the sky is not the limit – opportunities below, in and above the clouds
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Harvesting Cloud Harvesting Cloud BenefitsBenefits
Room 13b
Harvesting Cloud Benefits – Room 13b
Reshaping IT The Sky is not the Limit – Opportunities Below, In and Above the Clouds
André KiehneAndré KiehneVice President Cloud BusinessF jitFujitsu
14:00 h
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14:00 h
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The Sky Is Not The LimitThe Sky Is Not The Limit Opportunities Below, In, and Above the Clouds
Andre KiehneVice President Cloud BusinessVice President Cloud BusinessFujitsu Technology Solutions
Copyright 2011 FUJITSU
Agenda
1. The Cloud is Here to Stay2 B id i T d d T2. Bridging Today and Tomorrow3. The Cloud in Reality
4 Copyright 2011 FUJITSU
Cloud is the New Black
5 Copyright 2011 FUJITSU
Can You Really Dare Not to Dare?
Data explosionCloud usage
1 8ZB74% 1.8ZB20ZB
The
WW growth in total data amountin the next ten years.
of companies are usingcloud services.
Disruptive Cloud
Shift in softwareCloud usage on the sly
83% 33%of the Software Market takes some form of flexible license model.
of business units using cloud servi-ces without letting their IT dept know.
6 Copyright 2011 FUJITSU
The Consumerization of IT Drives Cloud
The Social EnterpriseShift in Device Preference
The
Social collaboration, blogs, chat,social app, app stores, and more.
2011 sells moreSmartphones than PCs.
Innovative Cloud
NFC, Augmented RealityBring Your Own Device
Superior backend to deliver real-time processing & content to devices and apps.
IT allowances brings choice, but alsochallenges around trust & security
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apps.
Copyright 2011 FUJITSU
Open Source will Accelerate the Shift in Software to Cloud
Costs savings and more flexibilityBy 2012, at least 80% of commercial
Rich functionality and user Experiences80% of commercial software packages will include some Low entry barrier for customers
No license fees no maintenance
will include some elements of open-source technology No license fees, no maintenance
Just Transactions, Infrastructure and additional services
source technology
additional services
8 Copyright 2011 FUJITSU
But Despite All Facts: Cloud is a Journey
Trust isTrust isVendor health & Vendor health & SecuritySecurity
Data protection
Data protectionTrust is
ImportantTrust is
Important viabilityviability Securityis key
Securityis key
protectionprotection
Accessto limited skill set
Accessto limited skill set
FlexibilityFlexibility
Data residency
Data residency
Complian-Complian-Foster Foster Flexibility to adjustFlexibility to adjust
pce & Legi-
slation
pce & Legi-
slation
Consul-Consul-
os echange & transfor-mation
os echange & transfor-mation
Consul-tative
approach
Consul-tative
approach
Hybrid modelHybrid model
At your own paceAt your
own pace
9 Copyright 2011 FUJITSU
Start Today and Prepare Yourself for Tomorrow
Business innovationToday the Cloud can:
Today (2011) Tomorrow (2015)
Business innovationIncreased competitivenessImproved employee mobility
Today the Cloud can:Improve business agilityIncrease scalabilityR d t
With a successfulCloud adoption,
mobilityReduces costs this will lead to …
Now vs. 5 YearsNow vs. 5 Years
47%
100%113%
64%
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Agility Scalability Cost Efficiency Innovation Capex to Opex
Competitive Mobility Other Customer Demand
Cloud APIs
Copyright 2011 FUJITSU
Cloud Adoption Drivers // Source: Northbridge // 2011 Future of Cloud Computing Survey // June 2011
Why is Cloud Important for You?
I canrapidly
I can deliver innovation
I can drive down
I canaddress newrapidly
respond to strategicas well as short
innovationand rapid growth to my business with low start up
drive down cost by elimi-nating redundant capacity and
address new marketsby joining a strong eco-as well as short
term business needs by calling whatever I need
pcosts and less risk.
capacity and exploiting scale.
strong eco-system.
from unlimitedIT capacity.
