the role of lgus toward tousirm development
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THE ROLE OF LGUs TOWARDS TOURISM DEVELOPMENT
DIRECTOR MARIVEL C SACENDONCILLO CESO III
Executive Director LGA-DILG
A Lecture-Presentation during the 1st Tourism Cluster Congress
Vigan City Convention CenterJuly 31 2015
Tourism is one of the fastest growing industries in the Philippines Many communities have identified tourism as an economic growth sector to complement traditional industries
(1) tourism can provide both direct and indirect economic benefits (2) tourism can generate various social and cultural benefits (3) tourism can help achieve environmental objectives and (4) tourism-based development can often be applied in communities
that may not have many other choices for encouraging economic development
WHY TOURISM BACKGROUND
The Tourism sector recorded427M tourist arrivals in
2012 and tourism industry employed 38M Filipinos or
102 of national employment in 2011
The sector contributes 72 to the countryrsquos GDP
BACKGROUND
Nature
Tourism
Cultural Tourism
Sun and Beach
TourismCruise and Nautical
Tourism
Leisure and
Entertainment
Tourism
Meetings Incentives Conventions amp Exhibitions (MICE) amp
Events Tourism
HealthWellness
and Retirement
Tourism
Diving amp Marine
Sports Tourism
Education Tourism
TOURISM PRODUCTS
Develop and market
competitive tourist
products and destinations
Improve market access
connectivity and
destination infrastructure
Improve institutional
governance and human
resources
2
34
5
12
7
8
9
10
16
14
17
1823
22
19
1
6
25
27
24
26
3230
33
34
35
36
37
31
29
28
40
39
38
43
4644
42
49
50 51
47
48
60
61 63
59
55
53
5657
54
58
70
69
75
72
7473
76
78
65
64
6768
77
11
13
15
20
21
45
52
62
66
71
41
LEGEND
1 EXISTING TouristDevelopment Areas
1 EMERGING TouristDevelopment Areas
International Airport
Principal Airport - Class 1
Principal Airport ndash Class 2
Community Airport -
Sea Port
Tourism Cluster
PHILIPPINESStrategic Directions
21 Tourism Clusters
78 Tourism Development
Areas
289 Tourism Sites
9 International
Gateways
20 Domestic
Gateways
6
GOALldquoAn environmentally
and socially responsible tourism that delivers more widely distributed
income and employment
opportunities as indicated by
66 M international arrivals and
348 M domestic travelers generating PhP1759 billion in total expenditure
contributing 678 to GDP and employing
65 million people by 2016rdquo
Improving market access and connectivity
Developing and marketingcompetitive tourist destinations and products
Improving tourism institutional governanceand human resource capacities
bull Rapidly expand capacity of secondary international airports
bull Expand connectivity between Philippines and its key growth markets
bull Implement a strategic access infrastructure program between secondary international airports and strategic destinations
bull Implement a sustainable tourism destination infrastructure program
bullDevelop diversified tourism products that engage local communities
bull Implement a PPP-based mandatory tourism enterprise accreditation system and facilitate tourism investment and lower cost of business
bull Safeguarding natural amp cultural heritage and vulnerable groups
bull PPP-based marketing strategy and action plan
bull Institutionalize roles and responsibilities of DOT and LGUsbull Develop a competent well motivated and productive tourism workforce
bull Improve governance in the area of safety security and in dealing with tourists
PHILIPPINE Strategic Vision
ldquoTO BECOME THE ldquoMUST EXPERIENCErdquo DESTINATION IN ASIArdquo
Identified issues ndash LGU LEVELbull Inefficient processes when applying
for local permits and licensesbull Imposition of taxes or fees contrary to
national policybull Overlapping institutional regulatory
functions between the nationalgovernment and LGUs and
bull Minimal or lack of infrastructuresupport
Issues and Challenges
What is the role of Local Government Units
in promoting Tourism
LGUs are key to LED
bullLocal governments are increasingly being called to play a larger and more pro-active rolein driving the countryrsquos sustainable and inclusive economic development
bull NGAs should enable LGUs to efficiently and effectively access national resources in order to perform their role as economic managers ( rather that their traditional service delivery roles)
bull Tourism is one of the major sector that contributes to LED
Expected ResultsInnovative and sustainable tourism programs to retain and attract
investments produce jobs and other economic results for the communities
Proposed LGU Framework
Sustainable Tourism Development
Enabling Environment1 LEDTourism Team with tourism capacity (knowledge and skills and
attitude)2 Tourism Assets Profile and Value Chain Analysis3 Tourism Policy Standards and Statistics4 Tourism Project Planning 5 Implementation Structure and Mechanism6 Monitoring Results (Arrivals Investments Jobs Etc)
Tourism Marketing and Promotion
Product and Destination Development
Expected ResultsRetain and attract investments
Create jobs and other economic results
EXAMPLEEco-cultural Heritage Tourism Program
Enabling Environment1 Cultural Heritage Tourism Team with knowledge and skills on heritage )2 Cultural Tourism Assets Profile 3 Cultural Heritage Ordinance Standards and Statistics4 Heritage Tourism Project Planning 5 Designation of Tourism Officer Heritage Office BPLS Budget
Results (Arrivals Investments Jobs Etc)
Marketing PlanWebsite Social Medfia
Brochure Signages
Eco-Cultural Heritage Tour Circuit Development
DOT
LGU
Tourism Councils and
Associations
Private Sector
Organizing for Tourism Growth
LGU Support to Tourism
On LGU competitiveness Focus on critical areas
Cost of doing business ndash streamlining of business permit
Manpower development ndash address gaps on competencies amp skills
Priority investment areas ndash Tourism BPO-IT Agribusiness
Identify market gaps ndash programs for livelihood tourism circuits souvenirs
LGU Support to Tourism
Set development directions ILOILO Case
bull Tourism Master Planbull Iloilo River Master Planbull CLUPbull Development Plans
LGU Support to Tourism
Policy Reforms Create a conducive business climate
bull Iloilo Province and City have their incentives in place
bull Both have active investment boards
bull The City Government is currently streamlining business permits processing
bull Strong network of private associations working with National Government Agencies and LGUs in investment promotion service delivery amp good governance
bull NGAs and Donor agencies eg CIDA GIZ AusAidamp USAID are helping in the reform
LGU SUPPORT TO TOURISM
Example
Maximizing public and private sector networksPartnership for Better Infrastructure
LGU Support to Tourism
PARTNERSHIP FOR BETTER INFRASTRUCTURE ILOILO City Case
Business Association
Partners
2010 -2011
Priority Road Infra
Projects
2011 ndash 2012
Priority Tourism
Road Infra
Projects
Iloilo Airport as Regional Gateway
Executive Order 29Pocket Open Skies Policy
Technical Assistance(budget process infra tourism networking)
Tourism Act 2009 (RA 9593)DOT-DPWH Convergence
Tourism Devrsquot in
the City amp Province of Iloilo
Type of Infrastructure Lead Agency Project Implmentation
1 Secondary International Airport Infrastructure Upgrading Program
DOTC DOTC Project Management and Implementation Units
2 Air sea and land connectivity to strategic cluster destination entry points improvement program
DOTC DPWH DOTCDPWH Project Management and Implementation Units
3 Tourist development area utility destination infrastucture program
DPWH LGUs DPWHLGU Internal Project Management and Implementation Units
4 Tourist center support and site visitor infrastructure program
DOTDENRNCCA LGUs
Specially created Project management and Implemetation Units
18
Infrastructure Support to Tourism NGA Programs
DILG Program through the LGSP-LED
MARKETING amp PROMOTIONS to strengthen
the competitive position or brand LGU Alliance as a destination
TOURISM SITE and PRODUCT DEVELOPMENT to improve the competitiveness of thebull Destinationsbull Attraction sites and bull Tourism-related enterprises
ENABLING INITIATIVES to provide a conducive and enabling
environment for sustainable development of destinations investments in
responsible enterprises as well effective destination marketing
Value Chain as approach to strengthen the local tourism sector
The LED Projects seek to create jobs and new investments by strengthening the LGUrsquosAlliancersquos tourism sector
LEGEND
International Airport
Principal Airport - Class 1
Principal Airport ndash Class 2
1
Tourism CircuitDevelopment
Tourism circuit strings
together attractions
2
Community Airport -
Sea Port
EXISTING TouristDevelopment Areas
EMERGING TouristDevelopment Areas
Tourism Cluster
43
16
5
17
912
10 1
115
14
8
13
22
20
17
gateways andcenters to
service16
129
3
18
21
24 2
5272
628
32 3
0
33
29 5
231
50
51
34 4
0
48
41 4
7423
5 38
39 4
943
53
36 4
4
45
46 5
459
556
066 5
77 5
68 6
3616
258
64
66 7
178
76
72
69
bull improvequality
enhance
tourism product
bull destination marketing
and branding37
bull generatejobs
increase
receipts
investments and
bull visitor arrivals and 65
70
737
4
75
77
Tourism at the Province
bull Integrated planning of the province so that they function effectively as tourism destinations and are relatively self-contained
bull One or more clusters of tourist attractions and tourists facilities and served by a provincial transportation network
bull A route on which at least three major tourist destinations are located such that none of these are in the same town village or city
bull They are not separated by a large distance such that a tourist could cover them in a sequence
bull It should have well defined entry and exit points
bull A tourist who enters at the entry point should get motivated to visit all the places identified on the circuit The objective of having a tourist circuit is to increase the total number of visits to all the destinations on the circuit on one hand and to provide to the tourist the attraction of all the destinations located on the circuit
Tourism Circuits
Allah Valley (South
Cotabato and Sultan
Kudarat) has two
tourism circuits
cultural heritage and
ecotourism key
for investment
generation and
employment
focus
Allah Valley Sustainable TourismDevelopment
Example Bohol Countryside Tour
Itinerary
Blood Compact Site (Tagbilaran City) - View the spot where the Spaniards and the Filipinos fostered friendly relations through blood
Baclayon Church (Baclayon) - Behold an old stone church along with its religious relics dating back to the early 16th century inside the museum It is considered as one of the oldest stoned church in the Philippines
Loay Backyard Industry (Loay) - Observe the local craftsmen as they make bolos and other metal crafts Witness also as the men and women made the Nipa leaves into a roofing materials
Clarin Ancestral House (Loay) - Visit a typical Boholano home which was declared by the National historical Institute as a heritage site View the collections of the Clarin Family displayed inside the house
Tarsier (Loboc) - See the smallest monkey in the world along the Loboc River
Example Bohol Countryside TourItinerary
Man Made Forest (Bilar) - Feel the coolness of the air and view the awesome display the thousands Mahogany Tree painstakingly planted by the local people
Chocolate Hills (Carmen) - Feast your eyes on the breathtaking work of nature one thousand two hundred sixty eight (1268) haycock hills which turn brown during dry season This is been considered as one of the wonders of the world
Loboc-Loay River Cruise (Loboc) - View the majestic panorama of the nipapalm plantation along the Loboc - Loay River Sometimes wild ducks are seen feeding and swimming in the river While cruising lunch will be served on board
Notes Airfare is not included in the tour price
- Trip Includes All entrance fees aircon land transfers tour guide river cruise lunch during the river cruise- Tour departure 0800 AM
Destination Marketing
12
Identifying the target market
Building industry partnerships for destination
needsLocal destination marketing campaigns
marketing
3
Metro Iloilo Guimaras Destination Marketing
Tourism Product Development
bull Tourism product
enhancement
Visitor activities
enhancement
bull
Local tours
Improvements
site
attractiveness
to
website and othermarketing efforts
Investment Promotion
bullbull
Investment promotion trainings for LEIPOsInvestment briefs of available local investment
opportunities
Investment conferences and fairs to meet potential
investorsTourism and investment promotion centers serving
as ldquoafter-care facilityrdquo
Resource hub where LGUs can host and entertain
investors wanting to finalize investment decision
bull
bull
bull
Workforce Development
1 Collaboration between NGAs tourism
industry local academe and LGUs
2 Aligning curricula to industry needs
3 Installing a skills registry sytems
Education and Skills Development
bull Bohol Employment and Placement
Office (BEPO) programs in Skills Development and in the Development of a Skills Registry Database
bull The merging of the SPES program with On-the-Job (OJT) training programs ndash so that OJT trainees are not only trained but also earn income in the process
The PROVINCE OF BOHOL Case Workforce Development
Tourism and Livelihood
bull Municipal tourism Officers capacitated for project development marketing and promotion
bull Municipal tourism officers organized into a provincial association
The PROVINCE OF BOHOL Case
Tourism and Livelihood bull Job Fairs of BEPObull Bohol BOSS ndash
facilitated registration and setting up of new businesses thereby facilitating generation of jobs
The PROVINCE OF BOHOL Case Workforce Development
Tourism and Livelihood
PGBhNGOCSO partnership ndashlocal growers (agricultural products and ornamental plants) organized and given financial assistance as well as market access thereby increasing their incomes
The PROVINCE OF BOHOL Case Workforce Development
CHALLENGESIssues and Concerns Key Needs
- Frontline Services skills attitude
- Destination Promotion web print broadcast
- Culture of Tourism awareness courtesy
attitude
- Environment cleangreen solid waste management sewerage treatment
- Transport Services quality frequency availability
- Industry Linkages associations collegial leadership partnership
CHALLENGES
Issues and Concerns Key Needs
- Other Basic Services water signages electricity toilet shops guides rates
- TrafficAccessibility connectivity infrastructure to sites
- Capacity rooms facilities
- Attractions level of development new attractions
activities
- Overall Image
bull National governmentrsquos role is to support and promote more business friendly and attractive LGUs through program convergence capacity development of Tourism Development champions and information for better decision making in advancing the tourism sector
bull Developing and implementing Tourism development strategy is about the private sector industry working in collaboration with LGU in building local competitiveness
Recommendations
bull Tourism circuit planning or regionaleconomic development approaches allow
private sector LGUs and NGAs to focus
efforts on specific sector or areas with
maximum investment and job generation
impacts
Insights
eadership
Success depends upon the commitment and strong leadership
pen for Business Environment
Harmonize and improve policies LGU policies development
plans taxation and regulations)
Align provincial and municipal taxes and fees to supporttourism industry
Policy decisions should be made based on assessment notassumptions
The rule DO NOT ASSUME ASSESS
ision
Opportunities for change focusing onachieving the vision by fostering innovation andcultivating new approaches
nable and Empower the People
ldquoLove and Pride for the place spiritrdquo
Tourism is one of the fastest growing industries in the Philippines Many communities have identified tourism as an economic growth sector to complement traditional industries
(1) tourism can provide both direct and indirect economic benefits (2) tourism can generate various social and cultural benefits (3) tourism can help achieve environmental objectives and (4) tourism-based development can often be applied in communities
that may not have many other choices for encouraging economic development
WHY TOURISM BACKGROUND
The Tourism sector recorded427M tourist arrivals in
2012 and tourism industry employed 38M Filipinos or
102 of national employment in 2011
The sector contributes 72 to the countryrsquos GDP
BACKGROUND
Nature
Tourism
Cultural Tourism
Sun and Beach
TourismCruise and Nautical
Tourism
Leisure and
Entertainment
Tourism
Meetings Incentives Conventions amp Exhibitions (MICE) amp
Events Tourism
HealthWellness
and Retirement
Tourism
Diving amp Marine
Sports Tourism
Education Tourism
TOURISM PRODUCTS
Develop and market
competitive tourist
products and destinations
Improve market access
connectivity and
destination infrastructure
Improve institutional
governance and human
resources
2
34
5
12
7
8
9
10
16
14
17
1823
22
19
1
6
25
27
24
26
3230
33
34
35
36
37
31
29
28
40
39
38
43
4644
42
49
50 51
47
48
60
61 63
59
55
53
5657
54
58
70
69
75
72
7473
76
78
65
64
6768
77
11
13
15
20
21
45
52
62
66
71
41
LEGEND
1 EXISTING TouristDevelopment Areas
1 EMERGING TouristDevelopment Areas
International Airport
Principal Airport - Class 1
Principal Airport ndash Class 2
Community Airport -
Sea Port
Tourism Cluster
PHILIPPINESStrategic Directions
21 Tourism Clusters
78 Tourism Development
Areas
289 Tourism Sites
9 International
Gateways
20 Domestic
Gateways
6
GOALldquoAn environmentally
and socially responsible tourism that delivers more widely distributed
income and employment
opportunities as indicated by
66 M international arrivals and
348 M domestic travelers generating PhP1759 billion in total expenditure
contributing 678 to GDP and employing
65 million people by 2016rdquo
Improving market access and connectivity
Developing and marketingcompetitive tourist destinations and products
Improving tourism institutional governanceand human resource capacities
bull Rapidly expand capacity of secondary international airports
bull Expand connectivity between Philippines and its key growth markets
bull Implement a strategic access infrastructure program between secondary international airports and strategic destinations
bull Implement a sustainable tourism destination infrastructure program
bullDevelop diversified tourism products that engage local communities
bull Implement a PPP-based mandatory tourism enterprise accreditation system and facilitate tourism investment and lower cost of business
bull Safeguarding natural amp cultural heritage and vulnerable groups
bull PPP-based marketing strategy and action plan
bull Institutionalize roles and responsibilities of DOT and LGUsbull Develop a competent well motivated and productive tourism workforce
bull Improve governance in the area of safety security and in dealing with tourists
PHILIPPINE Strategic Vision
ldquoTO BECOME THE ldquoMUST EXPERIENCErdquo DESTINATION IN ASIArdquo
Identified issues ndash LGU LEVELbull Inefficient processes when applying
for local permits and licensesbull Imposition of taxes or fees contrary to
national policybull Overlapping institutional regulatory
functions between the nationalgovernment and LGUs and
bull Minimal or lack of infrastructuresupport
Issues and Challenges
What is the role of Local Government Units
in promoting Tourism
LGUs are key to LED
bullLocal governments are increasingly being called to play a larger and more pro-active rolein driving the countryrsquos sustainable and inclusive economic development
bull NGAs should enable LGUs to efficiently and effectively access national resources in order to perform their role as economic managers ( rather that their traditional service delivery roles)
bull Tourism is one of the major sector that contributes to LED
Expected ResultsInnovative and sustainable tourism programs to retain and attract
investments produce jobs and other economic results for the communities
Proposed LGU Framework
Sustainable Tourism Development
Enabling Environment1 LEDTourism Team with tourism capacity (knowledge and skills and
attitude)2 Tourism Assets Profile and Value Chain Analysis3 Tourism Policy Standards and Statistics4 Tourism Project Planning 5 Implementation Structure and Mechanism6 Monitoring Results (Arrivals Investments Jobs Etc)
Tourism Marketing and Promotion
Product and Destination Development
Expected ResultsRetain and attract investments
Create jobs and other economic results
EXAMPLEEco-cultural Heritage Tourism Program
Enabling Environment1 Cultural Heritage Tourism Team with knowledge and skills on heritage )2 Cultural Tourism Assets Profile 3 Cultural Heritage Ordinance Standards and Statistics4 Heritage Tourism Project Planning 5 Designation of Tourism Officer Heritage Office BPLS Budget
Results (Arrivals Investments Jobs Etc)
Marketing PlanWebsite Social Medfia
Brochure Signages
Eco-Cultural Heritage Tour Circuit Development
DOT
LGU
Tourism Councils and
Associations
Private Sector
Organizing for Tourism Growth
LGU Support to Tourism
On LGU competitiveness Focus on critical areas
Cost of doing business ndash streamlining of business permit
Manpower development ndash address gaps on competencies amp skills
Priority investment areas ndash Tourism BPO-IT Agribusiness
Identify market gaps ndash programs for livelihood tourism circuits souvenirs
LGU Support to Tourism
Set development directions ILOILO Case
bull Tourism Master Planbull Iloilo River Master Planbull CLUPbull Development Plans
LGU Support to Tourism
Policy Reforms Create a conducive business climate
bull Iloilo Province and City have their incentives in place
bull Both have active investment boards
bull The City Government is currently streamlining business permits processing
bull Strong network of private associations working with National Government Agencies and LGUs in investment promotion service delivery amp good governance
bull NGAs and Donor agencies eg CIDA GIZ AusAidamp USAID are helping in the reform
LGU SUPPORT TO TOURISM
Example
Maximizing public and private sector networksPartnership for Better Infrastructure
LGU Support to Tourism
PARTNERSHIP FOR BETTER INFRASTRUCTURE ILOILO City Case
Business Association
Partners
2010 -2011
Priority Road Infra
Projects
2011 ndash 2012
Priority Tourism
Road Infra
Projects
Iloilo Airport as Regional Gateway
Executive Order 29Pocket Open Skies Policy
Technical Assistance(budget process infra tourism networking)
Tourism Act 2009 (RA 9593)DOT-DPWH Convergence
Tourism Devrsquot in
the City amp Province of Iloilo
Type of Infrastructure Lead Agency Project Implmentation
1 Secondary International Airport Infrastructure Upgrading Program
DOTC DOTC Project Management and Implementation Units
2 Air sea and land connectivity to strategic cluster destination entry points improvement program
DOTC DPWH DOTCDPWH Project Management and Implementation Units
3 Tourist development area utility destination infrastucture program
DPWH LGUs DPWHLGU Internal Project Management and Implementation Units
4 Tourist center support and site visitor infrastructure program
DOTDENRNCCA LGUs
Specially created Project management and Implemetation Units
18
Infrastructure Support to Tourism NGA Programs
DILG Program through the LGSP-LED
MARKETING amp PROMOTIONS to strengthen
the competitive position or brand LGU Alliance as a destination
TOURISM SITE and PRODUCT DEVELOPMENT to improve the competitiveness of thebull Destinationsbull Attraction sites and bull Tourism-related enterprises
ENABLING INITIATIVES to provide a conducive and enabling
environment for sustainable development of destinations investments in
responsible enterprises as well effective destination marketing
Value Chain as approach to strengthen the local tourism sector
The LED Projects seek to create jobs and new investments by strengthening the LGUrsquosAlliancersquos tourism sector
LEGEND
International Airport
Principal Airport - Class 1
Principal Airport ndash Class 2
1
Tourism CircuitDevelopment
Tourism circuit strings
together attractions
2
Community Airport -
Sea Port
EXISTING TouristDevelopment Areas
EMERGING TouristDevelopment Areas
Tourism Cluster
43
16
5
17
912
10 1
115
14
8
13
22
20
17
gateways andcenters to
service16
129
3
18
21
24 2
5272
628
32 3
0
33
29 5
231
50
51
34 4
0
48
41 4
7423
5 38
39 4
943
53
36 4
4
45
46 5
459
556
066 5
77 5
68 6
3616
258
64
66 7
178
76
72
69
bull improvequality
enhance
tourism product
bull destination marketing
and branding37
bull generatejobs
increase
receipts
investments and
bull visitor arrivals and 65
70
737
4
75
77
Tourism at the Province
bull Integrated planning of the province so that they function effectively as tourism destinations and are relatively self-contained
bull One or more clusters of tourist attractions and tourists facilities and served by a provincial transportation network
bull A route on which at least three major tourist destinations are located such that none of these are in the same town village or city
bull They are not separated by a large distance such that a tourist could cover them in a sequence
bull It should have well defined entry and exit points
bull A tourist who enters at the entry point should get motivated to visit all the places identified on the circuit The objective of having a tourist circuit is to increase the total number of visits to all the destinations on the circuit on one hand and to provide to the tourist the attraction of all the destinations located on the circuit
Tourism Circuits
Allah Valley (South
Cotabato and Sultan
Kudarat) has two
tourism circuits
cultural heritage and
ecotourism key
for investment
generation and
employment
focus
Allah Valley Sustainable TourismDevelopment
Example Bohol Countryside Tour
Itinerary
Blood Compact Site (Tagbilaran City) - View the spot where the Spaniards and the Filipinos fostered friendly relations through blood
Baclayon Church (Baclayon) - Behold an old stone church along with its religious relics dating back to the early 16th century inside the museum It is considered as one of the oldest stoned church in the Philippines
Loay Backyard Industry (Loay) - Observe the local craftsmen as they make bolos and other metal crafts Witness also as the men and women made the Nipa leaves into a roofing materials
Clarin Ancestral House (Loay) - Visit a typical Boholano home which was declared by the National historical Institute as a heritage site View the collections of the Clarin Family displayed inside the house
Tarsier (Loboc) - See the smallest monkey in the world along the Loboc River
Example Bohol Countryside TourItinerary
Man Made Forest (Bilar) - Feel the coolness of the air and view the awesome display the thousands Mahogany Tree painstakingly planted by the local people
Chocolate Hills (Carmen) - Feast your eyes on the breathtaking work of nature one thousand two hundred sixty eight (1268) haycock hills which turn brown during dry season This is been considered as one of the wonders of the world
Loboc-Loay River Cruise (Loboc) - View the majestic panorama of the nipapalm plantation along the Loboc - Loay River Sometimes wild ducks are seen feeding and swimming in the river While cruising lunch will be served on board
Notes Airfare is not included in the tour price
- Trip Includes All entrance fees aircon land transfers tour guide river cruise lunch during the river cruise- Tour departure 0800 AM
Destination Marketing
12
Identifying the target market
Building industry partnerships for destination
needsLocal destination marketing campaigns
marketing
3
Metro Iloilo Guimaras Destination Marketing
Tourism Product Development
bull Tourism product
enhancement
Visitor activities
enhancement
bull
Local tours
Improvements
site
attractiveness
to
website and othermarketing efforts
Investment Promotion
bullbull
Investment promotion trainings for LEIPOsInvestment briefs of available local investment
opportunities
Investment conferences and fairs to meet potential
investorsTourism and investment promotion centers serving
as ldquoafter-care facilityrdquo
Resource hub where LGUs can host and entertain
investors wanting to finalize investment decision
bull
bull
bull
Workforce Development
1 Collaboration between NGAs tourism
industry local academe and LGUs
2 Aligning curricula to industry needs
3 Installing a skills registry sytems
Education and Skills Development
bull Bohol Employment and Placement
Office (BEPO) programs in Skills Development and in the Development of a Skills Registry Database
bull The merging of the SPES program with On-the-Job (OJT) training programs ndash so that OJT trainees are not only trained but also earn income in the process
The PROVINCE OF BOHOL Case Workforce Development
Tourism and Livelihood
bull Municipal tourism Officers capacitated for project development marketing and promotion
bull Municipal tourism officers organized into a provincial association
The PROVINCE OF BOHOL Case
Tourism and Livelihood bull Job Fairs of BEPObull Bohol BOSS ndash
facilitated registration and setting up of new businesses thereby facilitating generation of jobs
The PROVINCE OF BOHOL Case Workforce Development
Tourism and Livelihood
PGBhNGOCSO partnership ndashlocal growers (agricultural products and ornamental plants) organized and given financial assistance as well as market access thereby increasing their incomes
The PROVINCE OF BOHOL Case Workforce Development
CHALLENGESIssues and Concerns Key Needs
- Frontline Services skills attitude
- Destination Promotion web print broadcast
- Culture of Tourism awareness courtesy
attitude
- Environment cleangreen solid waste management sewerage treatment
- Transport Services quality frequency availability
- Industry Linkages associations collegial leadership partnership
CHALLENGES
Issues and Concerns Key Needs
- Other Basic Services water signages electricity toilet shops guides rates
- TrafficAccessibility connectivity infrastructure to sites
- Capacity rooms facilities
- Attractions level of development new attractions
activities
- Overall Image
bull National governmentrsquos role is to support and promote more business friendly and attractive LGUs through program convergence capacity development of Tourism Development champions and information for better decision making in advancing the tourism sector
bull Developing and implementing Tourism development strategy is about the private sector industry working in collaboration with LGU in building local competitiveness
Recommendations
bull Tourism circuit planning or regionaleconomic development approaches allow
private sector LGUs and NGAs to focus
efforts on specific sector or areas with
maximum investment and job generation
impacts
Insights
eadership
Success depends upon the commitment and strong leadership
pen for Business Environment
Harmonize and improve policies LGU policies development
plans taxation and regulations)
Align provincial and municipal taxes and fees to supporttourism industry
Policy decisions should be made based on assessment notassumptions
The rule DO NOT ASSUME ASSESS
ision
Opportunities for change focusing onachieving the vision by fostering innovation andcultivating new approaches
nable and Empower the People
ldquoLove and Pride for the place spiritrdquo
The Tourism sector recorded427M tourist arrivals in
2012 and tourism industry employed 38M Filipinos or
102 of national employment in 2011
The sector contributes 72 to the countryrsquos GDP
BACKGROUND
Nature
Tourism
Cultural Tourism
Sun and Beach
TourismCruise and Nautical
Tourism
Leisure and
Entertainment
Tourism
Meetings Incentives Conventions amp Exhibitions (MICE) amp
Events Tourism
HealthWellness
and Retirement
Tourism
Diving amp Marine
Sports Tourism
Education Tourism
TOURISM PRODUCTS
Develop and market
competitive tourist
products and destinations
Improve market access
connectivity and
destination infrastructure
Improve institutional
governance and human
resources
2
34
5
12
7
8
9
10
16
14
17
1823
22
19
1
6
25
27
24
26
3230
33
34
35
36
37
31
29
28
40
39
38
43
4644
42
49
50 51
47
48
60
61 63
59
55
53
5657
54
58
70
69
75
72
7473
76
78
65
64
6768
77
11
13
15
20
21
45
52
62
66
71
41
LEGEND
1 EXISTING TouristDevelopment Areas
1 EMERGING TouristDevelopment Areas
International Airport
Principal Airport - Class 1
Principal Airport ndash Class 2
Community Airport -
Sea Port
Tourism Cluster
PHILIPPINESStrategic Directions
21 Tourism Clusters
78 Tourism Development
Areas
289 Tourism Sites
9 International
Gateways
20 Domestic
Gateways
6
GOALldquoAn environmentally
and socially responsible tourism that delivers more widely distributed
income and employment
opportunities as indicated by
66 M international arrivals and
348 M domestic travelers generating PhP1759 billion in total expenditure
contributing 678 to GDP and employing
65 million people by 2016rdquo
Improving market access and connectivity
Developing and marketingcompetitive tourist destinations and products
Improving tourism institutional governanceand human resource capacities
bull Rapidly expand capacity of secondary international airports
bull Expand connectivity between Philippines and its key growth markets
bull Implement a strategic access infrastructure program between secondary international airports and strategic destinations
bull Implement a sustainable tourism destination infrastructure program
bullDevelop diversified tourism products that engage local communities
bull Implement a PPP-based mandatory tourism enterprise accreditation system and facilitate tourism investment and lower cost of business
bull Safeguarding natural amp cultural heritage and vulnerable groups
bull PPP-based marketing strategy and action plan
bull Institutionalize roles and responsibilities of DOT and LGUsbull Develop a competent well motivated and productive tourism workforce
bull Improve governance in the area of safety security and in dealing with tourists
PHILIPPINE Strategic Vision
ldquoTO BECOME THE ldquoMUST EXPERIENCErdquo DESTINATION IN ASIArdquo
Identified issues ndash LGU LEVELbull Inefficient processes when applying
for local permits and licensesbull Imposition of taxes or fees contrary to
national policybull Overlapping institutional regulatory
functions between the nationalgovernment and LGUs and
bull Minimal or lack of infrastructuresupport
Issues and Challenges
What is the role of Local Government Units
in promoting Tourism
LGUs are key to LED
bullLocal governments are increasingly being called to play a larger and more pro-active rolein driving the countryrsquos sustainable and inclusive economic development
bull NGAs should enable LGUs to efficiently and effectively access national resources in order to perform their role as economic managers ( rather that their traditional service delivery roles)
bull Tourism is one of the major sector that contributes to LED
Expected ResultsInnovative and sustainable tourism programs to retain and attract
investments produce jobs and other economic results for the communities
Proposed LGU Framework
Sustainable Tourism Development
Enabling Environment1 LEDTourism Team with tourism capacity (knowledge and skills and
attitude)2 Tourism Assets Profile and Value Chain Analysis3 Tourism Policy Standards and Statistics4 Tourism Project Planning 5 Implementation Structure and Mechanism6 Monitoring Results (Arrivals Investments Jobs Etc)
Tourism Marketing and Promotion
Product and Destination Development
Expected ResultsRetain and attract investments
Create jobs and other economic results
EXAMPLEEco-cultural Heritage Tourism Program
Enabling Environment1 Cultural Heritage Tourism Team with knowledge and skills on heritage )2 Cultural Tourism Assets Profile 3 Cultural Heritage Ordinance Standards and Statistics4 Heritage Tourism Project Planning 5 Designation of Tourism Officer Heritage Office BPLS Budget
Results (Arrivals Investments Jobs Etc)
Marketing PlanWebsite Social Medfia
Brochure Signages
Eco-Cultural Heritage Tour Circuit Development
DOT
LGU
Tourism Councils and
Associations
Private Sector
Organizing for Tourism Growth
LGU Support to Tourism
On LGU competitiveness Focus on critical areas
Cost of doing business ndash streamlining of business permit
Manpower development ndash address gaps on competencies amp skills
Priority investment areas ndash Tourism BPO-IT Agribusiness
Identify market gaps ndash programs for livelihood tourism circuits souvenirs
LGU Support to Tourism
Set development directions ILOILO Case
bull Tourism Master Planbull Iloilo River Master Planbull CLUPbull Development Plans
LGU Support to Tourism
Policy Reforms Create a conducive business climate
bull Iloilo Province and City have their incentives in place
bull Both have active investment boards
bull The City Government is currently streamlining business permits processing
