the ups store facebook training workshop on march 10 2013 slide deck

The UPS Stores of BC Interior

Facebook Pages Training

March 10th, 2013 19 Steakhouse, meeting room

Facebook Training Agenda

•  Overview of a Fan Page •  Privacy and other settings •  Link your Personal Profile to your Fan Page •  House Rules •  Scheduling status updates •  Review the UPS Stores’ Facebook efforts so far •  Facebook contests •  Local Search (Facebook Places)

New to Facebook? Need an overview of the parts of a Facebook Page?

Check out this tutorial video:

http://www.youtube.com/watch?v=CoI6f8Pkcoc

Profile Image/Avatar

Apps

Page Name

Cover Photo

Username (URL)

Facebook Settings (Personal Profile)

Protect your privacy – be sure to adjust your settings!

Most Important Settings to Check (Personal Profile)

•  Privacy

•  Timeline and Tagging

•  Notifications

•  Don’t forget to check your Activity Log

Facebook Settings: Personal Profile – NEW Graph Search

Further reading to protect your privacy

http://socialmediamarketingkelowna.com/how-to-protect-privacy-on-facebook/

Blog post on how to protect your privacy on Facebook:

Most Important Settings to Check (Fan Page)

•  Go to your Fan Page •  click Edit Page, then choose from the dropdown menu

Most Important Settings to Check (Fan Page)

•  Your settings

•  Manage Permissions

•  Basic Info

Username = URL (domain name, Vanity URL)

Name = Page Name (display name under your Cover Photo)

Always add your website and other social networks!

Facebook: Personal Profile vs Fan page

Personal Profile

•  made for individuals •  must be “friends” to

view & engage •  you cannot use this for

your business according to Facebook’s Terms of Service

BUT ...

•  you can share your Page’s status updates to your Personal Profile

•  you can “promote” (paid Facebook newsfeed ad) those shared status updates to gain more visibility

•  you can add a clickable link to your company’s Fan Page

•  with the new Newsfeed format (as of March 8th), it may be more important to share in your personal profile to be more visible

Adding your Fan Page link to your Personal Profile

•  Go to your ABOUT section

•  Under WORK AND EDUCATION click <EDIT>

•  Type your Facebook Fan Page in the box – you should get a dropdown menu with your Page as one of the selections

•  Make sure the view (globe icon) is set to public

How to Add your Fan Page link to your Personal Profile

tutorial video to add Page link to your Personal Profile: http://www.youtube.com/watch?v=_KsmYA9YyMs

House Rules or Guidelines for your Fan Page

House Rules or Guidelines for your Fan Page

“House Rules” outline what is acceptable for others to post on your Page. Post them as an App/Landing Page or in your About section.

Deleting posts is definitely not advisable but there are exceptions.

•  Protect your fans from spam, commercial solicitations, and hostile or discriminatory behaviour

•  Make your brand a socially responsible company – do not delete negative feedback but you CAN delete inappropriate behaviour

Tips on creating House Rules: http://socialfresh.com/facebook-fan-page-community-guidelines/

House Rules – important for big brands

House Rules – important for big brands

Scheduling Status Updates (Posts)

•  plan and create Facebook posts according to your content strategy

•  schedule in bulk to save time

•  post updates when your fans are most likely to be on Facebook = better engagement

Scheduling Status Updates (Posts)

•  Create your status update

•  Instead of clicking “post”, click the little clock icon first

•  Set year, month, day, hour, minute

•  You can also back-date posts so they appear in the past on your timeline – good for adding your company history or milestones

“Recent Posts by Others”

How to make “recent posts by others” visible on your Facebook Page wall (timeline) – Note: this is a setting in your Manage Permissions section

•  if you accidentally post as you instead of your Fan Page

•  make visible or highlight posts by others

•  check for spam

“Recent Posts by Others”

Facebook Contests

Everyone wants to be a winner!

image credit: www.freedigitalphotos.net

The most commonly broken Facebook rules

1.  Use a 3rd party app – do not post a contest on your page

2.  Do not use Facebook features to enter the contest (ie. “like” this page to enter; comment on this photo to enter)

3.  Do not use Facebook features as a voting mechanism (ie. liking a photo)

4.  Do not use Facebook to notify the winner

Create Facebook Contests Using Apps

You can read more about Facebook contest rules here: https://www.facebook.com/page_guidelines.php

Some third-party apps to easily create “legal” Facebook contests:

· Appbistro Free · Faceitpages Free · Tabsite Free · Shortstack Free for Pages under 2000 Likes · Wildfire $5 US per promo + $0.99 per day · NorthSocial $19.99/mth

Is this contest breaking any rules?

A Contest – within Facebook’s rules

Local Search for a Mobile World

Mashable: Smartphones and eCommerce http://mashable.com/2012/06/07/mobile-commerce-infographic/

Local Search for a Mobile World

•  Mobile internet usage is projected to overtake desktop internet usage by 2014.

•  Over 1/3 of Facebook's users access Facebook Mobile; 50% of Twitter's users use Twitter Mobile.

•  1 in 5 smartphone users scan product barcodes, and nearly 1 in 8 compare prices on their phone while in a store.

•  39% of instances where a consumer walks out of a store without buying were influenced by smartphones.

(Source: Hubspot)

Local Search – Facebook Places

•  More people are searching for you on their mobile and want to find you NOW – the time between intent and action is shorter with mobile customers

•  good for Search Engine Optimization – local gets precedence

•  show up on maps (Google, Bing, Mapquest)

•  map on your Facebook page

•  claim your page and manage it – prevent someone else from claiming YOUR place page

•  BUT Places show up AFTER Pages in a Facebook search

Facebook Place vs Facebook Page

•  has a map (an app and in the About section)

•  can show open hours and address

•  shows up on Bing map

•  can get customer recommendations that show up on your timeline

Facebook Place vs Facebook Page

map displayed address, phone # and store hours

Facebook Place vs Facebook Page

www.BrightSparkMedia.ca