the real story – integrating media to engage consumers
Post on 21-Jun-2015
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The Real Story – Integrating Media to Engage Consumers
Suzie BrownValassis
Traditional Retail Trade Area
Traditional Retail Trade Area
Consumer Trade Area
Media
Solution Story• National Specialty Retailer/etailer• Blunting competition from well established
wall-less etailers• Analyzed their consumer data/profiles for
in-store and online– Discovered key differences
• Developed digital campaign for their online consumers
• CTA vs. RTA
Our Panel of Experts
Angel Ilagan Pandora North America
Sean BreckenridgeBass Pro Shops
Roger Saunders Prosper Insights & Analytics
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