the steep forces driving cloud computing for csa it
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The STEEP Forces Driving Cloud Computing
a Presentation for:
by Craig Rispin, Business Futurist
STEEP
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The STEEP Forces Driving Cloud Computing
STEEP
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The STEEP Forces Driving Cloud Computing
SocialTechnologicalEconomicEnvironmentalPolitical & Legal
FORCES
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What is Cloud Computing?
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“Cloud Computing isn’t
really about technology - it’s
really about thinking of IT in a whole new way.”
The IT Industry is now in a huge paradigm shi4 where companies will move from expensive IT professional staff and infrastructure, to smaller IT staffs and ge<ng their services across the Internet from large providers like Microso4, Google, etc. This is called “cloud compuBng.
THE PREMISE
ENERGY
ENERGY
ENERGY
HOW WILL THIS WORK?
• Simplified worksta1ons• Less Hardware• Less So5ware• Internet will host programs• Can lease hardware• Less In-‐House IT
COMPUTERS
COMPUTERS
NO BOTTLENECKS
“When the network becomes as fast as the processor, the computer hollows out and spreads across the network.”-‐Eric Schmidt, 1993
• Low cost-‐of-‐ownership and cost predictability • Immediate deployment • Scale up or down as needed, with no risk • Any1me, anywhere access to informa1on • Business-‐class messaging and collabora1on • Secure and reliable performance for the highest produc1vity• Keep up with technology with no change in price• They perform the backups and restores• Less energy consump1on
PROS
• Lack of control• Rely on others• Rely on bandwidth• Lack of flexibility• Response 1me for issues
CONS
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The STEEP Forces Driving Cloud Computing Adoption
SocialTechnologicalEconomicEnvironmentalPolitical & Legal
FORCES
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Social Forces - Consumer
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The Connected Generation -
Social Forces - Consumer
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The Connected Generation -
Social Forces - Consumer
Living in the Cloud
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The Connected Generation -
Social Forces - Consumer
Living in the Cloud
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Social Forces - Consumer
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Social Forces - Consumer
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Social Forces - Consumer
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Social Forces - Business
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Social Forces - BusinessEmerging Technologies Priority Matrix 2010
benefit years to mainstream adoption
less than 2 years 2 to 5 years 5 to 10 years more than 10 years
transformational Cloud Computing
Cloud/Web Platforms
Media Tablet
3D Printing
Context Delivery Architecture
Extreme Transaction Processing
Autonomous Vehicles
Human Augmentation
Mobile Robots
Terahertz Waves
high Mobile Application Stores
Predictive Analytics
Activity Streams
E-Book Readers
Electronic Paper
Interactive TV
Internet Micropayment Systems
Location-Aware Applications
Private Cloud Computing
Social Analytics
Augmented Reality
Internet TV
Virtual Assistants
Wireless Power
Mesh Networks: Sensor
moderate Consumer-Generated Media
Pen-Centric Tablet PCs
3D Flat-Panel TVs and Displays
Biometric Authentication Methods
Gesture Recognition
Idea Management
Microblogging
Speech Recognition
Video Telepresence
4G Standard
Public Virtual Worlds
Speech-to-Speech Translation
Video Search
Computer-Brain Interface
low Tangible User Interfaces
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Social Forces - BusinessEmerging Technologies Priority Matrix 2010
benefit years to mainstream adoption
less than 2 years 2 to 5 years 5 to 10 years more than 10 years
transformational Cloud Computing
Cloud/Web Platforms
Media Tablet
3D Printing
Context Delivery Architecture
Extreme Transaction Processing
Autonomous Vehicles
Human Augmentation
Mobile Robots
Terahertz Waves
high Mobile Application Stores
Predictive Analytics
Activity Streams
E-Book Readers
Electronic Paper
Interactive TV
Internet Micropayment Systems
Location-Aware Applications
Private Cloud Computing
Social Analytics
Augmented Reality
Internet TV
Virtual Assistants
Wireless Power
Mesh Networks: Sensor
moderate Consumer-Generated Media
Pen-Centric Tablet PCs
3D Flat-Panel TVs and Displays
Biometric Authentication Methods
Gesture Recognition
Idea Management
Microblogging
Speech Recognition
Video Telepresence
4G Standard
Public Virtual Worlds
Speech-to-Speech Translation
Video Search
Computer-Brain Interface
low Tangible User Interfaces
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Social Forces - BusinessEmerging Technologies Priority Matrix 2010
benefit years to mainstream adoption
less than 2 years 2 to 5 years 5 to 10 years more than 10 years
transformational Cloud Computing
Cloud/Web Platforms
Media Tablet
3D Printing
Context Delivery Architecture
Extreme Transaction Processing
Autonomous Vehicles
Human Augmentation
Mobile Robots
Terahertz Waves
high Mobile Application Stores
Predictive Analytics
Activity Streams
E-Book Readers
Electronic Paper
Interactive TV
Internet Micropayment Systems
Location-Aware Applications
Private Cloud Computing
Social Analytics
Augmented Reality
Internet TV
Virtual Assistants
Wireless Power
Mesh Networks: Sensor
moderate Consumer-Generated Media
Pen-Centric Tablet PCs
3D Flat-Panel TVs and Displays
Biometric Authentication Methods
Gesture Recognition
Idea Management
Microblogging
Speech Recognition
Video Telepresence
4G Standard
Public Virtual Worlds
Speech-to-Speech Translation
Video Search
Computer-Brain Interface
low Tangible User Interfaces
Gartner states that Cloud computing is "changing the way the IT industry looks
at user and vendor relationships."
