the untapped potential of ecommerce video chat

Post on 09-May-2015

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More and more companies are using video chat to boost online sales or provide better customer support. But what really is the untapped potential of ecommerce video chat?

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THE UNTAPPED POTENTIALOF ECOMMERCE VIDEO CHAT

EVERYWHERENOWADAYS, VIDEO CHAT IS

Photo credit: nesson-marshall - CC

COMMUNICATION CHANNELIT’S THE FASTEst GROWING

600 Millionvideo calls

2010

30 000 Millionvideo calls

2015

OF SKYPE CALLS ARE MADE2 BILLION MINUTES

Photo credit: Jon Ovington - CC

OF SKYPE CALLS ARE MADE2 BILLION MINUTES

EVERYDAY

Photo credit: Jon Ovington - CC

AND IT’S NOT ONLY FOR

FAMILY & FRIENDS ANYMORE

AND IT’S NOT ONLY FOR

FAMILY & FRIENDS ANYMORE

conduct a job interviews through video chat

60% OF HR MANAGERS

AND IT’S NOT ONLY FOR

FAMILY & FRIENDS ANYMORE

conduct a job interviews through video chat

60% OF HR MANAGERSuse the plateform for

business purposes

37% OF SKYPE USERS

AND IT’S NOT ONLY FOR

FAMILY & FRIENDS ANYMORE

video chat with their patients

7% OF US DOCTORSconduct a job interviews

through video chat

60% OF HR MANAGERSuse the plateform for

business purposes

37% OF SKYPE USERS

YOUR CUSTOMERS ARE

ASKING FOR IT

36%OF CUSTOMERSwould like to use real-time video chat with customer support

THE TOP 3 QUALITIES FORAND GUESS WHAT THEY SAY ARE

A CUSTOMER SERVICE AGENT

THE TOP 3 QUALITIES FORAND GUESS WHAT THEY SAY ARE

A CUSTOMER SERVICE AGENTSPOILER ALERT: LEARNING A

SCRIPT BY HEART WON’T DO

1

CAN SOLVE PROBLEM QUICKLY

1

CAN SOLVE PROBLEM QUICKLY

2

GOOD PERSONAL INTERACTION

1

CAN SOLVE PROBLEM QUICKLY

2

GOOD PERSONAL INTERACTION

3

EXPERT INITS FIELD

WHAT MAKES VIDEO CHAT

THE PERFECT SOLUTION?

FOR CUSTOMER SERVICE

VIDEO CHAT HAS SOMETHING

TEXT AND PHONE DON’T

VIDEO CHAT HAS SOMETHING

TEXT AND PHONE DON’T

BODYLANGUAGE

AND WE MOSTLY COMMUNICATE

IN A NON-VERBAL WAY

AND WE MOSTLY COMMUNICATE

IN A NON-VERBAL WAYthrough words 8%

AND WE MOSTLY COMMUNICATE

IN A NON-VERBAL WAYthrough words 8%

through the tone of our voice 38%

AND WE MOSTLY COMMUNICATE

IN A NON-VERBAL WAYthrough words 8%

through the tone of our voice 38%

through our face expressions 55%

LOOK AT THIS WOMANARE YOU SMILING?

Photo credit: Ronn Ashore - CC

LOOK AT THIS WOMANARE YOU SMILING?

WHEN BEING SMILED AT 50% OF

PEOPLE SMILE BACK & NONE FROWN

Photo credit: Ronn Ashore - CC

AS MOTHER TERESA ONCE SAID

«I will never understand all the good that a simple

smile can accomplish»

Photo credit: Marquette University - CC

click here to tweet that quote

HOW CAN A SMILE

HELP YOUR BUSINESS?

HOW CAN A SMILE

HELP YOUR BUSINESS?

BY MAKING YOUR

CUSTOMERS FEEL GOOD

HERE’S THE EFFECT OF A SIMPLE SMILE

Photo credit: Mateus André - CC

HERE’S THE EFFECT OF A SIMPLE SMILE

Smiling makes you feel better than eating

chocolate, having sex or winning $16 000

Photo credit: Mateus André - CC

HERE’S THE EFFECT OF A SIMPLE SMILE

Smiling makes you feel better than eating

chocolate, having sex or winning $16 000

People who smile more in their lifetime live a longer

and happier life

Photo credit: Mateus André - CC

HERE’S THE EFFECT OF A SIMPLE SMILE

Smiling makes you feel better than eating

chocolate, having sex or winning $16 000

People who smile more in their lifetime live a longer

and happier life

Smiling makes you more likable but also makes you look more competent and

attractive

Photo credit: Mateus André - CC

HERE’S THE EFFECT OF A SIMPLE SMILE

Smiling makes you feel better than eating

chocolate, having sex or winning $16 000

People who smile more in their lifetime live a longer

and happier life

Smiling makes you more likable but also makes you look more competent and

attractive

Smiling makes you healthier. It lowers blood

pressure and reduces stress hormones levels

Photo credit: Mateus André - CC

HERE’S THE EFFECT OF A SIMPLE SMILE

Smiling makes you feel better than eating

chocolate, having sex or winning $16 000

People who smile more in their lifetime live a longer

and happier life

Smiling makes you more likable but also makes you look more competent and

attractive

Smiling makes you healthier. It lowers blood

pressure and reduces stress hormones levels

Botox blocks out muscles used for genuine smiles therefore cancelling the

benefits of smiling

Photo credit: Mateus André - CC

IF YOUR CUSTOMERS COULD SEE

CONSULTANTS SMILE

IF YOUR CUSTOMERS COULD SEE

CONSULTANTS SMILE

THAT’S HOW YOUR BRAND WOULD

MAKE THEM FEEL!

AND THAT’S NOT IT!VIDEO ALSO INCREASES CONVERSIONS

AND THAT’S NOT IT!VIDEO ALSO INCREASES CONVERSIONS

Customer who saw your product on video are

85% MORE LIKELY TO BUY

AND THAT’S NOT IT!VIDEO ALSO INCREASES CONVERSIONS

Customer who saw your product on video are

85% MORE LIKELY TO BUY

95% REMEMBER VIDEO

After 3 days, only 10% of people remember text but

AND THAT’S NOT IT!VIDEO ALSO INCREASES CONVERSIONS

Customer who saw your product on video are

85% MORE LIKELY TO BUY

95% REMEMBER VIDEO

After 3 days, only 10% of people remember text but

UPSCALE CUSTOMERSVideo chat attract more

($75,000 household earnings / year)

MAJOR COMPANIES ARE ALREADYVIDEO CHATTING

Added video chat support to their new Kindle tablets and already have thousands customer support staff dedicated to video chat

AMAZON

Photo credit: jblyberg - CC

Will soon launch video chat support for Adwords customers in an effort to take customer service to the next level

GOOGLE

Photo credit: chuckbiscuito - CC

Was the first bank to offer video chat, reducting costs associated with meetings by 50%

mBANK

Photo credit: chuckbiscuito - CC

NOW IT’S YOUR TURN!BUILD YOUR OWN VIDEO CHAT SUCCESS STORY WITH CUSTOMERICARE

ASK FOR FREE TRIAL

http://customericare.com

Follow us on Twitter: @customericare

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