bull Strong network of private associations working with National Government Agencies and LGUs in investment promotion service delivery amp good governance
bull NGAs and Donor agencies eg CIDA GIZ AusAidamp USAID are helping in the reform
LGU SUPPORT TO TOURISM
Example
Maximizing public and private sector networksPartnership for Better Infrastructure
LGU Support to Tourism
PARTNERSHIP FOR BETTER INFRASTRUCTURE ILOILO City Case
Business Association
Partners
2010 -2011
Priority Road Infra
Projects
2011 ndash 2012
Priority Tourism
Road Infra
Projects
Iloilo Airport as Regional Gateway
Executive Order 29Pocket Open Skies Policy
Technical Assistance(budget process infra tourism networking)
Tourism Act 2009 (RA 9593)DOT-DPWH Convergence
Tourism Devrsquot in
the City amp Province of Iloilo
Type of Infrastructure Lead Agency Project Implmentation
1 Secondary International Airport Infrastructure Upgrading Program
DOTC DOTC Project Management and Implementation Units
2 Air sea and land connectivity to strategic cluster destination entry points improvement program
DOTC DPWH DOTCDPWH Project Management and Implementation Units
3 Tourist development area utility destination infrastucture program
DPWH LGUs DPWHLGU Internal Project Management and Implementation Units
4 Tourist center support and site visitor infrastructure program
DOTDENRNCCA LGUs
Specially created Project management and Implemetation Units
18
Infrastructure Support to Tourism NGA Programs
DILG Program through the LGSP-LED
MARKETING amp PROMOTIONS to strengthen
the competitive position or brand LGU Alliance as a destination
TOURISM SITE and PRODUCT DEVELOPMENT to improve the competitiveness of thebull Destinationsbull Attraction sites and bull Tourism-related enterprises
ENABLING INITIATIVES to provide a conducive and enabling
environment for sustainable development of destinations investments in
responsible enterprises as well effective destination marketing
Value Chain as approach to strengthen the local tourism sector
The LED Projects seek to create jobs and new investments by strengthening the LGUrsquosAlliancersquos tourism sector
LEGEND
International Airport
Principal Airport - Class 1
Principal Airport ndash Class 2
1
Tourism CircuitDevelopment
Tourism circuit strings
together attractions
2
Community Airport -
Sea Port
EXISTING TouristDevelopment Areas
EMERGING TouristDevelopment Areas
Tourism Cluster
43
16
5
17
912
10 1
115
14
8
13
22
20
17
gateways andcenters to
service16
129
3
18
21
24 2
5272
628
32 3
0
33
29 5
231
50
51
34 4
0
48
41 4
7423
5 38
39 4
943
53
36 4
4
45
46 5
459
556
066 5
77 5
68 6
3616
258
64
66 7
178
76
72
69
bull improvequality
enhance
tourism product
bull destination marketing
and branding37
bull generatejobs
increase
receipts
investments and
bull visitor arrivals and 65
70
737
4
75
77
Tourism at the Province
bull Integrated planning of the province so that they function effectively as tourism destinations and are relatively self-contained
bull One or more clusters of tourist attractions and tourists facilities and served by a provincial transportation network
bull A route on which at least three major tourist destinations are located such that none of these are in the same town village or city
bull They are not separated by a large distance such that a tourist could cover them in a sequence
bull It should have well defined entry and exit points
bull A tourist who enters at the entry point should get motivated to visit all the places identified on the circuit The objective of having a tourist circuit is to increase the total number of visits to all the destinations on the circuit on one hand and to provide to the tourist the attraction of all the destinations located on the circuit
Tourism Circuits
Allah Valley (South
Cotabato and Sultan
Kudarat) has two
tourism circuits
cultural heritage and
ecotourism key
for investment
generation and
employment
focus
Allah Valley Sustainable TourismDevelopment
Example Bohol Countryside Tour
Itinerary
Blood Compact Site (Tagbilaran City) - View the spot where the Spaniards and the Filipinos fostered friendly relations through blood
Baclayon Church (Baclayon) - Behold an old stone church along with its religious relics dating back to the early 16th century inside the museum It is considered as one of the oldest stoned church in the Philippines
Loay Backyard Industry (Loay) - Observe the local craftsmen as they make bolos and other metal crafts Witness also as the men and women made the Nipa leaves into a roofing materials
Clarin Ancestral House (Loay) - Visit a typical Boholano home which was declared by the National historical Institute as a heritage site View the collections of the Clarin Family displayed inside the house
Tarsier (Loboc) - See the smallest monkey in the world along the Loboc River
Example Bohol Countryside TourItinerary
Man Made Forest (Bilar) - Feel the coolness of the air and view the awesome display the thousands Mahogany Tree painstakingly planted by the local people
Chocolate Hills (Carmen) - Feast your eyes on the breathtaking work of nature one thousand two hundred sixty eight (1268) haycock hills which turn brown during dry season This is been considered as one of the wonders of the world
Loboc-Loay River Cruise (Loboc) - View the majestic panorama of the nipapalm plantation along the Loboc - Loay River Sometimes wild ducks are seen feeding and swimming in the river While cruising lunch will be served on board
Notes Airfare is not included in the tour price
- Trip Includes All entrance fees aircon land transfers tour guide river cruise lunch during the river cruise- Tour departure 0800 AM
Destination Marketing
12
Identifying the target market
Building industry partnerships for destination
needsLocal destination marketing campaigns
marketing
3
Metro Iloilo Guimaras Destination Marketing
Tourism Product Development
bull Tourism product
enhancement
Visitor activities
enhancement
bull
Local tours
Improvements
site
attractiveness
to
website and othermarketing efforts
Investment Promotion
bullbull
Investment promotion trainings for LEIPOsInvestment briefs of available local investment
opportunities
Investment conferences and fairs to meet potential
investorsTourism and investment promotion centers serving
as ldquoafter-care facilityrdquo
Resource hub where LGUs can host and entertain
investors wanting to finalize investment decision
bull
bull
bull
Workforce Development
1 Collaboration between NGAs tourism
industry local academe and LGUs
2 Aligning curricula to industry needs
3 Installing a skills registry sytems
Education and Skills Development
bull Bohol Employment and Placement
Office (BEPO) programs in Skills Development and in the Development of a Skills Registry Database
bull The merging of the SPES program with On-the-Job (OJT) training programs ndash so that OJT trainees are not only trained but also earn income in the process
The PROVINCE OF BOHOL Case Workforce Development
Tourism and Livelihood
bull Municipal tourism Officers capacitated for project development marketing and promotion
bull Municipal tourism officers organized into a provincial association
The PROVINCE OF BOHOL Case
Tourism and Livelihood bull Job Fairs of BEPObull Bohol BOSS ndash
facilitated registration and setting up of new businesses thereby facilitating generation of jobs
The PROVINCE OF BOHOL Case Workforce Development
Tourism and Livelihood
PGBhNGOCSO partnership ndashlocal growers (agricultural products and ornamental plants) organized and given financial assistance as well as market access thereby increasing their incomes
The PROVINCE OF BOHOL Case Workforce Development
CHALLENGESIssues and Concerns Key Needs
- Frontline Services skills attitude
- Destination Promotion web print broadcast
- Culture of Tourism awareness courtesy
attitude
- Environment cleangreen solid waste management sewerage treatment
- Transport Services quality frequency availability
- Industry Linkages associations collegial leadership partnership
CHALLENGES
Issues and Concerns Key Needs
- Other Basic Services water signages electricity toilet shops guides rates
- TrafficAccessibility connectivity infrastructure to sites
- Capacity rooms facilities
- Attractions level of development new attractions
activities
- Overall Image
bull National governmentrsquos role is to support and promote more business friendly and attractive LGUs through program convergence capacity development of Tourism Development champions and information for better decision making in advancing the tourism sector
bull Developing and implementing Tourism development strategy is about the private sector industry working in collaboration with LGU in building local competitiveness
Recommendations
bull Tourism circuit planning or regionaleconomic development approaches allow
private sector LGUs and NGAs to focus
efforts on specific sector or areas with
maximum investment and job generation
impacts
Insights
eadership
Success depends upon the commitment and strong leadership
pen for Business Environment
Harmonize and improve policies LGU policies development
plans taxation and regulations)
Align provincial and municipal taxes and fees to supporttourism industry
Policy decisions should be made based on assessment notassumptions
The rule DO NOT ASSUME ASSESS
ision
Opportunities for change focusing onachieving the vision by fostering innovation andcultivating new approaches
nable and Empower the People
ldquoLove and Pride for the place spiritrdquo
Nature
Tourism
Cultural Tourism
Sun and Beach
TourismCruise and Nautical
Tourism
Leisure and
Entertainment
Tourism
Meetings Incentives Conventions amp Exhibitions (MICE) amp
Events Tourism
HealthWellness
and Retirement
Tourism
Diving amp Marine
Sports Tourism
Education Tourism
TOURISM PRODUCTS
Develop and market
competitive tourist
products and destinations
Improve market access
connectivity and
destination infrastructure
Improve institutional
governance and human
resources
2
34
5
12
7
8
9
10
16
14
17
1823
22
19
1
6
25
27
24
26
3230
33
34
35
36
37
31
29
28
40
39
38
43
4644
42
49
50 51
47
48
60
61 63
59
55
53
5657
54
58
70
69
75
72
7473
76
78
65
64
6768
77
11
13
15
20
21
45
52
62
66
71
41
LEGEND
1 EXISTING TouristDevelopment Areas
1 EMERGING TouristDevelopment Areas
International Airport
Principal Airport - Class 1
Principal Airport ndash Class 2
Community Airport -
Sea Port
Tourism Cluster
PHILIPPINESStrategic Directions
21 Tourism Clusters
78 Tourism Development
Areas
289 Tourism Sites
9 International
Gateways
20 Domestic
Gateways
6
GOALldquoAn environmentally
and socially responsible tourism that delivers more widely distributed
income and employment
opportunities as indicated by
66 M international arrivals and
348 M domestic travelers generating PhP1759 billion in total expenditure
contributing 678 to GDP and employing
65 million people by 2016rdquo
Improving market access and connectivity
Developing and marketingcompetitive tourist destinations and products
Improving tourism institutional governanceand human resource capacities
bull Rapidly expand capacity of secondary international airports
bull Expand connectivity between Philippines and its key growth markets
bull Implement a strategic access infrastructure program between secondary international airports and strategic destinations
bull Implement a sustainable tourism destination infrastructure program
bullDevelop diversified tourism products that engage local communities
bull Implement a PPP-based mandatory tourism enterprise accreditation system and facilitate tourism investment and lower cost of business
bull Safeguarding natural amp cultural heritage and vulnerable groups
bull PPP-based marketing strategy and action plan
bull Institutionalize roles and responsibilities of DOT and LGUsbull Develop a competent well motivated and productive tourism workforce
bull Improve governance in the area of safety security and in dealing with tourists
PHILIPPINE Strategic Vision
ldquoTO BECOME THE ldquoMUST EXPERIENCErdquo DESTINATION IN ASIArdquo
Identified issues ndash LGU LEVELbull Inefficient processes when applying
for local permits and licensesbull Imposition of taxes or fees contrary to
national policybull Overlapping institutional regulatory
functions between the nationalgovernment and LGUs and
bull Minimal or lack of infrastructuresupport
Issues and Challenges
What is the role of Local Government Units
in promoting Tourism
LGUs are key to LED
bullLocal governments are increasingly being called to play a larger and more pro-active rolein driving the countryrsquos sustainable and inclusive economic development
bull NGAs should enable LGUs to efficiently and effectively access national resources in order to perform their role as economic managers ( rather that their traditional service delivery roles)
bull Tourism is one of the major sector that contributes to LED
Expected ResultsInnovative and sustainable tourism programs to retain and attract
investments produce jobs and other economic results for the communities
Proposed LGU Framework
Sustainable Tourism Development
Enabling Environment1 LEDTourism Team with tourism capacity (knowledge and skills and
attitude)2 Tourism Assets Profile and Value Chain Analysis3 Tourism Policy Standards and Statistics4 Tourism Project Planning 5 Implementation Structure and Mechanism6 Monitoring Results (Arrivals Investments Jobs Etc)
Tourism Marketing and Promotion
Product and Destination Development
Expected ResultsRetain and attract investments
Create jobs and other economic results
EXAMPLEEco-cultural Heritage Tourism Program
Enabling Environment1 Cultural Heritage Tourism Team with knowledge and skills on heritage )2 Cultural Tourism Assets Profile 3 Cultural Heritage Ordinance Standards and Statistics4 Heritage Tourism Project Planning 5 Designation of Tourism Officer Heritage Office BPLS Budget
Results (Arrivals Investments Jobs Etc)
Marketing PlanWebsite Social Medfia
Brochure Signages
Eco-Cultural Heritage Tour Circuit Development
DOT
LGU
Tourism Councils and
Associations
Private Sector
Organizing for Tourism Growth
LGU Support to Tourism
On LGU competitiveness Focus on critical areas
Cost of doing business ndash streamlining of business permit
Manpower development ndash address gaps on competencies amp skills
Priority investment areas ndash Tourism BPO-IT Agribusiness
Identify market gaps ndash programs for livelihood tourism circuits souvenirs
LGU Support to Tourism
Set development directions ILOILO Case
bull Tourism Master Planbull Iloilo River Master Planbull CLUPbull Development Plans
LGU Support to Tourism
Policy Reforms Create a conducive business climate
bull Iloilo Province and City have their incentives in place
bull Both have active investment boards
bull The City Government is currently streamlining business permits processing
bull Strong network of private associations working with National Government Agencies and LGUs in investment promotion service delivery amp good governance
bull NGAs and Donor agencies eg CIDA GIZ AusAidamp USAID are helping in the reform
LGU SUPPORT TO TOURISM
Example
Maximizing public and private sector networksPartnership for Better Infrastructure
LGU Support to Tourism
PARTNERSHIP FOR BETTER INFRASTRUCTURE ILOILO City Case
Business Association
Partners
2010 -2011
Priority Road Infra
Projects
2011 ndash 2012
Priority Tourism
Road Infra
Projects
Iloilo Airport as Regional Gateway
Executive Order 29Pocket Open Skies Policy
Technical Assistance(budget process infra tourism networking)
Tourism Act 2009 (RA 9593)DOT-DPWH Convergence
Tourism Devrsquot in
the City amp Province of Iloilo
Type of Infrastructure Lead Agency Project Implmentation
1 Secondary International Airport Infrastructure Upgrading Program
DOTC DOTC Project Management and Implementation Units
2 Air sea and land connectivity to strategic cluster destination entry points improvement program
DOTC DPWH DOTCDPWH Project Management and Implementation Units
3 Tourist development area utility destination infrastucture program
DPWH LGUs DPWHLGU Internal Project Management and Implementation Units
4 Tourist center support and site visitor infrastructure program
DOTDENRNCCA LGUs
Specially created Project management and Implemetation Units
18
Infrastructure Support to Tourism NGA Programs
DILG Program through the LGSP-LED
MARKETING amp PROMOTIONS to strengthen
the competitive position or brand LGU Alliance as a destination
TOURISM SITE and PRODUCT DEVELOPMENT to improve the competitiveness of thebull Destinationsbull Attraction sites and bull Tourism-related enterprises
ENABLING INITIATIVES to provide a conducive and enabling
environment for sustainable development of destinations investments in
responsible enterprises as well effective destination marketing
Value Chain as approach to strengthen the local tourism sector
The LED Projects seek to create jobs and new investments by strengthening the LGUrsquosAlliancersquos tourism sector
LEGEND
International Airport
Principal Airport - Class 1
Principal Airport ndash Class 2
1
Tourism CircuitDevelopment
Tourism circuit strings
together attractions
2
Community Airport -
Sea Port
EXISTING TouristDevelopment Areas
EMERGING TouristDevelopment Areas
Tourism Cluster
43
16
5
17
912
10 1
115
14
8
13
22
20
17
gateways andcenters to
service16
129
3
18
21
24 2
5272
628
32 3
0
33
29 5
231
50
51
34 4
0
48
41 4
7423
5 38
39 4
943
53
36 4
4
45
46 5
459
556
066 5
77 5
68 6
3616
258
64
66 7
178
76
72
69
bull improvequality
enhance
tourism product
bull destination marketing
and branding37
bull generatejobs
increase
receipts
investments and
bull visitor arrivals and 65
70
737
4
75
77
Tourism at the Province
bull Integrated planning of the province so that they function effectively as tourism destinations and are relatively self-contained
bull One or more clusters of tourist attractions and tourists facilities and served by a provincial transportation network
bull A route on which at least three major tourist destinations are located such that none of these are in the same town village or city
bull They are not separated by a large distance such that a tourist could cover them in a sequence
bull It should have well defined entry and exit points
bull A tourist who enters at the entry point should get motivated to visit all the places identified on the circuit The objective of having a tourist circuit is to increase the total number of visits to all the destinations on the circuit on one hand and to provide to the tourist the attraction of all the destinations located on the circuit
Tourism Circuits
Allah Valley (South
Cotabato and Sultan
Kudarat) has two
tourism circuits
cultural heritage and
ecotourism key
for investment
generation and
employment
focus
Allah Valley Sustainable TourismDevelopment
Example Bohol Countryside Tour
Itinerary
Blood Compact Site (Tagbilaran City) - View the spot where the Spaniards and the Filipinos fostered friendly relations through blood
Baclayon Church (Baclayon) - Behold an old stone church along with its religious relics dating back to the early 16th century inside the museum It is considered as one of the oldest stoned church in the Philippines
Loay Backyard Industry (Loay) - Observe the local craftsmen as they make bolos and other metal crafts Witness also as the men and women made the Nipa leaves into a roofing materials
Clarin Ancestral House (Loay) - Visit a typical Boholano home which was declared by the National historical Institute as a heritage site View the collections of the Clarin Family displayed inside the house
Tarsier (Loboc) - See the smallest monkey in the world along the Loboc River
Example Bohol Countryside TourItinerary
Man Made Forest (Bilar) - Feel the coolness of the air and view the awesome display the thousands Mahogany Tree painstakingly planted by the local people
Chocolate Hills (Carmen) - Feast your eyes on the breathtaking work of nature one thousand two hundred sixty eight (1268) haycock hills which turn brown during dry season This is been considered as one of the wonders of the world
Loboc-Loay River Cruise (Loboc) - View the majestic panorama of the nipapalm plantation along the Loboc - Loay River Sometimes wild ducks are seen feeding and swimming in the river While cruising lunch will be served on board
Notes Airfare is not included in the tour price
- Trip Includes All entrance fees aircon land transfers tour guide river cruise lunch during the river cruise- Tour departure 0800 AM
Destination Marketing
12
Identifying the target market
Building industry partnerships for destination
needsLocal destination marketing campaigns
marketing
3
Metro Iloilo Guimaras Destination Marketing
Tourism Product Development
bull Tourism product
enhancement
Visitor activities
enhancement
bull
Local tours
Improvements
site
attractiveness
to
website and othermarketing efforts
Investment Promotion
bullbull
Investment promotion trainings for LEIPOsInvestment briefs of available local investment
opportunities
Investment conferences and fairs to meet potential
investorsTourism and investment promotion centers serving
as ldquoafter-care facilityrdquo
Resource hub where LGUs can host and entertain
investors wanting to finalize investment decision
bull
bull
bull
Workforce Development
1 Collaboration between NGAs tourism
industry local academe and LGUs
2 Aligning curricula to industry needs
3 Installing a skills registry sytems
Education and Skills Development
bull Bohol Employment and Placement
Office (BEPO) programs in Skills Development and in the Development of a Skills Registry Database
bull The merging of the SPES program with On-the-Job (OJT) training programs ndash so that OJT trainees are not only trained but also earn income in the process
The PROVINCE OF BOHOL Case Workforce Development
Tourism and Livelihood
bull Municipal tourism Officers capacitated for project development marketing and promotion
bull Municipal tourism officers organized into a provincial association
The PROVINCE OF BOHOL Case
Tourism and Livelihood bull Job Fairs of BEPObull Bohol BOSS ndash
facilitated registration and setting up of new businesses thereby facilitating generation of jobs
The PROVINCE OF BOHOL Case Workforce Development
Tourism and Livelihood
PGBhNGOCSO partnership ndashlocal growers (agricultural products and ornamental plants) organized and given financial assistance as well as market access thereby increasing their incomes
The PROVINCE OF BOHOL Case Workforce Development
CHALLENGESIssues and Concerns Key Needs
- Frontline Services skills attitude
- Destination Promotion web print broadcast
- Culture of Tourism awareness courtesy
attitude
- Environment cleangreen solid waste management sewerage treatment
- Transport Services quality frequency availability
- Industry Linkages associations collegial leadership partnership
CHALLENGES
Issues and Concerns Key Needs
- Other Basic Services water signages electricity toilet shops guides rates
- TrafficAccessibility connectivity infrastructure to sites
- Capacity rooms facilities
- Attractions level of development new attractions
activities
- Overall Image
bull National governmentrsquos role is to support and promote more business friendly and attractive LGUs through program convergence capacity development of Tourism Development champions and information for better decision making in advancing the tourism sector
bull Developing and implementing Tourism development strategy is about the private sector industry working in collaboration with LGU in building local competitiveness
Recommendations
bull Tourism circuit planning or regionaleconomic development approaches allow
private sector LGUs and NGAs to focus
efforts on specific sector or areas with
maximum investment and job generation
impacts
Insights
eadership
Success depends upon the commitment and strong leadership
pen for Business Environment
Harmonize and improve policies LGU policies development
plans taxation and regulations)
Align provincial and municipal taxes and fees to supporttourism industry
Policy decisions should be made based on assessment notassumptions
The rule DO NOT ASSUME ASSESS
ision
Opportunities for change focusing onachieving the vision by fostering innovation andcultivating new approaches
nable and Empower the People
ldquoLove and Pride for the place spiritrdquo
Develop and market
competitive tourist
products and destinations
Improve market access
connectivity and
destination infrastructure
Improve institutional
governance and human
resources
2
34
5
12
7
8
9
10
16
14
17
1823
22
19
1
6
25
27
24
26
3230
33
34
35
36
37
31
29
28
40
39
38
43
4644
42
49
50 51
47
48
60
61 63
59
55
53
5657
54
58
70
69
75
72
7473
76
78
65
64
6768
77
11
13
15
20
21
45
52
62
66
71
41
LEGEND
1 EXISTING TouristDevelopment Areas
1 EMERGING TouristDevelopment Areas
International Airport
Principal Airport - Class 1
Principal Airport ndash Class 2
Community Airport -
Sea Port
Tourism Cluster
PHILIPPINESStrategic Directions
21 Tourism Clusters
78 Tourism Development
Areas
289 Tourism Sites
9 International
Gateways
20 Domestic
Gateways
6
GOALldquoAn environmentally
and socially responsible tourism that delivers more widely distributed
income and employment
opportunities as indicated by
66 M international arrivals and
348 M domestic travelers generating PhP1759 billion in total expenditure
contributing 678 to GDP and employing
65 million people by 2016rdquo
Improving market access and connectivity
Developing and marketingcompetitive tourist destinations and products
Improving tourism institutional governanceand human resource capacities
bull Rapidly expand capacity of secondary international airports
bull Expand connectivity between Philippines and its key growth markets
bull Implement a strategic access infrastructure program between secondary international airports and strategic destinations
bull Implement a sustainable tourism destination infrastructure program
bullDevelop diversified tourism products that engage local communities
bull Implement a PPP-based mandatory tourism enterprise accreditation system and facilitate tourism investment and lower cost of business
bull Safeguarding natural amp cultural heritage and vulnerable groups
bull PPP-based marketing strategy and action plan
bull Institutionalize roles and responsibilities of DOT and LGUsbull Develop a competent well motivated and productive tourism workforce
bull Improve governance in the area of safety security and in dealing with tourists
PHILIPPINE Strategic Vision
ldquoTO BECOME THE ldquoMUST EXPERIENCErdquo DESTINATION IN ASIArdquo
Identified issues ndash LGU LEVELbull Inefficient processes when applying
for local permits and licensesbull Imposition of taxes or fees contrary to
national policybull Overlapping institutional regulatory
functions between the nationalgovernment and LGUs and
bull Minimal or lack of infrastructuresupport
Issues and Challenges
What is the role of Local Government Units
in promoting Tourism
LGUs are key to LED
bullLocal governments are increasingly being called to play a larger and more pro-active rolein driving the countryrsquos sustainable and inclusive economic development
bull NGAs should enable LGUs to efficiently and effectively access national resources in order to perform their role as economic managers ( rather that their traditional service delivery roles)
bull Tourism is one of the major sector that contributes to LED
Expected ResultsInnovative and sustainable tourism programs to retain and attract
investments produce jobs and other economic results for the communities
Proposed LGU Framework
Sustainable Tourism Development
Enabling Environment1 LEDTourism Team with tourism capacity (knowledge and skills and
attitude)2 Tourism Assets Profile and Value Chain Analysis3 Tourism Policy Standards and Statistics4 Tourism Project Planning 5 Implementation Structure and Mechanism6 Monitoring Results (Arrivals Investments Jobs Etc)
Tourism Marketing and Promotion
Product and Destination Development
Expected ResultsRetain and attract investments
Create jobs and other economic results
EXAMPLEEco-cultural Heritage Tourism Program
Enabling Environment1 Cultural Heritage Tourism Team with knowledge and skills on heritage )2 Cultural Tourism Assets Profile 3 Cultural Heritage Ordinance Standards and Statistics4 Heritage Tourism Project Planning 5 Designation of Tourism Officer Heritage Office BPLS Budget
Results (Arrivals Investments Jobs Etc)
Marketing PlanWebsite Social Medfia
Brochure Signages
Eco-Cultural Heritage Tour Circuit Development
DOT
LGU
Tourism Councils and
Associations
Private Sector
Organizing for Tourism Growth
LGU Support to Tourism
On LGU competitiveness Focus on critical areas
Cost of doing business ndash streamlining of business permit
Manpower development ndash address gaps on competencies amp skills
Priority investment areas ndash Tourism BPO-IT Agribusiness
Identify market gaps ndash programs for livelihood tourism circuits souvenirs
LGU Support to Tourism
Set development directions ILOILO Case
bull Tourism Master Planbull Iloilo River Master Planbull CLUPbull Development Plans
LGU Support to Tourism
Policy Reforms Create a conducive business climate
bull Iloilo Province and City have their incentives in place
bull Both have active investment boards
bull The City Government is currently streamlining business permits processing
bull Strong network of private associations working with National Government Agencies and LGUs in investment promotion service delivery amp good governance
bull NGAs and Donor agencies eg CIDA GIZ AusAidamp USAID are helping in the reform
LGU SUPPORT TO TOURISM
Example
Maximizing public and private sector networksPartnership for Better Infrastructure
LGU Support to Tourism
PARTNERSHIP FOR BETTER INFRASTRUCTURE ILOILO City Case
Business Association
Partners
2010 -2011
Priority Road Infra
Projects
2011 ndash 2012
Priority Tourism
Road Infra
Projects
Iloilo Airport as Regional Gateway
Executive Order 29Pocket Open Skies Policy
Technical Assistance(budget process infra tourism networking)
Tourism Act 2009 (RA 9593)DOT-DPWH Convergence
Tourism Devrsquot in
the City amp Province of Iloilo
Type of Infrastructure Lead Agency Project Implmentation
1 Secondary International Airport Infrastructure Upgrading Program
DOTC DOTC Project Management and Implementation Units
2 Air sea and land connectivity to strategic cluster destination entry points improvement program
DOTC DPWH DOTCDPWH Project Management and Implementation Units
3 Tourist development area utility destination infrastucture program
DPWH LGUs DPWHLGU Internal Project Management and Implementation Units
4 Tourist center support and site visitor infrastructure program
DOTDENRNCCA LGUs
Specially created Project management and Implemetation Units
18
Infrastructure Support to Tourism NGA Programs
DILG Program through the LGSP-LED
MARKETING amp PROMOTIONS to strengthen
the competitive position or brand LGU Alliance as a destination
TOURISM SITE and PRODUCT DEVELOPMENT to improve the competitiveness of thebull Destinationsbull Attraction sites and bull Tourism-related enterprises
ENABLING INITIATIVES to provide a conducive and enabling
environment for sustainable development of destinations investments in
responsible enterprises as well effective destination marketing
Value Chain as approach to strengthen the local tourism sector
The LED Projects seek to create jobs and new investments by strengthening the LGUrsquosAlliancersquos tourism sector
LEGEND
International Airport
Principal Airport - Class 1
Principal Airport ndash Class 2
1
Tourism CircuitDevelopment
Tourism circuit strings
together attractions
2
Community Airport -
Sea Port
EXISTING TouristDevelopment Areas
EMERGING TouristDevelopment Areas
Tourism Cluster
43
16
5
17
912
10 1
115
14
8
13
22
20
17
gateways andcenters to
service16
129
3
18
21
24 2
5272
628
32 3
0
33
29 5
231
50
51
34 4
0
48
41 4
7423
5 38
39 4
943
53
36 4
4
45
46 5
459
556
066 5
77 5
68 6
3616
258
64
66 7
178
76
72
69
bull improvequality
enhance
tourism product
bull destination marketing
and branding37
bull generatejobs
increase
receipts
investments and
bull visitor arrivals and 65
70
737
4
75
77
Tourism at the Province
bull Integrated planning of the province so that they function effectively as tourism destinations and are relatively self-contained
bull One or more clusters of tourist attractions and tourists facilities and served by a provincial transportation network
bull A route on which at least three major tourist destinations are located such that none of these are in the same town village or city
bull They are not separated by a large distance such that a tourist could cover them in a sequence
bull It should have well defined entry and exit points
bull A tourist who enters at the entry point should get motivated to visit all the places identified on the circuit The objective of having a tourist circuit is to increase the total number of visits to all the destinations on the circuit on one hand and to provide to the tourist the attraction of all the destinations located on the circuit
Tourism Circuits
Allah Valley (South
Cotabato and Sultan
Kudarat) has two
tourism circuits
cultural heritage and
ecotourism key
for investment
generation and
employment
focus
Allah Valley Sustainable TourismDevelopment
Example Bohol Countryside Tour
Itinerary
Blood Compact Site (Tagbilaran City) - View the spot where the Spaniards and the Filipinos fostered friendly relations through blood
Baclayon Church (Baclayon) - Behold an old stone church along with its religious relics dating back to the early 16th century inside the museum It is considered as one of the oldest stoned church in the Philippines
Loay Backyard Industry (Loay) - Observe the local craftsmen as they make bolos and other metal crafts Witness also as the men and women made the Nipa leaves into a roofing materials
Clarin Ancestral House (Loay) - Visit a typical Boholano home which was declared by the National historical Institute as a heritage site View the collections of the Clarin Family displayed inside the house
Tarsier (Loboc) - See the smallest monkey in the world along the Loboc River
Example Bohol Countryside TourItinerary
Man Made Forest (Bilar) - Feel the coolness of the air and view the awesome display the thousands Mahogany Tree painstakingly planted by the local people
Chocolate Hills (Carmen) - Feast your eyes on the breathtaking work of nature one thousand two hundred sixty eight (1268) haycock hills which turn brown during dry season This is been considered as one of the wonders of the world
Loboc-Loay River Cruise (Loboc) - View the majestic panorama of the nipapalm plantation along the Loboc - Loay River Sometimes wild ducks are seen feeding and swimming in the river While cruising lunch will be served on board
Notes Airfare is not included in the tour price
- Trip Includes All entrance fees aircon land transfers tour guide river cruise lunch during the river cruise- Tour departure 0800 AM
Destination Marketing
12
Identifying the target market
Building industry partnerships for destination
needsLocal destination marketing campaigns
marketing
3
Metro Iloilo Guimaras Destination Marketing
Tourism Product Development
bull Tourism product
enhancement
Visitor activities
enhancement
bull
Local tours
Improvements
site
attractiveness
to
website and othermarketing efforts
Investment Promotion
bullbull
Investment promotion trainings for LEIPOsInvestment briefs of available local investment
opportunities
Investment conferences and fairs to meet potential
investorsTourism and investment promotion centers serving
as ldquoafter-care facilityrdquo
Resource hub where LGUs can host and entertain
investors wanting to finalize investment decision
bull
bull
bull
Workforce Development
1 Collaboration between NGAs tourism
industry local academe and LGUs
2 Aligning curricula to industry needs
3 Installing a skills registry sytems
Education and Skills Development
bull Bohol Employment and Placement
Office (BEPO) programs in Skills Development and in the Development of a Skills Registry Database
bull The merging of the SPES program with On-the-Job (OJT) training programs ndash so that OJT trainees are not only trained but also earn income in the process
The PROVINCE OF BOHOL Case Workforce Development
Tourism and Livelihood
bull Municipal tourism Officers capacitated for project development marketing and promotion
bull Municipal tourism officers organized into a provincial association
The PROVINCE OF BOHOL Case
Tourism and Livelihood bull Job Fairs of BEPObull Bohol BOSS ndash
facilitated registration and setting up of new businesses thereby facilitating generation of jobs
The PROVINCE OF BOHOL Case Workforce Development
Tourism and Livelihood
PGBhNGOCSO partnership ndashlocal growers (agricultural products and ornamental plants) organized and given financial assistance as well as market access thereby increasing their incomes
The PROVINCE OF BOHOL Case Workforce Development
