the video marketing tools we use at digital marketer

THE VIDEO MARKETING TOOLS WE USE AT

DIGITAL MARKETER

BEFORE WE BEGIN I WANT TO MAKE SURE YOU

UNDERSTAND THAT…

ALL OF THIS EQUIPMENT ISN’T NECESSARY TO GET

STARTED WITH VIDEO.

RYAN DEISS GOT STARTED WITH VIDEO USING

POWERPOINT FOR VSLS

AND A FLIPCAM WHEN FILMING A TALKING

HEAD CLIP.

That said, you should understand you can get started making videos using simple equipment such as a light source, computer, and video camera from your smartphone.

Matt Coleman Video Marketing Manager,

Digital Marketer

So you have probably seen a few different styles of videos

we use here at Digital Marketer…

Here are the styles of video we do:

The Talking Head Format

Screen Capture

Animated Videos

Video Sales Letter

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THE TALKING HEAD VIDEO

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Talking Head Video

As you can see, there is a white background behind me. This is a white backdrop you can purchase from Amazon in a variety of sizes (this one is 8 x 16)

Talking Head Video

In the past, we used a green screen backdrop but it was very difficult to create a professional looking sharp image.

Talking Head Video

We made some improvements by using green screen paint but decided to make the switch to a white backdrop. It not only creates a sharp image but also saves us time on post production.

Talking Head Video

To light the subject, we use two softbox lights from a Cowboy light kit. To light the background, we use two FotoDiox 500 LED light panels on both the left and right side of the backdrop with a 1000 LED light panel above.

Talking Head Video

For the audio, we use a Sony UTX-B2 transmitter lavalier mic which connects to the Sony URX-P2 receiver.

Talking Head Video

Alternatively you could use something like a Rode Smartlav Lavalier Mic for filming on a smartphone.

Talking Head Video

The camera we use is a Canon Vixia HF G10. We have three of these Canon cameras so we can film at multiple angles. They film at a resolution of 1080—great for YouTube standards.

Talking Head Video

The main tripod we use is the Manfrotto 546 B for the frame with the Manfrotto MVH502 A for the tripod head.

Talking Head Video

We also have two Pearstone VT – 2100 tripods that are great for a smaller budget and are extremely portable.

Talking Head Video

For a teleprompter, we use an iPad with a program called Visio Prompt. Visio Prompt is a great program that is very intuitive and allows you to change the speed, font size and includes many other features.

Talking Head Video

After filming, we take our footage to the Macbook Pro and edit the footage using Adobe Premier. If additional graphics are needed we add them using After Effects.

SCREEN CAPTURE

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Screen Capture

We use ScreenFlow to capture footage directly from the computer. This easily allows for features including zoom, highlighting specific areas of the screen and basic video editing.

ANIMATED VIDEOS

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Animated Videos

When creating video for a piece of software we create animated videos from Powtoons. These videos are easy to make and are similar to creating a PowerPoint Presentation.

Animated Videos

We just record a voice over using a basic hand mic and import the audio into Powtoons to get started. Once this is done, we make additional changes in ScreenFlow before compressing the video with HandBrake.

Animated Videos

If we want to add some music or other visuals we head over to http://VideoBlocks.com.

VIDEO SALES LETTER

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Video Sales Letter

When Ryan Deiss wants to create VSLs he creates the content using KeyNote. He’ll then use ScreenFlow to record his computer screen and a headset microphone for the audio. You can also use QuickTime Player to record your screen.

Download our ULTIMATE Digital Marketing Tool Box! 9 Free PDFs of our best stuff.

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THANK YOU!

Matt Coleman Video Marketing Manager,

Digital Marketer “Subscribe to our YouTube

Channel Below!”

QUESTIONS? Feel free to reach out to us …

Facebook: facebook.com/digitalmarketer

Twitter: @digitalmktr

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