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The Spider in the

Information WebProfessor Soumitra DuttaINSEAD

University of California-Berkeley

A craze

Changing

Perceptions

Net-Explosion“Five years ago, my chief technology officer

was talking about multiple data lines into the

home and putting switches, routers and hubs

into each room. I laughed and said that only

nerds are ever going to do that. And he said,

John, you’re are going to be a nerd faster than

you think. A year and a half later I had my house

wired with switches, routers, hubs and

multiple data lines”

John Chambers, CEO, Cisco

“We are heading into an era where everyone will be using technology. This is the first time in the history of the world that we can do this ona worldwide scale.

We are entering an amazing period.”

Michael Dertouzos

Director, MIT Lab for Computer Science

Keynote to Electronic Commerce World, Philadelphia, Jan. ‘99

A fundamental right?

Do you want

emotions?

bridge 1 bridge 2 bridge N

server 1 server 2 server N

distributor 1 distributor 2 distributor N

application application application application application

ethernet

Devices

&

Networks

are becoming

Do you want to be

Wired?

“a billion people connected to

a million e-businesses by a

a trillion devices….”

CEO IBM

Pervasive

Convergence

Big

The

Global

&

Local

With the samepartners

Dream

the

Leverage

the

Dance

faster

than the

music

with a

personal

touch

HighTouch

&

Where does our

Professional

lives end..

and personal

lives start?

We are

living

in a world

full of

Confused?

Headache?

rulesDifferent

Balance

Out-of-Box

Learning

Exploring

no

absolute

rights no

security

on

business

models

Leadership

the

from

“If we did not have a CEO as truly committed

to the Internet as Michael, it would never have

been as easy as it has been for Dell [to move

on the Net]. Web business is taken very

seriously within Dell and all senior managers

have had to buy into it. Dell's goal is to

generate 50 per cent of sales on-line by the

year 2001. To help accomplish this, all

managers have Web-related targets.”

VisionCommitment&

Aine O'Dywer of Dell Europe

Fast

Flexible

&

Hyper-kinetic

Bandwith

deprivation?

think

Re

Working

acrossSilos

Reengineerprocesses

NetworkingPower of

Knowledge

needs

to be

distilled

& managed

mined

Co-operation

with

partners

customers

No place to

hide

Embrace

the

The best way to

predict the

future is to help

create it!

Doomed

torepeat

Itself

History?

soumitra.dutta@insead.fr

sdutta@haas.berkeley.edu

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