CHALLENGESIssues and Concerns Key Needs
- Frontline Services skills attitude
- Destination Promotion web print broadcast
- Culture of Tourism awareness courtesy
attitude
- Environment cleangreen solid waste management sewerage treatment
- Transport Services quality frequency availability
- Industry Linkages associations collegial leadership partnership
CHALLENGES
Issues and Concerns Key Needs
- Other Basic Services water signages electricity toilet shops guides rates
- TrafficAccessibility connectivity infrastructure to sites
- Capacity rooms facilities
- Attractions level of development new attractions
activities
- Overall Image
bull National governmentrsquos role is to support and promote more business friendly and attractive LGUs through program convergence capacity development of Tourism Development champions and information for better decision making in advancing the tourism sector
bull Developing and implementing Tourism development strategy is about the private sector industry working in collaboration with LGU in building local competitiveness
Recommendations
bull Tourism circuit planning or regionaleconomic development approaches allow
private sector LGUs and NGAs to focus
efforts on specific sector or areas with
maximum investment and job generation
impacts
Insights
eadership
Success depends upon the commitment and strong leadership
pen for Business Environment
Harmonize and improve policies LGU policies development
plans taxation and regulations)
Align provincial and municipal taxes and fees to supporttourism industry
Policy decisions should be made based on assessment notassumptions
The rule DO NOT ASSUME ASSESS
ision
Opportunities for change focusing onachieving the vision by fostering innovation andcultivating new approaches
nable and Empower the People
ldquoLove and Pride for the place spiritrdquo
6
GOALldquoAn environmentally
and socially responsible tourism that delivers more widely distributed
income and employment
opportunities as indicated by
66 M international arrivals and
348 M domestic travelers generating PhP1759 billion in total expenditure
contributing 678 to GDP and employing
65 million people by 2016rdquo
Improving market access and connectivity
Developing and marketingcompetitive tourist destinations and products
Improving tourism institutional governanceand human resource capacities
bull Rapidly expand capacity of secondary international airports
bull Expand connectivity between Philippines and its key growth markets
bull Implement a strategic access infrastructure program between secondary international airports and strategic destinations
bull Implement a sustainable tourism destination infrastructure program
bullDevelop diversified tourism products that engage local communities
bull Implement a PPP-based mandatory tourism enterprise accreditation system and facilitate tourism investment and lower cost of business
bull Safeguarding natural amp cultural heritage and vulnerable groups
bull PPP-based marketing strategy and action plan
bull Institutionalize roles and responsibilities of DOT and LGUsbull Develop a competent well motivated and productive tourism workforce
bull Improve governance in the area of safety security and in dealing with tourists
PHILIPPINE Strategic Vision
ldquoTO BECOME THE ldquoMUST EXPERIENCErdquo DESTINATION IN ASIArdquo
Identified issues ndash LGU LEVELbull Inefficient processes when applying
for local permits and licensesbull Imposition of taxes or fees contrary to
national policybull Overlapping institutional regulatory
functions between the nationalgovernment and LGUs and
bull Minimal or lack of infrastructuresupport
Issues and Challenges
What is the role of Local Government Units
in promoting Tourism
LGUs are key to LED
bullLocal governments are increasingly being called to play a larger and more pro-active rolein driving the countryrsquos sustainable and inclusive economic development
bull NGAs should enable LGUs to efficiently and effectively access national resources in order to perform their role as economic managers ( rather that their traditional service delivery roles)
bull Tourism is one of the major sector that contributes to LED
Expected ResultsInnovative and sustainable tourism programs to retain and attract
investments produce jobs and other economic results for the communities
Proposed LGU Framework
Sustainable Tourism Development
Enabling Environment1 LEDTourism Team with tourism capacity (knowledge and skills and
attitude)2 Tourism Assets Profile and Value Chain Analysis3 Tourism Policy Standards and Statistics4 Tourism Project Planning 5 Implementation Structure and Mechanism6 Monitoring Results (Arrivals Investments Jobs Etc)
Tourism Marketing and Promotion
Product and Destination Development
Expected ResultsRetain and attract investments
Create jobs and other economic results
EXAMPLEEco-cultural Heritage Tourism Program
Enabling Environment1 Cultural Heritage Tourism Team with knowledge and skills on heritage )2 Cultural Tourism Assets Profile 3 Cultural Heritage Ordinance Standards and Statistics4 Heritage Tourism Project Planning 5 Designation of Tourism Officer Heritage Office BPLS Budget
Results (Arrivals Investments Jobs Etc)
Marketing PlanWebsite Social Medfia
Brochure Signages
Eco-Cultural Heritage Tour Circuit Development
DOT
LGU
Tourism Councils and
Associations
Private Sector
Organizing for Tourism Growth
LGU Support to Tourism
On LGU competitiveness Focus on critical areas
Cost of doing business ndash streamlining of business permit
Manpower development ndash address gaps on competencies amp skills
Priority investment areas ndash Tourism BPO-IT Agribusiness
Identify market gaps ndash programs for livelihood tourism circuits souvenirs
LGU Support to Tourism
Set development directions ILOILO Case
bull Tourism Master Planbull Iloilo River Master Planbull CLUPbull Development Plans
LGU Support to Tourism
Policy Reforms Create a conducive business climate
bull Iloilo Province and City have their incentives in place
bull Both have active investment boards
bull The City Government is currently streamlining business permits processing
bull Strong network of private associations working with National Government Agencies and LGUs in investment promotion service delivery amp good governance
bull NGAs and Donor agencies eg CIDA GIZ AusAidamp USAID are helping in the reform
LGU SUPPORT TO TOURISM
Example
Maximizing public and private sector networksPartnership for Better Infrastructure
LGU Support to Tourism
PARTNERSHIP FOR BETTER INFRASTRUCTURE ILOILO City Case
Business Association
Partners
2010 -2011
Priority Road Infra
Projects
2011 ndash 2012
Priority Tourism
Road Infra
Projects
Iloilo Airport as Regional Gateway
Executive Order 29Pocket Open Skies Policy
Technical Assistance(budget process infra tourism networking)
Tourism Act 2009 (RA 9593)DOT-DPWH Convergence
Tourism Devrsquot in
the City amp Province of Iloilo
Type of Infrastructure Lead Agency Project Implmentation
1 Secondary International Airport Infrastructure Upgrading Program
DOTC DOTC Project Management and Implementation Units
2 Air sea and land connectivity to strategic cluster destination entry points improvement program
DOTC DPWH DOTCDPWH Project Management and Implementation Units
3 Tourist development area utility destination infrastucture program
DPWH LGUs DPWHLGU Internal Project Management and Implementation Units
4 Tourist center support and site visitor infrastructure program
DOTDENRNCCA LGUs
Specially created Project management and Implemetation Units
18
Infrastructure Support to Tourism NGA Programs
DILG Program through the LGSP-LED
MARKETING amp PROMOTIONS to strengthen
the competitive position or brand LGU Alliance as a destination
TOURISM SITE and PRODUCT DEVELOPMENT to improve the competitiveness of thebull Destinationsbull Attraction sites and bull Tourism-related enterprises
ENABLING INITIATIVES to provide a conducive and enabling
environment for sustainable development of destinations investments in
responsible enterprises as well effective destination marketing
Value Chain as approach to strengthen the local tourism sector
The LED Projects seek to create jobs and new investments by strengthening the LGUrsquosAlliancersquos tourism sector
LEGEND
International Airport
Principal Airport - Class 1
Principal Airport ndash Class 2
1
Tourism CircuitDevelopment
Tourism circuit strings
together attractions
2
Community Airport -
Sea Port
EXISTING TouristDevelopment Areas
EMERGING TouristDevelopment Areas
Tourism Cluster
43
16
5
17
912
10 1
115
14
8
13
22
20
17
gateways andcenters to
service16
129
3
18
21
24 2
5272
628
32 3
0
33
29 5
231
50
51
34 4
0
48
41 4
7423
5 38
39 4
943
53
36 4
4
45
46 5
459
556
066 5
77 5
68 6
3616
258
64
66 7
178
76
72
69
bull improvequality
enhance
tourism product
bull destination marketing
and branding37
bull generatejobs
increase
receipts
investments and
bull visitor arrivals and 65
70
737
4
75
77
Tourism at the Province
bull Integrated planning of the province so that they function effectively as tourism destinations and are relatively self-contained
bull One or more clusters of tourist attractions and tourists facilities and served by a provincial transportation network
bull A route on which at least three major tourist destinations are located such that none of these are in the same town village or city
bull They are not separated by a large distance such that a tourist could cover them in a sequence
bull It should have well defined entry and exit points
bull A tourist who enters at the entry point should get motivated to visit all the places identified on the circuit The objective of having a tourist circuit is to increase the total number of visits to all the destinations on the circuit on one hand and to provide to the tourist the attraction of all the destinations located on the circuit
Tourism Circuits
Allah Valley (South
Cotabato and Sultan
Kudarat) has two
tourism circuits
cultural heritage and
ecotourism key
for investment
generation and
employment
focus
Allah Valley Sustainable TourismDevelopment
Example Bohol Countryside Tour
Itinerary
Blood Compact Site (Tagbilaran City) - View the spot where the Spaniards and the Filipinos fostered friendly relations through blood
Baclayon Church (Baclayon) - Behold an old stone church along with its religious relics dating back to the early 16th century inside the museum It is considered as one of the oldest stoned church in the Philippines
Loay Backyard Industry (Loay) - Observe the local craftsmen as they make bolos and other metal crafts Witness also as the men and women made the Nipa leaves into a roofing materials
Clarin Ancestral House (Loay) - Visit a typical Boholano home which was declared by the National historical Institute as a heritage site View the collections of the Clarin Family displayed inside the house
Tarsier (Loboc) - See the smallest monkey in the world along the Loboc River
Example Bohol Countryside TourItinerary
Man Made Forest (Bilar) - Feel the coolness of the air and view the awesome display the thousands Mahogany Tree painstakingly planted by the local people
Chocolate Hills (Carmen) - Feast your eyes on the breathtaking work of nature one thousand two hundred sixty eight (1268) haycock hills which turn brown during dry season This is been considered as one of the wonders of the world
Loboc-Loay River Cruise (Loboc) - View the majestic panorama of the nipapalm plantation along the Loboc - Loay River Sometimes wild ducks are seen feeding and swimming in the river While cruising lunch will be served on board
Notes Airfare is not included in the tour price
- Trip Includes All entrance fees aircon land transfers tour guide river cruise lunch during the river cruise- Tour departure 0800 AM
Destination Marketing
12
Identifying the target market
Building industry partnerships for destination
needsLocal destination marketing campaigns
marketing
3
Metro Iloilo Guimaras Destination Marketing
Tourism Product Development
bull Tourism product
enhancement
Visitor activities
enhancement
bull
Local tours
Improvements
site
attractiveness
to
website and othermarketing efforts
Investment Promotion
bullbull
Investment promotion trainings for LEIPOsInvestment briefs of available local investment
opportunities
Investment conferences and fairs to meet potential
investorsTourism and investment promotion centers serving
as ldquoafter-care facilityrdquo
Resource hub where LGUs can host and entertain
investors wanting to finalize investment decision
bull
bull
bull
Workforce Development
1 Collaboration between NGAs tourism
industry local academe and LGUs
2 Aligning curricula to industry needs
3 Installing a skills registry sytems
Education and Skills Development
bull Bohol Employment and Placement
Office (BEPO) programs in Skills Development and in the Development of a Skills Registry Database
bull The merging of the SPES program with On-the-Job (OJT) training programs ndash so that OJT trainees are not only trained but also earn income in the process
The PROVINCE OF BOHOL Case Workforce Development
Tourism and Livelihood
bull Municipal tourism Officers capacitated for project development marketing and promotion
bull Municipal tourism officers organized into a provincial association
The PROVINCE OF BOHOL Case
Tourism and Livelihood bull Job Fairs of BEPObull Bohol BOSS ndash
facilitated registration and setting up of new businesses thereby facilitating generation of jobs
The PROVINCE OF BOHOL Case Workforce Development
Tourism and Livelihood
PGBhNGOCSO partnership ndashlocal growers (agricultural products and ornamental plants) organized and given financial assistance as well as market access thereby increasing their incomes
The PROVINCE OF BOHOL Case Workforce Development
CHALLENGESIssues and Concerns Key Needs
- Frontline Services skills attitude
- Destination Promotion web print broadcast
- Culture of Tourism awareness courtesy
attitude
- Environment cleangreen solid waste management sewerage treatment
- Transport Services quality frequency availability
- Industry Linkages associations collegial leadership partnership
CHALLENGES
Issues and Concerns Key Needs
- Other Basic Services water signages electricity toilet shops guides rates
- TrafficAccessibility connectivity infrastructure to sites
- Capacity rooms facilities
- Attractions level of development new attractions
activities
- Overall Image
bull National governmentrsquos role is to support and promote more business friendly and attractive LGUs through program convergence capacity development of Tourism Development champions and information for better decision making in advancing the tourism sector
bull Developing and implementing Tourism development strategy is about the private sector industry working in collaboration with LGU in building local competitiveness
Recommendations
bull Tourism circuit planning or regionaleconomic development approaches allow
private sector LGUs and NGAs to focus
efforts on specific sector or areas with
maximum investment and job generation
impacts
Insights
eadership
Success depends upon the commitment and strong leadership
pen for Business Environment
Harmonize and improve policies LGU policies development
plans taxation and regulations)
Align provincial and municipal taxes and fees to supporttourism industry
Policy decisions should be made based on assessment notassumptions
The rule DO NOT ASSUME ASSESS
ision
Opportunities for change focusing onachieving the vision by fostering innovation andcultivating new approaches
nable and Empower the People
ldquoLove and Pride for the place spiritrdquo
Identified issues ndash LGU LEVELbull Inefficient processes when applying
for local permits and licensesbull Imposition of taxes or fees contrary to
national policybull Overlapping institutional regulatory
functions between the nationalgovernment and LGUs and
bull Minimal or lack of infrastructuresupport
Issues and Challenges
What is the role of Local Government Units
in promoting Tourism
LGUs are key to LED
bullLocal governments are increasingly being called to play a larger and more pro-active rolein driving the countryrsquos sustainable and inclusive economic development
bull NGAs should enable LGUs to efficiently and effectively access national resources in order to perform their role as economic managers ( rather that their traditional service delivery roles)
bull Tourism is one of the major sector that contributes to LED
Expected ResultsInnovative and sustainable tourism programs to retain and attract
investments produce jobs and other economic results for the communities
Proposed LGU Framework
Sustainable Tourism Development
Enabling Environment1 LEDTourism Team with tourism capacity (knowledge and skills and
attitude)2 Tourism Assets Profile and Value Chain Analysis3 Tourism Policy Standards and Statistics4 Tourism Project Planning 5 Implementation Structure and Mechanism6 Monitoring Results (Arrivals Investments Jobs Etc)
Tourism Marketing and Promotion
Product and Destination Development
Expected ResultsRetain and attract investments
Create jobs and other economic results
EXAMPLEEco-cultural Heritage Tourism Program
Enabling Environment1 Cultural Heritage Tourism Team with knowledge and skills on heritage )2 Cultural Tourism Assets Profile 3 Cultural Heritage Ordinance Standards and Statistics4 Heritage Tourism Project Planning 5 Designation of Tourism Officer Heritage Office BPLS Budget
Results (Arrivals Investments Jobs Etc)
Marketing PlanWebsite Social Medfia
Brochure Signages
Eco-Cultural Heritage Tour Circuit Development
DOT
LGU
Tourism Councils and
Associations
Private Sector
Organizing for Tourism Growth
LGU Support to Tourism
On LGU competitiveness Focus on critical areas
Cost of doing business ndash streamlining of business permit
Manpower development ndash address gaps on competencies amp skills
Priority investment areas ndash Tourism BPO-IT Agribusiness
Identify market gaps ndash programs for livelihood tourism circuits souvenirs
LGU Support to Tourism
Set development directions ILOILO Case
bull Tourism Master Planbull Iloilo River Master Planbull CLUPbull Development Plans
LGU Support to Tourism
Policy Reforms Create a conducive business climate
bull Iloilo Province and City have their incentives in place
bull Both have active investment boards
bull The City Government is currently streamlining business permits processing
bull Strong network of private associations working with National Government Agencies and LGUs in investment promotion service delivery amp good governance
bull NGAs and Donor agencies eg CIDA GIZ AusAidamp USAID are helping in the reform
LGU SUPPORT TO TOURISM
Example
Maximizing public and private sector networksPartnership for Better Infrastructure
LGU Support to Tourism
PARTNERSHIP FOR BETTER INFRASTRUCTURE ILOILO City Case
Business Association
Partners
2010 -2011
Priority Road Infra
Projects
2011 ndash 2012
Priority Tourism
Road Infra
Projects
Iloilo Airport as Regional Gateway
Executive Order 29Pocket Open Skies Policy
Technical Assistance(budget process infra tourism networking)
Tourism Act 2009 (RA 9593)DOT-DPWH Convergence
Tourism Devrsquot in
the City amp Province of Iloilo
Type of Infrastructure Lead Agency Project Implmentation
1 Secondary International Airport Infrastructure Upgrading Program
DOTC DOTC Project Management and Implementation Units
2 Air sea and land connectivity to strategic cluster destination entry points improvement program
DOTC DPWH DOTCDPWH Project Management and Implementation Units
3 Tourist development area utility destination infrastucture program
DPWH LGUs DPWHLGU Internal Project Management and Implementation Units
4 Tourist center support and site visitor infrastructure program
DOTDENRNCCA LGUs
Specially created Project management and Implemetation Units
18
Infrastructure Support to Tourism NGA Programs
DILG Program through the LGSP-LED
MARKETING amp PROMOTIONS to strengthen
the competitive position or brand LGU Alliance as a destination
TOURISM SITE and PRODUCT DEVELOPMENT to improve the competitiveness of thebull Destinationsbull Attraction sites and bull Tourism-related enterprises
ENABLING INITIATIVES to provide a conducive and enabling
environment for sustainable development of destinations investments in
responsible enterprises as well effective destination marketing
Value Chain as approach to strengthen the local tourism sector
The LED Projects seek to create jobs and new investments by strengthening the LGUrsquosAlliancersquos tourism sector
LEGEND
International Airport
Principal Airport - Class 1
Principal Airport ndash Class 2
1
Tourism CircuitDevelopment
Tourism circuit strings
together attractions
2
Community Airport -
Sea Port
EXISTING TouristDevelopment Areas
EMERGING TouristDevelopment Areas
Tourism Cluster
43
16
5
17
912
10 1
115
14
8
13
22
20
17
gateways andcenters to
service16
129
3
18
21
24 2
5272
628
32 3
0
33
29 5
231
50
51
34 4
0
48
41 4
7423
5 38
39 4
943
53
36 4
4
45
46 5
459
556
066 5
77 5
68 6
3616
258
64
66 7
178
76
72
69
bull improvequality
enhance
tourism product
bull destination marketing
and branding37
bull generatejobs
increase
receipts
investments and
bull visitor arrivals and 65
70
737
4
75
77
Tourism at the Province
bull Integrated planning of the province so that they function effectively as tourism destinations and are relatively self-contained
bull One or more clusters of tourist attractions and tourists facilities and served by a provincial transportation network
bull A route on which at least three major tourist destinations are located such that none of these are in the same town village or city
bull They are not separated by a large distance such that a tourist could cover them in a sequence
bull It should have well defined entry and exit points
bull A tourist who enters at the entry point should get motivated to visit all the places identified on the circuit The objective of having a tourist circuit is to increase the total number of visits to all the destinations on the circuit on one hand and to provide to the tourist the attraction of all the destinations located on the circuit
Tourism Circuits
Allah Valley (South
Cotabato and Sultan
Kudarat) has two
tourism circuits
cultural heritage and
ecotourism key
for investment
generation and
employment
focus
Allah Valley Sustainable TourismDevelopment
Example Bohol Countryside Tour
Itinerary
Blood Compact Site (Tagbilaran City) - View the spot where the Spaniards and the Filipinos fostered friendly relations through blood
Baclayon Church (Baclayon) - Behold an old stone church along with its religious relics dating back to the early 16th century inside the museum It is considered as one of the oldest stoned church in the Philippines
Loay Backyard Industry (Loay) - Observe the local craftsmen as they make bolos and other metal crafts Witness also as the men and women made the Nipa leaves into a roofing materials
Clarin Ancestral House (Loay) - Visit a typical Boholano home which was declared by the National historical Institute as a heritage site View the collections of the Clarin Family displayed inside the house
Tarsier (Loboc) - See the smallest monkey in the world along the Loboc River
Example Bohol Countryside TourItinerary
Man Made Forest (Bilar) - Feel the coolness of the air and view the awesome display the thousands Mahogany Tree painstakingly planted by the local people
Chocolate Hills (Carmen) - Feast your eyes on the breathtaking work of nature one thousand two hundred sixty eight (1268) haycock hills which turn brown during dry season This is been considered as one of the wonders of the world
Loboc-Loay River Cruise (Loboc) - View the majestic panorama of the nipapalm plantation along the Loboc - Loay River Sometimes wild ducks are seen feeding and swimming in the river While cruising lunch will be served on board
Notes Airfare is not included in the tour price
- Trip Includes All entrance fees aircon land transfers tour guide river cruise lunch during the river cruise- Tour departure 0800 AM
Destination Marketing
12
Identifying the target market
Building industry partnerships for destination
needsLocal destination marketing campaigns
marketing
3
Metro Iloilo Guimaras Destination Marketing
Tourism Product Development
bull Tourism product
enhancement
Visitor activities
enhancement
bull
Local tours
Improvements
site
attractiveness
to
website and othermarketing efforts
Investment Promotion
bullbull
Investment promotion trainings for LEIPOsInvestment briefs of available local investment
opportunities
Investment conferences and fairs to meet potential
investorsTourism and investment promotion centers serving
as ldquoafter-care facilityrdquo
Resource hub where LGUs can host and entertain
investors wanting to finalize investment decision
bull
bull
bull
Workforce Development
1 Collaboration between NGAs tourism
industry local academe and LGUs
2 Aligning curricula to industry needs
3 Installing a skills registry sytems
Education and Skills Development
bull Bohol Employment and Placement
Office (BEPO) programs in Skills Development and in the Development of a Skills Registry Database
bull The merging of the SPES program with On-the-Job (OJT) training programs ndash so that OJT trainees are not only trained but also earn income in the process
The PROVINCE OF BOHOL Case Workforce Development
Tourism and Livelihood
bull Municipal tourism Officers capacitated for project development marketing and promotion
bull Municipal tourism officers organized into a provincial association
The PROVINCE OF BOHOL Case
Tourism and Livelihood bull Job Fairs of BEPObull Bohol BOSS ndash
facilitated registration and setting up of new businesses thereby facilitating generation of jobs
The PROVINCE OF BOHOL Case Workforce Development
Tourism and Livelihood
PGBhNGOCSO partnership ndashlocal growers (agricultural products and ornamental plants) organized and given financial assistance as well as market access thereby increasing their incomes
The PROVINCE OF BOHOL Case Workforce Development
CHALLENGESIssues and Concerns Key Needs
- Frontline Services skills attitude
- Destination Promotion web print broadcast
- Culture of Tourism awareness courtesy
attitude
- Environment cleangreen solid waste management sewerage treatment
- Transport Services quality frequency availability
- Industry Linkages associations collegial leadership partnership
CHALLENGES
Issues and Concerns Key Needs
- Other Basic Services water signages electricity toilet shops guides rates
- TrafficAccessibility connectivity infrastructure to sites
- Capacity rooms facilities
- Attractions level of development new attractions
activities
- Overall Image
bull National governmentrsquos role is to support and promote more business friendly and attractive LGUs through program convergence capacity development of Tourism Development champions and information for better decision making in advancing the tourism sector
bull Developing and implementing Tourism development strategy is about the private sector industry working in collaboration with LGU in building local competitiveness
Recommendations
bull Tourism circuit planning or regionaleconomic development approaches allow
private sector LGUs and NGAs to focus
efforts on specific sector or areas with
maximum investment and job generation
impacts
Insights
eadership
Success depends upon the commitment and strong leadership
pen for Business Environment
Harmonize and improve policies LGU policies development
plans taxation and regulations)
Align provincial and municipal taxes and fees to supporttourism industry
Policy decisions should be made based on assessment notassumptions
The rule DO NOT ASSUME ASSESS
ision
Opportunities for change focusing onachieving the vision by fostering innovation andcultivating new approaches
nable and Empower the People
ldquoLove and Pride for the place spiritrdquo
What is the role of Local Government Units
in promoting Tourism
LGUs are key to LED
bullLocal governments are increasingly being called to play a larger and more pro-active rolein driving the countryrsquos sustainable and inclusive economic development
bull NGAs should enable LGUs to efficiently and effectively access national resources in order to perform their role as economic managers ( rather that their traditional service delivery roles)
bull Tourism is one of the major sector that contributes to LED
Expected ResultsInnovative and sustainable tourism programs to retain and attract
investments produce jobs and other economic results for the communities
Proposed LGU Framework
Sustainable Tourism Development
Enabling Environment1 LEDTourism Team with tourism capacity (knowledge and skills and
attitude)2 Tourism Assets Profile and Value Chain Analysis3 Tourism Policy Standards and Statistics4 Tourism Project Planning 5 Implementation Structure and Mechanism6 Monitoring Results (Arrivals Investments Jobs Etc)
Tourism Marketing and Promotion
Product and Destination Development
Expected ResultsRetain and attract investments
Create jobs and other economic results
EXAMPLEEco-cultural Heritage Tourism Program
Enabling Environment1 Cultural Heritage Tourism Team with knowledge and skills on heritage )2 Cultural Tourism Assets Profile 3 Cultural Heritage Ordinance Standards and Statistics4 Heritage Tourism Project Planning 5 Designation of Tourism Officer Heritage Office BPLS Budget
Results (Arrivals Investments Jobs Etc)
Marketing PlanWebsite Social Medfia
Brochure Signages
Eco-Cultural Heritage Tour Circuit Development
DOT
LGU
Tourism Councils and
Associations
Private Sector
Organizing for Tourism Growth
LGU Support to Tourism
On LGU competitiveness Focus on critical areas
Cost of doing business ndash streamlining of business permit
Manpower development ndash address gaps on competencies amp skills
Priority investment areas ndash Tourism BPO-IT Agribusiness
Identify market gaps ndash programs for livelihood tourism circuits souvenirs
LGU Support to Tourism
Set development directions ILOILO Case
bull Tourism Master Planbull Iloilo River Master Planbull CLUPbull Development Plans
LGU Support to Tourism
Policy Reforms Create a conducive business climate
bull Iloilo Province and City have their incentives in place
bull Both have active investment boards
bull The City Government is currently streamlining business permits processing
bull Strong network of private associations working with National Government Agencies and LGUs in investment promotion service delivery amp good governance
bull NGAs and Donor agencies eg CIDA GIZ AusAidamp USAID are helping in the reform
LGU SUPPORT TO TOURISM
Example
Maximizing public and private sector networksPartnership for Better Infrastructure
LGU Support to Tourism
PARTNERSHIP FOR BETTER INFRASTRUCTURE ILOILO City Case
Business Association
Partners
2010 -2011
Priority Road Infra
Projects
2011 ndash 2012
Priority Tourism
Road Infra
Projects
Iloilo Airport as Regional Gateway
Executive Order 29Pocket Open Skies Policy
Technical Assistance(budget process infra tourism networking)
Tourism Act 2009 (RA 9593)DOT-DPWH Convergence
Tourism Devrsquot in
the City amp Province of Iloilo
Type of Infrastructure Lead Agency Project Implmentation
1 Secondary International Airport Infrastructure Upgrading Program
DOTC DOTC Project Management and Implementation Units
2 Air sea and land connectivity to strategic cluster destination entry points improvement program
DOTC DPWH DOTCDPWH Project Management and Implementation Units
3 Tourist development area utility destination infrastucture program
DPWH LGUs DPWHLGU Internal Project Management and Implementation Units
4 Tourist center support and site visitor infrastructure program
DOTDENRNCCA LGUs
Specially created Project management and Implemetation Units
18
Infrastructure Support to Tourism NGA Programs
DILG Program through the LGSP-LED
MARKETING amp PROMOTIONS to strengthen
the competitive position or brand LGU Alliance as a destination
TOURISM SITE and PRODUCT DEVELOPMENT to improve the competitiveness of thebull Destinationsbull Attraction sites and bull Tourism-related enterprises
ENABLING INITIATIVES to provide a conducive and enabling
environment for sustainable development of destinations investments in
responsible enterprises as well effective destination marketing
Value Chain as approach to strengthen the local tourism sector
The LED Projects seek to create jobs and new investments by strengthening the LGUrsquosAlliancersquos tourism sector
LEGEND
International Airport
Principal Airport - Class 1
Principal Airport ndash Class 2
1
Tourism CircuitDevelopment
Tourism circuit strings
together attractions
2
Community Airport -
Sea Port
EXISTING TouristDevelopment Areas
EMERGING TouristDevelopment Areas
Tourism Cluster
43
16
5
17
912
10 1
115
14
8
13
22
20
17
gateways andcenters to
service16
129
3
18
21
24 2
5272
628
32 3
0
33
29 5
231
50
51
34 4
0
48
41 4
7423
5 38
39 4
943
53
36 4
4
45
46 5
459
556
066 5
77 5
68 6
3616
258
64
66 7
178
76
72
69
bull improvequality
enhance
tourism product
bull destination marketing
and branding37
bull generatejobs
increase
receipts
investments and
bull visitor arrivals and 65
70
737
4
75
77
Tourism at the Province
bull Integrated planning of the province so that they function effectively as tourism destinations and are relatively self-contained
bull One or more clusters of tourist attractions and tourists facilities and served by a provincial transportation network
bull A route on which at least three major tourist destinations are located such that none of these are in the same town village or city
bull They are not separated by a large distance such that a tourist could cover them in a sequence
bull It should have well defined entry and exit points
bull A tourist who enters at the entry point should get motivated to visit all the places identified on the circuit The objective of having a tourist circuit is to increase the total number of visits to all the destinations on the circuit on one hand and to provide to the tourist the attraction of all the destinations located on the circuit
Tourism Circuits
Allah Valley (South
Cotabato and Sultan
Kudarat) has two
tourism circuits
cultural heritage and
ecotourism key
for investment
generation and
employment
focus
Allah Valley Sustainable TourismDevelopment
Example Bohol Countryside Tour
Itinerary
Blood Compact Site (Tagbilaran City) - View the spot where the Spaniards and the Filipinos fostered friendly relations through blood
Baclayon Church (Baclayon) - Behold an old stone church along with its religious relics dating back to the early 16th century inside the museum It is considered as one of the oldest stoned church in the Philippines
Loay Backyard Industry (Loay) - Observe the local craftsmen as they make bolos and other metal crafts Witness also as the men and women made the Nipa leaves into a roofing materials
Clarin Ancestral House (Loay) - Visit a typical Boholano home which was declared by the National historical Institute as a heritage site View the collections of the Clarin Family displayed inside the house
Tarsier (Loboc) - See the smallest monkey in the world along the Loboc River
Example Bohol Countryside TourItinerary
Man Made Forest (Bilar) - Feel the coolness of the air and view the awesome display the thousands Mahogany Tree painstakingly planted by the local people
Chocolate Hills (Carmen) - Feast your eyes on the breathtaking work of nature one thousand two hundred sixty eight (1268) haycock hills which turn brown during dry season This is been considered as one of the wonders of the world
Loboc-Loay River Cruise (Loboc) - View the majestic panorama of the nipapalm plantation along the Loboc - Loay River Sometimes wild ducks are seen feeding and swimming in the river While cruising lunch will be served on board
Notes Airfare is not included in the tour price
- Trip Includes All entrance fees aircon land transfers tour guide river cruise lunch during the river cruise- Tour departure 0800 AM
Destination Marketing
12
Identifying the target market
Building industry partnerships for destination
needsLocal destination marketing campaigns
marketing
3
Metro Iloilo Guimaras Destination Marketing
Tourism Product Development
bull Tourism product
enhancement
Visitor activities
enhancement
bull
Local tours
Improvements
site
attractiveness
to
website and othermarketing efforts
Investment Promotion
bullbull
Investment promotion trainings for LEIPOsInvestment briefs of available local investment
opportunities
Investment conferences and fairs to meet potential
investorsTourism and investment promotion centers serving
as ldquoafter-care facilityrdquo
Resource hub where LGUs can host and entertain
investors wanting to finalize investment decision
bull
bull
bull
Workforce Development
1 Collaboration between NGAs tourism
industry local academe and LGUs
2 Aligning curricula to industry needs
3 Installing a skills registry sytems
Education and Skills Development
