the science of analytics
Post on 20-Aug-2015
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The Science of AnalyticsHow to measure ROI.
Dan Zarrella
Social Media Scientist
Unicorns and
Rainbows
decisions?
Takeaway:Learn to measure the
ROI of everything.
What do I want to
improve?
Takeaway:Identify what leads to
dollars and cents.
KPI
Takeaway:Track everything
(including social).
Proxy Metrics
Engagement
Takeaway:After ROI, measure
engagement.
What does my
market want?
Focus Groups
Surveys
Takeaway:Ask your audience
what they want.
Takeaway:Identify information
voids.
What will I test?
vs
Takeaway:Test form field
quantities.
Takeaway:Offer content, not
pitches.
Get Started Now
Takeaway:Make CTAs clickable.
Color
49
Takeaway:Experiment with
punchy colors.
Bad
Good
Takeaway:Experiment with hero
images.
Which variation
was best?
Takeaway:Always be testing.
Dan Zarrella
@DanZarrella
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