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The Star Wars Study
Summary ReportField dates: 5/10/18 – 5/14/18
Total N=516
2
Star Wars Fan
18%
32%
13%11%
27%
0%
5%
10%
15%
20%
25%
30%
35%
Tuscan Raider (I'venever seen any Star
Wars movies)
Storm Trooper (I've seena couple Star Warsmovies, but do not
consider myself a fan)
X-Wing Pilot (I've seen afew Star Wars movies
and generally like them)
Padawan (I'm a fan ofStar Wars and have
seen most of themovies)
Jedi (I've seen all of themovies)
How big of a Star Wars fan are you?
N=512
3
Star Wars FanResponses Broken Out By Gender of Respondent
11%
28%
13% 13%
35%
23%
35%
13%10%
20%
0%
5%
10%
15%
20%
25%
30%
35%
40%
Tuscan Raider (I'venever seen any Star
Wars movies)
Storm Trooper (I've seena couple Star Warsmovies, but do not
consider myself a fan)
X-Wing Pilot (I've seen afew Star Wars movies
and generally like them)
Padawan (I'm a fan ofStar Wars and have
seen most of themovies)
Jedi (I've seen all of themovies)
How big of a Star Wars fan are you?
Male Female
N=216 N=296
4
Star Wars Movies Seen
59%
76%74%
62%
53% 52%50%
44% 46%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Star Wars /Episode IV: A
New Hope
Episode V:The EmpireStrikes Back
Episode VI:Return of the
Jedi
Episode I:The Phantom
Menace
Episode II:Attack of the
Clones
Episode III:Revenge of
the Sith
Episode VII:The ForceAwakens
Rogue One Episode VIII:The Last Jedi
Which of the following Star Wars movies have you seen?
N=420
5
Best Star Wars Movie
16%
32%
26%
6%
1%3%
4% 4%
8%
0%
5%
10%
15%
20%
25%
30%
35%
Star Wars /Episode IV:A New Hope
Episode V:The EmpireStrikes Back
Episode VI:Return of the
Jedi
Episode I:The
PhantomMenace
Episode II:Attack of the
Clones
Episode III:Revenge of
the Sith
Episode VII:The ForceAwakens
Rogue One Episode VIII:The Last
Jedi
Of those you have seen, which do you believe to be the best Star Wars movie?
N=352
6
Best Star Wars MovieResponses Broken Out By Gender of Respondent
21%
33%
21%
6%
1%4%
2%
6% 6%
12%
30% 30%
6%
1% 2%
6%3%
10%
0%
5%
10%
15%
20%
25%
30%
35%
40%
Star Wars /Episode IV:A New Hope
Episode V:The EmpireStrikes Back
Episode VI:Return of the
Jedi
Episode I:The
PhantomMenace
Episode II:Attack of the
Clones
Episode III:Revenge of
the Sith
Episode VII:The ForceAwakens
Rogue One Episode VIII:The Last
Jedi
Of those you have seen, which do you believe to be the best Star Wars movie?
Male Female
N=163 N=189
7
Best Star Wars MovieResponses Broken Out By Age of Respondent
13%
26%
33%
4% 4%
7%
5%
1%
7%
16%
38%
23%
4%
0%
2%
4%
6% 6%
18%
27%
24%
11%
1%2%
4%3%
11%
0%
5%
10%
15%
20%
25%
30%
35%
40%
Star Wars /Episode IV: A
New Hope
Episode V: TheEmpire Strikes
Back
Episode VI:Return of the
Jedi
Episode I: ThePhantomMenace
Episode II:Attack of the
Clones
Episode III:Revenge of the
Sith
Episode VII:The ForceAwakens
Rogue One Episode VIII:The Last Jedi
Millennials Generation X Baby Boomers22-37 years
N=76
38-53 years 54-72 years
N=159 N=109
8
Worst Star Wars Movie
7%
9% 10%
20%22%
10%
4%
10%
8%
0%
5%
10%
15%
20%
25%
Star Wars /Episode IV:A New Hope
Episode V:The EmpireStrikes Back
Episode VI:Return of the
Jedi
Episode I:The Phantom
Menace
Episode II:Attack of the
Clones
Episode III:Revenge of
the Sith
Episode VII:The ForceAwakens
Rogue One Episode VIII:The Last Jedi
Of those you have seen, which do you believe to be the worst Star Wars movie?
N=343
9
Worst Star Wars MovieResponses Broken Out By Gender of Respondent
10%9%
3%
23% 23%
9%
4%
9% 9%
4%
10%
15%
19%20%
10%
3%
11%
8%
0%
5%
10%
15%
20%
25%
Star Wars /Episode IV:A New Hope
Episode V:The EmpireStrikes Back
Episode VI:Return of the
Jedi
Episode I:The Phantom
Menace
Episode II:Attack of the
Clones
Episode III:Revenge of
the Sith
Episode VII:The ForceAwakens
Rogue One Episode VIII:The Last Jedi
Of those you have seen, which do you believe to be the worst Star Wars movie?
Male Female
N=159 N=184
10
Likelihood of Seeing Solo
2%
16%
29%
16% 16%
12%9%
0%
5%
10%
15%
20%
25%
30%
35%
How likely are you to see Solo: A Star Wars Story when it is released this month?
