the secrets to building a better brand
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The Secrets to Building a Better Brand
Provides your foundation
Makes selling easier
Sorry, it’s not all about you
It’s about your customer
Branding at the intersection
CLIENTS COMPETITORS
YOUR COMPANY
YOUR BRAND
Unique Promise of Value
Benefit
Features/Proof Points
Benefit Benefit
Features/Proof Points
Features/Proof Points
Three core brand elements
MESSAGING FRAMEWORK
BRAND EXPERIENCE
BRA
ND
PER
SON
ALI
TY
Make it your own
Surprise and Delight
Create moments to celebrate
Immerse me in an experience
No detail is too small
Start with a lean approach
Iterate—it gets better
Start with the name
Using Digital Marketing to Establish XXXXXXXX as the Premier Industry Event
Proposal
June 12, 2015
Please consider this information proprietary, confidential and for your eyes only
LOGO GOES HERE
INVOICE
XXXXXXXXXXXXX
Leigh George freedom XXXXXXXXXX XXXXXXXXXXX XXXXXXXXXX leighgeorge@findfreedom.co May 21, 2015
XXXXXXXX XXXXXXXXXXXX XXXXXXXXXXXXX XXXXXXXXXXXXXX This invoice covers the following activities performed in the three weeks between April 28 and May 12, 2015, including:
● Create launch plan ● Urban Winery tasting ● Present launch plan, discussions around the details of the plan to craft a plan
that accommodates the needs and resources of the client ● Consultation around the piano proposal ● Edits to the “story” for the wine labels ● Email summarizing PR recommendations ● First draft of revised copy for the website, plus a round of revisions
TOTAL DUE: $XXXXX
▪ Create brands at the intersection of your passion and what your customers care about
▪ Reinvent ordinary business materials through your unique perspective
▪ Build immersive experiences that create emotional connections
▪ Start with the basics and iterate
Don’t forget…
Leigh George, PhD CEO, freedom
Email: leighgeorge@findfreedom.co
Twitter: @leighgeorge
LinkedIn: linkedin.com/in/leighgeorge
Connect with me
Slide 1: Kate Spade Store. All rights reserved by Gary Burke
Slide 2: Construction of the Statue's pedestal. All rights reserved by StatueLibrtyNPS
Slide 3: Piñata Rush. All rights reserved by Ian Mulcahy
Slide 4: Women in compact. All rights reserved by artcphoto
Slide 5: Simon Sinek. All rights reserved by BeDifferentCVI
Slide 12: Ace Hotel triptease.net
Slide 13: Donuts https://vertalab.com/blog/minimum-viable-products-of-famous-companies
Image Credits
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