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Technological Forces
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Technological Forces
Processors
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Technological Forces
Storage
Processors
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Technological Forces
Bandwidth
Storage
Processors
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Technological Forces
Bandwidth
Storage
Processors
Services/Apps
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Technological Forces
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The $110 PC
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Technological Forces - Storage
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Technological Forces
We’ve Come Full Circle
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Technological Forces
Mainframes
We’ve Come Full Circle
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Technological Forces
Mainframes
Minicomputers
We’ve Come Full Circle
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Technological Forces
Mainframes
Minicomputers
WorkstationsWe’ve Come Full Circle
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Technological Forces
Mainframes
Minicomputers
Workstations
PC’s
We’ve Come Full Circle
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Technological Forces
Mainframes
Minicomputers
Workstations
PC’s
Client/Server
We’ve Come Full Circle
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Technological Forces
Mainframes
Minicomputers
Workstations
PC’s
Client/Server
Internet
We’ve Come Full Circle
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Technological Forces
Mainframes
Minicomputers
Workstations
PC’s
Client/Server
Internet
Mobile ComputingWe’ve Come Full Circle
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Technological Forces
Mainframes
Minicomputers
Workstations
PC’s
Client/Server
Internet
Mobile Computing
Smart Phones
We’ve Come Full Circle
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Technological Forces
Mainframes
Minicomputers
Workstations
PC’s
Client/Server
Internet
Mobile Computing
Cloud Computing
Smart Phones
We’ve Come Full Circle
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20
40
60
80
100
Q1 Q3 Q5 Q7 Q9 Q11 Q13 Q15 Q17 Q19
Quarters Since Launch
Sub
scri
bers
(MM
)
iPhone + iTouch NTT docomo i-mode AOL Netscape
7
iPhone + iTouch vs. NTT docomo i-mode vs. AOL vs. Netscape UsersFirst 20 Quarters Since Launch
!"#$%&'()*&+,-+./0-$/+&12#2&3"#&242052-5$&-$6"/$&789%:;<&!$#+.2=$&,+$/+&50>0#$1&#"&?@&"35AB&C"/D23&@#235$A&E$+$2/.F&$+#0>2#$+&GHICC&3$#-""J+&F24$&+F0==$1&03&60/+#&KI&L,2/#$/+&+03.$&52,3.F&MKINIOPB&@",/.$%&7">=23A&E$="/#+&Q&C"/D23&@#235$A&E$+$2/.FB
Desktop Internet
AOL*
v 2.0 Launched 9/94
Mobile Internet
NTT docomo i-mode
Launched 6/99
Mobile Internet
iPhone + iTouch
Launched 6/07
~85MM
~31MM
~8MM
Desktop Internet
Netscape*
Launched 12/94
~18MM
Mobile Internet Ramping Faster than Desktop Internet Did – Apple Leading Charge
Up
20
40
60
80
100
Q1 Q3 Q5 Q7 Q9 Q11 Q13 Q15 Q17 Q19
Quarters Since Launch
Sub
scri
bers
(MM
)
iPhone + iTouch NTT docomo i-mode AOL Netscape
7
iPhone + iTouch vs. NTT docomo i-mode vs. AOL vs. Netscape UsersFirst 20 Quarters Since Launch
!"#$%&'()*&+,-+./0-$/+&12#2&3"#&242052-5$&-$6"/$&789%:;<&!$#+.2=$&,+$/+&50>0#$1&#"&?@&"35AB&C"/D23&@#235$A&E$+$2/.F&$+#0>2#$+&GHICC&3$#-""J+&F24$&+F0==$1&03&60/+#&KI&L,2/#$/+&+03.$&52,3.F&MKINIOPB&@",/.$%&7">=23A&E$="/#+&Q&C"/D23&@#235$A&E$+$2/.FB
Desktop Internet
AOL*
v 2.0 Launched 9/94
Mobile Internet
NTT docomo i-mode
Launched 6/99
Mobile Internet
iPhone + iTouch
Launched 6/07
~85MM
~31MM
~8MM
Desktop Internet
Netscape*
Launched 12/94
~18MM
Mobile Internet Ramping Faster than Desktop Internet Did – Apple Leading Charge
Up
20
40
60
80
100
Q1 Q3 Q5 Q7 Q9 Q11 Q13 Q15 Q17 Q19
Quarters Since Launch
Sub
scri
bers
(MM
)
iPhone + iTouch NTT docomo i-mode AOL Netscape
7
iPhone + iTouch vs. NTT docomo i-mode vs. AOL vs. Netscape UsersFirst 20 Quarters Since Launch
!"#$%&'()*&+,-+./0-$/+&12#2&3"#&242052-5$&-$6"/$&789%:;<&!$#+.2=$&,+$/+&50>0#$1&#"&?@&"35AB&C"/D23&@#235$A&E$+$2/.F&$+#0>2#$+&GHICC&3$#-""J+&F24$&+F0==$1&03&60/+#&KI&L,2/#$/+&+03.$&52,3.F&MKINIOPB&@",/.$%&7">=23A&E$="/#+&Q&C"/D23&@#235$A&E$+$2/.FB
Desktop Internet
AOL*
v 2.0 Launched 9/94
Mobile Internet
NTT docomo i-mode
Launched 6/99
Mobile Internet
iPhone + iTouch
Launched 6/07
~85MM
~31MM
~8MM
Desktop Internet
Netscape*
