the sound of c in creativity at tv day
Post on 20-Aug-2015
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@KRISTOFDEWULF
@KRISTOFDEWULF
WE CAN
PREDICT THE
FUTURE FROM
EVER BIGGER
DATA
@KRISTOFDEWULF
COPYING HAS
NEVER BEEN
EASIER
@KRISTOFDEWULF
EVEN GOOGLE
HAS CUT DOWN
ON CREATIVE TIME
@KRISTOFDEWULF
@KRISTOFDEWULF
WE ARE
DROWNING IN
THE BIG DATA
TSUNAMI
@KRISTOFDEWULF
CONSUMERS
ARE TIRED OF
OUR OLD
TRICKS
@KRISTOFDEWULF
COPERNICAN
MARKETING
REVOLUTION
@KRISTOFDEWULF
@KRISTOFDEWULF
KEEPING
OUR EGO IN
CHECK
@KRISTOFDEWULF
THE BIG
EGO TEST
Did you directly
talk to a consumer about
your brand or product?
@KRISTOFDEWULF
THE BIG
EGO TEST
Did you
start a meeting
with a story
on a consumer?
@KRISTOFDEWULF
THE BIG
EGO TEST
Did you
use your own
brand or product?
@KRISTOFDEWULF
THE BIG
EGO TEST
Did you learn
something new about
your market?
@KRISTOFDEWULF
THE BIG
EGO TEST
Did you
do something for
the first time?
@KRISTOFDEWULF
THE BIG
EGO TEST
@KRISTOFDEWULF
1.
2.
3.
CONNECTING
WITH CONSUMERS
CONNECTING
MORE DOTS
CONNECTING
OVER TIME
CONNECTED
CREATIVITY
@KRISTOFDEWULF
1.
CONNECTED CREATIVITY =
CONNECTING WITH CONSUMERS
@KRISTOFDEWULF
INSIGHT BIG IDEA EXECUTION
In-sight |’in.sit|
@KRISTOFDEWULF
DON’T THINK TOO
SOON YOU HAVE
AN INSIGHT
@KRISTOFDEWULF
@KRISTOFDEWULF
@KRISTOFDEWULF
2.
CONNECTED CREATIVITY =
CONNECTING MORE DOTS
@KRISTOFDEWULF
THINK
PLAYLIST
NOT
CHECKLIST
@KRISTOFDEWULF
@KRISTOFDEWULF
Close-up Big-picture
@KRISTOFDEWULF
FIND SOMEONE
WHO HAS SOLVED
YOUR PROBLEM
@KRISTOFDEWULF
3.CONNECTED CREATIVITY =
CONNECTING OVER TIME
@KRISTOFDEWULF
WHAT DO SHOES
AND VEGAS HAVE
IN COMMON?
@KRISTOFDEWULF
SURPRISINGLY
CONSISTENT
@KRISTOFDEWULF
CREATE THE
RIGHT
CULTURE
@KRISTOFDEWULF
1.
2.
3.
CONNECTING
WITH CONSUMERS
CONNECTING
MORE DOTS
CONNECTING
OVER TIME
CONNECTED
CREATIVITY
@KRISTOFDEWULF
BIG DATA
@KRISTOFDEWULF
SPARKS OF
INSPIRATION
@KRISTOFDEWULF
CONNECTING
WITH
CONSUMERS
@KRISTOFDEWULF
CONNECTING
MORE DOTS
@KRISTOFDEWULF
CONNECTING
OVER TIME
@KRISTOFDEWULF
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