the real value of your fanbase

#PuttingFansFirst The Real Value of your Fan Base

Starcount, a little background.

1.7 Billion people

35,000 Starcount Charts Everyday  

The Social Star Awards  

We celebrated the Super Fans too  

The Starcount Social Playlist

Recognising and rewarding fans

Starcount Insights

#PuttingFansFirst

#PuttingFansFirst The Real Value of your Fan Base

#PuttingFansFirst

Let’s consider 1. The myth of the big number 2. Discover the 10% 3. Interaction platform 4. People and data 5. Value exchange 6. Targeting and activation

The 1,9,90 rule

The myth of the big number

Discover the 10%

Advocacy network

Interaction Platform

Interactions, motivations and collect a single view

ENGAGE

RECOGNISE

Interaction Platform

REWARD

The advocacy network

The advocacy network

Source:  2013  survey  carried  out  by  Adblock  Plus.  

At least 95% of people don’t trust commercials seen online

Consumer reviews are trusted nearly 12 times more than manufacturers descriptions Source:  eMarketer  report  2010  

People and data

I value my data. It has a value

#PuttingFansFirst

Personal API

Value exchange (Clarity, Transparency)

#PuttingFansFirst

#PuttingFansFirst

#PuttingFansFirst

The human genome project

#PuttingFansFirst

Let’s consider 1. The myth of the big number 2. Discover the 10% 3. Interaction platform 4. People and data 5. Value exchange 6. Targeting and activation

#PuttingFansFirst

#PuttingFansFirst The Real Value of your Fan Base

#PuttingFansFirst