the real story on rich snippets | derrick hicks – senior acquisition marketing manager,...

THE REAL STORY ON RICH SNIPPETS

Derrick HicksSr. Acquisition Marketing Manager

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Sr. Acquisition Marketing Manager Bodybuilding.com

DERRICK HICKS

DerrickHicks.org

derrick.hicks@bodybuilding.c

om

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WAIT

WHAT?

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WAIT

WHAT?

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020406080

100120

Domain Authority

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-

100

200

300

Linking Root Domains

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0

40

80

120

160Linking Root Domains w/ Exact Anchor Text

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0

2

4

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mozTrust

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- 10 20 30 40 50

Google Plus One Shares

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SUCCESS.

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NOPE!

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NOPE!

NO!

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NOPE!

NO!

NOOOOOO!

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OH COME ON!

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VIDEO PLAYER JAVASCRIPT

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QUICK RECAPVideo Rich Snippets

• We asked why our Category pages weren’t ranking better.

(Question)

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QUICK RECAPVideo Rich Snippets

• We asked why our Category pages weren’t ranking better.

(Question)

• We looked at a bunch of SEO data. (Research)

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QUICK RECAPVideo Rich Snippets

• We asked why our Category pages weren’t ranking better.

(Question)

• We looked at a bunch of SEO data. (Research)

• We wondered if Video Rich Snippets were hurting us.

(Hypothesis)

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QUICK RECAPVideo Rich Snippets

• We asked why our Category pages weren’t ranking better.

(Question)

• We looked at a bunch of SEO data. (Research)

• We wondered if Video Rich Snippets were hurting us.

(Hypothesis)

• We deleted the video thumbnail as a test. (Experiment A)

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QUICK RECAPVideo Rich Snippets

• We asked why our Category pages weren’t ranking better.

(Question)

• We looked at a bunch of SEO data. (Research)

• We wondered if Video Rich Snippets were hurting us.

(Hypothesis)

• We deleted the video thumbnail as a test. (Experiment A)

• Our first test had a partial confirmation. (Troubleshoot

Experiment)

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QUICK RECAPVideo Rich Snippets

• We asked why our Category pages weren’t ranking better.

(Question)

• We looked at a bunch of SEO data. (Research)

• We wondered if Video Rich Snippets were hurting us.

(Hypothesis)

• We deleted the video thumbnail as a test. (Experiment A)

• Our first test had a partial confirmation. (Troubleshoot

Experiment)

• We placed the video player behind JavaScript. (Experiment B)

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#C3NY

QUICK RECAPVideo Rich Snippets

• We asked why our Category pages weren’t ranking better.

(Question)

• We looked at a bunch of SEO data. (Research)

• We wondered if Video Rich Snippets were hurting us.

(Hypothesis)

• We deleted the video thumbnail as a test. (Experiment A)

• Our first test had a partial confirmation. (Troubleshoot

Experiment)

• We placed the video player behind JavaScript. (Experiment B)

• Traffic basically doubled! (Hypothesis Confirmed)

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DERRICK HICKS

LinkedIn: linkedin.com/in/derrickhicks

Email: derrick.hicks@bodybuilding.com

Site: www.DerrickHicks.org