the top mistakes clients make when building their app

Tuesday, June 25, 13

Why most apps fail?

Tuesday, June 25, 13

manymany appsmany many mistakes, view into howenterprise makes decisions that doom you

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“More than 50% of apps have less than 1000 downloads”

“it found that 26% of the time, customers never launch a mobile application they've download more than once”

Tuesday, June 25, 13

Existing Process

Team Brainstorm for Features Specification Internal Validation

External Validation

Software development

customersboss

Tuesday, June 25, 13

Existing Process

Team Brainstorm for Features Specification Internal Validation

External Validation

Software development

Up until this point, we have no idea what our customers are thinking

customersboss

Tuesday, June 25, 13

the butterfly effect2. Value Proposition3. Differentiation4. Marketing Plan

Tuesday, June 25, 13

ImaginaryUSER PERSONA

bossBusiness Team

Design & Dev Team

Tuesday, June 25, 13

Why should I exist?For (target persona) who needs (articulate use case),

(App X) is the (market context) that

(benefit delivered)

unlike (closest competitor),

App X (why you are better)

Tuesday, June 25, 13

LINE IM appFor (guys) who (want to impress girls)

(Line) is a (IM App)

that (enables a more emotional IM experience)

unlike (Whatsapp)

Line has (many cute icons to help you better express yourself)

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And then after launchNo one knows about itStop...

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Recap1. 1 User Persona2. Specific Value proposition3. Differentiation4. Marketing5. Iterate with Feedback

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WhatUser experience approach

feature

user experience

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Start with the user!

User

Needs

Uses

Feature

Iterate and learn quickly and cheaply

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Howdo we do it?

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Hypothesis - Identifying risk: key assumptions we have about our users that if it is found to be false, the product fails.

User Persona - Building an indepth profile of the user. This includes demograpics, behaviour, and aspirations.

Interview - Conversation topics, prompts and other techniques to validate the crafted user persona.

Use Case - Brainstorming of benefits that the user could derive from using the product, based on the validated persona.

Features - Brainstorming of features according to the use case that will bring the highest user satisfaction.

Metrics - Trackable KPIs that would indicate the success (or failure) of the product.

Tuesday, June 25, 13

Crafting User PersonaFirst Session

Use case, Features and MetricsSecond Session

*Interviews will happen between First and Second Session

Tuesday, June 25, 13

2359 Media99B Tanjong Pagar Rd

Singapore 088520Email: enquiries@2359media.com

www.2359media.com

Copyright © 2359 Media

ImaginaryUSER PERSONA

bossBusiness Team

Design & Dev Team

Zhou Wenhan +65 90467340wenhan.zhou@2359media.com

Tuesday, June 25, 13