N=420
11
Likelihood of Seeing SoloResponses Broken Out By Gender of Respondent
2%
16%
35%
18%
10% 11%8%
3%
15%
24%
15%
21%
13%10%
0%
5%
10%
15%
20%
25%
30%
35%
40%
How likely are you to see Solo: A Star Wars Story when it is released this month?
Male Female
N=192 N=228
12
Why Watch Solo
25%
17%
3%
21%
6%
17%
4%
7%
0%
5%
10%
15%
20%
25%
30%
I'm a true StarWars fan
Have seen allof them upuntil now
Peer pressure Taking mykids/others
To beknowledgeable
when talkingwith others
Enjoy going tothe movies
Will see forspouse/partner
Other
Why will you watch Solo: A Star Wars Story?
N=332
13
Why Watch SoloResponses Broken Out By Gender of Respondent
30%
21%
3%
18%
4%
17%
3%5%
22%
14%
3%
24%
7%
18%
5%
8%
0%
5%
10%
15%
20%
25%
30%
35%
I'm a true StarWars fan
Have seen allof them upuntil now
Peer pressure Taking mykids/others
To beknowledgeable
when talkingwith others
Enjoy going tothe movies
Will see forspouse/partner
Other
Why will you watch Solo: A Star Wars Story?
Male FemaleN=155 N=277
14
Solo – Worst or Best
1% 1%
4% 5%
18%19%
25%
16%
7%
4%
0%
5%
10%
15%
20%
25%
30%
The worst 2 3 4 5 6 7 8 9 The best
Using the scale below, where do you anticipate Solo: A Star Wars Story will land?
N=420
15
Solo – Worst or BestResponses Broken Out By Gender of Respondent
1% 1%
5%4%
18% 18%
27%
18%
7%
2%1%
2%
4%5%
19%
21%
23%
14%
7%6%
0%
5%
10%
15%
20%
25%
30%
The worst 2 3 4 5 6 7 8 9 The best
Using the scale below, where do you anticipate Solo: A Star Wars Story will land?
Male FemaleN=192 N=228
16
Character Receive Spin-off Movie
66%
6% 5% 4%2%
18%
0%
10%
20%
30%
40%
50%
60%
70%
Han Solo Princess Leia Yoda Chewbacca Obi-Wan Kenobi Misc
What character should have received a spin-off movie before Han Solo? If you believe Han was the best choice, please type N/A.
N=420
17
Star Wars Planet of Choice
5%
8%
4%
7%
11%
25%
17%
23%
0%
5%
10%
15%
20%
25%
30%
Hoth (EmpireStrikes Back)
Dagobah (EmpireStrikes Back,Return of the
Jedi)
Jedha (RogueOne)
Tatooine (A NewHope, Return of
the Jedi,Phantom
Menace, Attackof the Clones,
Revenge of theSith)
Coruscant(Return of theJedi - Special
Edition, PhantomMenace, Attackof the Clones,
Revenge of theSith)
Naboo (PhantomMenace, Attackof the Clones,
Revenge of theSith)
Endor (Return ofthe Jedi)
Not sure
If you could live on any planet, where would you live?
N=420
18
Star Wars Planet of ChoiceResponses Broken Out By Gender of Respondent
6% 7%4% 5%
12%
28%
16%
22%
4%
9%
3%
10% 10%
22%
18%
24%
0%
5%
10%
15%
20%
25%
30%
Hoth (EmpireStrikes Back)
Dagobah (EmpireStrikes Back,Return of the
Jedi)
Jedha (RogueOne)
Tatooine (A NewHope, Return of
the Jedi,Phantom
Menace, Attackof the Clones,
Revenge of theSith)
Coruscant(Return of theJedi - Special
Edition, PhantomMenace, Attackof the Clones,
Revenge of theSith)
Naboo (PhantomMenace, Attackof the Clones,
Revenge of theSith)
Endor (Return ofthe Jedi)
Not sure
If you could live on any planet, where would you live?
Male FemaleN=192 N=228
19
Favorite Han Solo Line
16%
5%
9%
15%
11%9%
34%
1%
0%
5%
10%
15%
20%
25%
30%
35%
40%
"I know" (Inresponse toLeia's "I love
you")
"Hokey religionsand ancient
weapons are nomatch for a
good blaster atyour side, kid."
"Travelingthrough
hyperspace ain'tlike dustingcrops, farm
boy."
"You know,sometimes Iamaze even
myself."
"Never tell methe odds!"
"I take ordersfrom just oneperson: me."
I don't have afavorite Han
Solo line
Other
What is your favorite Han Solo Line?
N=420
20
Favorite Han Solo LineResponses Broken Out By Gender of Respondent
14%
7%
12% 13%16%
8%
29%
1%
18%
3%
7%
18%
7%9%
38%
1%
0%
5%
10%
15%
20%
25%
30%
35%
40%
"I know" (Inresponse toLeia's "I love
you")
"Hokey religionsand ancient
weapons are nomatch for a
good blaster atyour side, kid."
"Travelingthrough
hyperspace ain'tlike dustingcrops, farm
boy."
"You know,sometimes Iamaze even
myself."
"Never tell methe odds!"
"I take ordersfrom just oneperson: me."
I don't have afavorite Han
Solo line
Other
What is your favorite Han Solo Line?
Male FemaleN=192 N=228
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