the role of online newsrooms in the digital age

The Role of Newsrooms

in the Digital Age

The Social Media Newsroom

The Media Landscape

US Online News

News from Social Media

Digital Devices

Visuals Increase Views

Video Use on Media Websites

“In the past the question in the newsroom would be: Did you get the picture?

Now it’s do you have the video?”

David Leeson, Digital journalist. Adjunct Professor, University of Texas, Emerging Media

and Communication.

The Power of Video

Why Video?

Online Video Growth

Online video will account for two-thirds of all consumer traffic by 2015. Cisco

Video Influences Decisions

Sharing branded video content through social media is an effective means to drive Brand Lift and purchase intent

• 110% lift in consumers’ intent to purchase after discovering and watching the branded videos                  •    

• Consumers who had been exposed to the campaign were more than twice as likely to want to buy the product as users who were not exposed.

Vizo/Sharethrough

Video Use Now

182 million U.S. Internet users watched online video content in December 2011.

That’s averages out to more than 23 hours per viewer.

85.3 percent of the U.S. Internet audience viewed online video.

The duration of the average online content video was 5.8 minutes.comScore

Most Watched

Music

Entertainment

People and Blogs

Sports

News

Comedy

Animation

How to

Source: Sysomos 2011

Who Shares Video?

Shareable Stories

Make a point – something to take away. Vivid details they will remember and will want to share with others.

Grab their interest right out of the gate.

Use short sections and create a rhythm

Speak conversationally.

Have fun doing this – it communicates to your audience.

Scott Simon NPR

Journalists

Under pressure

24/7 news cycle

Constant deadlines

Demand for content

Images, graphics and videos

Bloggers

New media influencers

Most trusted source

Many journalists are blogging

“Mommy” bloggers

Industry-specific bloggers

Reach and influence

Bloggers

Public

When they hear news about a brand they visit the website and the online newsroom

Finding news online through search

Sharing news in social media

Online Newsroom

Provide access to all news

Connect to all social content

Easy to use

Easy to find content and contacts

Images

Video

Graphics

Out with the Old

Today’s Online Newsroom

Twitter @sallyfalkow @pressfeed Email sally@press-feed.com Website www.press-feed.com Phone 626 638 3847