the science of google play optimization

Store Optimization

The Science of Google Play

Hi! I am

Tatiana Protasova

Women Techmakers

GDG Kyiv-Center member

5 years in marketing

Tatiana Protasova

Startup zombie

CMO @GeoZilla

THE BASICS

You’ve created an amazing app, what next?

4,200,000million apps on the App Store & Google Play

Do your research

▷ Know your niche▷ Find a lead competitor▷ What words do they use? Competitive VS low traffic

Google Play VS App Store

App Store Google Play

App Name Yes Yes

Keywords Yes No

Description No Yes

▷ App name - 30 Characters▷ First paragraph▷ Description - 4,000 Characters▷ Keyword density▷ Reviews

Google Play

Localization

▷ Translating won’t do▷ Understand the context▷ Research competition▷ Joined languages (Mexico & USA)

Hint: Try Sensortower for research

Measure before/after

▷ Mobile Action (keyword traffic share for your app)

▷ ASO desk▷ App Annie▷ Sensortower

Hypnotoad users with your Store Page

▷ Icon - A/B test ▷ Text - A/B test ▷ Feature graphic - A/B test ▷ Screenshots - A/B test ▷ Promo video - A/B test ▷ What's new - be creative

The aesthetics - Store Page

▷ Icon - A/B test ▷ Text - A/B test ▷ Feature graphic - A/B test ▷ Screenshots - A/B test ▷ Promo video - A/B test ▷ What's new - be creative

“Winter time! We've cleaned the roads from snow, decluttered the attic… Oh, and we’ve

fixed location alerts. Enjoy!support@geozilla.com

Black hat ASO

How to game the system to reach top charts

Place your screenshot here

Keyword burstReach top search positions for a keyword of your choice

Top chartsReach top of your category instantly

Place your screenshot here

Trending search

You can make your own search term reach the trending search

But ...

“Then you’ll be fired.Out of a cannon.Into the sun.

The right way

Tips and tricks to overcome competition

Search ads: price effective way to get a good boost

Befriend the Google Play team

▷ Latest technology▷ Best practices in design▷ Seasonal promo▷ Monetization▷ Metrics▷ Introduce your app

Received a long list of things to work on? Congrats! You're their friend.

Befriend Google Play team

▷ Introduce your app▷ Latest technology▷ Best practices in design▷ Monetization▷ Metrics▷ Offer seasonal promo

Received a long list of things to work on?Congrats! You’re their friend

Thanks!Questions?

You can find me at:

@tatianaprotasov

t.i.protasova@gmail.com