the role of social media in corporate social responsibility
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The Role ofSocial Media inCorporate Social Responsibility
Andrew ChowSINGAPORE
Singapore(5,060,000)
1 out of 2 on Facebook=
2,700,000(Apr 2011)
In America (400,000,000)3 out of 4 are on Social Media
=
300,000,000
In the World2 out of 3 are on Social Media
=
5,000,000,000
More than 15 hours of video uploaded per minute.
600 years to watch all videos(2011 – 2611)
20,000,000Articles
(78% not in English)
5,000,000,000
70% of people on earthhas a photo in Flickr
1400% growth from Jan – Feb 09
If
If FACEBOOK is a Country,It will be the 3rd largest CountryIn the World (after China & India)
Youngsters Spend Time on Social Media thanReading your Email
Social Medianot only
Change the Rules of Communication…
Social Media changes … … the
Art o
f War
Social Media
Best Friend?or your
Worst Nightmare?
Fundamentalsof
Social Media
Be Personable
Environment
Workplace
Community
Don’t Don’t
How can companiesleverage on Social Media
ForC.S.R ?
Sharing
Communicate
why are companies
NOT EMBRACING social media?
Strategy
Organisation
Channel
Investment
Authenticity
Listening
Moderation
Engagement
SOCIALMEDIAINFRA-
STRUCTURE
Analytics
Conclusion
Conversation
Community
Corporate Social Responsibility
CorporateSocial Media
Andrew Chow a.k.a Ideasandrew Founded
Ideamart (S) Pte Ltd since 1994 . Ideas & Concepts since 2002 Table For Six since 2008
Education Thames Valley University, UK
Membership SACEOS member 2004
Business Awards STB Business Award – Most Innovative Marketing Initiative award 2007 Spirit of Enterprise 2008 Successful Entrepreneur 2010
Certification NLP Practitioner Certified Life Coach
Forte PR Strategic Counsel, Implementation & Monitoring Social Networking / Social Media Strategy Brand Management Consultancy Personal Branding
Professional Affiliation Approved NCSS Training Provider WDA ACTA-certified
Andrew Chow a.k.a Ideasandrew
Social NetworkingFacebook - http://www.facebook.com/#!/AndrewChowKokWahPlaxo http://ideasandrew.myplaxo.com/Linkedin - http://sg.linkedin.com/in/ideasandrew
Social Media SharingFlickr Collection - http://www.flickr.com/photos/ideasandrew/Youtube Channel - http://www.youtube.com/user/ideasandrewSlideshare - http://www.slideshare.net/ideasandrewPodomatic - http://ideasandrew.podomatic.com
Social Blogging / Micro-bloggingTwitter - http://twitter.com/IdeasandrewWordpress – www.andrewchow.sg
Social CollaborationWikipedia - http://en.wikipedia.org/wiki/User:IdeasandrewMeet up - http://www.meetup.com/members/11966314/
More than 190 interviews/feature in 5 years from local and international media
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