the untapped potential of online communities

The Untapped Potential of Online Communities

Toby Retallick, Youth Music Leon Tong, BrightLemon

Why bother?

Music-making

is

life-changing

>300 projects

>100k children

Professional

musicians

are crucial…

Tough times

Unconnected… Switching off

But what if…

A strong

foundation

Launch

Completion

Easy

Tasks

Engagement Hard

Tasks

Rewarding

behaviour

Helping hands Photo credit: Habitat for Humanity

Challenges

1. Choice

2. Language

3. Quality

Results

Where next?

Email

toby.retallick@youthmusic.org.uk

The Youth Music Network

www.youthmusic.org.uk/network

Twitter

@youthmusicnet

All images used in this presentation are royalty free and obtained from http://www.sxc.hu/ unless otherwise specified.

Doing more

with less. via

Meaningful

relationships

Thursday 18.Jul.13 / Charity Comms

Leon Tong / BrightLemon

BrightLemon

BrightLemon

BrightLemon

BrightLemon

Social Theory +

Social Theory +

User Centric Design +

Social Theory +

User Centric Design +

Technology

Outreach +

Outreach +

Recruitment +

Outreach +

Recruitment +

Engagement

= Community

= Niche Community

= Niche Community

= Meaningful Relationships

2013 B.C. 2013 A.D.

150 150 =

Our niche social brain

has not evolved.

social media

= transient relationships

but the principles are

correct...

Now...(and in the future...)

Now...(and in the future...)

Community = Niche

Now...(and in the future...)

Community = Useful

Now...(and in the future...)

Community =

Content Driven

Now...(and in the future...)

Community =

Meaningful relationships

Community

= Useful

= Niche

= Content driven

= Meaningful relationships

Meaningful relationships

=

Meaningful relationships

= niche communities

Meaningful relationships

= niche communities

with quality content

Thank you.

Onwards to

Youth Music...