the science of inbound marketing for builders and remodelers

The Science Behind Inbound Marketing for Builders and Remodelers

Spencer PowellInbound Marketing Director@spowell24

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Agenda

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1. Brief overview of inbound marketing2. Real data behind specific inbound marketing activities3. MIT study of HubSpot: how long does this take?4. 3 TMR Direct case studies - working with HubSpot and

our builder clients5. How to get started with inbound marketing

Inbound Marketing Overview

Step 1: Attract Visitors

Website

Blogging

Search Engine Optimization

Social Media

Referral Sites

•Create Content

•Optimize that Content

•Promote that Content•Facebook•Twitter•Google+•LinkedIn•Houzz•Pinterest

•Page Titles•Keywords•Links•Meta Data

Inbound Marketing Overview

Step 2: Convert Visitors

•Create Compelling Offers

•Design CTAs

•Build Landing Pages

Inbound Marketing Overview

Step 3: Convert Leads to Customers

•Educate

•Nurture

•Re-Convert

Inbound Marketing Overview

Step 4: Analyze

•Traffic

•Conversion Rates

•Customers

The True Science Behind Inbound Marketing

1. Impact of Blogging2. Impact of Website Pages3. Impact of Social Media4. Impact of Landing Pages

Eating our own dog food…

594 Visits

4,254 Visits!

The True Science Behind Inbound Marketing

1.Impact of Blogging

Blogging 8 times per month = 3x the traffic

Blogging 4 times per month = 2x the traffic

Custom Home Builder & Remodeler Example

40 Visits

663 Visits

Blogging 8 times per month = 4x the leads

Blogging 4 times per month = 3x the leads

Custom Home Builder & Remodeler Example

8 Leads

65 Leads

Agenda

Agenda

Home Builder Example

0 Blog Articles

60 Blog Articles

Agenda

The True Science Behind Inbound Marketing

1. Impact of Blogging

2.Impact on Website Content

Agenda

Bigger Websites (i.e. more website pages), attract more website traffic

Home Builder Example

558 Visits

3,156 Visits

Agenda

The True Science Behind Inbound Marketing

1. Impact of Blogging2. Impact of Website Content

3.Impact of Social Media

Agenda

Agenda

The True Science Behind Inbound Marketing

1. Impact of Blogging2. Impact of Website Content3. Impact of Social Media

4.Impact of Landing Pages

Agenda

Home Builder Example

24 Leads

293 Leads

MIT Study of HubSpot

•Avg. of 2.7x increase in traffic after 12 months of active use

MIT Study of HubSpot

•Experienced lead database growth of 30.4x after 12 months of active use

MIT Study of HubSpot

MIT Study of HubSpot

MIT Study of HubSpot

MIT Study of HubSpot

MIT Study of HubSpot

MIT Study of HubSpot

TMR Direct: Homebuilder & Remodeler Case Studies

TMR Direct: Homebuilder & Remodeler Case Studies

TMR Direct: Homebuilder & Remodeler Case Studies

Get Started with Inbound MarketingInbound Marketing Assessment

HubSpot + TMR Direct

HubSpot + DIY Inbound Marketing

Not a fit for Inbound Marketing

Get Started with Inbound Marketing

marketing.tmrdirect.com/IMA

Questions?

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Spencer PowellInbound Marketing Director@spowell24spowell@tmrdirect.com

Sources of Data: HubSpot and MIT