Launched 12/94
~18MM
Mobile Internet Ramping Faster than Desktop Internet Did – Apple Leading Charge
Up
20
40
60
80
100
Q1 Q3 Q5 Q7 Q9 Q11 Q13 Q15 Q17 Q19
Quarters Since Launch
Sub
scri
bers
(MM
)
iPhone + iTouch NTT docomo i-mode AOL Netscape
7
iPhone + iTouch vs. NTT docomo i-mode vs. AOL vs. Netscape UsersFirst 20 Quarters Since Launch
!"#$%&'()*&+,-+./0-$/+&12#2&3"#&242052-5$&-$6"/$&789%:;<&!$#+.2=$&,+$/+&50>0#$1&#"&?@&"35AB&C"/D23&@#235$A&E$+$2/.F&$+#0>2#$+&GHICC&3$#-""J+&F24$&+F0==$1&03&60/+#&KI&L,2/#$/+&+03.$&52,3.F&MKINIOPB&@",/.$%&7">=23A&E$="/#+&Q&C"/D23&@#235$A&E$+$2/.FB
Desktop Internet
AOL*
v 2.0 Launched 9/94
Mobile Internet
NTT docomo i-mode
Launched 6/99
Mobile Internet
iPhone + iTouch
Launched 6/07
~85MM
~31MM
~8MM
Desktop Internet
Netscape*
Launched 12/94
~18MM
Mobile Internet Ramping Faster than Desktop Internet Did – Apple Leading Charge
380M
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Big Really Soon: Augmented Reality
Minority Report 2002
Powerful DisplaysTapping into the
Cloud
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Big Really Soon: Augmented Reality
Minority Report 2002
Powerful DisplaysTapping into the
Cloud
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Big Really Soon: Augmented Reality
Minority Report 2002
Powerful DisplaysTapping into the
Cloud
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Economic Forces - The GFC
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Economic Forces - The GFC
GFC Drove Driving Cloud Adoption
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Economic Forces - The GFC
GFC Drove Driving Cloud Adoption
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Economic Forces - The GFC
GFC Drove Driving Cloud Adoption“They’re saying that they don’t want to
have cap-ex on their books. You need to help me deploy a solution that doesn’t have a large amount of cap-ex on my books. As soon as the CFO sees it, it
isn’t going to go anywhere.”
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Environmental Forces - Power Concerns
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Environmental Forces - Power Concerns
Outdated hardware uses significantly more power and cooling costs.
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Environmental Forces
Growing costs to the environment and the bottom line drives Cloud Computing adoption.
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Environmental Forces
Growing costs to the environment and the bottom line drives Cloud Computing adoption.
Forrester Research estimates IT power costs now at 11% of total power costs for organisations.
It could quickly reach 22-25%.
“At that point CEOs will be asking big questions if they aren’t already. Many
companies will be looking to outsource their growing power and cooling costs - driving
many to Cloud Computing offerings.”
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Political & Legal Forces
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Political & Legal Forces
Compliance Gets More Complicated - Which Drives Cloud Computing Adoption
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Political & Legal Forces
Compliance Gets More Complicated - Which Drives Cloud Computing Adoption
CaaS (Compliance as a Service) is an area that is just emerging. Telstra is providing one of the first examples of this with
Workforce Guardian.
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Political & Legal Forces
Compliance Gets More Complicated - Which Drives Cloud Computing Adoption
CaaS (Compliance as a Service) is an area that is just emerging. Telstra is providing one of the first examples of this with
Workforce Guardian.
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In Conclusion
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In Conclusion
STEEP forces are driving adoption of Cloud Computing
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In Conclusion
STEEP forces are driving adoption of Cloud Computing
We’re just at the beginning of the market
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In Conclusion
STEEP forces are driving adoption of Cloud Computing
We’re just at the beginning of the market
Invest in the Cloud to compete in the future
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The STEEP Forces Driving Cloud Computing Adoption
SocialTechnologicalEconomicEnvironmentalPolitical
FORCES
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