the role of telematics in supporting the market adoption of electric vehicles
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The role of telematics in supporting the market
adoption of Electric Vehicles
Telematics@China Tour Shenzhen
Stephen Longden
Specialist ~ ITS & Telematics
21 September 2010
Introduction to SBD
How are vehicle manufacturers planning to use telematics for EVs?
What options do vehicle manufacturers have?
Which are the unresolved issues that need further research?
What is the situation in China?
Conclusions
2
Bridging the gap between the
automotive industry
and the real world
Telematics & ITS
Security
Low Speed Impact
Improving society
Reducing the cost of ownership
Technical research
End customer surveys & analysis
Program management and product development
Market intelligence
Strategic business planning
Independent testing &
benchmarking
Some of our customers
Introduction to SBD
How are vehicle manufacturers planning to use telematics for EVs?
What options do vehicle manufacturers have?
Which are the unresolved issues that need further research?
What is the situation in China?
Conclusions
7
8
• EVs and other New Energy power sources are a global trend within the automotive world.
• Next five years will see a dramatic change in the types of vehicles available.
• Telematics will have a big role to play in this change. Two functions ~
Support consumers to reduce “range anxiety”
Support VMs in monitoring performance of new vehicles
How are vehicle manufacturers planning to use telematics for EVs?
9
Supporting consumers
• Telematics services are being developed to reduce worries over EV range by providing ~
Information on location of charging points
Allowing drivers to book charging periods or exchange batteries
How are vehicle manufacturers planning to use telematics for EVs?
10
Supporting vehicle manufacturers
•As EVs are new technology, vehicle manufacturers want to closely monitor ~
The performance of their vehiclesHow consumers are using the vehicles
• Telematics will let them do this. It will allow fast identification of any reliability issues and hence design improvements. It will also allow them to understand the needs and responses of consumers to their EVs.
How are vehicle manufacturers planning to use telematics for EVs?
Introduction to SBD
How are vehicle manufacturers planning to use telematics for EVs?
What options do vehicle manufacturers have?
Which are the unresolved issues that need further research?
What is the situation in China?
Conclusions
11
12
• Vehicle manufacturers are investigating two main approaches to providing telematics services for EVs ~
Over-the-air based on cellular telecommunications (‘traditional’ telematics)
Plug-in based on using the electricity “smart grid” (new concept)
What options do vehicle manufacturers have?
13
Over-the-air telematics
• Using traditional telematics architecture of GPS location and cellular communications (e.g. OnStar, G-Book, StarWings etc).
•Particularly suited to ~
locating charging points and guiding the driver to them
Remote diagnostics
What options do vehicle manufacturers have?
14
Over-the-air telematics
• Over-the-air EV telematics services already under development include:
Nissan ~ modifying Carwings in Japan for EV-related services
GM ~ OnStar phone app for VoltRenault ~ Better Place partnershipBMW Mini EPeugeot iOn ~ EV version of Peugeot Connect
services. VW – E-upDaimler – partner with RWE
What options do vehicle manufacturers have?
15
Plans for over-the air EV telematics
What options do vehicle manufacturers have?
16
Plug-in telematics
• Based on sending data over the smart-grid while charging the vehicle battery.
• Particularly suited for ~
Delivering data-heavy services such as downloading entertainment files from a home network
Optimising charging and billing
What options do vehicle manufacturers have?
17
Over-the-air vs plug-in telematics
What options do vehicle manufacturers have?
18
• SBD believes that most vehicle manufacturers will use a combination of both over-the-air and plug-in telematics according to the particular service offered.
It will not be an either/or decision. Rather a combination according to the services offered and the needs of the consumer and VM.
What options do vehicle manufacturers have?
Introduction to SBD
How are vehicle manufacturers planning to use telematics for EVs?
What options do vehicle manufacturers have?
Which are the unresolved issues that need further research?
What is the situation in China?
Conclusions
19
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Key issues
• Establishing close relationships between vehicle manufacturers and the multiple charging station operators and electricity companies.
Billing and payment processesStandardisation of EV charging equipment
and payment technology ~ avoiding incompatibility problems
Which are the unresolved issues that need further research?
21
Billing and payment
• VMs need to think about how the consumer will experience the billing and payment processes.
• It is not yet finalised how charges will be collected and distributed between the different players in the value chain.
Which are the unresolved issues that need further research?
22
Standardisation of charging technology
• Multiple charging point operators, vehicle manufacturers, and electricity generating/delivery companies = recipe for incompatibility problems.
• Agreement on technical and procedural standards and their uptake is needed. Particularly important somewhere like Europe with 30 different countries. In Germany BMW and Daimler are working together with electricity companies. But this is ust one country..
• But this is out of the hands of the VMs. So cooperation is needed with electricity companies.
Which are the unresolved issues that need further research?
23
Cooperation between automotive and electricity industries
• To facilitate the use of the smart-grid for two-way communications, Advanced Metering Infrastructure (AMI) is needed. Cooperation is already underway ~
Daimler and RWE e-mobility JV in Germany Ford and GM are both pushing USA
electricity companies for AMI Nissan and GE in USA Mitsubishi and JDS i-Charger AMI
programme
Which are the unresolved issues that need further research?
Introduction to SBD
How are vehicle manufacturers planning to use telematics for EVs?
What options do vehicle manufacturers have?
Which are the unresolved issues that need further research?
What is the situation in China?
Conclusions
24
25
• New Energy Vehicles are key to the future of private automotive industry in China. This is due to two key issues:
Environment/pollution concernsOil reserves are limited in China so government is looking for
alternatives
• The government is encouraging EVs through financial incentives.
• EVs seen as a key area for China to gain a global technological lead for its automotive industry.
What is the situation in China?
26
• Ministry of Industry and Information Technology (MIIT) is mandating the monitoring of the performance of New Energy Vehicles.
• This is an excellent opportunity for vehicle manufacturers to use telematics for the MIIT monitoring and also:
Gain experience of providing telematics services.Piggyback other services in addition to remote
diagnostics functions.
What is the situation in China?
27
• MIIT is requiring performance monitoring of New Energy vehicles as they reach the marketplace.
What is the situation in China?
Introduction to SBD
How are vehicle manufacturers planning to use telematics for EVs?
What options do vehicle manufacturers have?
Which are the unresolved issues that need further research?
What is the situation in China?
Conclusions
28
29
• EVs are here and growing fast
• Big role for telematics to help both consumers and vehicle manufacturers
• Those VMs already offering telematics are modifying their services while others are developing EV-specific services
• VMs will combine two telematics delivery methods (over-the-air and plug-in)
• Many different solutions are under development by VMs
• Many unresolved issues are based around billing and charging compatibility
• China will be a key player with political backing for EVs and an opportunity for industrial competitive advantage
Conclusions
www.sbd.co.uk
stephenlongden@sbd.co.uk
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