the value of an online community

The value of community by @marinapape

CEW | 25 March 2014

Showing gratitudeCan you fall in love with a brand?

Connect, inspire, educate, entertain

Where does social media come into it?

“While social media is not the silver bullet that some pundits claim it to be, it is an extremely

important and relatively low cost touch point that has a direct impact on sales and positive word

of mouth.

Companies not actively engaging are missing a huge opportunity and are saying something to consumers – intentionally or unintentionally-

about how willing they are to engage on consumers’ terms.”

Josh Mendelsohn of Chadwick Martin Bailey.

83% of consumers are more likely to visit a website recommended by a friend on Facebook

60% of users surveyed were more likely to recommend a brand since becoming a Facebook fan. 79% on Twitter. 

51% of users surveyed were more likely to buy from a brand since becoming a fan on Facebook. 67% on Twitter.

Chadwick Martin Bailey + iModerate Research Technologies

Vanity metrics or real fans?

“The key is remembering that it's not just about getting the 'Like' it's about what you do to keep your fans engaged when they aren't right in front of you. This means posting content that will both help you to build stronger relationships as well as to compel fans to share your content with their friends. The ability to easily share content across a wide network is what makes social media so powerful”

Josh Mendelsohn of Chadwick Martin Bailey.

Can’t the intern do it?

5 helpful community building principles 1. Communities form around commonalities 2. Words matter a lot3. Free stuff doesn’t win fair fans4. People are smart5. Success = engagement

The big five of social media

Facebook

Google+

Instagram

Pinterest

Google+

“One publishes to find comrades”

Andre Breton, 1920

Thank you.