the role of iteration in innovative search - lean startups and...
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The Role of Iteration in Innovative Search
Sourobh Ghosh, Andy WuHarvard Business School"Lean Startups and Innovation Strategy”5 August 2017
Outline
An Intellectual Forebear to Lean Startup: Agile
Iteration in Innovation/Search Theory
Field Experiment: A Hackathon
Results
Next steps
2
Antecedents to Lean Startup in Agile Methodology
Agile developed as a set of lightweight software development methods to respond to dynamic, rapidly changing markets
3
Iteration in Innovation/Search Theory
Design iteration popular topic for the OM literature, with main goal to reduce development time
Work on organizational learning and adaptation has studied the competing tensions of local vs. distant search (Levinthal1997, Rivkin and Siggelkow 2003)
How does iteration influence entrepreneurial search efforts?
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Iteration in Innovation/Search Theory (cont.)
Rapid iteration has potential to incur costs due to learning from noisy feedback (Hart and Levinthal 2012) or benefits from to rapid coupled learning (Puranam and Swamy 2015)
Hypothesis: Increasing frequency of iteration subjects entrepreneurial organizations to local search, increasing productivty while decreasing bandwidth for broader search
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Empirical Setting: Software Hackathon
One day app development hackathon with Google
Treatment: stand-up meeting with Google mentor
Control: null interaction with Google mentor
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Next Steps
Contextualizing search measures in Git
Measuring complexity of code bases
Measures of quality, testing behavior
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