bull Bohol Employment and Placement
Office (BEPO) programs in Skills Development and in the Development of a Skills Registry Database
bull The merging of the SPES program with On-the-Job (OJT) training programs ndash so that OJT trainees are not only trained but also earn income in the process
The PROVINCE OF BOHOL Case Workforce Development
Tourism and Livelihood
bull Municipal tourism Officers capacitated for project development marketing and promotion
bull Municipal tourism officers organized into a provincial association
The PROVINCE OF BOHOL Case
Tourism and Livelihood bull Job Fairs of BEPObull Bohol BOSS ndash
facilitated registration and setting up of new businesses thereby facilitating generation of jobs
The PROVINCE OF BOHOL Case Workforce Development
Tourism and Livelihood
PGBhNGOCSO partnership ndashlocal growers (agricultural products and ornamental plants) organized and given financial assistance as well as market access thereby increasing their incomes
The PROVINCE OF BOHOL Case Workforce Development
CHALLENGESIssues and Concerns Key Needs
- Frontline Services skills attitude
- Destination Promotion web print broadcast
- Culture of Tourism awareness courtesy
attitude
- Environment cleangreen solid waste management sewerage treatment
- Transport Services quality frequency availability
- Industry Linkages associations collegial leadership partnership
CHALLENGES
Issues and Concerns Key Needs
- Other Basic Services water signages electricity toilet shops guides rates
- TrafficAccessibility connectivity infrastructure to sites
- Capacity rooms facilities
- Attractions level of development new attractions
activities
- Overall Image
bull National governmentrsquos role is to support and promote more business friendly and attractive LGUs through program convergence capacity development of Tourism Development champions and information for better decision making in advancing the tourism sector
bull Developing and implementing Tourism development strategy is about the private sector industry working in collaboration with LGU in building local competitiveness
Recommendations
bull Tourism circuit planning or regionaleconomic development approaches allow
private sector LGUs and NGAs to focus
efforts on specific sector or areas with
maximum investment and job generation
impacts
Insights
eadership
Success depends upon the commitment and strong leadership
pen for Business Environment
Harmonize and improve policies LGU policies development
plans taxation and regulations)
Align provincial and municipal taxes and fees to supporttourism industry
Policy decisions should be made based on assessment notassumptions
The rule DO NOT ASSUME ASSESS
ision
Opportunities for change focusing onachieving the vision by fostering innovation andcultivating new approaches
nable and Empower the People
ldquoLove and Pride for the place spiritrdquo
LGUs are key to LED
bullLocal governments are increasingly being called to play a larger and more pro-active rolein driving the countryrsquos sustainable and inclusive economic development
bull NGAs should enable LGUs to efficiently and effectively access national resources in order to perform their role as economic managers ( rather that their traditional service delivery roles)
bull Tourism is one of the major sector that contributes to LED
Expected ResultsInnovative and sustainable tourism programs to retain and attract
investments produce jobs and other economic results for the communities
Proposed LGU Framework
Sustainable Tourism Development
Enabling Environment1 LEDTourism Team with tourism capacity (knowledge and skills and
attitude)2 Tourism Assets Profile and Value Chain Analysis3 Tourism Policy Standards and Statistics4 Tourism Project Planning 5 Implementation Structure and Mechanism6 Monitoring Results (Arrivals Investments Jobs Etc)
Tourism Marketing and Promotion
Product and Destination Development
Expected ResultsRetain and attract investments
Create jobs and other economic results
EXAMPLEEco-cultural Heritage Tourism Program
Enabling Environment1 Cultural Heritage Tourism Team with knowledge and skills on heritage )2 Cultural Tourism Assets Profile 3 Cultural Heritage Ordinance Standards and Statistics4 Heritage Tourism Project Planning 5 Designation of Tourism Officer Heritage Office BPLS Budget
Results (Arrivals Investments Jobs Etc)
Marketing PlanWebsite Social Medfia
Brochure Signages
Eco-Cultural Heritage Tour Circuit Development
DOT
LGU
Tourism Councils and
Associations
Private Sector
Organizing for Tourism Growth
LGU Support to Tourism
On LGU competitiveness Focus on critical areas
Cost of doing business ndash streamlining of business permit
Manpower development ndash address gaps on competencies amp skills
Priority investment areas ndash Tourism BPO-IT Agribusiness
Identify market gaps ndash programs for livelihood tourism circuits souvenirs
LGU Support to Tourism
Set development directions ILOILO Case
bull Tourism Master Planbull Iloilo River Master Planbull CLUPbull Development Plans
LGU Support to Tourism
Policy Reforms Create a conducive business climate
bull Iloilo Province and City have their incentives in place
bull Both have active investment boards
bull The City Government is currently streamlining business permits processing
bull Strong network of private associations working with National Government Agencies and LGUs in investment promotion service delivery amp good governance
bull NGAs and Donor agencies eg CIDA GIZ AusAidamp USAID are helping in the reform
LGU SUPPORT TO TOURISM
Example
Maximizing public and private sector networksPartnership for Better Infrastructure
LGU Support to Tourism
PARTNERSHIP FOR BETTER INFRASTRUCTURE ILOILO City Case
Business Association
Partners
2010 -2011
Priority Road Infra
Projects
2011 ndash 2012
Priority Tourism
Road Infra
Projects
Iloilo Airport as Regional Gateway
Executive Order 29Pocket Open Skies Policy
Technical Assistance(budget process infra tourism networking)
Tourism Act 2009 (RA 9593)DOT-DPWH Convergence
Tourism Devrsquot in
the City amp Province of Iloilo
Type of Infrastructure Lead Agency Project Implmentation
1 Secondary International Airport Infrastructure Upgrading Program
DOTC DOTC Project Management and Implementation Units
2 Air sea and land connectivity to strategic cluster destination entry points improvement program
DOTC DPWH DOTCDPWH Project Management and Implementation Units
3 Tourist development area utility destination infrastucture program
DPWH LGUs DPWHLGU Internal Project Management and Implementation Units
4 Tourist center support and site visitor infrastructure program
DOTDENRNCCA LGUs
Specially created Project management and Implemetation Units
18
Infrastructure Support to Tourism NGA Programs
DILG Program through the LGSP-LED
MARKETING amp PROMOTIONS to strengthen
the competitive position or brand LGU Alliance as a destination
TOURISM SITE and PRODUCT DEVELOPMENT to improve the competitiveness of thebull Destinationsbull Attraction sites and bull Tourism-related enterprises
ENABLING INITIATIVES to provide a conducive and enabling
environment for sustainable development of destinations investments in
responsible enterprises as well effective destination marketing
Value Chain as approach to strengthen the local tourism sector
The LED Projects seek to create jobs and new investments by strengthening the LGUrsquosAlliancersquos tourism sector
LEGEND
International Airport
Principal Airport - Class 1
Principal Airport ndash Class 2
1
Tourism CircuitDevelopment
Tourism circuit strings
together attractions
2
Community Airport -
Sea Port
EXISTING TouristDevelopment Areas
EMERGING TouristDevelopment Areas
Tourism Cluster
43
16
5
17
912
10 1
115
14
8
13
22
20
17
gateways andcenters to
service16
129
3
18
21
24 2
5272
628
32 3
0
33
29 5
231
50
51
34 4
0
48
41 4
7423
5 38
39 4
943
53
36 4
4
45
46 5
459
556
066 5
77 5
68 6
3616
258
64
66 7
178
76
72
69
bull improvequality
enhance
tourism product
bull destination marketing
and branding37
bull generatejobs
increase
receipts
investments and
bull visitor arrivals and 65
70
737
4
75
77
Tourism at the Province
bull Integrated planning of the province so that they function effectively as tourism destinations and are relatively self-contained
bull One or more clusters of tourist attractions and tourists facilities and served by a provincial transportation network
bull A route on which at least three major tourist destinations are located such that none of these are in the same town village or city
bull They are not separated by a large distance such that a tourist could cover them in a sequence
bull It should have well defined entry and exit points
bull A tourist who enters at the entry point should get motivated to visit all the places identified on the circuit The objective of having a tourist circuit is to increase the total number of visits to all the destinations on the circuit on one hand and to provide to the tourist the attraction of all the destinations located on the circuit
Tourism Circuits
Allah Valley (South
Cotabato and Sultan
Kudarat) has two
tourism circuits
cultural heritage and
ecotourism key
for investment
generation and
employment
focus
Allah Valley Sustainable TourismDevelopment
Example Bohol Countryside Tour
Itinerary
Blood Compact Site (Tagbilaran City) - View the spot where the Spaniards and the Filipinos fostered friendly relations through blood
Baclayon Church (Baclayon) - Behold an old stone church along with its religious relics dating back to the early 16th century inside the museum It is considered as one of the oldest stoned church in the Philippines
Loay Backyard Industry (Loay) - Observe the local craftsmen as they make bolos and other metal crafts Witness also as the men and women made the Nipa leaves into a roofing materials
Clarin Ancestral House (Loay) - Visit a typical Boholano home which was declared by the National historical Institute as a heritage site View the collections of the Clarin Family displayed inside the house
Tarsier (Loboc) - See the smallest monkey in the world along the Loboc River
Example Bohol Countryside TourItinerary
Man Made Forest (Bilar) - Feel the coolness of the air and view the awesome display the thousands Mahogany Tree painstakingly planted by the local people
Chocolate Hills (Carmen) - Feast your eyes on the breathtaking work of nature one thousand two hundred sixty eight (1268) haycock hills which turn brown during dry season This is been considered as one of the wonders of the world
Loboc-Loay River Cruise (Loboc) - View the majestic panorama of the nipapalm plantation along the Loboc - Loay River Sometimes wild ducks are seen feeding and swimming in the river While cruising lunch will be served on board
Notes Airfare is not included in the tour price
- Trip Includes All entrance fees aircon land transfers tour guide river cruise lunch during the river cruise- Tour departure 0800 AM
Destination Marketing
12
Identifying the target market
Building industry partnerships for destination
needsLocal destination marketing campaigns
marketing
3
Metro Iloilo Guimaras Destination Marketing
Tourism Product Development
bull Tourism product
enhancement
Visitor activities
enhancement
bull
Local tours
Improvements
site
attractiveness
to
website and othermarketing efforts
Investment Promotion
bullbull
Investment promotion trainings for LEIPOsInvestment briefs of available local investment
opportunities
Investment conferences and fairs to meet potential
investorsTourism and investment promotion centers serving
as ldquoafter-care facilityrdquo
Resource hub where LGUs can host and entertain
investors wanting to finalize investment decision
bull
bull
bull
Workforce Development
1 Collaboration between NGAs tourism
industry local academe and LGUs
2 Aligning curricula to industry needs
3 Installing a skills registry sytems
Education and Skills Development
bull Bohol Employment and Placement
Office (BEPO) programs in Skills Development and in the Development of a Skills Registry Database
bull The merging of the SPES program with On-the-Job (OJT) training programs ndash so that OJT trainees are not only trained but also earn income in the process
The PROVINCE OF BOHOL Case Workforce Development
Tourism and Livelihood
bull Municipal tourism Officers capacitated for project development marketing and promotion
bull Municipal tourism officers organized into a provincial association
The PROVINCE OF BOHOL Case
Tourism and Livelihood bull Job Fairs of BEPObull Bohol BOSS ndash
facilitated registration and setting up of new businesses thereby facilitating generation of jobs
The PROVINCE OF BOHOL Case Workforce Development
Tourism and Livelihood
PGBhNGOCSO partnership ndashlocal growers (agricultural products and ornamental plants) organized and given financial assistance as well as market access thereby increasing their incomes
The PROVINCE OF BOHOL Case Workforce Development
CHALLENGESIssues and Concerns Key Needs
- Frontline Services skills attitude
- Destination Promotion web print broadcast
- Culture of Tourism awareness courtesy
attitude
- Environment cleangreen solid waste management sewerage treatment
- Transport Services quality frequency availability
- Industry Linkages associations collegial leadership partnership
CHALLENGES
Issues and Concerns Key Needs
- Other Basic Services water signages electricity toilet shops guides rates
- TrafficAccessibility connectivity infrastructure to sites
- Capacity rooms facilities
- Attractions level of development new attractions
activities
- Overall Image
bull National governmentrsquos role is to support and promote more business friendly and attractive LGUs through program convergence capacity development of Tourism Development champions and information for better decision making in advancing the tourism sector
bull Developing and implementing Tourism development strategy is about the private sector industry working in collaboration with LGU in building local competitiveness
Recommendations
bull Tourism circuit planning or regionaleconomic development approaches allow
private sector LGUs and NGAs to focus
efforts on specific sector or areas with
maximum investment and job generation
impacts
Insights
eadership
Success depends upon the commitment and strong leadership
pen for Business Environment
Harmonize and improve policies LGU policies development
plans taxation and regulations)
Align provincial and municipal taxes and fees to supporttourism industry
Policy decisions should be made based on assessment notassumptions
The rule DO NOT ASSUME ASSESS
ision
Opportunities for change focusing onachieving the vision by fostering innovation andcultivating new approaches
nable and Empower the People
ldquoLove and Pride for the place spiritrdquo
Expected ResultsInnovative and sustainable tourism programs to retain and attract
investments produce jobs and other economic results for the communities
Proposed LGU Framework
Sustainable Tourism Development
Enabling Environment1 LEDTourism Team with tourism capacity (knowledge and skills and
attitude)2 Tourism Assets Profile and Value Chain Analysis3 Tourism Policy Standards and Statistics4 Tourism Project Planning 5 Implementation Structure and Mechanism6 Monitoring Results (Arrivals Investments Jobs Etc)
Tourism Marketing and Promotion
Product and Destination Development
Expected ResultsRetain and attract investments
Create jobs and other economic results
EXAMPLEEco-cultural Heritage Tourism Program
Enabling Environment1 Cultural Heritage Tourism Team with knowledge and skills on heritage )2 Cultural Tourism Assets Profile 3 Cultural Heritage Ordinance Standards and Statistics4 Heritage Tourism Project Planning 5 Designation of Tourism Officer Heritage Office BPLS Budget
Results (Arrivals Investments Jobs Etc)
Marketing PlanWebsite Social Medfia
Brochure Signages
Eco-Cultural Heritage Tour Circuit Development
DOT
LGU
Tourism Councils and
Associations
Private Sector
Organizing for Tourism Growth
LGU Support to Tourism
On LGU competitiveness Focus on critical areas
Cost of doing business ndash streamlining of business permit
Manpower development ndash address gaps on competencies amp skills
Priority investment areas ndash Tourism BPO-IT Agribusiness
Identify market gaps ndash programs for livelihood tourism circuits souvenirs
LGU Support to Tourism
Set development directions ILOILO Case
bull Tourism Master Planbull Iloilo River Master Planbull CLUPbull Development Plans
LGU Support to Tourism
Policy Reforms Create a conducive business climate
bull Iloilo Province and City have their incentives in place
bull Both have active investment boards
bull The City Government is currently streamlining business permits processing
bull Strong network of private associations working with National Government Agencies and LGUs in investment promotion service delivery amp good governance
bull NGAs and Donor agencies eg CIDA GIZ AusAidamp USAID are helping in the reform
LGU SUPPORT TO TOURISM
Example
Maximizing public and private sector networksPartnership for Better Infrastructure
LGU Support to Tourism
PARTNERSHIP FOR BETTER INFRASTRUCTURE ILOILO City Case
Business Association
Partners
2010 -2011
Priority Road Infra
Projects
2011 ndash 2012
Priority Tourism
Road Infra
Projects
Iloilo Airport as Regional Gateway
Executive Order 29Pocket Open Skies Policy
Technical Assistance(budget process infra tourism networking)
Tourism Act 2009 (RA 9593)DOT-DPWH Convergence
Tourism Devrsquot in
the City amp Province of Iloilo
Type of Infrastructure Lead Agency Project Implmentation
1 Secondary International Airport Infrastructure Upgrading Program
DOTC DOTC Project Management and Implementation Units
2 Air sea and land connectivity to strategic cluster destination entry points improvement program
DOTC DPWH DOTCDPWH Project Management and Implementation Units
3 Tourist development area utility destination infrastucture program
DPWH LGUs DPWHLGU Internal Project Management and Implementation Units
4 Tourist center support and site visitor infrastructure program
DOTDENRNCCA LGUs
Specially created Project management and Implemetation Units
18
Infrastructure Support to Tourism NGA Programs
DILG Program through the LGSP-LED
MARKETING amp PROMOTIONS to strengthen
the competitive position or brand LGU Alliance as a destination
TOURISM SITE and PRODUCT DEVELOPMENT to improve the competitiveness of thebull Destinationsbull Attraction sites and bull Tourism-related enterprises
ENABLING INITIATIVES to provide a conducive and enabling
environment for sustainable development of destinations investments in
responsible enterprises as well effective destination marketing
Value Chain as approach to strengthen the local tourism sector
The LED Projects seek to create jobs and new investments by strengthening the LGUrsquosAlliancersquos tourism sector
LEGEND
International Airport
Principal Airport - Class 1
Principal Airport ndash Class 2
1
Tourism CircuitDevelopment
Tourism circuit strings
together attractions
2
Community Airport -
Sea Port
EXISTING TouristDevelopment Areas
EMERGING TouristDevelopment Areas
Tourism Cluster
43
16
5
17
912
10 1
115
14
8
13
22
20
17
gateways andcenters to
service16
129
3
18
21
24 2
5272
628
32 3
0
33
29 5
231
50
51
34 4
0
48
41 4
7423
5 38
39 4
943
53
36 4
4
45
46 5
459
556
066 5
77 5
68 6
3616
258
64
66 7
178
76
72
69
bull improvequality
enhance
tourism product
bull destination marketing
and branding37
bull generatejobs
increase
receipts
investments and
bull visitor arrivals and 65
70
737
4
75
77
Tourism at the Province
bull Integrated planning of the province so that they function effectively as tourism destinations and are relatively self-contained
bull One or more clusters of tourist attractions and tourists facilities and served by a provincial transportation network
bull A route on which at least three major tourist destinations are located such that none of these are in the same town village or city
bull They are not separated by a large distance such that a tourist could cover them in a sequence
bull It should have well defined entry and exit points
bull A tourist who enters at the entry point should get motivated to visit all the places identified on the circuit The objective of having a tourist circuit is to increase the total number of visits to all the destinations on the circuit on one hand and to provide to the tourist the attraction of all the destinations located on the circuit
Tourism Circuits
Allah Valley (South
Cotabato and Sultan
Kudarat) has two
tourism circuits
cultural heritage and
ecotourism key
for investment
generation and
employment
focus
Allah Valley Sustainable TourismDevelopment
Example Bohol Countryside Tour
Itinerary
Blood Compact Site (Tagbilaran City) - View the spot where the Spaniards and the Filipinos fostered friendly relations through blood
Baclayon Church (Baclayon) - Behold an old stone church along with its religious relics dating back to the early 16th century inside the museum It is considered as one of the oldest stoned church in the Philippines
Loay Backyard Industry (Loay) - Observe the local craftsmen as they make bolos and other metal crafts Witness also as the men and women made the Nipa leaves into a roofing materials
Clarin Ancestral House (Loay) - Visit a typical Boholano home which was declared by the National historical Institute as a heritage site View the collections of the Clarin Family displayed inside the house
Tarsier (Loboc) - See the smallest monkey in the world along the Loboc River
Example Bohol Countryside TourItinerary
Man Made Forest (Bilar) - Feel the coolness of the air and view the awesome display the thousands Mahogany Tree painstakingly planted by the local people
Chocolate Hills (Carmen) - Feast your eyes on the breathtaking work of nature one thousand two hundred sixty eight (1268) haycock hills which turn brown during dry season This is been considered as one of the wonders of the world
Loboc-Loay River Cruise (Loboc) - View the majestic panorama of the nipapalm plantation along the Loboc - Loay River Sometimes wild ducks are seen feeding and swimming in the river While cruising lunch will be served on board
Notes Airfare is not included in the tour price
- Trip Includes All entrance fees aircon land transfers tour guide river cruise lunch during the river cruise- Tour departure 0800 AM
Destination Marketing
12
Identifying the target market
Building industry partnerships for destination
needsLocal destination marketing campaigns
marketing
3
Metro Iloilo Guimaras Destination Marketing
Tourism Product Development
bull Tourism product
enhancement
Visitor activities
enhancement
bull
Local tours
Improvements
site
attractiveness
to
website and othermarketing efforts
Investment Promotion
bullbull
Investment promotion trainings for LEIPOsInvestment briefs of available local investment
opportunities
Investment conferences and fairs to meet potential
investorsTourism and investment promotion centers serving
as ldquoafter-care facilityrdquo
Resource hub where LGUs can host and entertain
investors wanting to finalize investment decision
bull
bull
bull
Workforce Development
1 Collaboration between NGAs tourism
industry local academe and LGUs
2 Aligning curricula to industry needs
3 Installing a skills registry sytems
Education and Skills Development
bull Bohol Employment and Placement
Office (BEPO) programs in Skills Development and in the Development of a Skills Registry Database
bull The merging of the SPES program with On-the-Job (OJT) training programs ndash so that OJT trainees are not only trained but also earn income in the process
The PROVINCE OF BOHOL Case Workforce Development
Tourism and Livelihood
bull Municipal tourism Officers capacitated for project development marketing and promotion
bull Municipal tourism officers organized into a provincial association
The PROVINCE OF BOHOL Case
Tourism and Livelihood bull Job Fairs of BEPObull Bohol BOSS ndash
facilitated registration and setting up of new businesses thereby facilitating generation of jobs
The PROVINCE OF BOHOL Case Workforce Development
Tourism and Livelihood
PGBhNGOCSO partnership ndashlocal growers (agricultural products and ornamental plants) organized and given financial assistance as well as market access thereby increasing their incomes
The PROVINCE OF BOHOL Case Workforce Development
CHALLENGESIssues and Concerns Key Needs
- Frontline Services skills attitude
- Destination Promotion web print broadcast
- Culture of Tourism awareness courtesy
attitude
- Environment cleangreen solid waste management sewerage treatment
- Transport Services quality frequency availability
- Industry Linkages associations collegial leadership partnership
CHALLENGES
Issues and Concerns Key Needs
- Other Basic Services water signages electricity toilet shops guides rates
- TrafficAccessibility connectivity infrastructure to sites
- Capacity rooms facilities
- Attractions level of development new attractions
activities
- Overall Image
bull National governmentrsquos role is to support and promote more business friendly and attractive LGUs through program convergence capacity development of Tourism Development champions and information for better decision making in advancing the tourism sector
bull Developing and implementing Tourism development strategy is about the private sector industry working in collaboration with LGU in building local competitiveness
Recommendations
bull Tourism circuit planning or regionaleconomic development approaches allow
private sector LGUs and NGAs to focus
efforts on specific sector or areas with
maximum investment and job generation
impacts
Insights
eadership
Success depends upon the commitment and strong leadership
pen for Business Environment
Harmonize and improve policies LGU policies development
plans taxation and regulations)
Align provincial and municipal taxes and fees to supporttourism industry
Policy decisions should be made based on assessment notassumptions
The rule DO NOT ASSUME ASSESS
ision
Opportunities for change focusing onachieving the vision by fostering innovation andcultivating new approaches
nable and Empower the People
ldquoLove and Pride for the place spiritrdquo
Expected ResultsRetain and attract investments
Create jobs and other economic results
EXAMPLEEco-cultural Heritage Tourism Program
Enabling Environment1 Cultural Heritage Tourism Team with knowledge and skills on heritage )2 Cultural Tourism Assets Profile 3 Cultural Heritage Ordinance Standards and Statistics4 Heritage Tourism Project Planning 5 Designation of Tourism Officer Heritage Office BPLS Budget
Results (Arrivals Investments Jobs Etc)
Marketing PlanWebsite Social Medfia
Brochure Signages
Eco-Cultural Heritage Tour Circuit Development
DOT
LGU
Tourism Councils and
Associations
Private Sector
Organizing for Tourism Growth
LGU Support to Tourism
On LGU competitiveness Focus on critical areas
Cost of doing business ndash streamlining of business permit
Manpower development ndash address gaps on competencies amp skills
Priority investment areas ndash Tourism BPO-IT Agribusiness
Identify market gaps ndash programs for livelihood tourism circuits souvenirs
LGU Support to Tourism
Set development directions ILOILO Case
bull Tourism Master Planbull Iloilo River Master Planbull CLUPbull Development Plans
LGU Support to Tourism
Policy Reforms Create a conducive business climate
bull Iloilo Province and City have their incentives in place
bull Both have active investment boards
bull The City Government is currently streamlining business permits processing
bull Strong network of private associations working with National Government Agencies and LGUs in investment promotion service delivery amp good governance
bull NGAs and Donor agencies eg CIDA GIZ AusAidamp USAID are helping in the reform
LGU SUPPORT TO TOURISM
Example
Maximizing public and private sector networksPartnership for Better Infrastructure
LGU Support to Tourism
PARTNERSHIP FOR BETTER INFRASTRUCTURE ILOILO City Case
Business Association
Partners
2010 -2011
Priority Road Infra
Projects
2011 ndash 2012
Priority Tourism
Road Infra
Projects
Iloilo Airport as Regional Gateway
Executive Order 29Pocket Open Skies Policy
Technical Assistance(budget process infra tourism networking)
Tourism Act 2009 (RA 9593)DOT-DPWH Convergence
Tourism Devrsquot in
the City amp Province of Iloilo
Type of Infrastructure Lead Agency Project Implmentation
1 Secondary International Airport Infrastructure Upgrading Program
DOTC DOTC Project Management and Implementation Units
2 Air sea and land connectivity to strategic cluster destination entry points improvement program
DOTC DPWH DOTCDPWH Project Management and Implementation Units
3 Tourist development area utility destination infrastucture program
DPWH LGUs DPWHLGU Internal Project Management and Implementation Units
4 Tourist center support and site visitor infrastructure program
DOTDENRNCCA LGUs
Specially created Project management and Implemetation Units
18
Infrastructure Support to Tourism NGA Programs
DILG Program through the LGSP-LED
MARKETING amp PROMOTIONS to strengthen
the competitive position or brand LGU Alliance as a destination
TOURISM SITE and PRODUCT DEVELOPMENT to improve the competitiveness of thebull Destinationsbull Attraction sites and bull Tourism-related enterprises
ENABLING INITIATIVES to provide a conducive and enabling
environment for sustainable development of destinations investments in
responsible enterprises as well effective destination marketing
Value Chain as approach to strengthen the local tourism sector
The LED Projects seek to create jobs and new investments by strengthening the LGUrsquosAlliancersquos tourism sector
LEGEND
International Airport
Principal Airport - Class 1
Principal Airport ndash Class 2
1
Tourism CircuitDevelopment
Tourism circuit strings
together attractions
2
Community Airport -
Sea Port
EXISTING TouristDevelopment Areas
EMERGING TouristDevelopment Areas
Tourism Cluster
43
16
5
17
912
10 1
115
14
8
13
22
20
17
gateways andcenters to
service16
129
3
18
21
24 2
5272
628
32 3
0
33
29 5
231
50
51
34 4
0
48
41 4
7423
5 38
39 4
943
53
36 4
4
45
46 5
459
556
066 5
77 5
68 6
3616
258
64
66 7
178
76
72
69
bull improvequality
enhance
tourism product
bull destination marketing
and branding37
bull generatejobs
increase
receipts
investments and
bull visitor arrivals and 65
70
737
4
75
77
Tourism at the Province
bull Integrated planning of the province so that they function effectively as tourism destinations and are relatively self-contained
bull One or more clusters of tourist attractions and tourists facilities and served by a provincial transportation network
bull A route on which at least three major tourist destinations are located such that none of these are in the same town village or city
bull They are not separated by a large distance such that a tourist could cover them in a sequence
bull It should have well defined entry and exit points
bull A tourist who enters at the entry point should get motivated to visit all the places identified on the circuit The objective of having a tourist circuit is to increase the total number of visits to all the destinations on the circuit on one hand and to provide to the tourist the attraction of all the destinations located on the circuit
Tourism Circuits
Allah Valley (South
Cotabato and Sultan
Kudarat) has two
tourism circuits
cultural heritage and
ecotourism key
for investment
generation and
employment
focus
Allah Valley Sustainable TourismDevelopment
Example Bohol Countryside Tour
Itinerary
Blood Compact Site (Tagbilaran City) - View the spot where the Spaniards and the Filipinos fostered friendly relations through blood
Baclayon Church (Baclayon) - Behold an old stone church along with its religious relics dating back to the early 16th century inside the museum It is considered as one of the oldest stoned church in the Philippines
Loay Backyard Industry (Loay) - Observe the local craftsmen as they make bolos and other metal crafts Witness also as the men and women made the Nipa leaves into a roofing materials
Clarin Ancestral House (Loay) - Visit a typical Boholano home which was declared by the National historical Institute as a heritage site View the collections of the Clarin Family displayed inside the house
Tarsier (Loboc) - See the smallest monkey in the world along the Loboc River
Example Bohol Countryside TourItinerary
Man Made Forest (Bilar) - Feel the coolness of the air and view the awesome display the thousands Mahogany Tree painstakingly planted by the local people
Chocolate Hills (Carmen) - Feast your eyes on the breathtaking work of nature one thousand two hundred sixty eight (1268) haycock hills which turn brown during dry season This is been considered as one of the wonders of the world
Loboc-Loay River Cruise (Loboc) - View the majestic panorama of the nipapalm plantation along the Loboc - Loay River Sometimes wild ducks are seen feeding and swimming in the river While cruising lunch will be served on board
Notes Airfare is not included in the tour price
- Trip Includes All entrance fees aircon land transfers tour guide river cruise lunch during the river cruise- Tour departure 0800 AM
Destination Marketing
12
Identifying the target market
Building industry partnerships for destination
needsLocal destination marketing campaigns
marketing
3
Metro Iloilo Guimaras Destination Marketing
Tourism Product Development
bull Tourism product
enhancement
Visitor activities
enhancement
bull
Local tours
Improvements
site
attractiveness
to
website and othermarketing efforts
Investment Promotion
bullbull
Investment promotion trainings for LEIPOsInvestment briefs of available local investment
opportunities
Investment conferences and fairs to meet potential
investorsTourism and investment promotion centers serving
as ldquoafter-care facilityrdquo
Resource hub where LGUs can host and entertain
investors wanting to finalize investment decision
bull
bull
bull
Workforce Development
1 Collaboration between NGAs tourism
industry local academe and LGUs
2 Aligning curricula to industry needs
3 Installing a skills registry sytems
Education and Skills Development
bull Bohol Employment and Placement
Office (BEPO) programs in Skills Development and in the Development of a Skills Registry Database
bull The merging of the SPES program with On-the-Job (OJT) training programs ndash so that OJT trainees are not only trained but also earn income in the process
The PROVINCE OF BOHOL Case Workforce Development
Tourism and Livelihood
bull Municipal tourism Officers capacitated for project development marketing and promotion
bull Municipal tourism officers organized into a provincial association
The PROVINCE OF BOHOL Case
Tourism and Livelihood bull Job Fairs of BEPObull Bohol BOSS ndash
facilitated registration and setting up of new businesses thereby facilitating generation of jobs
The PROVINCE OF BOHOL Case Workforce Development
Tourism and Livelihood
PGBhNGOCSO partnership ndashlocal growers (agricultural products and ornamental plants) organized and given financial assistance as well as market access thereby increasing their incomes
The PROVINCE OF BOHOL Case Workforce Development
CHALLENGESIssues and Concerns Key Needs
- Frontline Services skills attitude
- Destination Promotion web print broadcast
- Culture of Tourism awareness courtesy
attitude
- Environment cleangreen solid waste management sewerage treatment
- Transport Services quality frequency availability
- Industry Linkages associations collegial leadership partnership
CHALLENGES
Issues and Concerns Key Needs
- Other Basic Services water signages electricity toilet shops guides rates
- TrafficAccessibility connectivity infrastructure to sites
- Capacity rooms facilities
- Attractions level of development new attractions
activities
- Overall Image
bull National governmentrsquos role is to support and promote more business friendly and attractive LGUs through program convergence capacity development of Tourism Development champions and information for better decision making in advancing the tourism sector
bull Developing and implementing Tourism development strategy is about the private sector industry working in collaboration with LGU in building local competitiveness
Recommendations
bull Tourism circuit planning or regionaleconomic development approaches allow
private sector LGUs and NGAs to focus
efforts on specific sector or areas with
maximum investment and job generation
impacts
Insights
eadership
Success depends upon the commitment and strong leadership
pen for Business Environment
Harmonize and improve policies LGU policies development
plans taxation and regulations)
Align provincial and municipal taxes and fees to supporttourism industry
Policy decisions should be made based on assessment notassumptions
The rule DO NOT ASSUME ASSESS
ision
Opportunities for change focusing onachieving the vision by fostering innovation andcultivating new approaches
