the same great sunday read - advertise with stuff - get the most out of your … · “more bang...

The same great Sunday read — in a convenient compact format

Published in a compact format from 21 October 2018

From Sunday, October 21, the Sunday Star-Times will be changing to a new compact format and feature a design and content makeover that we’re sure you will love.

This is a great opportunity for you to take advantage of increased reader engagement and additional Sunday Star-Times promotion following the change.

The Sunday Star-Times informs and entertains 247,000 readers every Sunday across New Zealand. Across a typical month it connects with 462,000 different New Zealanders.

“It’s a smorgasbord of a paper — some interesting to me, some not so much but I enjoy the lot — it’s like a meal: entree, main and dessert.”

“More bang for your buck with hard news and a magazine inside”

“I like that it makes me think — uses my grey matter — it’s enjoyable and immersive.”

“I would certainly buy the SST over the Herald on Sunday — it’s got far more to it — I like the editorial and opinions — better writing”

“For big news items I want more than I would get from a device”

… and those readers are open to and excited about a new look Sunday Star-Times

“The layout and colours are clean — really good colours in it”

“I love the small format — because I reach for the magazine straight away — I’m going to read the whole thing when I get time over the week”

“I’m more likely to buy this version as it’s easier to access — currently there’s too much folding”

“I like the fact it’s more manageable than a broadsheet”

“I love the content — I love the focus section”

Prior to making the decision to move the Sunday Star-Times to compact, we engaged heavily with our audience — readers and advertisers — asking for feedback and letting them see the new-look paper through prototypes. The response has been overwhelmingly positive:

The best looking Sunday Star-Times ever...

Take advantage of great new page layouts and ad environments that really engage readers.

Your advertising will dominate the page and really make an impact.

Enjoy significant national reach...

Reaching 247,000 readers every week, the Sunday Star-Times delivers a highly effective print advertising environment to reach customers nationwide.

Featuring a mix of lifestyle, political, travel, sport and entertainment content, the Sunday Star-Times is a fixture for many people’s weekend, and we are looking to continue growing that audience with the change to a compact format.

119,000Upper North Island

readers every Sunday

66,000Lower North Island

readers every Sunday

62,000South Island

readers every Sunday

… and premium audiences

Average Issue Readership: 247,000Gender: Male 49% / Female 51%

Homeowners: 191,000

Mortgage Free Homeowners: 119,000

Household income $100K+: 95,000Average household income $123,617

Main Household Shoppers: 122,000

Put quality ahead of cost: 99,000

Sunday Star-Times reader age profile

15-246% 25-34

8%

45-5418%

55-6424%

65+32%

Source: Nielsen CMI Fused Q3 17 - Q2 18 Jul 18

77%OF READERS

48%OF READERS

39%OF READERS

50%OF READERS

40%OF READERS

35-4411%

Average reader age = 59 years

Sunday magazine will also feature a fresh new layout

“Sunday celebrates the good things in life — people, culture, food, fashion, design — but neverin a shallow or predictable way. It’s smart, funny, fresh and thought-provoking. A treat for the most relaxing day of the week.”

Emily SimpsonEditor, Sunday

Sunday Star-Times gloss magazine lift-out “The articles in the magazine are

really good — like a cultural version of the in-depth articles in the paper — a deeper version of the news —

really good writers.”– READER FEEDBACK

“I like the Glossy magazine, it hangs around

all week”– READER FEEDBACK

Sunday magazine will also receive a design update.We are also adding some new columnists to our line-up to showcase even more New Zealand voices.

Sunday magazine is enjoyed by 223,000 readers every week

Average Issue Readership: 223,000Gender: Male 45% / Female 55%

Homeowners: 153,000

Mortgage Free Homeowners: 108,000

Household income $100K+: 86,000Average household income $127,106

Main Household Shoppers: 121,000

Put quality ahead of cost: 89,000

Sunday magazine reader age profile

15-246% 25-34

7%

45-5420%

55-6424%

65+32%

Source: Nielsen CMI Fused Q3 17 - Q2 18 Jul 18

69%OF READERS

48%OF READERS

38%OF READERS

54%OF READERS

40%OF READERS

35-4412%

From tales of intrepid travellers and interviews with international and Kiwi celebrities, to in-depth features on pop culture and trying out latest health trends, Sunday Star-Times readers get inspired with Escape...

Sunday Star-Times Liftout

“Escape is really great — so much

more content than anything else

travel-focused”– READER FEEDBACK

I save the Escape till I’m

really chilled out — it’s a treat – READER FEEDBACK

“Escape is my absolute

go-to section.” – READER FEEDBACK

A fresh new look for Escape to coincide with the Sunday Star-Times moving to compact.

Inspiring 149,000 readers every week

Average Issue Readership: 149,000Gender: Male 43% / Female 57%

Homeowners: 120,000

Mortgage Free Homeowners: 81,000

Household income $100K+: 57,000Average household income $126,129

Main Household Shoppers: 80,000

Intend to travel overseas in the next 12 months: 79,000

Escape reader age profile

15-243% 25-34

5%

45-5417%

55-6429%

65+36%

Source: Nielsen CMI Fused Q3 17 - Q2 18 Jul 18

81%OF READERS

54%OF READERS

39%OF READERS

54%OF READERS

53%OF READERS

35-4410%

Benefit from a significantpromotion of the Sunday Star-Times

■ The move to compact will be supported with a significant marketing campaign

■ Anyone who buys the new look Sunday Star-Times can go in the draw to win hundreds of prizes, including a cruise worth $10,000

■ The campaign includes a media schedule worth over $2m to promote the new format to our readers

■ This will run for seven weeks to ensure we have a maximum engagement with our audiences through this change in format and design.

AGENCIESAuckland:P 09 970 4000 E info@stuff.co.nzWellington and South Island:P 04 7474 0487 E info@stuff.co.nz

BUSINESSESContact your Stuff Media Sales Consultant or email info@stuff.co.nz

AUSTRALIAN CUSTOMERSAustralian Sales DirectorChris WilliamsP (+61) 040 791 3324E chriswilliams@fairfaxmedia.com.au

Get in touch