the spacestation roadshow richard mullins online targeting

Right Place, Right TimeOnline Targeting

The Space Station & Acceleration: Combining Strengths

3

Scale

Experience

End User Focus

Service Technical Expertise

Industry Relationships

Tracking: It is all about the data

The key is marketing technology, ad serving and ad management expertise

• Publishers, segmentation and targeting

• Data and analytics will drive marketer budgets• Data and analytics will drive marketer budgets

• Convergence and tracking are the differentiators

• Early adopters, first movers will dominate competitors medium to long term

• Data ownership is non negotiable

Process Outline

Maximize YieldOptimize interaction value

The Space Station can help leverage their unique audience, to build brand and interaction resulting in more profitable business

Grow AudienceBuild and connect

Transform OperationsLay the foundation

Drive Growth& Profit

Extensive Targeting Capability of DFP

Audience Segmentation

DFP Network Structure

Keywords & Key values

Time/Day

Bandwidth

Domains/ISP

OS & Browser

Geo

DFPTargeting

JobsTechnology

Target Your Most Valuable Audiences

Use Boomerang for Publishers to sell valuable audiences when they visit lower-value areas of your sites

Differentiate direct sales offerings to drive more revenue for every page

In-Page In-StreamExpandable Peel-Back Floating

Innovate with Rich Media and Video

DFP IntegrationScalability and robust reporting for advertisers

Innovation LabPartnering to develop innovative new formats

Mobile – Convergence?

Report: Media Detail

Report: Reach and Frequency

Frequency

Reach

Digital Integration

Cross Channel Data Intelligence

Advanced Reach and Frequency Digital MediaFrequency

Cross-Site Duplication

Exposure To Conversion

Digital MediaDisplay Ads & Sponsorships

Performance Advertising

SEM

Social Media

Measurement Spotlight FloodlightAnalytics

BoomerangAggregation