nable and Empower the People
ldquoLove and Pride for the place spiritrdquo
DOT
LGU
Tourism Councils and
Associations
Private Sector
Organizing for Tourism Growth
LGU Support to Tourism
On LGU competitiveness Focus on critical areas
Cost of doing business ndash streamlining of business permit
Manpower development ndash address gaps on competencies amp skills
Priority investment areas ndash Tourism BPO-IT Agribusiness
Identify market gaps ndash programs for livelihood tourism circuits souvenirs
LGU Support to Tourism
Set development directions ILOILO Case
bull Tourism Master Planbull Iloilo River Master Planbull CLUPbull Development Plans
LGU Support to Tourism
Policy Reforms Create a conducive business climate
bull Iloilo Province and City have their incentives in place
bull Both have active investment boards
bull The City Government is currently streamlining business permits processing
bull Strong network of private associations working with National Government Agencies and LGUs in investment promotion service delivery amp good governance
bull NGAs and Donor agencies eg CIDA GIZ AusAidamp USAID are helping in the reform
LGU SUPPORT TO TOURISM
Example
Maximizing public and private sector networksPartnership for Better Infrastructure
LGU Support to Tourism
PARTNERSHIP FOR BETTER INFRASTRUCTURE ILOILO City Case
Business Association
Partners
2010 -2011
Priority Road Infra
Projects
2011 ndash 2012
Priority Tourism
Road Infra
Projects
Iloilo Airport as Regional Gateway
Executive Order 29Pocket Open Skies Policy
Technical Assistance(budget process infra tourism networking)
Tourism Act 2009 (RA 9593)DOT-DPWH Convergence
Tourism Devrsquot in
the City amp Province of Iloilo
Type of Infrastructure Lead Agency Project Implmentation
1 Secondary International Airport Infrastructure Upgrading Program
DOTC DOTC Project Management and Implementation Units
2 Air sea and land connectivity to strategic cluster destination entry points improvement program
DOTC DPWH DOTCDPWH Project Management and Implementation Units
3 Tourist development area utility destination infrastucture program
DPWH LGUs DPWHLGU Internal Project Management and Implementation Units
4 Tourist center support and site visitor infrastructure program
DOTDENRNCCA LGUs
Specially created Project management and Implemetation Units
18
Infrastructure Support to Tourism NGA Programs
DILG Program through the LGSP-LED
MARKETING amp PROMOTIONS to strengthen
the competitive position or brand LGU Alliance as a destination
TOURISM SITE and PRODUCT DEVELOPMENT to improve the competitiveness of thebull Destinationsbull Attraction sites and bull Tourism-related enterprises
ENABLING INITIATIVES to provide a conducive and enabling
environment for sustainable development of destinations investments in
responsible enterprises as well effective destination marketing
Value Chain as approach to strengthen the local tourism sector
The LED Projects seek to create jobs and new investments by strengthening the LGUrsquosAlliancersquos tourism sector
LEGEND
International Airport
Principal Airport - Class 1
Principal Airport ndash Class 2
1
Tourism CircuitDevelopment
Tourism circuit strings
together attractions
2
Community Airport -
Sea Port
EXISTING TouristDevelopment Areas
EMERGING TouristDevelopment Areas
Tourism Cluster
43
16
5
17
912
10 1
115
14
8
13
22
20
17
gateways andcenters to
service16
129
3
18
21
24 2
5272
628
32 3
0
33
29 5
231
50
51
34 4
0
48
41 4
7423
5 38
39 4
943
53
36 4
4
45
46 5
459
556
066 5
77 5
68 6
3616
258
64
66 7
178
76
72
69
bull improvequality
enhance
tourism product
bull destination marketing
and branding37
bull generatejobs
increase
receipts
investments and
bull visitor arrivals and 65
70
737
4
75
77
Tourism at the Province
bull Integrated planning of the province so that they function effectively as tourism destinations and are relatively self-contained
bull One or more clusters of tourist attractions and tourists facilities and served by a provincial transportation network
bull A route on which at least three major tourist destinations are located such that none of these are in the same town village or city
bull They are not separated by a large distance such that a tourist could cover them in a sequence
bull It should have well defined entry and exit points
bull A tourist who enters at the entry point should get motivated to visit all the places identified on the circuit The objective of having a tourist circuit is to increase the total number of visits to all the destinations on the circuit on one hand and to provide to the tourist the attraction of all the destinations located on the circuit
Tourism Circuits
Allah Valley (South
Cotabato and Sultan
Kudarat) has two
tourism circuits
cultural heritage and
ecotourism key
for investment
generation and
employment
focus
Allah Valley Sustainable TourismDevelopment
Example Bohol Countryside Tour
Itinerary
Blood Compact Site (Tagbilaran City) - View the spot where the Spaniards and the Filipinos fostered friendly relations through blood
Baclayon Church (Baclayon) - Behold an old stone church along with its religious relics dating back to the early 16th century inside the museum It is considered as one of the oldest stoned church in the Philippines
Loay Backyard Industry (Loay) - Observe the local craftsmen as they make bolos and other metal crafts Witness also as the men and women made the Nipa leaves into a roofing materials
Clarin Ancestral House (Loay) - Visit a typical Boholano home which was declared by the National historical Institute as a heritage site View the collections of the Clarin Family displayed inside the house
Tarsier (Loboc) - See the smallest monkey in the world along the Loboc River
Example Bohol Countryside TourItinerary
Man Made Forest (Bilar) - Feel the coolness of the air and view the awesome display the thousands Mahogany Tree painstakingly planted by the local people
Chocolate Hills (Carmen) - Feast your eyes on the breathtaking work of nature one thousand two hundred sixty eight (1268) haycock hills which turn brown during dry season This is been considered as one of the wonders of the world
Loboc-Loay River Cruise (Loboc) - View the majestic panorama of the nipapalm plantation along the Loboc - Loay River Sometimes wild ducks are seen feeding and swimming in the river While cruising lunch will be served on board
Notes Airfare is not included in the tour price
- Trip Includes All entrance fees aircon land transfers tour guide river cruise lunch during the river cruise- Tour departure 0800 AM
Destination Marketing
12
Identifying the target market
Building industry partnerships for destination
needsLocal destination marketing campaigns
marketing
3
Metro Iloilo Guimaras Destination Marketing
Tourism Product Development
bull Tourism product
enhancement
Visitor activities
enhancement
bull
Local tours
Improvements
site
attractiveness
to
website and othermarketing efforts
Investment Promotion
bullbull
Investment promotion trainings for LEIPOsInvestment briefs of available local investment
opportunities
Investment conferences and fairs to meet potential
investorsTourism and investment promotion centers serving
as ldquoafter-care facilityrdquo
Resource hub where LGUs can host and entertain
investors wanting to finalize investment decision
bull
bull
bull
Workforce Development
1 Collaboration between NGAs tourism
industry local academe and LGUs
2 Aligning curricula to industry needs
3 Installing a skills registry sytems
Education and Skills Development
bull Bohol Employment and Placement
Office (BEPO) programs in Skills Development and in the Development of a Skills Registry Database
bull The merging of the SPES program with On-the-Job (OJT) training programs ndash so that OJT trainees are not only trained but also earn income in the process
The PROVINCE OF BOHOL Case Workforce Development
Tourism and Livelihood
bull Municipal tourism Officers capacitated for project development marketing and promotion
bull Municipal tourism officers organized into a provincial association
The PROVINCE OF BOHOL Case
Tourism and Livelihood bull Job Fairs of BEPObull Bohol BOSS ndash
facilitated registration and setting up of new businesses thereby facilitating generation of jobs
The PROVINCE OF BOHOL Case Workforce Development
Tourism and Livelihood
PGBhNGOCSO partnership ndashlocal growers (agricultural products and ornamental plants) organized and given financial assistance as well as market access thereby increasing their incomes
The PROVINCE OF BOHOL Case Workforce Development
CHALLENGESIssues and Concerns Key Needs
- Frontline Services skills attitude
- Destination Promotion web print broadcast
- Culture of Tourism awareness courtesy
attitude
- Environment cleangreen solid waste management sewerage treatment
- Transport Services quality frequency availability
- Industry Linkages associations collegial leadership partnership
CHALLENGES
Issues and Concerns Key Needs
- Other Basic Services water signages electricity toilet shops guides rates
- TrafficAccessibility connectivity infrastructure to sites
- Capacity rooms facilities
- Attractions level of development new attractions
activities
- Overall Image
bull National governmentrsquos role is to support and promote more business friendly and attractive LGUs through program convergence capacity development of Tourism Development champions and information for better decision making in advancing the tourism sector
bull Developing and implementing Tourism development strategy is about the private sector industry working in collaboration with LGU in building local competitiveness
Recommendations
bull Tourism circuit planning or regionaleconomic development approaches allow
private sector LGUs and NGAs to focus
efforts on specific sector or areas with
maximum investment and job generation
impacts
Insights
eadership
Success depends upon the commitment and strong leadership
pen for Business Environment
Harmonize and improve policies LGU policies development
plans taxation and regulations)
Align provincial and municipal taxes and fees to supporttourism industry
Policy decisions should be made based on assessment notassumptions
The rule DO NOT ASSUME ASSESS
ision
Opportunities for change focusing onachieving the vision by fostering innovation andcultivating new approaches
nable and Empower the People
ldquoLove and Pride for the place spiritrdquo
On LGU competitiveness Focus on critical areas
Cost of doing business ndash streamlining of business permit
Manpower development ndash address gaps on competencies amp skills
Priority investment areas ndash Tourism BPO-IT Agribusiness
Identify market gaps ndash programs for livelihood tourism circuits souvenirs
LGU Support to Tourism
Set development directions ILOILO Case
bull Tourism Master Planbull Iloilo River Master Planbull CLUPbull Development Plans
LGU Support to Tourism
Policy Reforms Create a conducive business climate
bull Iloilo Province and City have their incentives in place
bull Both have active investment boards
bull The City Government is currently streamlining business permits processing
bull Strong network of private associations working with National Government Agencies and LGUs in investment promotion service delivery amp good governance
bull NGAs and Donor agencies eg CIDA GIZ AusAidamp USAID are helping in the reform
LGU SUPPORT TO TOURISM
Example
Maximizing public and private sector networksPartnership for Better Infrastructure
LGU Support to Tourism
PARTNERSHIP FOR BETTER INFRASTRUCTURE ILOILO City Case
Business Association
Partners
2010 -2011
Priority Road Infra
Projects
2011 ndash 2012
Priority Tourism
Road Infra
Projects
Iloilo Airport as Regional Gateway
Executive Order 29Pocket Open Skies Policy
Technical Assistance(budget process infra tourism networking)
Tourism Act 2009 (RA 9593)DOT-DPWH Convergence
Tourism Devrsquot in
the City amp Province of Iloilo
Type of Infrastructure Lead Agency Project Implmentation
1 Secondary International Airport Infrastructure Upgrading Program
DOTC DOTC Project Management and Implementation Units
2 Air sea and land connectivity to strategic cluster destination entry points improvement program
DOTC DPWH DOTCDPWH Project Management and Implementation Units
3 Tourist development area utility destination infrastucture program
DPWH LGUs DPWHLGU Internal Project Management and Implementation Units
4 Tourist center support and site visitor infrastructure program
DOTDENRNCCA LGUs
Specially created Project management and Implemetation Units
18
Infrastructure Support to Tourism NGA Programs
DILG Program through the LGSP-LED
MARKETING amp PROMOTIONS to strengthen
the competitive position or brand LGU Alliance as a destination
TOURISM SITE and PRODUCT DEVELOPMENT to improve the competitiveness of thebull Destinationsbull Attraction sites and bull Tourism-related enterprises
ENABLING INITIATIVES to provide a conducive and enabling
environment for sustainable development of destinations investments in
responsible enterprises as well effective destination marketing
Value Chain as approach to strengthen the local tourism sector
The LED Projects seek to create jobs and new investments by strengthening the LGUrsquosAlliancersquos tourism sector
LEGEND
International Airport
Principal Airport - Class 1
Principal Airport ndash Class 2
1
Tourism CircuitDevelopment
Tourism circuit strings
together attractions
2
Community Airport -
Sea Port
EXISTING TouristDevelopment Areas
EMERGING TouristDevelopment Areas
Tourism Cluster
43
16
5
17
912
10 1
115
14
8
13
22
20
17
gateways andcenters to
service16
129
3
18
21
24 2
5272
628
32 3
0
33
29 5
231
50
51
34 4
0
48
41 4
7423
5 38
39 4
943
53
36 4
4
45
46 5
459
556
066 5
77 5
68 6
3616
258
64
66 7
178
76
72
69
bull improvequality
enhance
tourism product
bull destination marketing
and branding37
bull generatejobs
increase
receipts
investments and
bull visitor arrivals and 65
70
737
4
75
77
Tourism at the Province
bull Integrated planning of the province so that they function effectively as tourism destinations and are relatively self-contained
bull One or more clusters of tourist attractions and tourists facilities and served by a provincial transportation network
bull A route on which at least three major tourist destinations are located such that none of these are in the same town village or city
bull They are not separated by a large distance such that a tourist could cover them in a sequence
bull It should have well defined entry and exit points
bull A tourist who enters at the entry point should get motivated to visit all the places identified on the circuit The objective of having a tourist circuit is to increase the total number of visits to all the destinations on the circuit on one hand and to provide to the tourist the attraction of all the destinations located on the circuit
Tourism Circuits
Allah Valley (South
Cotabato and Sultan
Kudarat) has two
tourism circuits
cultural heritage and
ecotourism key
for investment
generation and
employment
focus
Allah Valley Sustainable TourismDevelopment
Example Bohol Countryside Tour
Itinerary
Blood Compact Site (Tagbilaran City) - View the spot where the Spaniards and the Filipinos fostered friendly relations through blood
Baclayon Church (Baclayon) - Behold an old stone church along with its religious relics dating back to the early 16th century inside the museum It is considered as one of the oldest stoned church in the Philippines
Loay Backyard Industry (Loay) - Observe the local craftsmen as they make bolos and other metal crafts Witness also as the men and women made the Nipa leaves into a roofing materials
Clarin Ancestral House (Loay) - Visit a typical Boholano home which was declared by the National historical Institute as a heritage site View the collections of the Clarin Family displayed inside the house
Tarsier (Loboc) - See the smallest monkey in the world along the Loboc River
Example Bohol Countryside TourItinerary
Man Made Forest (Bilar) - Feel the coolness of the air and view the awesome display the thousands Mahogany Tree painstakingly planted by the local people
Chocolate Hills (Carmen) - Feast your eyes on the breathtaking work of nature one thousand two hundred sixty eight (1268) haycock hills which turn brown during dry season This is been considered as one of the wonders of the world
Loboc-Loay River Cruise (Loboc) - View the majestic panorama of the nipapalm plantation along the Loboc - Loay River Sometimes wild ducks are seen feeding and swimming in the river While cruising lunch will be served on board
Notes Airfare is not included in the tour price
- Trip Includes All entrance fees aircon land transfers tour guide river cruise lunch during the river cruise- Tour departure 0800 AM
Destination Marketing
12
Identifying the target market
Building industry partnerships for destination
needsLocal destination marketing campaigns
marketing
3
Metro Iloilo Guimaras Destination Marketing
Tourism Product Development
bull Tourism product
enhancement
Visitor activities
enhancement
bull
Local tours
Improvements
site
attractiveness
to
website and othermarketing efforts
Investment Promotion
bullbull
Investment promotion trainings for LEIPOsInvestment briefs of available local investment
opportunities
Investment conferences and fairs to meet potential
investorsTourism and investment promotion centers serving
as ldquoafter-care facilityrdquo
Resource hub where LGUs can host and entertain
investors wanting to finalize investment decision
bull
bull
bull
Workforce Development
1 Collaboration between NGAs tourism
industry local academe and LGUs
2 Aligning curricula to industry needs
3 Installing a skills registry sytems
Education and Skills Development
bull Bohol Employment and Placement
Office (BEPO) programs in Skills Development and in the Development of a Skills Registry Database
bull The merging of the SPES program with On-the-Job (OJT) training programs ndash so that OJT trainees are not only trained but also earn income in the process
The PROVINCE OF BOHOL Case Workforce Development
Tourism and Livelihood
bull Municipal tourism Officers capacitated for project development marketing and promotion
bull Municipal tourism officers organized into a provincial association
The PROVINCE OF BOHOL Case
Tourism and Livelihood bull Job Fairs of BEPObull Bohol BOSS ndash
facilitated registration and setting up of new businesses thereby facilitating generation of jobs
The PROVINCE OF BOHOL Case Workforce Development
Tourism and Livelihood
PGBhNGOCSO partnership ndashlocal growers (agricultural products and ornamental plants) organized and given financial assistance as well as market access thereby increasing their incomes
The PROVINCE OF BOHOL Case Workforce Development
CHALLENGESIssues and Concerns Key Needs
- Frontline Services skills attitude
- Destination Promotion web print broadcast
- Culture of Tourism awareness courtesy
attitude
- Environment cleangreen solid waste management sewerage treatment
- Transport Services quality frequency availability
- Industry Linkages associations collegial leadership partnership
CHALLENGES
Issues and Concerns Key Needs
- Other Basic Services water signages electricity toilet shops guides rates
- TrafficAccessibility connectivity infrastructure to sites
- Capacity rooms facilities
- Attractions level of development new attractions
activities
- Overall Image
bull National governmentrsquos role is to support and promote more business friendly and attractive LGUs through program convergence capacity development of Tourism Development champions and information for better decision making in advancing the tourism sector
bull Developing and implementing Tourism development strategy is about the private sector industry working in collaboration with LGU in building local competitiveness
Recommendations
bull Tourism circuit planning or regionaleconomic development approaches allow
private sector LGUs and NGAs to focus
efforts on specific sector or areas with
maximum investment and job generation
impacts
Insights
eadership
Success depends upon the commitment and strong leadership
pen for Business Environment
Harmonize and improve policies LGU policies development
plans taxation and regulations)
Align provincial and municipal taxes and fees to supporttourism industry
Policy decisions should be made based on assessment notassumptions
The rule DO NOT ASSUME ASSESS
ision
Opportunities for change focusing onachieving the vision by fostering innovation andcultivating new approaches
nable and Empower the People
ldquoLove and Pride for the place spiritrdquo
Set development directions ILOILO Case
bull Tourism Master Planbull Iloilo River Master Planbull CLUPbull Development Plans
LGU Support to Tourism
Policy Reforms Create a conducive business climate
bull Iloilo Province and City have their incentives in place
bull Both have active investment boards
bull The City Government is currently streamlining business permits processing
bull Strong network of private associations working with National Government Agencies and LGUs in investment promotion service delivery amp good governance
bull NGAs and Donor agencies eg CIDA GIZ AusAidamp USAID are helping in the reform
LGU SUPPORT TO TOURISM
Example
Maximizing public and private sector networksPartnership for Better Infrastructure
LGU Support to Tourism
PARTNERSHIP FOR BETTER INFRASTRUCTURE ILOILO City Case
Business Association
Partners
2010 -2011
Priority Road Infra
Projects
2011 ndash 2012
Priority Tourism
Road Infra
Projects
Iloilo Airport as Regional Gateway
Executive Order 29Pocket Open Skies Policy
Technical Assistance(budget process infra tourism networking)
Tourism Act 2009 (RA 9593)DOT-DPWH Convergence
Tourism Devrsquot in
the City amp Province of Iloilo
Type of Infrastructure Lead Agency Project Implmentation
1 Secondary International Airport Infrastructure Upgrading Program
DOTC DOTC Project Management and Implementation Units
2 Air sea and land connectivity to strategic cluster destination entry points improvement program
DOTC DPWH DOTCDPWH Project Management and Implementation Units
3 Tourist development area utility destination infrastucture program
DPWH LGUs DPWHLGU Internal Project Management and Implementation Units
4 Tourist center support and site visitor infrastructure program
DOTDENRNCCA LGUs
Specially created Project management and Implemetation Units
18
Infrastructure Support to Tourism NGA Programs
DILG Program through the LGSP-LED
MARKETING amp PROMOTIONS to strengthen
the competitive position or brand LGU Alliance as a destination
TOURISM SITE and PRODUCT DEVELOPMENT to improve the competitiveness of thebull Destinationsbull Attraction sites and bull Tourism-related enterprises
ENABLING INITIATIVES to provide a conducive and enabling
environment for sustainable development of destinations investments in
responsible enterprises as well effective destination marketing
Value Chain as approach to strengthen the local tourism sector
The LED Projects seek to create jobs and new investments by strengthening the LGUrsquosAlliancersquos tourism sector
LEGEND
International Airport
Principal Airport - Class 1
Principal Airport ndash Class 2
1
Tourism CircuitDevelopment
Tourism circuit strings
together attractions
2
Community Airport -
Sea Port
EXISTING TouristDevelopment Areas
EMERGING TouristDevelopment Areas
Tourism Cluster
43
16
5
17
912
10 1
115
14
8
13
22
20
17
gateways andcenters to
service16
129
3
18
21
24 2
5272
628
32 3
0
33
29 5
231
50
51
34 4
0
48
41 4
7423
5 38
39 4
943
53
36 4
4
45
46 5
459
556
066 5
77 5
68 6
3616
258
64
66 7
178
76
72
69
bull improvequality
enhance
tourism product
bull destination marketing
and branding37
bull generatejobs
increase
receipts
investments and
bull visitor arrivals and 65
70
737
4
75
77
Tourism at the Province
bull Integrated planning of the province so that they function effectively as tourism destinations and are relatively self-contained
bull One or more clusters of tourist attractions and tourists facilities and served by a provincial transportation network
bull A route on which at least three major tourist destinations are located such that none of these are in the same town village or city
bull They are not separated by a large distance such that a tourist could cover them in a sequence
bull It should have well defined entry and exit points
bull A tourist who enters at the entry point should get motivated to visit all the places identified on the circuit The objective of having a tourist circuit is to increase the total number of visits to all the destinations on the circuit on one hand and to provide to the tourist the attraction of all the destinations located on the circuit
Tourism Circuits
Allah Valley (South
Cotabato and Sultan
Kudarat) has two
tourism circuits
cultural heritage and
ecotourism key
for investment
generation and
employment
focus
Allah Valley Sustainable TourismDevelopment
Example Bohol Countryside Tour
Itinerary
Blood Compact Site (Tagbilaran City) - View the spot where the Spaniards and the Filipinos fostered friendly relations through blood
Baclayon Church (Baclayon) - Behold an old stone church along with its religious relics dating back to the early 16th century inside the museum It is considered as one of the oldest stoned church in the Philippines
Loay Backyard Industry (Loay) - Observe the local craftsmen as they make bolos and other metal crafts Witness also as the men and women made the Nipa leaves into a roofing materials
Clarin Ancestral House (Loay) - Visit a typical Boholano home which was declared by the National historical Institute as a heritage site View the collections of the Clarin Family displayed inside the house
Tarsier (Loboc) - See the smallest monkey in the world along the Loboc River
Example Bohol Countryside TourItinerary
Man Made Forest (Bilar) - Feel the coolness of the air and view the awesome display the thousands Mahogany Tree painstakingly planted by the local people
Chocolate Hills (Carmen) - Feast your eyes on the breathtaking work of nature one thousand two hundred sixty eight (1268) haycock hills which turn brown during dry season This is been considered as one of the wonders of the world
Loboc-Loay River Cruise (Loboc) - View the majestic panorama of the nipapalm plantation along the Loboc - Loay River Sometimes wild ducks are seen feeding and swimming in the river While cruising lunch will be served on board
Notes Airfare is not included in the tour price
- Trip Includes All entrance fees aircon land transfers tour guide river cruise lunch during the river cruise- Tour departure 0800 AM
Destination Marketing
12
Identifying the target market
Building industry partnerships for destination
needsLocal destination marketing campaigns
marketing
3
Metro Iloilo Guimaras Destination Marketing
Tourism Product Development
bull Tourism product
enhancement
Visitor activities
enhancement
bull
Local tours
Improvements
site
attractiveness
to
website and othermarketing efforts
Investment Promotion
bullbull
Investment promotion trainings for LEIPOsInvestment briefs of available local investment
opportunities
Investment conferences and fairs to meet potential
investorsTourism and investment promotion centers serving
as ldquoafter-care facilityrdquo
Resource hub where LGUs can host and entertain
investors wanting to finalize investment decision
bull
bull
bull
Workforce Development
1 Collaboration between NGAs tourism
industry local academe and LGUs
2 Aligning curricula to industry needs
3 Installing a skills registry sytems
Education and Skills Development
bull Bohol Employment and Placement
Office (BEPO) programs in Skills Development and in the Development of a Skills Registry Database
bull The merging of the SPES program with On-the-Job (OJT) training programs ndash so that OJT trainees are not only trained but also earn income in the process
The PROVINCE OF BOHOL Case Workforce Development
Tourism and Livelihood
bull Municipal tourism Officers capacitated for project development marketing and promotion
bull Municipal tourism officers organized into a provincial association
The PROVINCE OF BOHOL Case
Tourism and Livelihood bull Job Fairs of BEPObull Bohol BOSS ndash
facilitated registration and setting up of new businesses thereby facilitating generation of jobs
The PROVINCE OF BOHOL Case Workforce Development
Tourism and Livelihood
PGBhNGOCSO partnership ndashlocal growers (agricultural products and ornamental plants) organized and given financial assistance as well as market access thereby increasing their incomes
The PROVINCE OF BOHOL Case Workforce Development
CHALLENGESIssues and Concerns Key Needs
- Frontline Services skills attitude
- Destination Promotion web print broadcast
- Culture of Tourism awareness courtesy
attitude
- Environment cleangreen solid waste management sewerage treatment
- Transport Services quality frequency availability
- Industry Linkages associations collegial leadership partnership
CHALLENGES
Issues and Concerns Key Needs
- Other Basic Services water signages electricity toilet shops guides rates
- TrafficAccessibility connectivity infrastructure to sites
- Capacity rooms facilities
- Attractions level of development new attractions
activities
- Overall Image
bull National governmentrsquos role is to support and promote more business friendly and attractive LGUs through program convergence capacity development of Tourism Development champions and information for better decision making in advancing the tourism sector
bull Developing and implementing Tourism development strategy is about the private sector industry working in collaboration with LGU in building local competitiveness
Recommendations
bull Tourism circuit planning or regionaleconomic development approaches allow
private sector LGUs and NGAs to focus
efforts on specific sector or areas with
maximum investment and job generation
impacts
Insights
eadership
Success depends upon the commitment and strong leadership
pen for Business Environment
Harmonize and improve policies LGU policies development
plans taxation and regulations)
Align provincial and municipal taxes and fees to supporttourism industry
Policy decisions should be made based on assessment notassumptions
The rule DO NOT ASSUME ASSESS
ision
Opportunities for change focusing onachieving the vision by fostering innovation andcultivating new approaches
nable and Empower the People
ldquoLove and Pride for the place spiritrdquo
Policy Reforms Create a conducive business climate
bull Iloilo Province and City have their incentives in place
bull Both have active investment boards
bull The City Government is currently streamlining business permits processing
bull Strong network of private associations working with National Government Agencies and LGUs in investment promotion service delivery amp good governance
bull NGAs and Donor agencies eg CIDA GIZ AusAidamp USAID are helping in the reform
LGU SUPPORT TO TOURISM
Example
Maximizing public and private sector networksPartnership for Better Infrastructure
LGU Support to Tourism
PARTNERSHIP FOR BETTER INFRASTRUCTURE ILOILO City Case
Business Association
Partners
2010 -2011
Priority Road Infra
Projects
2011 ndash 2012
Priority Tourism
Road Infra
Projects
Iloilo Airport as Regional Gateway
Executive Order 29Pocket Open Skies Policy
Technical Assistance(budget process infra tourism networking)
Tourism Act 2009 (RA 9593)DOT-DPWH Convergence
Tourism Devrsquot in
the City amp Province of Iloilo
Type of Infrastructure Lead Agency Project Implmentation
1 Secondary International Airport Infrastructure Upgrading Program
DOTC DOTC Project Management and Implementation Units
2 Air sea and land connectivity to strategic cluster destination entry points improvement program
DOTC DPWH DOTCDPWH Project Management and Implementation Units
3 Tourist development area utility destination infrastucture program
DPWH LGUs DPWHLGU Internal Project Management and Implementation Units
4 Tourist center support and site visitor infrastructure program
DOTDENRNCCA LGUs
Specially created Project management and Implemetation Units
18
Infrastructure Support to Tourism NGA Programs
DILG Program through the LGSP-LED
MARKETING amp PROMOTIONS to strengthen
the competitive position or brand LGU Alliance as a destination
TOURISM SITE and PRODUCT DEVELOPMENT to improve the competitiveness of thebull Destinationsbull Attraction sites and bull Tourism-related enterprises
ENABLING INITIATIVES to provide a conducive and enabling
environment for sustainable development of destinations investments in
responsible enterprises as well effective destination marketing
Value Chain as approach to strengthen the local tourism sector
The LED Projects seek to create jobs and new investments by strengthening the LGUrsquosAlliancersquos tourism sector
LEGEND
International Airport
Principal Airport - Class 1
Principal Airport ndash Class 2
1
Tourism CircuitDevelopment
Tourism circuit strings
together attractions
2
Community Airport -
Sea Port
EXISTING TouristDevelopment Areas
EMERGING TouristDevelopment Areas
Tourism Cluster
43
16
5
17
912
10 1
115
14
8
13
22
20
17
gateways andcenters to
service16
129
3
18
21
24 2
5272
628
32 3
0
33
29 5
231
50
51
34 4
0
48
41 4
7423
5 38
39 4
943
53
36 4
4
45
46 5
459
556
066 5
77 5
68 6
3616
258
64
66 7
178
76
72
69
bull improvequality
enhance
tourism product
bull destination marketing
and branding37
bull generatejobs
increase
receipts
investments and
bull visitor arrivals and 65
70
737
4
75
77
Tourism at the Province
bull Integrated planning of the province so that they function effectively as tourism destinations and are relatively self-contained
bull One or more clusters of tourist attractions and tourists facilities and served by a provincial transportation network
bull A route on which at least three major tourist destinations are located such that none of these are in the same town village or city
bull They are not separated by a large distance such that a tourist could cover them in a sequence
bull It should have well defined entry and exit points
bull A tourist who enters at the entry point should get motivated to visit all the places identified on the circuit The objective of having a tourist circuit is to increase the total number of visits to all the destinations on the circuit on one hand and to provide to the tourist the attraction of all the destinations located on the circuit
Tourism Circuits
Allah Valley (South
Cotabato and Sultan
Kudarat) has two
tourism circuits
cultural heritage and
ecotourism key
for investment
generation and
employment
focus
Allah Valley Sustainable TourismDevelopment
Example Bohol Countryside Tour
Itinerary
Blood Compact Site (Tagbilaran City) - View the spot where the Spaniards and the Filipinos fostered friendly relations through blood
Baclayon Church (Baclayon) - Behold an old stone church along with its religious relics dating back to the early 16th century inside the museum It is considered as one of the oldest stoned church in the Philippines
Loay Backyard Industry (Loay) - Observe the local craftsmen as they make bolos and other metal crafts Witness also as the men and women made the Nipa leaves into a roofing materials
Clarin Ancestral House (Loay) - Visit a typical Boholano home which was declared by the National historical Institute as a heritage site View the collections of the Clarin Family displayed inside the house
Tarsier (Loboc) - See the smallest monkey in the world along the Loboc River
Example Bohol Countryside TourItinerary
Man Made Forest (Bilar) - Feel the coolness of the air and view the awesome display the thousands Mahogany Tree painstakingly planted by the local people
Chocolate Hills (Carmen) - Feast your eyes on the breathtaking work of nature one thousand two hundred sixty eight (1268) haycock hills which turn brown during dry season This is been considered as one of the wonders of the world
Loboc-Loay River Cruise (Loboc) - View the majestic panorama of the nipapalm plantation along the Loboc - Loay River Sometimes wild ducks are seen feeding and swimming in the river While cruising lunch will be served on board
Notes Airfare is not included in the tour price
- Trip Includes All entrance fees aircon land transfers tour guide river cruise lunch during the river cruise- Tour departure 0800 AM
Destination Marketing
12
Identifying the target market
Building industry partnerships for destination
needsLocal destination marketing campaigns
marketing
3
Metro Iloilo Guimaras Destination Marketing
Tourism Product Development
bull Tourism product
enhancement
Visitor activities
enhancement
bull
Local tours
Improvements
site
attractiveness
to
website and othermarketing efforts
Investment Promotion
bullbull
Investment promotion trainings for LEIPOsInvestment briefs of available local investment
opportunities
Investment conferences and fairs to meet potential
investorsTourism and investment promotion centers serving
as ldquoafter-care facilityrdquo
