the sport business summit · anticipated overwatch league. confirmed speaker nate nanzer, global...
Post on 22-Jul-2020
5 Views
Preview:
TRANSCRIPT
The Sport BusinessSummit
Worth Knowing
LEADERSTuition House3rd Floor27-37 St George’s RoadWimbledonLondonSW19 4EU
T +44 (0)207 042 8666E info@leadersinsport.com
EventProgram
Date 21 - 22 March 2017
—Venue
The TimesCenterNew York
Sessions
The Sport Business Summit21 - 22 March 2017
Sessions
SessionsSecure your pass
With new rights key innovations, it has been another important year for Turner, all set against a fragmenting and disrupted media landscape. In this Keynote interview the President, David Levy, will give a frank and open look at his vision for the network, the performance of Turner’s sports properties, and give his two cents on the future of televised sport.
Confirmed speaker
David Levy, President, Turner Broadcasting System
Germany’s top-tier soccer league, the Bundesliga, has sowed the seeds for global growth through smart broadcast partnerships, an integrated, international marketing approach, and a relentless focus on the strength of the core product. Those seeds are bearing fruit: German soccer has never been stronger and the Bundesliga has never been more widely viewed. Join the league’s CEO for a keynote interview on a unique approach to building a unique sporting brand.
Confirmed speaker
Christian Seifert, CEO, Bundesliga
Growing the Bundesliga: Boosting Its International Footprint
Keynote Interview: Taking Turner Into The Next Era Of Sports
Head And Shoulders Above The Rest: Making Your Brand Stand Tall In A Crowd
With a crowded market of brands competing for an ever discerning audience of consumers, fragmented across multiple media channels, the challenge to capture minds and achieve a return on objectives is harder than ever. To keep up to speed and remain innovative and high-profile, brands in sports sponsorship have to continually evolve in order to deliver a better experience for consumers and fans. In this session, we get inside the mind of Bridgestone CMO, Philip Dobbs to understand what makes them tick and keeps them standing out from the crowd.
Confirmed speaker
Philip Dobbs, CMO, Bridgestone
The world of sport broadcasting is changing and cord cutting is real. Rights holders who don’t adapt are going to be left behind in an ever-changing world. With OTT conquering live sports television, understand how Twitter is attracting new users and expanding its content by providing the next generation of real-time content.
Confirmed speaker
Anthony Noto, COO, Twitter
Spanish soccer giant FC Barcelona has dominated on the pitch for much of their 116 year history but how does this dominance translate to success as a global brand? This exclusive interview with the FC Barcelona Chief Revenue Officer will outline what goes into building the brand, key principles and global commercial expansion of the world’s biggest soccer team. Understand what it takes to make Barça the pinnacle of global sport and their future plans to reach their ambitious objectives.
Confirmed speaker
Francesco Calvo, Chief Revenue Officer, FC Barcelona
Global Expansion: FC Barcelona’s Ambitions In World Soccer
The Rise of OTT: The Changing Face of Sports Broadcasting
What Makes an Attractive Investment: How Does Sport Fit into A Cutting-Edge Marketing Mix?
Forward-thinking brands are increasingly leveraging sports partnerships in new ways, demonstrating extra value in an era where every marketing dollar is under scrutiny and data is driving decisions. Here we explore what brands consider when forging long-term strategic partnerships with sports properties.
Confirmed speakers
Tina Davis, Managing Director Of Global Sponsorships And Marketing, CitiMark Wright, VP Media Services And Sponsorships, AT&T
1 2 3 4 5 6
Sessions
The Sport Business Summit21 - 22 March 2017
Sessions
SessionsSecure your pass
On the eve of the National Hockey League’s 100-year anniversary and the much-anticipated move to Vegas, the pressure and excitement levels couldn’t be higher for the sport. Commissioner Bettman joins us to examine the latest developments of the league and a look forward to its continued growth.
Confirmed speaker
Gary Bettman, Commissioner, NHL
Great owners have one eye on the present and one eye on the future. They identify opportunities early and can build the teams and infrastructure to deliver success. This session will explore ambitions, plans for growth, priorities and successes in team ownership. From stadia and fan experience, to organizational culture and data, this is all about building a winning team on and off the field.
Confirmed speakers
Frank McCourt, Owner, Olympique De MarseilleAndrew Barroway, Owner, Arizona Coyotes
Proposed speaker
Joe Lacob, Owner, Golden State Warriors
Taking Ownership: Owners Share Their Agendas For Growth
Celebrating 100 Years: Taking the NHL to the Next Level
No other event captures such a broad global audience as the Olympics. It remains the gold standard for sports properties and this exclusive talk will explore how the IOC is delivering Olympic content year round, building deeper relationships with fans, a review of Rio 2016, and what’s next in the ‘Olympic Agenda 2020’ program.
Proposed speakers
Thomas Bach, President, International Olympic Committee Timo Lumme, Managing Director, Television and Marketing Services, International Olympic Committee
Making Olympic Gold: Bringing The World Closer To The Greatest Sporting Event On The Planet
How the NFL Dominates Sunday: Growing America’s Number 1 Sport
In 2016, the NFL surpassed $13 billion revenue for the first time leaving global competition in its tracks. With the league’s target to top $27 billion by 2027 the pressure is on to achieve substantial growth year on year. This keynote presentation will detail how the NFL is trying to achieve this lofty goal and how they are tackling the hurdles which lay in its path.
