the value of iterative design
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*Value of Iterative Design*
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Clara NamDesign History
NewCo 2017
NewCo 2017
2010
Illustration
NewCo 2017
2010
Illustration
NewCo 2017
2010
Illustration2011
Graphic Design
NewCo 2017
2014
Isobar
NewCo 2017
2015
Samsung
The Perfect Design Process?
NewCo 2017
NewCo 2017
Idea
NewCo 2017
Research Design Prototype Test
Idea
NewCo 2017
Research Design Prototype Test
2016 2017
Idea
NewCo 2017
Research Design Prototype Test
Monday Friday
Idea
NewCo 2017
Research Design Prototype Test
8AM 5PM
Idea
NewCo 2017
Research Design Prototype Test
Idea
NewCo 2017
Research Design Prototype Test
Idea
NewCo 2017
Research Design Prototype Test
Idea
NewCo 2017
Research Design Prototype Test
01. Inspiration02. Wireframes03. Final Design04. Share
Idea
NewCo 2017
Research Design Prototype Test
01. Inspiration02. Wireframes03. Final Design04. Share
What Design Process means to me
NewCo 2017
NewCo 2017
Your own way of solving design problems
NewCo 2017
Your own way of solving design problems
Evaluate, Iterate and Repeat
Onboarding Flows
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Example 1
NewCo 2017
NewCo 2017
Photos taken by real Yelp users
NewCo 2017
NewCo 2017
Day
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Night
NewCo 2017
Day > Night
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Iterations
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Final
NewCo 2017
Final
Category Emails
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Example 2
NewCo 2017
NewCo 2017
Fullwidth Category Emails
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City Guide Versions
Coupons
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Example 3
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NewCo 2017
NewCo 2017
Don’t force a process on a design
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Thank You!
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