Resource hub where LGUs can host and entertain
investors wanting to finalize investment decision
bull
bull
bull
Workforce Development
1 Collaboration between NGAs tourism
industry local academe and LGUs
2 Aligning curricula to industry needs
3 Installing a skills registry sytems
Education and Skills Development
bull Bohol Employment and Placement
Office (BEPO) programs in Skills Development and in the Development of a Skills Registry Database
bull The merging of the SPES program with On-the-Job (OJT) training programs ndash so that OJT trainees are not only trained but also earn income in the process
The PROVINCE OF BOHOL Case Workforce Development
Tourism and Livelihood
bull Municipal tourism Officers capacitated for project development marketing and promotion
bull Municipal tourism officers organized into a provincial association
The PROVINCE OF BOHOL Case
Tourism and Livelihood bull Job Fairs of BEPObull Bohol BOSS ndash
facilitated registration and setting up of new businesses thereby facilitating generation of jobs
The PROVINCE OF BOHOL Case Workforce Development
Tourism and Livelihood
PGBhNGOCSO partnership ndashlocal growers (agricultural products and ornamental plants) organized and given financial assistance as well as market access thereby increasing their incomes
The PROVINCE OF BOHOL Case Workforce Development
CHALLENGESIssues and Concerns Key Needs
- Frontline Services skills attitude
- Destination Promotion web print broadcast
- Culture of Tourism awareness courtesy
attitude
- Environment cleangreen solid waste management sewerage treatment
- Transport Services quality frequency availability
- Industry Linkages associations collegial leadership partnership
CHALLENGES
Issues and Concerns Key Needs
- Other Basic Services water signages electricity toilet shops guides rates
- TrafficAccessibility connectivity infrastructure to sites
- Capacity rooms facilities
- Attractions level of development new attractions
activities
- Overall Image
bull National governmentrsquos role is to support and promote more business friendly and attractive LGUs through program convergence capacity development of Tourism Development champions and information for better decision making in advancing the tourism sector
bull Developing and implementing Tourism development strategy is about the private sector industry working in collaboration with LGU in building local competitiveness
Recommendations
bull Tourism circuit planning or regionaleconomic development approaches allow
private sector LGUs and NGAs to focus
efforts on specific sector or areas with
maximum investment and job generation
impacts
Insights
eadership
Success depends upon the commitment and strong leadership
pen for Business Environment
Harmonize and improve policies LGU policies development
plans taxation and regulations)
Align provincial and municipal taxes and fees to supporttourism industry
Policy decisions should be made based on assessment notassumptions
The rule DO NOT ASSUME ASSESS
ision
Opportunities for change focusing onachieving the vision by fostering innovation andcultivating new approaches
nable and Empower the People
ldquoLove and Pride for the place spiritrdquo
Maximizing public and private sector networksPartnership for Better Infrastructure
LGU Support to Tourism
PARTNERSHIP FOR BETTER INFRASTRUCTURE ILOILO City Case
Business Association
Partners
2010 -2011
Priority Road Infra
Projects
2011 ndash 2012
Priority Tourism
Road Infra
Projects
Iloilo Airport as Regional Gateway
Executive Order 29Pocket Open Skies Policy
Technical Assistance(budget process infra tourism networking)
Tourism Act 2009 (RA 9593)DOT-DPWH Convergence
Tourism Devrsquot in
the City amp Province of Iloilo
Type of Infrastructure Lead Agency Project Implmentation
1 Secondary International Airport Infrastructure Upgrading Program
DOTC DOTC Project Management and Implementation Units
2 Air sea and land connectivity to strategic cluster destination entry points improvement program
DOTC DPWH DOTCDPWH Project Management and Implementation Units
3 Tourist development area utility destination infrastucture program
DPWH LGUs DPWHLGU Internal Project Management and Implementation Units
4 Tourist center support and site visitor infrastructure program
DOTDENRNCCA LGUs
Specially created Project management and Implemetation Units
18
Infrastructure Support to Tourism NGA Programs
DILG Program through the LGSP-LED
MARKETING amp PROMOTIONS to strengthen
the competitive position or brand LGU Alliance as a destination
TOURISM SITE and PRODUCT DEVELOPMENT to improve the competitiveness of thebull Destinationsbull Attraction sites and bull Tourism-related enterprises
ENABLING INITIATIVES to provide a conducive and enabling
environment for sustainable development of destinations investments in
responsible enterprises as well effective destination marketing
Value Chain as approach to strengthen the local tourism sector
The LED Projects seek to create jobs and new investments by strengthening the LGUrsquosAlliancersquos tourism sector
LEGEND
International Airport
Principal Airport - Class 1
Principal Airport ndash Class 2
1
Tourism CircuitDevelopment
Tourism circuit strings
together attractions
2
Community Airport -
Sea Port
EXISTING TouristDevelopment Areas
EMERGING TouristDevelopment Areas
Tourism Cluster
43
16
5
17
912
10 1
115
14
8
13
22
20
17
gateways andcenters to
service16
129
3
18
21
24 2
5272
628
32 3
0
33
29 5
231
50
51
34 4
0
48
41 4
7423
5 38
39 4
943
53
36 4
4
45
46 5
459
556
066 5
77 5
68 6
3616
258
64
66 7
178
76
72
69
bull improvequality
enhance
tourism product
bull destination marketing
and branding37
bull generatejobs
increase
receipts
investments and
bull visitor arrivals and 65
70
737
4
75
77
Tourism at the Province
bull Integrated planning of the province so that they function effectively as tourism destinations and are relatively self-contained
bull One or more clusters of tourist attractions and tourists facilities and served by a provincial transportation network
bull A route on which at least three major tourist destinations are located such that none of these are in the same town village or city
bull They are not separated by a large distance such that a tourist could cover them in a sequence
bull It should have well defined entry and exit points
bull A tourist who enters at the entry point should get motivated to visit all the places identified on the circuit The objective of having a tourist circuit is to increase the total number of visits to all the destinations on the circuit on one hand and to provide to the tourist the attraction of all the destinations located on the circuit
Tourism Circuits
Allah Valley (South
Cotabato and Sultan
Kudarat) has two
tourism circuits
cultural heritage and
ecotourism key
for investment
generation and
employment
focus
Allah Valley Sustainable TourismDevelopment
Example Bohol Countryside Tour
Itinerary
Blood Compact Site (Tagbilaran City) - View the spot where the Spaniards and the Filipinos fostered friendly relations through blood
Baclayon Church (Baclayon) - Behold an old stone church along with its religious relics dating back to the early 16th century inside the museum It is considered as one of the oldest stoned church in the Philippines
Loay Backyard Industry (Loay) - Observe the local craftsmen as they make bolos and other metal crafts Witness also as the men and women made the Nipa leaves into a roofing materials
Clarin Ancestral House (Loay) - Visit a typical Boholano home which was declared by the National historical Institute as a heritage site View the collections of the Clarin Family displayed inside the house
Tarsier (Loboc) - See the smallest monkey in the world along the Loboc River
Example Bohol Countryside TourItinerary
Man Made Forest (Bilar) - Feel the coolness of the air and view the awesome display the thousands Mahogany Tree painstakingly planted by the local people
Chocolate Hills (Carmen) - Feast your eyes on the breathtaking work of nature one thousand two hundred sixty eight (1268) haycock hills which turn brown during dry season This is been considered as one of the wonders of the world
Loboc-Loay River Cruise (Loboc) - View the majestic panorama of the nipapalm plantation along the Loboc - Loay River Sometimes wild ducks are seen feeding and swimming in the river While cruising lunch will be served on board
Notes Airfare is not included in the tour price
- Trip Includes All entrance fees aircon land transfers tour guide river cruise lunch during the river cruise- Tour departure 0800 AM
Destination Marketing
12
Identifying the target market
Building industry partnerships for destination
needsLocal destination marketing campaigns
marketing
3
Metro Iloilo Guimaras Destination Marketing
Tourism Product Development
bull Tourism product
enhancement
Visitor activities
enhancement
bull
Local tours
Improvements
site
attractiveness
to
website and othermarketing efforts
Investment Promotion
bullbull
Investment promotion trainings for LEIPOsInvestment briefs of available local investment
opportunities
Investment conferences and fairs to meet potential
investorsTourism and investment promotion centers serving
as ldquoafter-care facilityrdquo
Resource hub where LGUs can host and entertain
investors wanting to finalize investment decision
bull
bull
bull
Workforce Development
1 Collaboration between NGAs tourism
industry local academe and LGUs
2 Aligning curricula to industry needs
3 Installing a skills registry sytems
Education and Skills Development
bull Bohol Employment and Placement
Office (BEPO) programs in Skills Development and in the Development of a Skills Registry Database
bull The merging of the SPES program with On-the-Job (OJT) training programs ndash so that OJT trainees are not only trained but also earn income in the process
The PROVINCE OF BOHOL Case Workforce Development
Tourism and Livelihood
bull Municipal tourism Officers capacitated for project development marketing and promotion
bull Municipal tourism officers organized into a provincial association
The PROVINCE OF BOHOL Case
Tourism and Livelihood bull Job Fairs of BEPObull Bohol BOSS ndash
facilitated registration and setting up of new businesses thereby facilitating generation of jobs
The PROVINCE OF BOHOL Case Workforce Development
Tourism and Livelihood
PGBhNGOCSO partnership ndashlocal growers (agricultural products and ornamental plants) organized and given financial assistance as well as market access thereby increasing their incomes
The PROVINCE OF BOHOL Case Workforce Development
CHALLENGESIssues and Concerns Key Needs
- Frontline Services skills attitude
- Destination Promotion web print broadcast
- Culture of Tourism awareness courtesy
attitude
- Environment cleangreen solid waste management sewerage treatment
- Transport Services quality frequency availability
- Industry Linkages associations collegial leadership partnership
CHALLENGES
Issues and Concerns Key Needs
- Other Basic Services water signages electricity toilet shops guides rates
- TrafficAccessibility connectivity infrastructure to sites
- Capacity rooms facilities
- Attractions level of development new attractions
activities
- Overall Image
bull National governmentrsquos role is to support and promote more business friendly and attractive LGUs through program convergence capacity development of Tourism Development champions and information for better decision making in advancing the tourism sector
bull Developing and implementing Tourism development strategy is about the private sector industry working in collaboration with LGU in building local competitiveness
Recommendations
bull Tourism circuit planning or regionaleconomic development approaches allow
private sector LGUs and NGAs to focus
efforts on specific sector or areas with
maximum investment and job generation
impacts
Insights
eadership
Success depends upon the commitment and strong leadership
pen for Business Environment
Harmonize and improve policies LGU policies development
plans taxation and regulations)
Align provincial and municipal taxes and fees to supporttourism industry
Policy decisions should be made based on assessment notassumptions
The rule DO NOT ASSUME ASSESS
ision
Opportunities for change focusing onachieving the vision by fostering innovation andcultivating new approaches
nable and Empower the People
ldquoLove and Pride for the place spiritrdquo
PARTNERSHIP FOR BETTER INFRASTRUCTURE ILOILO City Case
Business Association
Partners
2010 -2011
Priority Road Infra
Projects
2011 ndash 2012
Priority Tourism
Road Infra
Projects
Iloilo Airport as Regional Gateway
Executive Order 29Pocket Open Skies Policy
Technical Assistance(budget process infra tourism networking)
Tourism Act 2009 (RA 9593)DOT-DPWH Convergence
Tourism Devrsquot in
the City amp Province of Iloilo
Type of Infrastructure Lead Agency Project Implmentation
1 Secondary International Airport Infrastructure Upgrading Program
DOTC DOTC Project Management and Implementation Units
2 Air sea and land connectivity to strategic cluster destination entry points improvement program
DOTC DPWH DOTCDPWH Project Management and Implementation Units
3 Tourist development area utility destination infrastucture program
DPWH LGUs DPWHLGU Internal Project Management and Implementation Units
4 Tourist center support and site visitor infrastructure program
DOTDENRNCCA LGUs
Specially created Project management and Implemetation Units
18
Infrastructure Support to Tourism NGA Programs
DILG Program through the LGSP-LED
MARKETING amp PROMOTIONS to strengthen
the competitive position or brand LGU Alliance as a destination
TOURISM SITE and PRODUCT DEVELOPMENT to improve the competitiveness of thebull Destinationsbull Attraction sites and bull Tourism-related enterprises
ENABLING INITIATIVES to provide a conducive and enabling
environment for sustainable development of destinations investments in
responsible enterprises as well effective destination marketing
Value Chain as approach to strengthen the local tourism sector
The LED Projects seek to create jobs and new investments by strengthening the LGUrsquosAlliancersquos tourism sector
LEGEND
International Airport
Principal Airport - Class 1
Principal Airport ndash Class 2
1
Tourism CircuitDevelopment
Tourism circuit strings
together attractions
2
Community Airport -
Sea Port
EXISTING TouristDevelopment Areas
EMERGING TouristDevelopment Areas
Tourism Cluster
43
16
5
17
912
10 1
115
14
8
13
22
20
17
gateways andcenters to
service16
129
3
18
21
24 2
5272
628
32 3
0
33
29 5
231
50
51
34 4
0
48
41 4
7423
5 38
39 4
943
53
36 4
4
45
46 5
459
556
066 5
77 5
68 6
3616
258
64
66 7
178
76
72
69
bull improvequality
enhance
tourism product
bull destination marketing
and branding37
bull generatejobs
increase
receipts
investments and
bull visitor arrivals and 65
70
737
4
75
77
Tourism at the Province
bull Integrated planning of the province so that they function effectively as tourism destinations and are relatively self-contained
bull One or more clusters of tourist attractions and tourists facilities and served by a provincial transportation network
bull A route on which at least three major tourist destinations are located such that none of these are in the same town village or city
bull They are not separated by a large distance such that a tourist could cover them in a sequence
bull It should have well defined entry and exit points
bull A tourist who enters at the entry point should get motivated to visit all the places identified on the circuit The objective of having a tourist circuit is to increase the total number of visits to all the destinations on the circuit on one hand and to provide to the tourist the attraction of all the destinations located on the circuit
Tourism Circuits
Allah Valley (South
Cotabato and Sultan
Kudarat) has two
tourism circuits
cultural heritage and
ecotourism key
for investment
generation and
employment
focus
Allah Valley Sustainable TourismDevelopment
Example Bohol Countryside Tour
Itinerary
Blood Compact Site (Tagbilaran City) - View the spot where the Spaniards and the Filipinos fostered friendly relations through blood
Baclayon Church (Baclayon) - Behold an old stone church along with its religious relics dating back to the early 16th century inside the museum It is considered as one of the oldest stoned church in the Philippines
Loay Backyard Industry (Loay) - Observe the local craftsmen as they make bolos and other metal crafts Witness also as the men and women made the Nipa leaves into a roofing materials
Clarin Ancestral House (Loay) - Visit a typical Boholano home which was declared by the National historical Institute as a heritage site View the collections of the Clarin Family displayed inside the house
Tarsier (Loboc) - See the smallest monkey in the world along the Loboc River
Example Bohol Countryside TourItinerary
Man Made Forest (Bilar) - Feel the coolness of the air and view the awesome display the thousands Mahogany Tree painstakingly planted by the local people
Chocolate Hills (Carmen) - Feast your eyes on the breathtaking work of nature one thousand two hundred sixty eight (1268) haycock hills which turn brown during dry season This is been considered as one of the wonders of the world
Loboc-Loay River Cruise (Loboc) - View the majestic panorama of the nipapalm plantation along the Loboc - Loay River Sometimes wild ducks are seen feeding and swimming in the river While cruising lunch will be served on board
Notes Airfare is not included in the tour price
- Trip Includes All entrance fees aircon land transfers tour guide river cruise lunch during the river cruise- Tour departure 0800 AM
Destination Marketing
12
Identifying the target market
Building industry partnerships for destination
needsLocal destination marketing campaigns
marketing
3
Metro Iloilo Guimaras Destination Marketing
Tourism Product Development
bull Tourism product
enhancement
Visitor activities
enhancement
bull
Local tours
Improvements
site
attractiveness
to
website and othermarketing efforts
Investment Promotion
bullbull
Investment promotion trainings for LEIPOsInvestment briefs of available local investment
opportunities
Investment conferences and fairs to meet potential
investorsTourism and investment promotion centers serving
as ldquoafter-care facilityrdquo
Resource hub where LGUs can host and entertain
investors wanting to finalize investment decision
bull
bull
bull
Workforce Development
1 Collaboration between NGAs tourism
industry local academe and LGUs
2 Aligning curricula to industry needs
3 Installing a skills registry sytems
Education and Skills Development
bull Bohol Employment and Placement
Office (BEPO) programs in Skills Development and in the Development of a Skills Registry Database
bull The merging of the SPES program with On-the-Job (OJT) training programs ndash so that OJT trainees are not only trained but also earn income in the process
The PROVINCE OF BOHOL Case Workforce Development
Tourism and Livelihood
bull Municipal tourism Officers capacitated for project development marketing and promotion
bull Municipal tourism officers organized into a provincial association
The PROVINCE OF BOHOL Case
Tourism and Livelihood bull Job Fairs of BEPObull Bohol BOSS ndash
facilitated registration and setting up of new businesses thereby facilitating generation of jobs
The PROVINCE OF BOHOL Case Workforce Development
Tourism and Livelihood
PGBhNGOCSO partnership ndashlocal growers (agricultural products and ornamental plants) organized and given financial assistance as well as market access thereby increasing their incomes
The PROVINCE OF BOHOL Case Workforce Development
CHALLENGESIssues and Concerns Key Needs
- Frontline Services skills attitude
- Destination Promotion web print broadcast
- Culture of Tourism awareness courtesy
attitude
- Environment cleangreen solid waste management sewerage treatment
- Transport Services quality frequency availability
- Industry Linkages associations collegial leadership partnership
CHALLENGES
Issues and Concerns Key Needs
- Other Basic Services water signages electricity toilet shops guides rates
- TrafficAccessibility connectivity infrastructure to sites
- Capacity rooms facilities
- Attractions level of development new attractions
activities
- Overall Image
bull National governmentrsquos role is to support and promote more business friendly and attractive LGUs through program convergence capacity development of Tourism Development champions and information for better decision making in advancing the tourism sector
bull Developing and implementing Tourism development strategy is about the private sector industry working in collaboration with LGU in building local competitiveness
Recommendations
bull Tourism circuit planning or regionaleconomic development approaches allow
private sector LGUs and NGAs to focus
efforts on specific sector or areas with
maximum investment and job generation
impacts
Insights
eadership
Success depends upon the commitment and strong leadership
pen for Business Environment
Harmonize and improve policies LGU policies development
plans taxation and regulations)
Align provincial and municipal taxes and fees to supporttourism industry
Policy decisions should be made based on assessment notassumptions
The rule DO NOT ASSUME ASSESS
ision
Opportunities for change focusing onachieving the vision by fostering innovation andcultivating new approaches
nable and Empower the People
ldquoLove and Pride for the place spiritrdquo
Type of Infrastructure Lead Agency Project Implmentation
1 Secondary International Airport Infrastructure Upgrading Program
DOTC DOTC Project Management and Implementation Units
2 Air sea and land connectivity to strategic cluster destination entry points improvement program
DOTC DPWH DOTCDPWH Project Management and Implementation Units
3 Tourist development area utility destination infrastucture program
DPWH LGUs DPWHLGU Internal Project Management and Implementation Units
4 Tourist center support and site visitor infrastructure program
DOTDENRNCCA LGUs
Specially created Project management and Implemetation Units
18
Infrastructure Support to Tourism NGA Programs
DILG Program through the LGSP-LED
MARKETING amp PROMOTIONS to strengthen
the competitive position or brand LGU Alliance as a destination
TOURISM SITE and PRODUCT DEVELOPMENT to improve the competitiveness of thebull Destinationsbull Attraction sites and bull Tourism-related enterprises
ENABLING INITIATIVES to provide a conducive and enabling
environment for sustainable development of destinations investments in
responsible enterprises as well effective destination marketing
Value Chain as approach to strengthen the local tourism sector
The LED Projects seek to create jobs and new investments by strengthening the LGUrsquosAlliancersquos tourism sector
LEGEND
International Airport
Principal Airport - Class 1
Principal Airport ndash Class 2
1
Tourism CircuitDevelopment
Tourism circuit strings
together attractions
2
Community Airport -
Sea Port
EXISTING TouristDevelopment Areas
EMERGING TouristDevelopment Areas
Tourism Cluster
43
16
5
17
912
10 1
115
14
8
13
22
20
17
gateways andcenters to
service16
129
3
18
21
24 2
5272
628
32 3
0
33
29 5
231
50
51
34 4
0
48
41 4
7423
5 38
39 4
943
53
36 4
4
45
46 5
459
556
066 5
77 5
68 6
3616
258
64
66 7
178
76
72
69
bull improvequality
enhance
tourism product
bull destination marketing
and branding37
bull generatejobs
increase
receipts
investments and
bull visitor arrivals and 65
70
737
4
75
77
Tourism at the Province
bull Integrated planning of the province so that they function effectively as tourism destinations and are relatively self-contained
bull One or more clusters of tourist attractions and tourists facilities and served by a provincial transportation network
bull A route on which at least three major tourist destinations are located such that none of these are in the same town village or city
bull They are not separated by a large distance such that a tourist could cover them in a sequence
bull It should have well defined entry and exit points
bull A tourist who enters at the entry point should get motivated to visit all the places identified on the circuit The objective of having a tourist circuit is to increase the total number of visits to all the destinations on the circuit on one hand and to provide to the tourist the attraction of all the destinations located on the circuit
Tourism Circuits
Allah Valley (South
Cotabato and Sultan
Kudarat) has two
tourism circuits
cultural heritage and
ecotourism key
for investment
generation and
employment
focus
Allah Valley Sustainable TourismDevelopment
Example Bohol Countryside Tour
Itinerary
Blood Compact Site (Tagbilaran City) - View the spot where the Spaniards and the Filipinos fostered friendly relations through blood
Baclayon Church (Baclayon) - Behold an old stone church along with its religious relics dating back to the early 16th century inside the museum It is considered as one of the oldest stoned church in the Philippines
Loay Backyard Industry (Loay) - Observe the local craftsmen as they make bolos and other metal crafts Witness also as the men and women made the Nipa leaves into a roofing materials
Clarin Ancestral House (Loay) - Visit a typical Boholano home which was declared by the National historical Institute as a heritage site View the collections of the Clarin Family displayed inside the house
Tarsier (Loboc) - See the smallest monkey in the world along the Loboc River
Example Bohol Countryside TourItinerary
Man Made Forest (Bilar) - Feel the coolness of the air and view the awesome display the thousands Mahogany Tree painstakingly planted by the local people
Chocolate Hills (Carmen) - Feast your eyes on the breathtaking work of nature one thousand two hundred sixty eight (1268) haycock hills which turn brown during dry season This is been considered as one of the wonders of the world
Loboc-Loay River Cruise (Loboc) - View the majestic panorama of the nipapalm plantation along the Loboc - Loay River Sometimes wild ducks are seen feeding and swimming in the river While cruising lunch will be served on board
Notes Airfare is not included in the tour price
- Trip Includes All entrance fees aircon land transfers tour guide river cruise lunch during the river cruise- Tour departure 0800 AM
Destination Marketing
12
Identifying the target market
Building industry partnerships for destination
needsLocal destination marketing campaigns
marketing
3
Metro Iloilo Guimaras Destination Marketing
Tourism Product Development
bull Tourism product
enhancement
Visitor activities
enhancement
bull
Local tours
Improvements
site
attractiveness
to
website and othermarketing efforts
Investment Promotion
bullbull
Investment promotion trainings for LEIPOsInvestment briefs of available local investment
opportunities
Investment conferences and fairs to meet potential
investorsTourism and investment promotion centers serving
as ldquoafter-care facilityrdquo
Resource hub where LGUs can host and entertain
investors wanting to finalize investment decision
bull
bull
bull
Workforce Development
1 Collaboration between NGAs tourism
industry local academe and LGUs
2 Aligning curricula to industry needs
3 Installing a skills registry sytems
Education and Skills Development
bull Bohol Employment and Placement
Office (BEPO) programs in Skills Development and in the Development of a Skills Registry Database
bull The merging of the SPES program with On-the-Job (OJT) training programs ndash so that OJT trainees are not only trained but also earn income in the process
The PROVINCE OF BOHOL Case Workforce Development
Tourism and Livelihood
bull Municipal tourism Officers capacitated for project development marketing and promotion
bull Municipal tourism officers organized into a provincial association
The PROVINCE OF BOHOL Case
Tourism and Livelihood bull Job Fairs of BEPObull Bohol BOSS ndash
facilitated registration and setting up of new businesses thereby facilitating generation of jobs
The PROVINCE OF BOHOL Case Workforce Development
Tourism and Livelihood
PGBhNGOCSO partnership ndashlocal growers (agricultural products and ornamental plants) organized and given financial assistance as well as market access thereby increasing their incomes
The PROVINCE OF BOHOL Case Workforce Development
CHALLENGESIssues and Concerns Key Needs
- Frontline Services skills attitude
- Destination Promotion web print broadcast
- Culture of Tourism awareness courtesy
attitude
- Environment cleangreen solid waste management sewerage treatment
- Transport Services quality frequency availability
- Industry Linkages associations collegial leadership partnership
CHALLENGES
Issues and Concerns Key Needs
- Other Basic Services water signages electricity toilet shops guides rates
- TrafficAccessibility connectivity infrastructure to sites
- Capacity rooms facilities
- Attractions level of development new attractions
activities
- Overall Image
bull National governmentrsquos role is to support and promote more business friendly and attractive LGUs through program convergence capacity development of Tourism Development champions and information for better decision making in advancing the tourism sector
bull Developing and implementing Tourism development strategy is about the private sector industry working in collaboration with LGU in building local competitiveness
Recommendations
bull Tourism circuit planning or regionaleconomic development approaches allow
private sector LGUs and NGAs to focus
efforts on specific sector or areas with
maximum investment and job generation
impacts
Insights
eadership
Success depends upon the commitment and strong leadership
pen for Business Environment
Harmonize and improve policies LGU policies development
plans taxation and regulations)
Align provincial and municipal taxes and fees to supporttourism industry
Policy decisions should be made based on assessment notassumptions
The rule DO NOT ASSUME ASSESS
ision
Opportunities for change focusing onachieving the vision by fostering innovation andcultivating new approaches
nable and Empower the People
ldquoLove and Pride for the place spiritrdquo
DILG Program through the LGSP-LED
MARKETING amp PROMOTIONS to strengthen
the competitive position or brand LGU Alliance as a destination
TOURISM SITE and PRODUCT DEVELOPMENT to improve the competitiveness of thebull Destinationsbull Attraction sites and bull Tourism-related enterprises
ENABLING INITIATIVES to provide a conducive and enabling
environment for sustainable development of destinations investments in
responsible enterprises as well effective destination marketing
Value Chain as approach to strengthen the local tourism sector
The LED Projects seek to create jobs and new investments by strengthening the LGUrsquosAlliancersquos tourism sector
LEGEND
International Airport
Principal Airport - Class 1
Principal Airport ndash Class 2
1
Tourism CircuitDevelopment
Tourism circuit strings
together attractions
2
Community Airport -
Sea Port
EXISTING TouristDevelopment Areas
EMERGING TouristDevelopment Areas
Tourism Cluster
43
16
5
17
912
10 1
115
14
8
13
22
20
17
gateways andcenters to
service16
129
3
18
21
24 2
5272
628
32 3
0
33
29 5
231
50
51
34 4
0
48
41 4
7423
5 38
39 4
943
53
36 4
4
45
46 5
459
556
066 5
77 5
68 6
3616
258
64
66 7
178
76
72
69
bull improvequality
enhance
tourism product
bull destination marketing
and branding37
bull generatejobs
increase
receipts
investments and
bull visitor arrivals and 65
70
737
4
75
77
Tourism at the Province
bull Integrated planning of the province so that they function effectively as tourism destinations and are relatively self-contained
bull One or more clusters of tourist attractions and tourists facilities and served by a provincial transportation network
bull A route on which at least three major tourist destinations are located such that none of these are in the same town village or city
bull They are not separated by a large distance such that a tourist could cover them in a sequence
bull It should have well defined entry and exit points
bull A tourist who enters at the entry point should get motivated to visit all the places identified on the circuit The objective of having a tourist circuit is to increase the total number of visits to all the destinations on the circuit on one hand and to provide to the tourist the attraction of all the destinations located on the circuit
Tourism Circuits
Allah Valley (South
Cotabato and Sultan
Kudarat) has two
tourism circuits
cultural heritage and
ecotourism key
for investment
generation and
employment
focus
Allah Valley Sustainable TourismDevelopment
Example Bohol Countryside Tour
Itinerary
Blood Compact Site (Tagbilaran City) - View the spot where the Spaniards and the Filipinos fostered friendly relations through blood
Baclayon Church (Baclayon) - Behold an old stone church along with its religious relics dating back to the early 16th century inside the museum It is considered as one of the oldest stoned church in the Philippines
Loay Backyard Industry (Loay) - Observe the local craftsmen as they make bolos and other metal crafts Witness also as the men and women made the Nipa leaves into a roofing materials
Clarin Ancestral House (Loay) - Visit a typical Boholano home which was declared by the National historical Institute as a heritage site View the collections of the Clarin Family displayed inside the house
Tarsier (Loboc) - See the smallest monkey in the world along the Loboc River
Example Bohol Countryside TourItinerary
Man Made Forest (Bilar) - Feel the coolness of the air and view the awesome display the thousands Mahogany Tree painstakingly planted by the local people
Chocolate Hills (Carmen) - Feast your eyes on the breathtaking work of nature one thousand two hundred sixty eight (1268) haycock hills which turn brown during dry season This is been considered as one of the wonders of the world
Loboc-Loay River Cruise (Loboc) - View the majestic panorama of the nipapalm plantation along the Loboc - Loay River Sometimes wild ducks are seen feeding and swimming in the river While cruising lunch will be served on board
Notes Airfare is not included in the tour price
- Trip Includes All entrance fees aircon land transfers tour guide river cruise lunch during the river cruise- Tour departure 0800 AM
Destination Marketing
12
Identifying the target market
Building industry partnerships for destination
needsLocal destination marketing campaigns
marketing
3
Metro Iloilo Guimaras Destination Marketing
Tourism Product Development
bull Tourism product
enhancement
Visitor activities
enhancement
bull
Local tours
Improvements
site
attractiveness
to
website and othermarketing efforts
Investment Promotion
bullbull
Investment promotion trainings for LEIPOsInvestment briefs of available local investment
opportunities
Investment conferences and fairs to meet potential
investorsTourism and investment promotion centers serving
as ldquoafter-care facilityrdquo
Resource hub where LGUs can host and entertain
investors wanting to finalize investment decision
bull
bull
bull
Workforce Development
1 Collaboration between NGAs tourism
industry local academe and LGUs
2 Aligning curricula to industry needs
3 Installing a skills registry sytems
Education and Skills Development
bull Bohol Employment and Placement
Office (BEPO) programs in Skills Development and in the Development of a Skills Registry Database
bull The merging of the SPES program with On-the-Job (OJT) training programs ndash so that OJT trainees are not only trained but also earn income in the process
The PROVINCE OF BOHOL Case Workforce Development
Tourism and Livelihood
bull Municipal tourism Officers capacitated for project development marketing and promotion
bull Municipal tourism officers organized into a provincial association
The PROVINCE OF BOHOL Case
Tourism and Livelihood bull Job Fairs of BEPObull Bohol BOSS ndash
facilitated registration and setting up of new businesses thereby facilitating generation of jobs
The PROVINCE OF BOHOL Case Workforce Development
Tourism and Livelihood
PGBhNGOCSO partnership ndashlocal growers (agricultural products and ornamental plants) organized and given financial assistance as well as market access thereby increasing their incomes
The PROVINCE OF BOHOL Case Workforce Development
CHALLENGESIssues and Concerns Key Needs
- Frontline Services skills attitude
- Destination Promotion web print broadcast
- Culture of Tourism awareness courtesy
attitude
- Environment cleangreen solid waste management sewerage treatment
- Transport Services quality frequency availability
- Industry Linkages associations collegial leadership partnership
CHALLENGES
Issues and Concerns Key Needs
- Other Basic Services water signages electricity toilet shops guides rates
- TrafficAccessibility connectivity infrastructure to sites
- Capacity rooms facilities
- Attractions level of development new attractions
