the traditional sales funnel is dead

The Traditional Sales Funnel

The Modern Sales Funnel

What we will cover in this session:

How social media fits in What many SME’s get

from it 7 steps to take to get

with it How to test & measure it Consider Consumer’s

thinking Suggest a strategy SELL you on why you

should be thinking about it

What businesses use social media for:

SME’s gaining customers via social Media?

% of customers who will buy from brands they follow?

% of Facebook users likely to buy from brands they follow?

Getting with the programme

Getting with the programme

Getting with the programme

Getting with the programme

Getting with the programme

Getting with the programme

Getting with the programme

Attracting Prospects....

Key principles recap:

A Strategy:

Social media, or social networking, is simply a powerful megaphone

Keeping the funnel full

Content is everywhere:

Blogs – yours & other people’sTwitter stories & linksLinkedIn articlesYou Tube video’sNewsletters – yours or subscription

Everything you talk about to one client, others will want to hear....

The Result of engagement

Thoughtful focus on THEM

Understanding them and their issues

Investing TIME in the relationship

Having a PLAN

Building ADVOCATES

Drawing business to you