the value of print produced by. what is print? printing is a process whereby a message is...

The value of print

produced

by

What is print?Printing is a process whereby a message is communicated

Where is print?

on our streets…

in our buildings…

on our food and drink…

The power of print…politics advertisingeducatio

n

P R I N T

is everywhere

!

Andy Warhol used print techniques to create his famous pop art works

Terry Frost numbers his prints and sells them for thousands of pounds in galleries across the world

PRINT in ART

How does it work?The colour spectrum is made out of the three primary colours (red-green-blue). These are converted into cyan, magenta, yellowyellow and blackblack to generate thousands of ccoolloouurr combinations through a series combinations through a series of dots that can be printed onto of dots that can be printed onto a page . . .a page . . .

. . . as well as thousands of special ccoolloouursrs we are able to reproduce every colour in the spectrum.

The pressThe image dots are transferred onto metal plates which are clamped onto cylinders on the printing press. As a sheet or reel of paper passes through the press, that image is transferred to the sheet of paper to produce a printed copy.

Where can you find printers?

Where there are people…

…there is print!

Money talk

Along with publishing, PRINT is the

UK’s 5th largest manufacturing

Industry worth …

£43.4bn a year the

UK economy

UK printing industry (size & performance)

£14.6 billion turnover

£7.5 billion GVA (50%) 11,000 companies

153,000 employeesSource: ONS / BPIF Information Services

Concerns?Because print is a paper based industry…

ENVIRONMENTAL

ISSUES are a major concern…

…But the reality it that…

…all the major paper companies of the world are already planting far more trees than they are chopping down..

…It is estimated that in the developed world today there are 25 percent more trees than there were 100 years ago

The Future…is in using latest technology to get the message or product to the customer in more novel and personalised ways

The BPIFWant to know more about the printing industry?

Contact the British Printing Industries Federation!

www.britishprint.com

WHO ARE WE?

•We represent the UK Printing Industry•We support the majority of printing

professionals•We provide training and expert advice

WE ARE PRINT!