activities
- Overall Image
bull National governmentrsquos role is to support and promote more business friendly and attractive LGUs through program convergence capacity development of Tourism Development champions and information for better decision making in advancing the tourism sector
bull Developing and implementing Tourism development strategy is about the private sector industry working in collaboration with LGU in building local competitiveness
Recommendations
bull Tourism circuit planning or regionaleconomic development approaches allow
private sector LGUs and NGAs to focus
efforts on specific sector or areas with
maximum investment and job generation
impacts
Insights
eadership
Success depends upon the commitment and strong leadership
pen for Business Environment
Harmonize and improve policies LGU policies development
plans taxation and regulations)
Align provincial and municipal taxes and fees to supporttourism industry
Policy decisions should be made based on assessment notassumptions
The rule DO NOT ASSUME ASSESS
ision
Opportunities for change focusing onachieving the vision by fostering innovation andcultivating new approaches
nable and Empower the People
ldquoLove and Pride for the place spiritrdquo
MARKETING amp PROMOTIONS to strengthen
the competitive position or brand LGU Alliance as a destination
TOURISM SITE and PRODUCT DEVELOPMENT to improve the competitiveness of thebull Destinationsbull Attraction sites and bull Tourism-related enterprises
ENABLING INITIATIVES to provide a conducive and enabling
environment for sustainable development of destinations investments in
responsible enterprises as well effective destination marketing
Value Chain as approach to strengthen the local tourism sector
The LED Projects seek to create jobs and new investments by strengthening the LGUrsquosAlliancersquos tourism sector
LEGEND
International Airport
Principal Airport - Class 1
Principal Airport ndash Class 2
1
Tourism CircuitDevelopment
Tourism circuit strings
together attractions
2
Community Airport -
Sea Port
EXISTING TouristDevelopment Areas
EMERGING TouristDevelopment Areas
Tourism Cluster
43
16
5
17
912
10 1
115
14
8
13
22
20
17
gateways andcenters to
service16
129
3
18
21
24 2
5272
628
32 3
0
33
29 5
231
50
51
34 4
0
48
41 4
7423
5 38
39 4
943
53
36 4
4
45
46 5
459
556
066 5
77 5
68 6
3616
258
64
66 7
178
76
72
69
bull improvequality
enhance
tourism product
bull destination marketing
and branding37
bull generatejobs
increase
receipts
investments and
bull visitor arrivals and 65
70
737
4
75
77
Tourism at the Province
bull Integrated planning of the province so that they function effectively as tourism destinations and are relatively self-contained
bull One or more clusters of tourist attractions and tourists facilities and served by a provincial transportation network
bull A route on which at least three major tourist destinations are located such that none of these are in the same town village or city
bull They are not separated by a large distance such that a tourist could cover them in a sequence
bull It should have well defined entry and exit points
bull A tourist who enters at the entry point should get motivated to visit all the places identified on the circuit The objective of having a tourist circuit is to increase the total number of visits to all the destinations on the circuit on one hand and to provide to the tourist the attraction of all the destinations located on the circuit
Tourism Circuits
Allah Valley (South
Cotabato and Sultan
Kudarat) has two
tourism circuits
cultural heritage and
ecotourism key
for investment
generation and
employment
focus
Allah Valley Sustainable TourismDevelopment
Example Bohol Countryside Tour
Itinerary
Blood Compact Site (Tagbilaran City) - View the spot where the Spaniards and the Filipinos fostered friendly relations through blood
Baclayon Church (Baclayon) - Behold an old stone church along with its religious relics dating back to the early 16th century inside the museum It is considered as one of the oldest stoned church in the Philippines
Loay Backyard Industry (Loay) - Observe the local craftsmen as they make bolos and other metal crafts Witness also as the men and women made the Nipa leaves into a roofing materials
Clarin Ancestral House (Loay) - Visit a typical Boholano home which was declared by the National historical Institute as a heritage site View the collections of the Clarin Family displayed inside the house
Tarsier (Loboc) - See the smallest monkey in the world along the Loboc River
Example Bohol Countryside TourItinerary
Man Made Forest (Bilar) - Feel the coolness of the air and view the awesome display the thousands Mahogany Tree painstakingly planted by the local people
Chocolate Hills (Carmen) - Feast your eyes on the breathtaking work of nature one thousand two hundred sixty eight (1268) haycock hills which turn brown during dry season This is been considered as one of the wonders of the world
Loboc-Loay River Cruise (Loboc) - View the majestic panorama of the nipapalm plantation along the Loboc - Loay River Sometimes wild ducks are seen feeding and swimming in the river While cruising lunch will be served on board
Notes Airfare is not included in the tour price
- Trip Includes All entrance fees aircon land transfers tour guide river cruise lunch during the river cruise- Tour departure 0800 AM
Destination Marketing
12
Identifying the target market
Building industry partnerships for destination
needsLocal destination marketing campaigns
marketing
3
Metro Iloilo Guimaras Destination Marketing
Tourism Product Development
bull Tourism product
enhancement
Visitor activities
enhancement
bull
Local tours
Improvements
site
attractiveness
to
website and othermarketing efforts
Investment Promotion
bullbull
Investment promotion trainings for LEIPOsInvestment briefs of available local investment
opportunities
Investment conferences and fairs to meet potential
investorsTourism and investment promotion centers serving
as ldquoafter-care facilityrdquo
Resource hub where LGUs can host and entertain
investors wanting to finalize investment decision
bull
bull
bull
Workforce Development
1 Collaboration between NGAs tourism
industry local academe and LGUs
2 Aligning curricula to industry needs
3 Installing a skills registry sytems
Education and Skills Development
bull Bohol Employment and Placement
Office (BEPO) programs in Skills Development and in the Development of a Skills Registry Database
bull The merging of the SPES program with On-the-Job (OJT) training programs ndash so that OJT trainees are not only trained but also earn income in the process
The PROVINCE OF BOHOL Case Workforce Development
Tourism and Livelihood
bull Municipal tourism Officers capacitated for project development marketing and promotion
bull Municipal tourism officers organized into a provincial association
The PROVINCE OF BOHOL Case
Tourism and Livelihood bull Job Fairs of BEPObull Bohol BOSS ndash
facilitated registration and setting up of new businesses thereby facilitating generation of jobs
The PROVINCE OF BOHOL Case Workforce Development
Tourism and Livelihood
PGBhNGOCSO partnership ndashlocal growers (agricultural products and ornamental plants) organized and given financial assistance as well as market access thereby increasing their incomes
The PROVINCE OF BOHOL Case Workforce Development
CHALLENGESIssues and Concerns Key Needs
- Frontline Services skills attitude
- Destination Promotion web print broadcast
- Culture of Tourism awareness courtesy
attitude
- Environment cleangreen solid waste management sewerage treatment
- Transport Services quality frequency availability
- Industry Linkages associations collegial leadership partnership
CHALLENGES
Issues and Concerns Key Needs
- Other Basic Services water signages electricity toilet shops guides rates
- TrafficAccessibility connectivity infrastructure to sites
- Capacity rooms facilities
- Attractions level of development new attractions
activities
- Overall Image
bull National governmentrsquos role is to support and promote more business friendly and attractive LGUs through program convergence capacity development of Tourism Development champions and information for better decision making in advancing the tourism sector
bull Developing and implementing Tourism development strategy is about the private sector industry working in collaboration with LGU in building local competitiveness
Recommendations
bull Tourism circuit planning or regionaleconomic development approaches allow
private sector LGUs and NGAs to focus
efforts on specific sector or areas with
maximum investment and job generation
impacts
Insights
eadership
Success depends upon the commitment and strong leadership
pen for Business Environment
Harmonize and improve policies LGU policies development
plans taxation and regulations)
Align provincial and municipal taxes and fees to supporttourism industry
Policy decisions should be made based on assessment notassumptions
The rule DO NOT ASSUME ASSESS
ision
Opportunities for change focusing onachieving the vision by fostering innovation andcultivating new approaches
nable and Empower the People
ldquoLove and Pride for the place spiritrdquo
LEGEND
International Airport
Principal Airport - Class 1
Principal Airport ndash Class 2
1
Tourism CircuitDevelopment
Tourism circuit strings
together attractions
2
Community Airport -
Sea Port
EXISTING TouristDevelopment Areas
EMERGING TouristDevelopment Areas
Tourism Cluster
43
16
5
17
912
10 1
115
14
8
13
22
20
17
gateways andcenters to
service16
129
3
18
21
24 2
5272
628
32 3
0
33
29 5
231
50
51
34 4
0
48
41 4
7423
5 38
39 4
943
53
36 4
4
45
46 5
459
556
066 5
77 5
68 6
3616
258
64
66 7
178
76
72
69
bull improvequality
enhance
tourism product
bull destination marketing
and branding37
bull generatejobs
increase
receipts
investments and
bull visitor arrivals and 65
70
737
4
75
77
Tourism at the Province
bull Integrated planning of the province so that they function effectively as tourism destinations and are relatively self-contained
bull One or more clusters of tourist attractions and tourists facilities and served by a provincial transportation network
bull A route on which at least three major tourist destinations are located such that none of these are in the same town village or city
bull They are not separated by a large distance such that a tourist could cover them in a sequence
bull It should have well defined entry and exit points
bull A tourist who enters at the entry point should get motivated to visit all the places identified on the circuit The objective of having a tourist circuit is to increase the total number of visits to all the destinations on the circuit on one hand and to provide to the tourist the attraction of all the destinations located on the circuit
Tourism Circuits
Allah Valley (South
Cotabato and Sultan
Kudarat) has two
tourism circuits
cultural heritage and
ecotourism key
for investment
generation and
employment
focus
Allah Valley Sustainable TourismDevelopment
Example Bohol Countryside Tour
Itinerary
Blood Compact Site (Tagbilaran City) - View the spot where the Spaniards and the Filipinos fostered friendly relations through blood
Baclayon Church (Baclayon) - Behold an old stone church along with its religious relics dating back to the early 16th century inside the museum It is considered as one of the oldest stoned church in the Philippines
Loay Backyard Industry (Loay) - Observe the local craftsmen as they make bolos and other metal crafts Witness also as the men and women made the Nipa leaves into a roofing materials
Clarin Ancestral House (Loay) - Visit a typical Boholano home which was declared by the National historical Institute as a heritage site View the collections of the Clarin Family displayed inside the house
Tarsier (Loboc) - See the smallest monkey in the world along the Loboc River
Example Bohol Countryside TourItinerary
Man Made Forest (Bilar) - Feel the coolness of the air and view the awesome display the thousands Mahogany Tree painstakingly planted by the local people
Chocolate Hills (Carmen) - Feast your eyes on the breathtaking work of nature one thousand two hundred sixty eight (1268) haycock hills which turn brown during dry season This is been considered as one of the wonders of the world
Loboc-Loay River Cruise (Loboc) - View the majestic panorama of the nipapalm plantation along the Loboc - Loay River Sometimes wild ducks are seen feeding and swimming in the river While cruising lunch will be served on board
Notes Airfare is not included in the tour price
- Trip Includes All entrance fees aircon land transfers tour guide river cruise lunch during the river cruise- Tour departure 0800 AM
Destination Marketing
12
Identifying the target market
Building industry partnerships for destination
needsLocal destination marketing campaigns
marketing
3
Metro Iloilo Guimaras Destination Marketing
Tourism Product Development
bull Tourism product
enhancement
Visitor activities
enhancement
bull
Local tours
Improvements
site
attractiveness
to
website and othermarketing efforts
Investment Promotion
bullbull
Investment promotion trainings for LEIPOsInvestment briefs of available local investment
opportunities
Investment conferences and fairs to meet potential
investorsTourism and investment promotion centers serving
as ldquoafter-care facilityrdquo
Resource hub where LGUs can host and entertain
investors wanting to finalize investment decision
bull
bull
bull
Workforce Development
1 Collaboration between NGAs tourism
industry local academe and LGUs
2 Aligning curricula to industry needs
3 Installing a skills registry sytems
Education and Skills Development
bull Bohol Employment and Placement
Office (BEPO) programs in Skills Development and in the Development of a Skills Registry Database
bull The merging of the SPES program with On-the-Job (OJT) training programs ndash so that OJT trainees are not only trained but also earn income in the process
The PROVINCE OF BOHOL Case Workforce Development
Tourism and Livelihood
bull Municipal tourism Officers capacitated for project development marketing and promotion
bull Municipal tourism officers organized into a provincial association
The PROVINCE OF BOHOL Case
Tourism and Livelihood bull Job Fairs of BEPObull Bohol BOSS ndash
facilitated registration and setting up of new businesses thereby facilitating generation of jobs
The PROVINCE OF BOHOL Case Workforce Development
Tourism and Livelihood
PGBhNGOCSO partnership ndashlocal growers (agricultural products and ornamental plants) organized and given financial assistance as well as market access thereby increasing their incomes
The PROVINCE OF BOHOL Case Workforce Development
CHALLENGESIssues and Concerns Key Needs
- Frontline Services skills attitude
- Destination Promotion web print broadcast
- Culture of Tourism awareness courtesy
attitude
- Environment cleangreen solid waste management sewerage treatment
- Transport Services quality frequency availability
- Industry Linkages associations collegial leadership partnership
CHALLENGES
Issues and Concerns Key Needs
- Other Basic Services water signages electricity toilet shops guides rates
- TrafficAccessibility connectivity infrastructure to sites
- Capacity rooms facilities
- Attractions level of development new attractions
activities
- Overall Image
bull National governmentrsquos role is to support and promote more business friendly and attractive LGUs through program convergence capacity development of Tourism Development champions and information for better decision making in advancing the tourism sector
bull Developing and implementing Tourism development strategy is about the private sector industry working in collaboration with LGU in building local competitiveness
Recommendations
bull Tourism circuit planning or regionaleconomic development approaches allow
private sector LGUs and NGAs to focus
efforts on specific sector or areas with
maximum investment and job generation
impacts
Insights
eadership
Success depends upon the commitment and strong leadership
pen for Business Environment
Harmonize and improve policies LGU policies development
plans taxation and regulations)
Align provincial and municipal taxes and fees to supporttourism industry
Policy decisions should be made based on assessment notassumptions
The rule DO NOT ASSUME ASSESS
ision
Opportunities for change focusing onachieving the vision by fostering innovation andcultivating new approaches
nable and Empower the People
ldquoLove and Pride for the place spiritrdquo
Tourism at the Province
bull Integrated planning of the province so that they function effectively as tourism destinations and are relatively self-contained
bull One or more clusters of tourist attractions and tourists facilities and served by a provincial transportation network
bull A route on which at least three major tourist destinations are located such that none of these are in the same town village or city
bull They are not separated by a large distance such that a tourist could cover them in a sequence
bull It should have well defined entry and exit points
bull A tourist who enters at the entry point should get motivated to visit all the places identified on the circuit The objective of having a tourist circuit is to increase the total number of visits to all the destinations on the circuit on one hand and to provide to the tourist the attraction of all the destinations located on the circuit
Tourism Circuits
Allah Valley (South
Cotabato and Sultan
Kudarat) has two
tourism circuits
cultural heritage and
ecotourism key
for investment
generation and
employment
focus
Allah Valley Sustainable TourismDevelopment
Example Bohol Countryside Tour
Itinerary
Blood Compact Site (Tagbilaran City) - View the spot where the Spaniards and the Filipinos fostered friendly relations through blood
Baclayon Church (Baclayon) - Behold an old stone church along with its religious relics dating back to the early 16th century inside the museum It is considered as one of the oldest stoned church in the Philippines
Loay Backyard Industry (Loay) - Observe the local craftsmen as they make bolos and other metal crafts Witness also as the men and women made the Nipa leaves into a roofing materials
Clarin Ancestral House (Loay) - Visit a typical Boholano home which was declared by the National historical Institute as a heritage site View the collections of the Clarin Family displayed inside the house
Tarsier (Loboc) - See the smallest monkey in the world along the Loboc River
Example Bohol Countryside TourItinerary
Man Made Forest (Bilar) - Feel the coolness of the air and view the awesome display the thousands Mahogany Tree painstakingly planted by the local people
Chocolate Hills (Carmen) - Feast your eyes on the breathtaking work of nature one thousand two hundred sixty eight (1268) haycock hills which turn brown during dry season This is been considered as one of the wonders of the world
Loboc-Loay River Cruise (Loboc) - View the majestic panorama of the nipapalm plantation along the Loboc - Loay River Sometimes wild ducks are seen feeding and swimming in the river While cruising lunch will be served on board
Notes Airfare is not included in the tour price
- Trip Includes All entrance fees aircon land transfers tour guide river cruise lunch during the river cruise- Tour departure 0800 AM
Destination Marketing
12
Identifying the target market
Building industry partnerships for destination
needsLocal destination marketing campaigns
marketing
3
Metro Iloilo Guimaras Destination Marketing
Tourism Product Development
bull Tourism product
enhancement
Visitor activities
enhancement
bull
Local tours
Improvements
site
attractiveness
to
website and othermarketing efforts
Investment Promotion
bullbull
Investment promotion trainings for LEIPOsInvestment briefs of available local investment
opportunities
Investment conferences and fairs to meet potential
investorsTourism and investment promotion centers serving
as ldquoafter-care facilityrdquo
Resource hub where LGUs can host and entertain
investors wanting to finalize investment decision
bull
bull
bull
Workforce Development
1 Collaboration between NGAs tourism
industry local academe and LGUs
2 Aligning curricula to industry needs
3 Installing a skills registry sytems
Education and Skills Development
bull Bohol Employment and Placement
Office (BEPO) programs in Skills Development and in the Development of a Skills Registry Database
bull The merging of the SPES program with On-the-Job (OJT) training programs ndash so that OJT trainees are not only trained but also earn income in the process
The PROVINCE OF BOHOL Case Workforce Development
Tourism and Livelihood
bull Municipal tourism Officers capacitated for project development marketing and promotion
bull Municipal tourism officers organized into a provincial association
The PROVINCE OF BOHOL Case
Tourism and Livelihood bull Job Fairs of BEPObull Bohol BOSS ndash
facilitated registration and setting up of new businesses thereby facilitating generation of jobs
The PROVINCE OF BOHOL Case Workforce Development
Tourism and Livelihood
PGBhNGOCSO partnership ndashlocal growers (agricultural products and ornamental plants) organized and given financial assistance as well as market access thereby increasing their incomes
The PROVINCE OF BOHOL Case Workforce Development
CHALLENGESIssues and Concerns Key Needs
- Frontline Services skills attitude
- Destination Promotion web print broadcast
- Culture of Tourism awareness courtesy
attitude
- Environment cleangreen solid waste management sewerage treatment
- Transport Services quality frequency availability
- Industry Linkages associations collegial leadership partnership
CHALLENGES
Issues and Concerns Key Needs
- Other Basic Services water signages electricity toilet shops guides rates
- TrafficAccessibility connectivity infrastructure to sites
- Capacity rooms facilities
- Attractions level of development new attractions
activities
- Overall Image
bull National governmentrsquos role is to support and promote more business friendly and attractive LGUs through program convergence capacity development of Tourism Development champions and information for better decision making in advancing the tourism sector
bull Developing and implementing Tourism development strategy is about the private sector industry working in collaboration with LGU in building local competitiveness
Recommendations
bull Tourism circuit planning or regionaleconomic development approaches allow
private sector LGUs and NGAs to focus
efforts on specific sector or areas with
maximum investment and job generation
impacts
Insights
eadership
Success depends upon the commitment and strong leadership
pen for Business Environment
Harmonize and improve policies LGU policies development
plans taxation and regulations)
Align provincial and municipal taxes and fees to supporttourism industry
Policy decisions should be made based on assessment notassumptions
The rule DO NOT ASSUME ASSESS
ision
Opportunities for change focusing onachieving the vision by fostering innovation andcultivating new approaches
nable and Empower the People
ldquoLove and Pride for the place spiritrdquo
Allah Valley (South
Cotabato and Sultan
Kudarat) has two
tourism circuits
cultural heritage and
ecotourism key
for investment
generation and
employment
focus
Allah Valley Sustainable TourismDevelopment
Example Bohol Countryside Tour
Itinerary
Blood Compact Site (Tagbilaran City) - View the spot where the Spaniards and the Filipinos fostered friendly relations through blood
Baclayon Church (Baclayon) - Behold an old stone church along with its religious relics dating back to the early 16th century inside the museum It is considered as one of the oldest stoned church in the Philippines
Loay Backyard Industry (Loay) - Observe the local craftsmen as they make bolos and other metal crafts Witness also as the men and women made the Nipa leaves into a roofing materials
Clarin Ancestral House (Loay) - Visit a typical Boholano home which was declared by the National historical Institute as a heritage site View the collections of the Clarin Family displayed inside the house
Tarsier (Loboc) - See the smallest monkey in the world along the Loboc River
Example Bohol Countryside TourItinerary
Man Made Forest (Bilar) - Feel the coolness of the air and view the awesome display the thousands Mahogany Tree painstakingly planted by the local people
Chocolate Hills (Carmen) - Feast your eyes on the breathtaking work of nature one thousand two hundred sixty eight (1268) haycock hills which turn brown during dry season This is been considered as one of the wonders of the world
Loboc-Loay River Cruise (Loboc) - View the majestic panorama of the nipapalm plantation along the Loboc - Loay River Sometimes wild ducks are seen feeding and swimming in the river While cruising lunch will be served on board
Notes Airfare is not included in the tour price
- Trip Includes All entrance fees aircon land transfers tour guide river cruise lunch during the river cruise- Tour departure 0800 AM
Destination Marketing
12
Identifying the target market
Building industry partnerships for destination
needsLocal destination marketing campaigns
marketing
3
Metro Iloilo Guimaras Destination Marketing
Tourism Product Development
bull Tourism product
enhancement
Visitor activities
enhancement
bull
Local tours
Improvements
site
attractiveness
to
website and othermarketing efforts
Investment Promotion
bullbull
Investment promotion trainings for LEIPOsInvestment briefs of available local investment
opportunities
Investment conferences and fairs to meet potential
investorsTourism and investment promotion centers serving
as ldquoafter-care facilityrdquo
Resource hub where LGUs can host and entertain
investors wanting to finalize investment decision
bull
bull
bull
Workforce Development
1 Collaboration between NGAs tourism
industry local academe and LGUs
2 Aligning curricula to industry needs
3 Installing a skills registry sytems
Education and Skills Development
bull Bohol Employment and Placement
Office (BEPO) programs in Skills Development and in the Development of a Skills Registry Database
bull The merging of the SPES program with On-the-Job (OJT) training programs ndash so that OJT trainees are not only trained but also earn income in the process
The PROVINCE OF BOHOL Case Workforce Development
Tourism and Livelihood
bull Municipal tourism Officers capacitated for project development marketing and promotion
bull Municipal tourism officers organized into a provincial association
The PROVINCE OF BOHOL Case
Tourism and Livelihood bull Job Fairs of BEPObull Bohol BOSS ndash
facilitated registration and setting up of new businesses thereby facilitating generation of jobs
The PROVINCE OF BOHOL Case Workforce Development
Tourism and Livelihood
PGBhNGOCSO partnership ndashlocal growers (agricultural products and ornamental plants) organized and given financial assistance as well as market access thereby increasing their incomes
The PROVINCE OF BOHOL Case Workforce Development
CHALLENGESIssues and Concerns Key Needs
- Frontline Services skills attitude
- Destination Promotion web print broadcast
- Culture of Tourism awareness courtesy
attitude
- Environment cleangreen solid waste management sewerage treatment
- Transport Services quality frequency availability
- Industry Linkages associations collegial leadership partnership
CHALLENGES
Issues and Concerns Key Needs
- Other Basic Services water signages electricity toilet shops guides rates
- TrafficAccessibility connectivity infrastructure to sites
- Capacity rooms facilities
- Attractions level of development new attractions
activities
- Overall Image
bull National governmentrsquos role is to support and promote more business friendly and attractive LGUs through program convergence capacity development of Tourism Development champions and information for better decision making in advancing the tourism sector
bull Developing and implementing Tourism development strategy is about the private sector industry working in collaboration with LGU in building local competitiveness
Recommendations
bull Tourism circuit planning or regionaleconomic development approaches allow
private sector LGUs and NGAs to focus
efforts on specific sector or areas with
maximum investment and job generation
impacts
Insights
eadership
Success depends upon the commitment and strong leadership
pen for Business Environment
Harmonize and improve policies LGU policies development
plans taxation and regulations)
Align provincial and municipal taxes and fees to supporttourism industry
Policy decisions should be made based on assessment notassumptions
The rule DO NOT ASSUME ASSESS
ision
Opportunities for change focusing onachieving the vision by fostering innovation andcultivating new approaches
nable and Empower the People
ldquoLove and Pride for the place spiritrdquo
Example Bohol Countryside Tour
Itinerary
Blood Compact Site (Tagbilaran City) - View the spot where the Spaniards and the Filipinos fostered friendly relations through blood
Baclayon Church (Baclayon) - Behold an old stone church along with its religious relics dating back to the early 16th century inside the museum It is considered as one of the oldest stoned church in the Philippines
Loay Backyard Industry (Loay) - Observe the local craftsmen as they make bolos and other metal crafts Witness also as the men and women made the Nipa leaves into a roofing materials
Clarin Ancestral House (Loay) - Visit a typical Boholano home which was declared by the National historical Institute as a heritage site View the collections of the Clarin Family displayed inside the house
Tarsier (Loboc) - See the smallest monkey in the world along the Loboc River
Example Bohol Countryside TourItinerary
Man Made Forest (Bilar) - Feel the coolness of the air and view the awesome display the thousands Mahogany Tree painstakingly planted by the local people
Chocolate Hills (Carmen) - Feast your eyes on the breathtaking work of nature one thousand two hundred sixty eight (1268) haycock hills which turn brown during dry season This is been considered as one of the wonders of the world
Loboc-Loay River Cruise (Loboc) - View the majestic panorama of the nipapalm plantation along the Loboc - Loay River Sometimes wild ducks are seen feeding and swimming in the river While cruising lunch will be served on board
Notes Airfare is not included in the tour price
- Trip Includes All entrance fees aircon land transfers tour guide river cruise lunch during the river cruise- Tour departure 0800 AM
Destination Marketing
12
Identifying the target market
Building industry partnerships for destination
needsLocal destination marketing campaigns
marketing
3
Metro Iloilo Guimaras Destination Marketing
Tourism Product Development
bull Tourism product
enhancement
Visitor activities
enhancement
bull
Local tours
Improvements
site
attractiveness
to
website and othermarketing efforts
Investment Promotion
bullbull
Investment promotion trainings for LEIPOsInvestment briefs of available local investment
opportunities
Investment conferences and fairs to meet potential
investorsTourism and investment promotion centers serving
as ldquoafter-care facilityrdquo
Resource hub where LGUs can host and entertain
investors wanting to finalize investment decision
bull
bull
bull
Workforce Development
1 Collaboration between NGAs tourism
industry local academe and LGUs
2 Aligning curricula to industry needs
3 Installing a skills registry sytems
Education and Skills Development
bull Bohol Employment and Placement
Office (BEPO) programs in Skills Development and in the Development of a Skills Registry Database
bull The merging of the SPES program with On-the-Job (OJT) training programs ndash so that OJT trainees are not only trained but also earn income in the process
The PROVINCE OF BOHOL Case Workforce Development
Tourism and Livelihood
bull Municipal tourism Officers capacitated for project development marketing and promotion
bull Municipal tourism officers organized into a provincial association
The PROVINCE OF BOHOL Case
Tourism and Livelihood bull Job Fairs of BEPObull Bohol BOSS ndash
facilitated registration and setting up of new businesses thereby facilitating generation of jobs
The PROVINCE OF BOHOL Case Workforce Development
Tourism and Livelihood
PGBhNGOCSO partnership ndashlocal growers (agricultural products and ornamental plants) organized and given financial assistance as well as market access thereby increasing their incomes
The PROVINCE OF BOHOL Case Workforce Development
CHALLENGESIssues and Concerns Key Needs
- Frontline Services skills attitude
- Destination Promotion web print broadcast
- Culture of Tourism awareness courtesy
attitude
- Environment cleangreen solid waste management sewerage treatment
- Transport Services quality frequency availability
- Industry Linkages associations collegial leadership partnership
CHALLENGES
Issues and Concerns Key Needs
- Other Basic Services water signages electricity toilet shops guides rates
- TrafficAccessibility connectivity infrastructure to sites
- Capacity rooms facilities
- Attractions level of development new attractions
activities
- Overall Image
bull National governmentrsquos role is to support and promote more business friendly and attractive LGUs through program convergence capacity development of Tourism Development champions and information for better decision making in advancing the tourism sector
bull Developing and implementing Tourism development strategy is about the private sector industry working in collaboration with LGU in building local competitiveness
Recommendations
bull Tourism circuit planning or regionaleconomic development approaches allow
private sector LGUs and NGAs to focus
efforts on specific sector or areas with
maximum investment and job generation
impacts
Insights
eadership
Success depends upon the commitment and strong leadership
pen for Business Environment
Harmonize and improve policies LGU policies development
plans taxation and regulations)
Align provincial and municipal taxes and fees to supporttourism industry
Policy decisions should be made based on assessment notassumptions
The rule DO NOT ASSUME ASSESS
ision
Opportunities for change focusing onachieving the vision by fostering innovation andcultivating new approaches
nable and Empower the People
ldquoLove and Pride for the place spiritrdquo
Example Bohol Countryside TourItinerary
Man Made Forest (Bilar) - Feel the coolness of the air and view the awesome display the thousands Mahogany Tree painstakingly planted by the local people
Chocolate Hills (Carmen) - Feast your eyes on the breathtaking work of nature one thousand two hundred sixty eight (1268) haycock hills which turn brown during dry season This is been considered as one of the wonders of the world
Loboc-Loay River Cruise (Loboc) - View the majestic panorama of the nipapalm plantation along the Loboc - Loay River Sometimes wild ducks are seen feeding and swimming in the river While cruising lunch will be served on board
Notes Airfare is not included in the tour price
- Trip Includes All entrance fees aircon land transfers tour guide river cruise lunch during the river cruise- Tour departure 0800 AM
Destination Marketing
12
Identifying the target market
Building industry partnerships for destination
needsLocal destination marketing campaigns
marketing
3
Metro Iloilo Guimaras Destination Marketing
Tourism Product Development
bull Tourism product
enhancement
Visitor activities
enhancement
bull
Local tours
Improvements
site
attractiveness
to
website and othermarketing efforts
Investment Promotion
bullbull
Investment promotion trainings for LEIPOsInvestment briefs of available local investment
opportunities
Investment conferences and fairs to meet potential
investorsTourism and investment promotion centers serving
as ldquoafter-care facilityrdquo
Resource hub where LGUs can host and entertain
investors wanting to finalize investment decision
bull
bull
bull
Workforce Development
1 Collaboration between NGAs tourism
industry local academe and LGUs
2 Aligning curricula to industry needs
3 Installing a skills registry sytems
Education and Skills Development
bull Bohol Employment and Placement
Office (BEPO) programs in Skills Development and in the Development of a Skills Registry Database
bull The merging of the SPES program with On-the-Job (OJT) training programs ndash so that OJT trainees are not only trained but also earn income in the process
The PROVINCE OF BOHOL Case Workforce Development
Tourism and Livelihood
bull Municipal tourism Officers capacitated for project development marketing and promotion
bull Municipal tourism officers organized into a provincial association
The PROVINCE OF BOHOL Case
Tourism and Livelihood bull Job Fairs of BEPObull Bohol BOSS ndash
