the universe of digital literacy: transmedia

TRANSMEDIATHE UNIVERSE OF DIGITAL LITERACY

OLA SUPER CONFERENCE January 2014SESSION 1206

PRESENTED BY:BRENDA ROBERTSLESLIE HOLWERDA

#OLASC14

Scan to access Universe of Digital Literacy: Transmedia

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ASH SAROHIA (VP CREATIVE DEVELOPMENT PCB - INFEX)

“The worlds of games, films, and television are merging, and how people are consuming content is becoming more sophisticated.”

SUE THOMAS Wordpress

“Transliteracy is the ability to read, write and interact across a range of platforms, tools and media from signing and orality through handwriting, print, TV, radio and film, to digital social networks.”

TRANSLITERACY TRANSMEDIA

MULTIPLATFORM CROSS PLATFORMMULTILITERACIESMULTIMODALITY

DIGITAL READING

Google Books

Follett Shelf

Overdrive

KOBO

KINDLE

Apps

...

WHAT DOES TRANSLITERACY LOOK LIKE?• Interactive online text

• TV show synchronized to online activities

• Hard copy text combined with online links to audio and video files

• Combined text and social media experience

• Combination of game, text, animation and sound

• Book based marketing campaign and spin-offs

• Augmented Reality (AR)

• all of the above

Interactive Online Text - Pop-it - iPad book

TV show synchronized to online activities

Hard copy text combined with online links to audio and video files

Combined text and social media experience

The Hunger Games: Using Social Media Marketing to Bring Fiction to Life

http://www.inanimatealice.com/episoInanimate Alice

Combination of game, text, animation and sound

Book based marketing campaign and spin-offs

Augmented Reality (AR)

WHERE TO LOOK

• Flickr

• Vine

• Tumblr

• Facebook

• Twitter

• Blogs

• Websites

● Email

● Youtube

● Instagram

● Podcasts

● Video Chats

● Pinterest

● Video Games

TUMBLEBOOKSTUMBLEREADABLES

GERONIMO STILTON

THE MAGNIFICENT 12INFINITY RING39 CLUESSPIRIT ANIMALS

INANIMATE ALICEFLIGHT PATH By Kate Pullinger

PATRICK CARMAN

• SKELETON CREEK

• 3:15

• DARK EDEN (app)

Airborn by Kenneth Oppel

Blaire sees Bears from BitLab International

BZRK by Michael Grant

The Creature Department by Robert Paul Weston

Infex from PCB Productions

The Elements Club by Karen Snyder (Historical Romance)

Walking Dead by Robert Kirkman

Wild Cards by Simone Elkeles

The Daring Adventures of Captain Lucy Smokeheart

by Andrea Phillips

Other Transmedia Projects

SELECTION

● School Board Selection Criteria

● Reviews

● Recommendations (student and teacher-librarian)

ACQUISITION

● Equity

● BYOD vs School Library

● Universal access

PROMOTION

● Model

● Book Talks

● Clubs

DEVICES

● -media tool directs device

Other LIVEBINDER RESOURCES● Creation of transmedia

● Sue Thomas

● Transliteracy for Middle Grades

● Transliteracy - online PD

● MOOC

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Binder ID: 882479