the seven habits of highly effective conversion optimisers

The Seven Habits of ���Highly Effective Conversion Optimisers

Stephen Pavlovich | Conversion Factory

[1] Steal more ideas

Use Evernote – capture everything. ���Find out your Evernote email address. Auto-forward emails.

[2] Watch more TV

How do adverts overcome objections or emphasise benefits? Which phrases or structures are common between them?

[3] Stay organised

Use Excel to track every test. ���Include: hypothesis, page type, screenshots, test results.

[4] Don’t rely on hard data

Don’t rely on Google Analytics – set up soft data streams to cover the “why?” as well as the “what?”

[5] Learn more

As optimisers, we need to be experts on usability, ���copywriting, data analysis, persuasion, design…

[6] Optimise yourself

How would you optimise your client relationships? ���What are their objections? What’s your sales funnel?

[7] Think differently

Don’t self-impose boundaries on your testing

[8] Ask us questions

Stephen Pavlovich | Conversion Factory stephen@conversionfactory.com