facilitated registration and setting up of new businesses thereby facilitating generation of jobs
The PROVINCE OF BOHOL Case Workforce Development
Tourism and Livelihood
PGBhNGOCSO partnership ndashlocal growers (agricultural products and ornamental plants) organized and given financial assistance as well as market access thereby increasing their incomes
The PROVINCE OF BOHOL Case Workforce Development
CHALLENGESIssues and Concerns Key Needs
- Frontline Services skills attitude
- Destination Promotion web print broadcast
- Culture of Tourism awareness courtesy
attitude
- Environment cleangreen solid waste management sewerage treatment
- Transport Services quality frequency availability
- Industry Linkages associations collegial leadership partnership
CHALLENGES
Issues and Concerns Key Needs
- Other Basic Services water signages electricity toilet shops guides rates
- TrafficAccessibility connectivity infrastructure to sites
- Capacity rooms facilities
- Attractions level of development new attractions
activities
- Overall Image
bull National governmentrsquos role is to support and promote more business friendly and attractive LGUs through program convergence capacity development of Tourism Development champions and information for better decision making in advancing the tourism sector
bull Developing and implementing Tourism development strategy is about the private sector industry working in collaboration with LGU in building local competitiveness
Recommendations
bull Tourism circuit planning or regionaleconomic development approaches allow
private sector LGUs and NGAs to focus
efforts on specific sector or areas with
maximum investment and job generation
impacts
Insights
eadership
Success depends upon the commitment and strong leadership
pen for Business Environment
Harmonize and improve policies LGU policies development
plans taxation and regulations)
Align provincial and municipal taxes and fees to supporttourism industry
Policy decisions should be made based on assessment notassumptions
The rule DO NOT ASSUME ASSESS
ision
Opportunities for change focusing onachieving the vision by fostering innovation andcultivating new approaches
nable and Empower the People
ldquoLove and Pride for the place spiritrdquo
Destination Marketing
12
Identifying the target market
Building industry partnerships for destination
needsLocal destination marketing campaigns
marketing
3
Metro Iloilo Guimaras Destination Marketing
Tourism Product Development
bull Tourism product
enhancement
Visitor activities
enhancement
bull
Local tours
Improvements
site
attractiveness
to
website and othermarketing efforts
Investment Promotion
bullbull
Investment promotion trainings for LEIPOsInvestment briefs of available local investment
opportunities
Investment conferences and fairs to meet potential
investorsTourism and investment promotion centers serving
as ldquoafter-care facilityrdquo
Resource hub where LGUs can host and entertain
investors wanting to finalize investment decision
bull
bull
bull
Workforce Development
1 Collaboration between NGAs tourism
industry local academe and LGUs
2 Aligning curricula to industry needs
3 Installing a skills registry sytems
Education and Skills Development
bull Bohol Employment and Placement
Office (BEPO) programs in Skills Development and in the Development of a Skills Registry Database
bull The merging of the SPES program with On-the-Job (OJT) training programs ndash so that OJT trainees are not only trained but also earn income in the process
The PROVINCE OF BOHOL Case Workforce Development
Tourism and Livelihood
bull Municipal tourism Officers capacitated for project development marketing and promotion
bull Municipal tourism officers organized into a provincial association
The PROVINCE OF BOHOL Case
Tourism and Livelihood bull Job Fairs of BEPObull Bohol BOSS ndash
facilitated registration and setting up of new businesses thereby facilitating generation of jobs
The PROVINCE OF BOHOL Case Workforce Development
Tourism and Livelihood
PGBhNGOCSO partnership ndashlocal growers (agricultural products and ornamental plants) organized and given financial assistance as well as market access thereby increasing their incomes
The PROVINCE OF BOHOL Case Workforce Development
CHALLENGESIssues and Concerns Key Needs
- Frontline Services skills attitude
- Destination Promotion web print broadcast
- Culture of Tourism awareness courtesy
attitude
- Environment cleangreen solid waste management sewerage treatment
- Transport Services quality frequency availability
- Industry Linkages associations collegial leadership partnership
CHALLENGES
Issues and Concerns Key Needs
- Other Basic Services water signages electricity toilet shops guides rates
- TrafficAccessibility connectivity infrastructure to sites
- Capacity rooms facilities
- Attractions level of development new attractions
activities
- Overall Image
bull National governmentrsquos role is to support and promote more business friendly and attractive LGUs through program convergence capacity development of Tourism Development champions and information for better decision making in advancing the tourism sector
bull Developing and implementing Tourism development strategy is about the private sector industry working in collaboration with LGU in building local competitiveness
Recommendations
bull Tourism circuit planning or regionaleconomic development approaches allow
private sector LGUs and NGAs to focus
efforts on specific sector or areas with
maximum investment and job generation
impacts
Insights
eadership
Success depends upon the commitment and strong leadership
pen for Business Environment
Harmonize and improve policies LGU policies development
plans taxation and regulations)
Align provincial and municipal taxes and fees to supporttourism industry
Policy decisions should be made based on assessment notassumptions
The rule DO NOT ASSUME ASSESS
ision
Opportunities for change focusing onachieving the vision by fostering innovation andcultivating new approaches
nable and Empower the People
ldquoLove and Pride for the place spiritrdquo
Metro Iloilo Guimaras Destination Marketing
Tourism Product Development
bull Tourism product
enhancement
Visitor activities
enhancement
bull
Local tours
Improvements
site
attractiveness
to
website and othermarketing efforts
Investment Promotion
bullbull
Investment promotion trainings for LEIPOsInvestment briefs of available local investment
opportunities
Investment conferences and fairs to meet potential
investorsTourism and investment promotion centers serving
as ldquoafter-care facilityrdquo
Resource hub where LGUs can host and entertain
investors wanting to finalize investment decision
bull
bull
bull
Workforce Development
1 Collaboration between NGAs tourism
industry local academe and LGUs
2 Aligning curricula to industry needs
3 Installing a skills registry sytems
Education and Skills Development
bull Bohol Employment and Placement
Office (BEPO) programs in Skills Development and in the Development of a Skills Registry Database
bull The merging of the SPES program with On-the-Job (OJT) training programs ndash so that OJT trainees are not only trained but also earn income in the process
The PROVINCE OF BOHOL Case Workforce Development
Tourism and Livelihood
bull Municipal tourism Officers capacitated for project development marketing and promotion
bull Municipal tourism officers organized into a provincial association
The PROVINCE OF BOHOL Case
Tourism and Livelihood bull Job Fairs of BEPObull Bohol BOSS ndash
facilitated registration and setting up of new businesses thereby facilitating generation of jobs
The PROVINCE OF BOHOL Case Workforce Development
Tourism and Livelihood
PGBhNGOCSO partnership ndashlocal growers (agricultural products and ornamental plants) organized and given financial assistance as well as market access thereby increasing their incomes
The PROVINCE OF BOHOL Case Workforce Development
CHALLENGESIssues and Concerns Key Needs
- Frontline Services skills attitude
- Destination Promotion web print broadcast
- Culture of Tourism awareness courtesy
attitude
- Environment cleangreen solid waste management sewerage treatment
- Transport Services quality frequency availability
- Industry Linkages associations collegial leadership partnership
CHALLENGES
Issues and Concerns Key Needs
- Other Basic Services water signages electricity toilet shops guides rates
- TrafficAccessibility connectivity infrastructure to sites
- Capacity rooms facilities
- Attractions level of development new attractions
activities
- Overall Image
bull National governmentrsquos role is to support and promote more business friendly and attractive LGUs through program convergence capacity development of Tourism Development champions and information for better decision making in advancing the tourism sector
bull Developing and implementing Tourism development strategy is about the private sector industry working in collaboration with LGU in building local competitiveness
Recommendations
bull Tourism circuit planning or regionaleconomic development approaches allow
private sector LGUs and NGAs to focus
efforts on specific sector or areas with
maximum investment and job generation
impacts
Insights
eadership
Success depends upon the commitment and strong leadership
pen for Business Environment
Harmonize and improve policies LGU policies development
plans taxation and regulations)
Align provincial and municipal taxes and fees to supporttourism industry
Policy decisions should be made based on assessment notassumptions
The rule DO NOT ASSUME ASSESS
ision
Opportunities for change focusing onachieving the vision by fostering innovation andcultivating new approaches
nable and Empower the People
ldquoLove and Pride for the place spiritrdquo
Tourism Product Development
bull Tourism product
enhancement
Visitor activities
enhancement
bull
Local tours
Improvements
site
attractiveness
to
website and othermarketing efforts
Investment Promotion
bullbull
Investment promotion trainings for LEIPOsInvestment briefs of available local investment
opportunities
Investment conferences and fairs to meet potential
investorsTourism and investment promotion centers serving
as ldquoafter-care facilityrdquo
Resource hub where LGUs can host and entertain
investors wanting to finalize investment decision
bull
bull
bull
Workforce Development
1 Collaboration between NGAs tourism
industry local academe and LGUs
2 Aligning curricula to industry needs
3 Installing a skills registry sytems
Education and Skills Development
bull Bohol Employment and Placement
Office (BEPO) programs in Skills Development and in the Development of a Skills Registry Database
bull The merging of the SPES program with On-the-Job (OJT) training programs ndash so that OJT trainees are not only trained but also earn income in the process
The PROVINCE OF BOHOL Case Workforce Development
Tourism and Livelihood
bull Municipal tourism Officers capacitated for project development marketing and promotion
bull Municipal tourism officers organized into a provincial association
The PROVINCE OF BOHOL Case
Tourism and Livelihood bull Job Fairs of BEPObull Bohol BOSS ndash
facilitated registration and setting up of new businesses thereby facilitating generation of jobs
The PROVINCE OF BOHOL Case Workforce Development
Tourism and Livelihood
PGBhNGOCSO partnership ndashlocal growers (agricultural products and ornamental plants) organized and given financial assistance as well as market access thereby increasing their incomes
The PROVINCE OF BOHOL Case Workforce Development
CHALLENGESIssues and Concerns Key Needs
- Frontline Services skills attitude
- Destination Promotion web print broadcast
- Culture of Tourism awareness courtesy
attitude
- Environment cleangreen solid waste management sewerage treatment
- Transport Services quality frequency availability
- Industry Linkages associations collegial leadership partnership
CHALLENGES
Issues and Concerns Key Needs
- Other Basic Services water signages electricity toilet shops guides rates
- TrafficAccessibility connectivity infrastructure to sites
- Capacity rooms facilities
- Attractions level of development new attractions
activities
- Overall Image
bull National governmentrsquos role is to support and promote more business friendly and attractive LGUs through program convergence capacity development of Tourism Development champions and information for better decision making in advancing the tourism sector
bull Developing and implementing Tourism development strategy is about the private sector industry working in collaboration with LGU in building local competitiveness
Recommendations
bull Tourism circuit planning or regionaleconomic development approaches allow
private sector LGUs and NGAs to focus
efforts on specific sector or areas with
maximum investment and job generation
impacts
Insights
eadership
Success depends upon the commitment and strong leadership
pen for Business Environment
Harmonize and improve policies LGU policies development
plans taxation and regulations)
Align provincial and municipal taxes and fees to supporttourism industry
Policy decisions should be made based on assessment notassumptions
The rule DO NOT ASSUME ASSESS
ision
Opportunities for change focusing onachieving the vision by fostering innovation andcultivating new approaches
nable and Empower the People
ldquoLove and Pride for the place spiritrdquo
Investment Promotion
bullbull
Investment promotion trainings for LEIPOsInvestment briefs of available local investment
opportunities
Investment conferences and fairs to meet potential
investorsTourism and investment promotion centers serving
as ldquoafter-care facilityrdquo
Resource hub where LGUs can host and entertain
investors wanting to finalize investment decision
bull
bull
bull
Workforce Development
1 Collaboration between NGAs tourism
industry local academe and LGUs
2 Aligning curricula to industry needs
3 Installing a skills registry sytems
Education and Skills Development
bull Bohol Employment and Placement
Office (BEPO) programs in Skills Development and in the Development of a Skills Registry Database
bull The merging of the SPES program with On-the-Job (OJT) training programs ndash so that OJT trainees are not only trained but also earn income in the process
The PROVINCE OF BOHOL Case Workforce Development
Tourism and Livelihood
bull Municipal tourism Officers capacitated for project development marketing and promotion
bull Municipal tourism officers organized into a provincial association
The PROVINCE OF BOHOL Case
Tourism and Livelihood bull Job Fairs of BEPObull Bohol BOSS ndash
facilitated registration and setting up of new businesses thereby facilitating generation of jobs
The PROVINCE OF BOHOL Case Workforce Development
Tourism and Livelihood
PGBhNGOCSO partnership ndashlocal growers (agricultural products and ornamental plants) organized and given financial assistance as well as market access thereby increasing their incomes
The PROVINCE OF BOHOL Case Workforce Development
CHALLENGESIssues and Concerns Key Needs
- Frontline Services skills attitude
- Destination Promotion web print broadcast
- Culture of Tourism awareness courtesy
attitude
- Environment cleangreen solid waste management sewerage treatment
- Transport Services quality frequency availability
- Industry Linkages associations collegial leadership partnership
CHALLENGES
Issues and Concerns Key Needs
- Other Basic Services water signages electricity toilet shops guides rates
- TrafficAccessibility connectivity infrastructure to sites
- Capacity rooms facilities
- Attractions level of development new attractions
activities
- Overall Image
bull National governmentrsquos role is to support and promote more business friendly and attractive LGUs through program convergence capacity development of Tourism Development champions and information for better decision making in advancing the tourism sector
bull Developing and implementing Tourism development strategy is about the private sector industry working in collaboration with LGU in building local competitiveness
Recommendations
bull Tourism circuit planning or regionaleconomic development approaches allow
private sector LGUs and NGAs to focus
efforts on specific sector or areas with
maximum investment and job generation
impacts
Insights
eadership
Success depends upon the commitment and strong leadership
pen for Business Environment
Harmonize and improve policies LGU policies development
plans taxation and regulations)
Align provincial and municipal taxes and fees to supporttourism industry
Policy decisions should be made based on assessment notassumptions
The rule DO NOT ASSUME ASSESS
ision
Opportunities for change focusing onachieving the vision by fostering innovation andcultivating new approaches
nable and Empower the People
ldquoLove and Pride for the place spiritrdquo
Workforce Development
1 Collaboration between NGAs tourism
industry local academe and LGUs
2 Aligning curricula to industry needs
3 Installing a skills registry sytems
Education and Skills Development
bull Bohol Employment and Placement
Office (BEPO) programs in Skills Development and in the Development of a Skills Registry Database
bull The merging of the SPES program with On-the-Job (OJT) training programs ndash so that OJT trainees are not only trained but also earn income in the process
The PROVINCE OF BOHOL Case Workforce Development
Tourism and Livelihood
bull Municipal tourism Officers capacitated for project development marketing and promotion
bull Municipal tourism officers organized into a provincial association
The PROVINCE OF BOHOL Case
Tourism and Livelihood bull Job Fairs of BEPObull Bohol BOSS ndash
facilitated registration and setting up of new businesses thereby facilitating generation of jobs
The PROVINCE OF BOHOL Case Workforce Development
Tourism and Livelihood
PGBhNGOCSO partnership ndashlocal growers (agricultural products and ornamental plants) organized and given financial assistance as well as market access thereby increasing their incomes
The PROVINCE OF BOHOL Case Workforce Development
CHALLENGESIssues and Concerns Key Needs
- Frontline Services skills attitude
- Destination Promotion web print broadcast
- Culture of Tourism awareness courtesy
attitude
- Environment cleangreen solid waste management sewerage treatment
- Transport Services quality frequency availability
- Industry Linkages associations collegial leadership partnership
CHALLENGES
Issues and Concerns Key Needs
- Other Basic Services water signages electricity toilet shops guides rates
- TrafficAccessibility connectivity infrastructure to sites
- Capacity rooms facilities
- Attractions level of development new attractions
activities
- Overall Image
bull National governmentrsquos role is to support and promote more business friendly and attractive LGUs through program convergence capacity development of Tourism Development champions and information for better decision making in advancing the tourism sector
bull Developing and implementing Tourism development strategy is about the private sector industry working in collaboration with LGU in building local competitiveness
Recommendations
bull Tourism circuit planning or regionaleconomic development approaches allow
private sector LGUs and NGAs to focus
efforts on specific sector or areas with
maximum investment and job generation
impacts
Insights
eadership
Success depends upon the commitment and strong leadership
pen for Business Environment
Harmonize and improve policies LGU policies development
plans taxation and regulations)
Align provincial and municipal taxes and fees to supporttourism industry
Policy decisions should be made based on assessment notassumptions
The rule DO NOT ASSUME ASSESS
ision
Opportunities for change focusing onachieving the vision by fostering innovation andcultivating new approaches
nable and Empower the People
ldquoLove and Pride for the place spiritrdquo
Education and Skills Development
bull Bohol Employment and Placement
Office (BEPO) programs in Skills Development and in the Development of a Skills Registry Database
bull The merging of the SPES program with On-the-Job (OJT) training programs ndash so that OJT trainees are not only trained but also earn income in the process
The PROVINCE OF BOHOL Case Workforce Development
Tourism and Livelihood
bull Municipal tourism Officers capacitated for project development marketing and promotion
bull Municipal tourism officers organized into a provincial association
The PROVINCE OF BOHOL Case
Tourism and Livelihood bull Job Fairs of BEPObull Bohol BOSS ndash
facilitated registration and setting up of new businesses thereby facilitating generation of jobs
The PROVINCE OF BOHOL Case Workforce Development
Tourism and Livelihood
PGBhNGOCSO partnership ndashlocal growers (agricultural products and ornamental plants) organized and given financial assistance as well as market access thereby increasing their incomes
The PROVINCE OF BOHOL Case Workforce Development
CHALLENGESIssues and Concerns Key Needs
- Frontline Services skills attitude
- Destination Promotion web print broadcast
- Culture of Tourism awareness courtesy
attitude
- Environment cleangreen solid waste management sewerage treatment
- Transport Services quality frequency availability
- Industry Linkages associations collegial leadership partnership
CHALLENGES
Issues and Concerns Key Needs
- Other Basic Services water signages electricity toilet shops guides rates
- TrafficAccessibility connectivity infrastructure to sites
- Capacity rooms facilities
- Attractions level of development new attractions
activities
- Overall Image
bull National governmentrsquos role is to support and promote more business friendly and attractive LGUs through program convergence capacity development of Tourism Development champions and information for better decision making in advancing the tourism sector
bull Developing and implementing Tourism development strategy is about the private sector industry working in collaboration with LGU in building local competitiveness
Recommendations
bull Tourism circuit planning or regionaleconomic development approaches allow
private sector LGUs and NGAs to focus
efforts on specific sector or areas with
maximum investment and job generation
impacts
Insights
eadership
Success depends upon the commitment and strong leadership
pen for Business Environment
Harmonize and improve policies LGU policies development
plans taxation and regulations)
Align provincial and municipal taxes and fees to supporttourism industry
Policy decisions should be made based on assessment notassumptions
The rule DO NOT ASSUME ASSESS
ision
Opportunities for change focusing onachieving the vision by fostering innovation andcultivating new approaches
nable and Empower the People
ldquoLove and Pride for the place spiritrdquo
Tourism and Livelihood
bull Municipal tourism Officers capacitated for project development marketing and promotion
bull Municipal tourism officers organized into a provincial association
The PROVINCE OF BOHOL Case
Tourism and Livelihood bull Job Fairs of BEPObull Bohol BOSS ndash
facilitated registration and setting up of new businesses thereby facilitating generation of jobs
The PROVINCE OF BOHOL Case Workforce Development
Tourism and Livelihood
PGBhNGOCSO partnership ndashlocal growers (agricultural products and ornamental plants) organized and given financial assistance as well as market access thereby increasing their incomes
The PROVINCE OF BOHOL Case Workforce Development
CHALLENGESIssues and Concerns Key Needs
- Frontline Services skills attitude
- Destination Promotion web print broadcast
- Culture of Tourism awareness courtesy
attitude
- Environment cleangreen solid waste management sewerage treatment
- Transport Services quality frequency availability
- Industry Linkages associations collegial leadership partnership
CHALLENGES
Issues and Concerns Key Needs
- Other Basic Services water signages electricity toilet shops guides rates
- TrafficAccessibility connectivity infrastructure to sites
- Capacity rooms facilities
- Attractions level of development new attractions
activities
- Overall Image
bull National governmentrsquos role is to support and promote more business friendly and attractive LGUs through program convergence capacity development of Tourism Development champions and information for better decision making in advancing the tourism sector
bull Developing and implementing Tourism development strategy is about the private sector industry working in collaboration with LGU in building local competitiveness
Recommendations
bull Tourism circuit planning or regionaleconomic development approaches allow
private sector LGUs and NGAs to focus
efforts on specific sector or areas with
maximum investment and job generation
impacts
Insights
eadership
Success depends upon the commitment and strong leadership
pen for Business Environment
Harmonize and improve policies LGU policies development
plans taxation and regulations)
Align provincial and municipal taxes and fees to supporttourism industry
Policy decisions should be made based on assessment notassumptions
The rule DO NOT ASSUME ASSESS
ision
Opportunities for change focusing onachieving the vision by fostering innovation andcultivating new approaches
nable and Empower the People
ldquoLove and Pride for the place spiritrdquo
Tourism and Livelihood bull Job Fairs of BEPObull Bohol BOSS ndash
facilitated registration and setting up of new businesses thereby facilitating generation of jobs
The PROVINCE OF BOHOL Case Workforce Development
Tourism and Livelihood
PGBhNGOCSO partnership ndashlocal growers (agricultural products and ornamental plants) organized and given financial assistance as well as market access thereby increasing their incomes
The PROVINCE OF BOHOL Case Workforce Development
CHALLENGESIssues and Concerns Key Needs
- Frontline Services skills attitude
- Destination Promotion web print broadcast
- Culture of Tourism awareness courtesy
attitude
- Environment cleangreen solid waste management sewerage treatment
- Transport Services quality frequency availability
- Industry Linkages associations collegial leadership partnership
CHALLENGES
Issues and Concerns Key Needs
- Other Basic Services water signages electricity toilet shops guides rates
- TrafficAccessibility connectivity infrastructure to sites
- Capacity rooms facilities
- Attractions level of development new attractions
activities
- Overall Image
bull National governmentrsquos role is to support and promote more business friendly and attractive LGUs through program convergence capacity development of Tourism Development champions and information for better decision making in advancing the tourism sector
bull Developing and implementing Tourism development strategy is about the private sector industry working in collaboration with LGU in building local competitiveness
Recommendations
bull Tourism circuit planning or regionaleconomic development approaches allow
private sector LGUs and NGAs to focus
efforts on specific sector or areas with
maximum investment and job generation
impacts
Insights
eadership
Success depends upon the commitment and strong leadership
pen for Business Environment
Harmonize and improve policies LGU policies development
plans taxation and regulations)
Align provincial and municipal taxes and fees to supporttourism industry
Policy decisions should be made based on assessment notassumptions
The rule DO NOT ASSUME ASSESS
ision
Opportunities for change focusing onachieving the vision by fostering innovation andcultivating new approaches
nable and Empower the People
ldquoLove and Pride for the place spiritrdquo
Tourism and Livelihood
PGBhNGOCSO partnership ndashlocal growers (agricultural products and ornamental plants) organized and given financial assistance as well as market access thereby increasing their incomes
The PROVINCE OF BOHOL Case Workforce Development
CHALLENGESIssues and Concerns Key Needs
- Frontline Services skills attitude
- Destination Promotion web print broadcast
- Culture of Tourism awareness courtesy
attitude
- Environment cleangreen solid waste management sewerage treatment
- Transport Services quality frequency availability
- Industry Linkages associations collegial leadership partnership
CHALLENGES
Issues and Concerns Key Needs
- Other Basic Services water signages electricity toilet shops guides rates
- TrafficAccessibility connectivity infrastructure to sites
- Capacity rooms facilities
- Attractions level of development new attractions
activities
- Overall Image
bull National governmentrsquos role is to support and promote more business friendly and attractive LGUs through program convergence capacity development of Tourism Development champions and information for better decision making in advancing the tourism sector
bull Developing and implementing Tourism development strategy is about the private sector industry working in collaboration with LGU in building local competitiveness
Recommendations
bull Tourism circuit planning or regionaleconomic development approaches allow
private sector LGUs and NGAs to focus
efforts on specific sector or areas with
maximum investment and job generation
impacts
Insights
eadership
Success depends upon the commitment and strong leadership
pen for Business Environment
Harmonize and improve policies LGU policies development
plans taxation and regulations)
Align provincial and municipal taxes and fees to supporttourism industry
Policy decisions should be made based on assessment notassumptions
The rule DO NOT ASSUME ASSESS
ision
Opportunities for change focusing onachieving the vision by fostering innovation andcultivating new approaches
nable and Empower the People
ldquoLove and Pride for the place spiritrdquo
CHALLENGESIssues and Concerns Key Needs
- Frontline Services skills attitude
- Destination Promotion web print broadcast
- Culture of Tourism awareness courtesy
attitude
- Environment cleangreen solid waste management sewerage treatment
- Transport Services quality frequency availability
- Industry Linkages associations collegial leadership partnership
CHALLENGES
Issues and Concerns Key Needs
- Other Basic Services water signages electricity toilet shops guides rates
- TrafficAccessibility connectivity infrastructure to sites
- Capacity rooms facilities
- Attractions level of development new attractions
activities
- Overall Image
bull National governmentrsquos role is to support and promote more business friendly and attractive LGUs through program convergence capacity development of Tourism Development champions and information for better decision making in advancing the tourism sector
bull Developing and implementing Tourism development strategy is about the private sector industry working in collaboration with LGU in building local competitiveness
Recommendations
bull Tourism circuit planning or regionaleconomic development approaches allow
private sector LGUs and NGAs to focus
efforts on specific sector or areas with
maximum investment and job generation
impacts
Insights
eadership
Success depends upon the commitment and strong leadership
pen for Business Environment
Harmonize and improve policies LGU policies development
plans taxation and regulations)
Align provincial and municipal taxes and fees to supporttourism industry
Policy decisions should be made based on assessment notassumptions
The rule DO NOT ASSUME ASSESS
ision
Opportunities for change focusing onachieving the vision by fostering innovation andcultivating new approaches
nable and Empower the People
ldquoLove and Pride for the place spiritrdquo
CHALLENGES
Issues and Concerns Key Needs
- Other Basic Services water signages electricity toilet shops guides rates
- TrafficAccessibility connectivity infrastructure to sites
- Capacity rooms facilities
- Attractions level of development new attractions
activities
- Overall Image
bull National governmentrsquos role is to support and promote more business friendly and attractive LGUs through program convergence capacity development of Tourism Development champions and information for better decision making in advancing the tourism sector
bull Developing and implementing Tourism development strategy is about the private sector industry working in collaboration with LGU in building local competitiveness
Recommendations
bull Tourism circuit planning or regionaleconomic development approaches allow
private sector LGUs and NGAs to focus
efforts on specific sector or areas with
maximum investment and job generation
impacts
Insights
eadership
Success depends upon the commitment and strong leadership
pen for Business Environment
Harmonize and improve policies LGU policies development
plans taxation and regulations)
Align provincial and municipal taxes and fees to supporttourism industry
Policy decisions should be made based on assessment notassumptions
The rule DO NOT ASSUME ASSESS
ision
Opportunities for change focusing onachieving the vision by fostering innovation andcultivating new approaches
nable and Empower the People
ldquoLove and Pride for the place spiritrdquo
bull National governmentrsquos role is to support and promote more business friendly and attractive LGUs through program convergence capacity development of Tourism Development champions and information for better decision making in advancing the tourism sector
bull Developing and implementing Tourism development strategy is about the private sector industry working in collaboration with LGU in building local competitiveness
Recommendations
bull Tourism circuit planning or regionaleconomic development approaches allow
private sector LGUs and NGAs to focus
efforts on specific sector or areas with
maximum investment and job generation
impacts
Insights
eadership
Success depends upon the commitment and strong leadership
pen for Business Environment
Harmonize and improve policies LGU policies development
plans taxation and regulations)
Align provincial and municipal taxes and fees to supporttourism industry
Policy decisions should be made based on assessment notassumptions
The rule DO NOT ASSUME ASSESS
ision
Opportunities for change focusing onachieving the vision by fostering innovation andcultivating new approaches
nable and Empower the People
ldquoLove and Pride for the place spiritrdquo
bull Tourism circuit planning or regionaleconomic development approaches allow
private sector LGUs and NGAs to focus
efforts on specific sector or areas with
maximum investment and job generation
impacts
Insights
eadership
Success depends upon the commitment and strong leadership
pen for Business Environment
Harmonize and improve policies LGU policies development
plans taxation and regulations)
Align provincial and municipal taxes and fees to supporttourism industry
Policy decisions should be made based on assessment notassumptions
The rule DO NOT ASSUME ASSESS
ision
Opportunities for change focusing onachieving the vision by fostering innovation andcultivating new approaches
nable and Empower the People
ldquoLove and Pride for the place spiritrdquo
Insights
eadership
Success depends upon the commitment and strong leadership
pen for Business Environment
Harmonize and improve policies LGU policies development
plans taxation and regulations)
Align provincial and municipal taxes and fees to supporttourism industry
Policy decisions should be made based on assessment notassumptions
The rule DO NOT ASSUME ASSESS
ision
Opportunities for change focusing onachieving the vision by fostering innovation andcultivating new approaches
nable and Empower the People
ldquoLove and Pride for the place spiritrdquo
eadership
Success depends upon the commitment and strong leadership
pen for Business Environment
Harmonize and improve policies LGU policies development
plans taxation and regulations)
Align provincial and municipal taxes and fees to supporttourism industry
Policy decisions should be made based on assessment notassumptions
The rule DO NOT ASSUME ASSESS
ision
Opportunities for change focusing onachieving the vision by fostering innovation andcultivating new approaches
nable and Empower the People
ldquoLove and Pride for the place spiritrdquo
pen for Business Environment
Harmonize and improve policies LGU policies development
plans taxation and regulations)
Align provincial and municipal taxes and fees to supporttourism industry
Policy decisions should be made based on assessment notassumptions
The rule DO NOT ASSUME ASSESS
ision
Opportunities for change focusing onachieving the vision by fostering innovation andcultivating new approaches
nable and Empower the People
ldquoLove and Pride for the place spiritrdquo
ision
Opportunities for change focusing onachieving the vision by fostering innovation andcultivating new approaches
nable and Empower the People
ldquoLove and Pride for the place spiritrdquo
nable and Empower the People
ldquoLove and Pride for the place spiritrdquo
top related