11 Copyright 2011 FUJITSU
Proof Points from Customers and Partners
rapidly respond
innovation drive down cost
address new marketsp
12 Copyright 2011 FUJITSU
RTT is Challenging Reality
ToyotaUnilabITACVerpuraKendoxVBHFrucorRTT
Dynamic IT infrastructure for entering the SaaS market
rapidly
Very short customer acquisitionperiods and project setups
p yrespond
periods and project setups
Using dedicated graphic power combinedwith shared server and storage resources
Hybrid Cloud model
13 Copyright 2011 FUJITSU
VBH is Enjoying Balance Sheet Savings
ToyotaUnilabITACVerpuraKendoxRTT Frucor VBH
Goal to grow globally
drive down
Avoidance of capitaland administration costs
cost
and administration costs
Private Cloud incl. Backupoperations by Fujitsu
Cost-savings of about 25%compared to own operations
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p p
Copyright 2011 FUJITSU
Kendox is Providing their HR Files Solution via the Cloud
RTT Frucor ToyotaUnilabITACVerpuraVBH Kendox
Diperia is HR software to administer employee files
innovation
Decided for cloud also for mattersof higher securityof higher security
Kendox is aiming at new target-groups from the cloud
Award-winning solution
15 Copyright 2011 FUJITSU
Verpura Offers its Software "as a Service"
ToyotaUnilabITACRTT Frucor VBH Kendox Verpura
Cloud/SaaS as a newCloud/SaaS as a newsales and delivery channel
address newNot bound to traditionallicense business
address new markets
Globalization strategy
Sees marketplaceas a strategic element
Verpura is getting 75%from customer revenues
CEO of an ISV
16
from customer revenues
Copyright 2011 FUJITSU
The Time is Now
90% of the German Mitt l t dMittelstand do not make
use of cloud servicesuse of cloud services.L t' h l h th tL t' h l h th t… Let's help you change that… Let's help you change that
17 Copyright 2011 FUJITSU
A Paradigm Shift Changes User Behavior
Purchase software
Today and in the past Tomorrow and ready today
Purchase softwarePurchase hardwareFind space in data center
Get a LoginCreate migration planSetup development & testConfigure systems
Get a Login
Configure systemsConfigure databasesConfigure networksPay IT SpecialistCount CPU’s or licensesMigrationMigrationMore …
18 Copyright 2011 FUJITSU
Preview our Business Solutions Store
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Is the Sky the Limit?
No! Human-centricIt is our creativity
Human centric intelligent Society
Business Solutions Store
Infrastructure as a Service
Software as a Service a Service
Platform as a Service
Business Process as a
D i I f t t
Service
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Dynamic Infrastructures
Copyright 2011 FUJITSU
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Our Offerings for Your Cloud Journey
Advisory andAssessment
StorageComputeAssessment
ServicesLegacy Modernization
ComputeVMware Private Cloud
Hybrid Cloud Services for Azure
BX 400 Cloud
Fujitsu
BX 400 Cloud Connect
Private CloudPrivate Cloud FujitsuCloud
Portfolio
Private CloudLocal CloudGlobal Cloud
Private CloudLocal Cloud
Global Cloud
Productivity SuiteManaged Mobile, Messaging as a Service
SecDocs as a ServiceCRM Services
Business Enablement Services
Business
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SolutionsStore
Copyright 2011 FUJITSU
Challenges to Cloud Adoption
Security Border ControlsCan I safely put cor-porate data outsidemy firewall?
How do I ensure mydata stays where it needs to be?
Will I be able to movemy data and applica-
Can I use my current licenses or what licen-y pp
tions if I decide to move?Lock-In
ses will work in a Cloud?License Options
24 Copyright 2011 FUJITSU
Our Journey – More to Come
Across the Fujitsu group, estimated cloud-related investmentsof 1 billion € in FY10 > 15 customers
Many SFDC
> 30 customersLaunched 24th Sep
2011
2012>200 customers
>70 customers(incl. Try & Buy)80 partners15 ISV
Many SFDC customers and desktop on demand
p
2011
2010ISV MarketplaceCloud Connect
31 ISVs49 SaaS applications
15 ISVs
2009Cloud Strategy
Cloud ConnectProductivity Suite (e.g. Exchange)S D
Interim Azure Appliance JapanGlobal PlatformUK&I Australia USA
IaaS PlatformslaunchedUK, Germany& Fi l d
gyAnnouncedWindows Azure AnnouncementIaaS Platform
SecDocs…
UK&I, Australia, USA, Singapore, EuropeOver 40 SaaSofferings in Japan
& Finland IaaS Platformlaunched AustraliaGlobal PlatformJapanISV P
Huge IP pool
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ISV Program Today
Copyright 2011 FUJITSU
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