the real value of iot & how businesses are changing to take advantage of it
Post on 16-Jan-2017
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# M O M O G R
How to prep your business for success in the connected device revolution
IoT & BUSINESSTHE INTERSECTION OF
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Forbes
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Over the next three years, every major manufacturer will have to include connectivity in its business product lines or logistics. Consumers will demand it soon, but Wall Street will demand it first.
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AutomotiveTESLA
ApplianceWhirlpool
EnergyConsumers Energy
FurnitureAutonomous
HealthBrighter
InsuranceHelium
HomesNest
Property ManagementStout
CitiesSmart Cities
RetailMacy’s
# M O M O G RExternal Information Sources Integration with Business Systems
Lots of Software, Rules & Analytics Engine, and a Complex Data Database
Product Cloud
Network Communications
Connectivity
Hardware SoftwareProduct
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For businesses, IoT requires a shift in mindset because they will create
and capture value differently.
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Lots of Software, Rules & Analytics Engine, and a Complex Data Database
Network Communications
Hardware Software
External Information Sources Integration with Business Systems
‣New networks, cloud services, and data center equipment.
‣New applications and platforms.
‣New integration points with other business systems.
‣New security protocols.
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ManufacturingTraditional products need
to smarten up, and new products need to be created.
Teams now need to collaborate with Software and
IT and adapt processes to maintain products long-term.
One of the world leaders in traditional smoke and CO2 sensing alarms for decades, First Alert now offers an IoT-enabled product line.
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People are putting sensors on the machines that do the manufacturing, which allows
them to process the data to see something trending toward poor quality
Nick Kramer, Senior Director of Data and Analytics at SSA & Co
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PR & MarketingNew feature updates to
connected hardware need to be remarketed.
Businesses even need to be prepared to manage
customer backlashes.
In December 2015, Philips Hue pushed a firmware update to it’s devices that locked
out competition from being compatible.
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Marketers can now get very specific data on individual customers, allowing
for a one-on-one relationship with each customer that can last a lifetime
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SalesEnable recurring revenue through value-adding services, subscriptions, apps and more.
Voyce, a wellness manager for dogs, is a $199 device. But it also offers a $9.50/mo subscription to access your dog’s data.
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When you understand that customer really well, you move from it being
a one-time transaction to selling them a product as a service
Ryan Lester, Director of IoT Strategy at Xively
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Customer SupportProactive monitoring
and triaging over reactive diagnosis becomes the norm
Nest customers can receive custom diagnostic updates to their devices from customer support as needed.
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Imagine a scenario where the dryer company books a service appointment
for you as soon as your machine self-diagnoses a potential issue
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Human ResourcesTracking activity and engagement
to improve performance.
Attracting skilled IoT specialists to support the new infrastructure.
Building internal apps to increase engagement.
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IoT will generate an unprecedented amount of data associated with people and how they perform their jobs on a daily basis
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Biggest challenge facing businesses is in building the systems to gather, interpret, maintain, and utilize data
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Almost all companies agree that making data actionable is important, but…
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Only 51% are actually collecting data
# M O M O G RAlmost all companies agree that making data actionable is important, but…
# M O M O G RAlmost all companies agree that making data actionable is important, but…
Only 51% are actually collecting data
And less than 30% are
actually analyzing it and
making it actionable
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It’s estimated that by 2017, as many as a quarter of all large firms will
have dedicated data units
Gartner
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MANUFACTURING MARKETING SALESCUSTOMER
SUPPORTIT R&D
FINANCE HR
CEO
DATA
DEV-OPS
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MANUFACTURING MARKETING SALESCUSTOMER
SUPPORTIT R&D
FINANCE HR
CEO
DEV-OPS CUSTOMER SUCCESS
DATA
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Lots of Software, Rules & Analytics Engine,
and a Complex Data Database
Network Communications
Hardware
Software
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IoT isn’t about the devices, it’s about the infrastructure.
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2
Get into the game by focusing internal. Have operations and facility
managers use smart things to optimize internal systems.
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MANUFACTURING MARKETING SALESR&D
FINANCE HR
CEO5
Dedicate personnel to managing data, customer success, and
ongoing maintenance.
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