Confirmed speaker
Tod Leiweke, COO, NFL
Global investment in sports has sky-rocketed in recent years and the million-dollar question is how to turn this into significant returns. With his ownership of the Celtics and transferable lessons from the world of business investment, Steve Pagliuca delivers his exclusive insight to the key pillars of success.
Confirmed speaker
Steve Pagliuca, Co-Owner, Boston Celtics, President, Bain Capital
Proposed speaker
Ted Leonsis, Owner & CEO of Monumental Sports & Entertainment
Investing in Sport: Putting Your Money Where Your Mouth Is
EPL & MLB Champs: The Keys to Success Which Shook the World
Few gave the Chicago Cubs or Leicester City any chance of winning their respective titles but both proved the world wrong creating two of the greatest sporting success stories ever seen. Understand how these triumphant accomplishments were achieved, the effect victory has had on the clubs and the next steps in building a legacy on the back of their triumphs.
Confirmed speaker
Crane Kenney, President, Chicago Cubs
Proposed speaker
Susan Whelan, CEO, Leicester City
7 8 9 10 11 12
Sessions Secure your pass
The attention span of tomorrow’s generation is getting increasingly shorter and the challenge of engaging them is a headache for everyone across all industries. This exclusive talk from Buzzfeed’s Director of Creative Strategy will detail how NBC and BuzzFeed came together for Rio 2016 to attract over 35 million viewers across two weeks with cutting-edge content and storytelling.
Confirmed speaker
Joe Puglisi, Director Of Creative Strategy, BuzzFeed
2016 saw huge investments by Chinese businesses and individuals across the world, from the Chinese Super League, to European soccer clubs and to the NBA. This panel brings key industry figures to share their ambitions and plans in sports.
Proposed speaker
Tony Xia, Owner, Aston Villa
Enter the Dragon: Chinese Investments in Global Sports Properties
Growing The Olympic Audience: Buzzfeed and NBC Unite To Capture Millennials and Gen-Z
13 14
Leaders are proud to partner alongside Blizzard to create an unmissable forum dedicated to eSports. The forum will explore the fundamental differences and similarities between traditional sports & eSports, how broadcasters are growing their eSports audience and what makes investment in eSports so attractive.
Limited availability - Get in touch to reserve your place.
Sessions
The Sport Business Summit21 - 22 March 2017
Sessions
Sessions
The buzz around eSports is at an unprecedented level with sports properties around the world looking for their piece of the pie. Should eSports be used as a marketing platform to reach a completely new audience or can you make substantial returns from your investment? Hear this exclusive keynote from Blizzard’s, Global Director Nate Nanzer to answer the million-dollar question and detail the latest on Blizzard’s much anticipated Overwatch League.
Confirmed speaker
Nate Nanzer, Global Director, Overwatch eSports, Blizzard
Growth in eSports has led to a wide range of brands investing heavily in eSports. This panel will detail what makes eSports an attractive investment, the lessons learned since starting and their vision for the future of eSports.
Proposed speakers
Matt Kauffman, Head of Events & Brand Experiences, Intel CorporationMatt Wolf, Head of Global Gaming, Coca-ColaJeff Baker, VP Brand Experience, Arby’sMike Belcher, VP Sponsorships, T-MobileFlorent Gutierrez, Head of eSports, Red BullBob Ruhland, VP North America Marketing, Buffalo Wild Wings
Brands Perspective: Authentically Investing In eSports
Overwatch: Combining Traditional Sports & eSports
Chalk & Cheese: Fundamental Differences Between Traditional Sports & eSports
As traditional sports properties increasingly invest in eSports, the importance of understanding the eSports ecosystem becomes more imperative. From fan engagement to running a successful eSports team, hear from key stakeholders on both sides of the fence detailing the crucial differences between each ecosystem and the transferable lessons which can be learned by all.
Confirmed speaker
Jonathan Kemp, CEO, Dignitas eSports LLC
Proposed speakers
Brandon Beck, CEO, Riot GamesJeremy Lin, Brooklyn NetsRick Fox, Owner, EchoFox
1 2 3Contrasting Models: How Broadcasters Are Growing Their eSports Audience
Broadcast models in the world of eSports differ wildly and its dynamics are constantly changing. With a largely online audience, understand how broadcaster models differ and hear their vision to continually grow viewership to boost advertising revenues and increase the overall popularity of eSports.
Confirmed speakers
John Lasker, VP of Programming & Acquisitions, ESPNPete Vlastelica, CEO, Major League Gaming
Proposed speakers
Craig Barry, Chief Content Officer, TurnerDan Reed, Head of Global Sports Partnerships, FacebookJustin Wong, Vice President of Partnerships and Strategy, Twitch
Post Forum Networking Drinks
4
Limited availability Get in touch to reserve your place.
The Sport BusinessSummit
Worth Knowing
LEADERSTuition House3rd Floor27-37 St George’s RoadWimbledonLondonSW19 4EU
T +44 (0)207 042 8666E info@leadersinsport.com
EventProgram
Date 21 - 22 March 2017
—Venue
The TimesCenterNew York
top related