delineating (to mark the outline of) shape. Shape: Sometimes called form. "form" can also mean composition.
2D Design – Elements
Types of shapes: Rectilinear Sharp-edged geometric forms. Square Rectangle Triangle Rhombus
2D Design – Elements
Types of shapes: Curvilinear Smooth-edged geometric forms. Circle Oval
2D Design – Elements
Types of shapes: Compound Compound shapes can be rectilinear, curvilinear, or a combination of both.
2D Design – Elements
Types of shapes: Organic Organic shapes are almost universally curvilinear.
2D Design – Elements
Types of shapes: Symbols Compound shapes that represent common held meanings. Symbols are NOT allowed to be used in projects.
2D Design – Elements
Every shape drawn creates TWO shapes
2D Design – Elements
The important one is the Figure (positive) shape. The secondary one is the Ground (negative) shape.
2D Design – Elements
The figure + the ground = the picture plane. All areas relate to the design, even the format. Gestalt
2D Design – Elements
Contrast Differences between two (or many) things. Design CANNOT exist without contrast.
Low High
2D Design – Elements
Contrast Together/Different Big/Small Important/Accent Light/Dark Near/Far
2D Design – Elements
Juxtaposition A planned, intelligent interaction of shapes.
2D Design – Elements
Juxtaposition A planned, intelligent interaction of shapes. Placement is passive. Juxtaposition is active.
2D Design – Elements
Juxtaposition A planned, intelligent interaction of shapes. Placement is passive. Juxtaposition is active. Each shape will affect, and be affected by, every other shape around it.
2D Design – Elements
Juxtaposition A planned, intelligent interaction of shapes. Placement is passive. Juxtaposition is active. Each shape will affect, and be affected by, every other shape around it.
2D Design – Elements
Juxtaposition A planned, intelligent interaction of shapes. Placement is passive. Juxtaposition is active. Each shape will affect, and be affected by, every other shape around it.
top related